WEB DEVELOPER AND CONTENT MANAGER JOB DETAILS CONTENTS. Job Description. Person Specification Conditions of Service Summary and Staff Benefits.

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1 WEB DEVELOPER AND CONTENT MANAGER JOB DETAILS CONTENTS Page 2 Page 3 Page 6 Page 7 Page 8 Advertisement Job Description Person Specification Conditions of Service Summary and Staff Benefits Information on Trinity Laban Conservatoire of Music and Dance

2 WEB DEVELOPER AND CONTENT MANAGER FULL - TIME (PERMANENT) SALARY: 27,456-32,948 p.a. (Including LWA) Trinity Laban Conservatoire of Music and Dance is the UK s only conservatoire of music and contemporary dance. Primarily the Web Developer & Content Manager will be responsible for delivering or overseeing the design of web pages, including graphics, animation and functionality. To develop web page infrastructure and application related to pages with more advanced graphics and features. Additionally, you will need to work collaboratively to ensure that all colleagues understand and embrace the role of the web and its full potential as a communication and educational tool. You will also have the opportunity to assist the Head of Marketing & Communications in the planning of overall company strategy regarding web development and search engine optimisation. The role requires demonstrable commercial experience with web content management systems or online marketing, HTML and SharePoint applications as well as experience using Umbraco and Drupal. Furthermore, some management experience would be desirable in order to line manage the post of Web Content Officer, with a view to overseeing consistency and quality of design and content for the website and adherence to milestones and deadlines with regards to web based projects. As a collaborative team player, you will be working alongside colleagues specialising in web development, brand, graphic design, marketing, student recruitment and public relations. For an information pack and application form, please go to the Job Opportunities page of our website at or contact: Paula Emms, HR Officer, on or staffrecruitment@trinitylaban.ac.uk. Closing date: 12 Noon, Tuesday 30 th April 2013 (no agencies) CVs will not be accepted unless accompanied by a completed application form. Trinity Laban Conservatoire of Music and Dance is committed to Equal Opportunities and diversity. City University London validates Trinity Laban s postgraduate diploma and degree programmes across music and dance, including the Research Degree Programme. Within the validation partnership Trinity Laban is responsible for the delivery and management of the provision and City University for assuring the quality and standards of the programmes. Trinity Laban Conservatoire of Music and Dance is a company limited by guarantee registered in England and Wales Company No Registered Charity No

3 JOB DESCRIPTION Post: Department: Reporting to: Staff Responsibility: Web Developer and Content Manager Marketing & Communications Head of Marketing & Communications Web Content Officer Grade: Grade 6 OBJECTIVES: To help manage the family of Trinity Laban websites, to become best-in-class in the performing arts higher education category, both in the UK and internationally; To assist the Head of Marketing & Communications in the planning of overall institutional strategy regarding web development, content, analytics, design, SEO and all digital content; To oversee that standards of best practice and continuity are adhered to in all writing and design for the website and that non-digital design and branding strives to be compatible with the website; Working with the Head of Marketing & Communications to ensure that the website meets brand and visual ID guidelines and drives the strategic priorities of the institution; To maximise the communication and profile-raising potential of the website through the use of innovative and sophisticated content and technologies; To co-ordinate web content management systems and usage across Trinity Laban; To ensure that all Trinity Laban websites contain the necessary statutory information and features to comply fully with the requirements of higher education establishments; Work with other Managers and Departments to update, drive forward and monitor a complex project management schedule. To ensure that milestones and deadlines are on track and inform the Head of Marketing & Communications of any potential delays. MAIN DUTIES: Dynamic and creative content Working closely with the Head of Marketing & Communications, oversee and contribute to the creation of original, dynamic content from internal and external partners and suppliers, using animation, streaming video, downloadable performance recordings etc, that bring to life the creative, academic and artistic achievements of Trinity Laban s colleges and performance venues. Use programming, software and front-end development skills to manage existing pages 3

