Job Description. New Media. Cricklewood NW London. Sam McKenna, Head of Digital. Part 1: JOB PROFILE

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1 Job Title: Digital Producer Salary and Pay Band: Band F, Level 2 34,255-39,051 Hours: 35 Job Holder: Team (Directorate/ Nation): Location: Manager: Vacant New Media MSNC Cricklewood NW London Sam McKenna, Head of Digital Direct Reports: Part 1: JOB PROFILE 1 MAIN PURPOSE OF JOB: To produce, manage and deliver digital projects for the MS Society To manage the ongoing maintenance of and improvements to the website and other digital channels. 2 POSITION IN ORGANISATION: Reporting directly to the Head of Digital, the post holder will need to work collaboratively and constructively with staff at all levels, including Digital producer JD March 2013 v1-1 -

2 local area staff, managers and staff from a range of departments including Fundraising and Campaigns. Also, a range of volunteers, including branch editors to ensure all digital activity is well planned, and of a high quality across a range of delivery channels. The post holder will also need to build positive relationships with third parties including digital agencies that the MS Society use to help deliver their digital solutions. Director of Communications, Information & Education Head of Digital New Media Officer Senior web and social media editor Digital Producer Digital Team Admin Digital Media Officer National Online Volunteers (approx 150+ Web and social media editor 3 SCOPE OF JOB: Project coordination and technical management Management and development of digital platforms and marketing activity Training and support for MS Society staff and volunteer web editors Managing the Search strategy (SEO and SEM) Ensuring accessibility across all platforms and activity Analytics and reporting Digital producer JD March 2013 v1-2 -

3 4 DECISION MAKING AUTHORITY: Making decisions on the functional and technical aspects of ongoing website development, bespoke projects and campaigns. Making strategic decisions based on in-depth analysis of analytics data for a range of online services and campaigns. 5 QUALIFICATIONS & SKILLS LEVEL: Person Specification Qualifications A-Levels or equivalent qualifications Experience Substantial experience managing digital projects and web builds from start to finish including IA, prototyping, project management and user testing Experience with content management systems, preferably Drupal Experience using wireframing tools, i.e. Omnigraffle, Mockflow, Visio or similar Experience managing clients and multiple stakeholders Experience in project managing including managing projects simultaneously Excellent problem solving experience Experience of web accessibility (desirable) Knowledge and Skills Digital producer JD March 2013 v1-3 -

4 Highly computer literate, and knowledgeable about web development technologies including, HTML, CSS, Javascript and flash. Desirable but not essential -, ability to use Dreamweaver Advanced knowledge of the principals of online accessibility, usability and design Advanced knowledge of Google Analytics and other web analytics tools. The ability to make informed strategic suggestions based on analytics data Proficiency in all Microsoft Office packages, especially Word, Excel, PowerPoint and Outlook Excellent written and verbal communication skills, including proven ability to communicate technical concepts in clear, jargon-free language Ability to consider the wider picture and think strategically as well as operationally Confident interpersonal skills to enable interaction with stakeholders at various levels and functions; managing their expectations to ensure stakeholder satisfaction. Ability to prioritise and meet deadlines while remaining calm under pressure Attention to detail Ability to work well in a team Part 2: MAIN DUTIES & KEY RESPONSIBILITIES Project coordination and technical management 30% Digital producer JD March 2013 v1-4 -

5 Coordinate the strategic, functional and technical aspects of MS Society digital projects under the guidance of the Head of Digital, including websites, microsites, mobile sites and apps and enewsletters. Identify and respond to opportunities internally that require, or would benefit from a digital component, ensuring that wider MS Society business objectives are met. Consult with internal and external stakeholders re strategic, functional and technical scoping and delivery of development projects Communicate workflow to other members of the society so that expectations can be managed internally and externally Manage digital projects both internally and with the digital agency to ensure they meet expectations and are delivered on time, to budget and to the highest quality. This includes preparing briefs and ensuring the smooth delivery of projects on time and to budget Ensure the relevance and suitability of digital activity for all MS Society audiences including: o People with or affected by MS o A wide variety of MS Professionals o Staff and volunteers o Donors and supporters o Politicians and influencers Management and development of digital platforms and marketing activity 30% Lead on day to day maintenance of the MS Society website and identify and implement updates and improvements. Work with Drupal and other platforms to deliver required digital activity in the most effective way Troubleshoot bugs and problems with MS Society websites, and identify opportunities for improvement Work with the Head of Digital to identify opportunities to continually improve the MS Society s digital offering through the websites, enewsletters, e-commerce, donation functionality, mobile, forums and social media. Management of hosting and domain names Lead on the web development elements of the Society s move towards a common approach to data management and becoming a web-based organisation. Responsibilities include leadership on the technical planning of implications for online activities including e- Digital producer JD March 2013 v1-5 -

6 commerce, membership, events management and CRM for website users. Run user-testing to ensure digital projects are optimised before launching to the public Managing the search strategy - 5% Manage the search strategy in collaboration with the Senior Web and Social Media Editor to ensure SEM and SEO are working together. Apply on and off page SEO ranking factors Manage the third party SEM company and the purchase of relevant keywords. Training and support for MS Society staff and volunteer web editors - 10% Educate MS Society staff and volunteers on digital opportunities and best practice Oversee the branch web editor s training programme, ensuring e- learning resources are up to date, effective and reflect best practise in terms of technology, content and accessibility in liaison with the Learning and Development HR Manager. Work with the Digital Administrator to ensure that volunteer web editors are fully supported in their roles providing training and guidance as required Ensuring accessibility across all platforms and activity - 5% Act as the MS Society s lead and in-house expert on technical aspects of online accessibility, particularly as they relate to the needs of people with MS Ensure that the MS Society s online activities meet the latest industry standards for accessibility Keep up to date with accessibility standards and best practise and ensure that knowledge is shared across the organisation Keep the MS Society s accessibility policy up to date and ensure that updates are communicated internally and via the website Analytics and reporting 20% Digital producer JD March 2013 v1-6 -

7 Monitor and produce regular statistical reports on site and campaign activity using Google Analytics, A/B Testing and social media monitoring tools Work with colleagues across the organisation ahead of digital campaigns to agree tracking processes and measures of success and report against these Provide statistical reports for the main website traffic against relevant departmental KPIs Take a pro-active approach to statistical monitoring, using data on trends, user behaviour, site referrals etc to help shape and inform the Society s strategic direction for digital and advise colleagues across the organisation on future online activities Keep up to date with analytics software and best practise and share learning with colleagues in the team Keep up to date with general trends in online user behaviour and share learning across the MS Society Mandatory Criteria The post holder will be working in a developing environment and he/she will therefore be expected to undertake other appropriate duties as required for the effective operation of the MS Society. Other Duties: The post holder should be prepared to attend MS Society meetings in different parts of the country including MS National Centre. Some meetings may be during evenings or weekends. The post holder will be required to apply for a Disclosure check. Job Holder s signature Print Name: Date: Digital producer JD March 2013 v1-7 -

8 Line Manager s signature Print Name: Date: Digital producer JD March 2013 v1-8 -