4 and inform all new online development and innovation. Oversee and ensure the use of superior content to drive key aspects of Trinity Laban s business performance, such as student recruitment, performance marketing effectiveness and stakeholder relationship management. Statutory and formal / corporate content Oversee the gathering and organisation of all formal data and corporate information to be published across the family of Trinity Laban websites, to ensure they are and remain fully compliant with all the statutory requirements of a higher education institution giving due consideration of accessibility and usability requirements. Content management and refreshment Oversee a delegated content management system that allows users and producers throughout the Trinity Laban organisation to add and update their own news and information to designated areas of the websites. Oversee and ensure the delivery of time-sensitive content via the Trinity Laban websites, including performances, courses and programme content, seasonal events and promotions. Oversee and manage the monitoring of content and usage across the Trinity Laban organisation, to ensure that content is comprehensive, always current and continuously refreshed. Relationships with contributors and producers Oversee and manage the development of good relationships with data owners and contributors throughout the Trinity Laban organisation, to ensure that their programmes and activities are well represented on the appropriate websites. Oversee the management and development of a calendar and processes for reviewing and updating information published on all Trinity Laban websites. Contribution to marketing and communications campaigns Working closely with the Head of Marketing & Communications, to oversee and/or deliver design and content as determined, as well as delivery strategies for assessing ROI of marketing campaigns. Work collaboratively within the Trinity Laban Marketing and Communications team, to ensure that all colleagues understand and embrace the role of the web and its full potential as a communication and educational tool. Responsible for delivering or overseeing the design of web pages, including graphics, animation and functionality. To develop web page infrastructure and application related to pages with more advanced graphics and features. Line Manage the post of Web Content Officer. To assist the Head of Marketing & Communications in the planning of overall organisational strategy regarding web development and search engine optimisation. 4

5 Understand the objectives and strategies of the Marketing and Communications team, in order to contribute ideas and initiatives that enhance their effectiveness. Understand and manage how Trinity Laban websites will align to other developments, such as data management for Customer Relationship Marketing (CRM) and automated box office integration. Analyse and present web statistics and analytics that measure and evaluate the effectiveness of marketing campaigns and the behaviour of customers/users. Oversee the review of the websites and e-marketing activities of Trinity Laban s key competitors and peer group in the creative arts and education sectors. Other digital channels Manage the Web Content Officer and support colleagues in publishing their content via other digital channels, such as the Trinity Laban intranet and extranet, s, E-cards, E-flyers, SMS, LCD and plasma display screens. Manage and delegate maintenance efforts for our social networking sites. Collaboration with other departments Work collaboratively with other Trinity Laban departments, such as Development, Registry and IT, to ensure that websites are valuable to their needs, and that they also contribute positively to the enhancement of Trinity Laban s web resources. Carry out any other duties that may be reasonably required by the Head of Marketing & Communications. Continuous learning Keep up to date with software developments and new applications of web technologies and strategies. Anticipate possible future applications of web technologies, such as e-learning, that could be built into today s website design. The post holder must: At all times be committed to Trinity Laban s Equality, Diversity and Access Policy. Adhere to all policies and procedures relating to Health and Safety in the workplace. Please note: The above list is not exclusive or exhaustive and the post holder will be required to undertake such duties as may reasonably be expected within the scope and grading of the post. All members of staff are required to be professional, co-operative and flexible in line with the needs of the Conservatoire. Trinity Laban has a no smoking policy on its premises. 5

6 WEB DEVELOPER AND CONTENT MANAGER PERSON SPECIFICATION Criteria Essential Desirable Education, Qualifications & Training Good academic record up to completed first degree, or equivalent Appropriate professional qualifications / training Technical knowledge & Skills Strong knowledge of /HTML, CSS and client-side technologies Strong knowledge of Content Management Systems including Umbraco and Drupal and/or Sharepoint applications Web design and basic design experience/training i.e. Flash, Photoshop, Dreamweaver Good knowledge of accessibility and usability Communication and administration skills Excellent written English language and proofreading skills Documentation skills & disciplines Previous Experience Demonstrable commercial experience in web content and web development management Experience of maintaining Intranet and Extranet channels Managing a complex projects Management experience (budgets, people) Experience in writing for the web and SEO Personal Characteristics Ability to prioritise a demanding workload and meet strict deadlines Good planning, organisational and time management skills Scrupulous attention to detail Excellent interpersonal skills, including oral communication Team player with ability to build good working relationships Please note: Applicants for this role must be eligible to work legally in the United Kingdom. If you do not have the necessary permissions to do so, unfortunately we are unable to consider your application. 6

7 CONDITIONS OF SERVICE SUMMARY Contract: Hours: Location: Salary: Annual Leave: Permanent - full-time. Normal working hours are 35 hours per week (with a daily lunch break of one hour) usually from 9.00 am 5.00 pm Monday to Friday. You will be based at the Faculty of Dance Building (Laban Building, Creekside) but may also be required to work at the Faculty of Music building (Faculty of Music, King Charles Court, Old Royal Naval College). The salary for the post will be in accordance with the Trinity Laban Staff Salary Scale, Grade 6, Incremental Points 22-29, 27,456-32,948 p.a., inclusive of a London Weighting Allowance of 3,407 p.a. Salaries are paid on the last working day of each month direct into bank or building society accounts. 25 days, in addition to Statutory, Bank and Public Holidays. Pension Scheme: The candidate will, upon successful completion of their probationary period, be eligible to join the Universities Superannuation Scheme. Currently employees contribute at the rate of 6.5% of the pensionable salary. The Conservatoire pays the Employers contribution currently at the rate of 16% of pensionable salary. Sick Pay: Staff Development: Car Parking: Cafeteria: Classes: Events: Childcare: Trinity Laban operates the Statutory Sick Pay Scheme, and staff may be eligible for benefits in excess of this under Trinity Laban s own sick pay scheme. A range of Staff Development opportunities are available. A limited number of parking spaces are available at both sites, subject to availability. Our Cafeterias/Licensed Bars at both sites serve a range of hot and cold drinks snacks. Reduced rates access to Adult Classes & Pilates Classes. There are a wide range of music and dance performances each week, many of which are free to members of staff. Trinity Laban operates the Edenred childcare voucher scheme. Details are available on request from the HR Department. Health: Reduced rates for Health services and access to the Cash 4 Health plan. Details are available from the Health department. 7

8 INFORMATION ON TRINITY LABAN CONSERVATOIRE OF MUSIC AND DANCE In 2005, Laban joined nearby Trinity College of Music to form Trinity Laban Conservatoire of Music and Dance. The pairing of these two leading organisations has created a diverse community of performers, choreographers, composers, designers, teachers, researchers and writers. As the traditional divisions between art forms blur, Trinity Laban provides its students with unique collaborative opportunities in an environment of creative and technical excellence. We encourage our students to explore the ever-evolving art forms of music and dance, and provide the real-world skills they need to become the artistic leaders of the future. The Conservatoire runs a vibrant programme of performances and festivals as well as ground breaking education, community and social-inclusion schemes. Faculty of Music Located in the beautiful Wren-designed King Charles Court at the Old Royal Naval College in Greenwich, Trinity Laban s Faculty of Music is one of the UK s leading centres for the training of professional musicians. It is a creative and cosmopolitan community of performers, composers, teachers and researchers. It provides a realistic preparation for the portfolio career of the modern performing musician: developing a diversity of skills on the one hand, and intense specialisation on the other. Programmes are tailored to the personal interests and needs of individual musicians, from preundergraduate through to postgraduate and professional development courses. Trinity Laban Music has long been acknowledged for fostering a caring environment for its students. Our professional staffs are renowned musicians with many working as acclaimed soloists or belong to top London orchestras and opera companies. Faculty of Dance Trinity Laban is one of Europe s leading centres for the training of professional contemporary dance artists, attracting students from around the globe. We have the largest team of specialist contemporary dance teachers in the world as well as exceptional facilities. Our state-of-the-art building won the UK s highest architectural award - the RIBA Stirling Prize for Building of the Year - and recently topped The Daily Telegraph s list of the most inspiring buildings in Britain. We are training the leading dance artists of tomorrow - we provide our students with the best artistic training and the skills they need to succeed in the professional world. Trinity Laban was the highest ranked dance institution in the Guardian Higher Education/University League Tables