1 1. JOB TITLE: Web Designer JOB DESCRIPTION 2. HRMS REFERENCE NUMBER: HRMS/10177c 3. ROLE CODE: WDESMRA 4. DEPARTMENT: Marketing Recruitment and Admissions 5. JOB PURPOSE: To support and develop the University s website, system administration tasks and helping to support internal and external customers. You will be an integral part of a small team and will be expected to mix content and code entry with contributing to the development of a variety of exciting projects. To take design and developmental responsibility for the University s outward-facing web site in liaison with the Marketing Communications Manager. To ultimately liaise with departmental editors across the institution regarding development of their areas of the corporate site. To follow and implement the Marketing Communications Strategy and supporting relative Operational Plans, ensuring the corporate website meets marketing, recruitment and other business objectives. To be integral in generating new web-based ideas and concepts. To work closely with Web Developer in Learning Information Services (LIS). 6. BACKGROUND INFORMATION: Marketing, Recruitment and Admissions is a central administrative department that services the whole University in support of the recruitment and admission of students to all programmes of study. The department provides the administration of all aspects of student recruitment, from marketing, initial contact and prospectus request, through to admission, and works closely with the Management Information Section in the provision of information for Senior Managers and a wide range of other clients. The admission of full-time undergraduate students remains the cornerstone of student recruitment to programmes of study across the University. In the context of increasing the number of applications, and even more stringent target intake allocations to be achieved, the successful recruitment of students is crucial in the University achieving its strategic plan objectives. With the need to provide a better on-line experience for potential applicants, and more specifically, to re-enforce our brand image, as well as meeting the University s declared aim of widening access, the role of Web Designer requires both technical skills and a market understanding, in addition to excellent communication and organisational skills. In the light of increased sector competition, this
2 post is a major contributor to the University s annual achievement of Contracted Student Numbers. 7. WORK PERFORMED AND/OR KEY RESULT AREAS: 7.1 Communicating Effectively Intrinsic in the day-to-day development and maintenance of the University s main external facing website, making recommendations at all levels in design, content and structure. Typical day-to-day responsibilities include providing support for the functionality of the site, developing existing templates and creating new ones, creating regular HTML update s for content champions across the institution, analytics-based site improvements, identifying and installing modules to improve site functionality, accessibility issues, SEO maintenance, the creation of new interactive elements of the site, the creation of campaign micro sites and creating graphics for use of the site. Working closely with the University s Marketing team to develop the University of Chester s corporate website which is now a fully operational Drupal Content Management System (CMS), and other website applications that reflects the institution s marketing objectives, and to help supervise their usage by nominated University staff (Content Champions). Keeping up to date with best practice in web designer and content management, while introducing new processes, tools and technologies. Works with and advises others to ensure that the development of the site is a worthwhile strategic enhancement. Also works closely with other institutional technical staff, particularly Web Developer in Learning and Information Services (LIS) regarding technical issues to do with the site. Assists in undertaking website content transfer in collaboration with original document creators. 7.2 Leadership and Working Collaboratively Offers mutual guidance and support with team members, helping to generate a mutually supportive team experience. Works closely with Marketing colleagues in the development of the corporate website. 7.3 Liaison and Networking Regular interaction with stakeholders both inside and outside the institution, such as academic and support colleagues across the University, in order to develop the corporate website s content management system accordingly. Liaises with partner institutions and agencies, external user groups, and a network of web designers and developers throughout the sector, to develop good working relationships, share ideas, technical innovations and best practice and to promote
3 the successful maintenance of the University s brand image through site development. Liaises with colleagues across the University to aid in the development of university-wide web consistency, to communicate guidelines where necessary and ensure that they are adhered to. Liaison with academic and administrative colleagues is required in addition to advice and guidance given with respect to the development of the corporate website. Acts as a point of contact for all stakeholders regarding technical and operational support relating to the development of the web site. Liaises regularly with academic and support departments in the development of all aspects of the University s website. 7.4 Delivering a High Quality Standard of Service Ensuring that the web site sustains the University s brand image and service propositions in the context of content and coding standards. Ensure linked marketing and other information resources are kept relevant and appropriate. 7.5 Effective Decision Making Advise line managers about costs and requirements for any necessary software purchases and updates. The post holder works closely as a team with the Web Project Manager and Web Assistant, the Marketing Communications Manager and then to the Deputy Director and Director of Marketing, Recruitment and Admissions. While the Department s marketing strategy is devised by line managers, the post holder has considerable freedom in devising methodologies for the day to day maintenance of the web site, as well as freedom to liaise with customers and introduce innovations. The post holder is integral in the processing and design of information, as well as determining technical processes, and advising on and developing procedures. Constant monitoring, review and evaluation is required in order to deliver costeffective and informative products. As a result, considerable individual initiative is required of the post holder in this regard, particularly since published information is a crucial factor in successful recruitment. Collaborative decision making with departmental managers and on technical matters, in line with that of Web Developer in LIS. To incorporate best practice and sound principles for Search Engine Optimisation. Advises staff across the University, including the Marketing, Recruitment and Admissions department and other members of departmental staff regarding issues
4 relating to the development of the corporate website, providing technical and functional supporting documentation where required. The role holder must be able to make rapid decisions in response to changes in sector and institutional recruitment patterns and in light of technological developments in electronic communications. 7.6 Planning and Organising Self and Others Works in conjunction with the Web Project Manager, who is charged with providing support to academic departments and administrative and service departments, helping to update web-based information, as well as maintaining and monitoring the content of the University home page. The role holder must be able to priorities and manage their own workload effectively in an organised and structured manner. The role holder has considerable freedom and authority in the processing of information, as well as determining technical processes, and advising on and developing procedures for the development of the website. The role holder must proactively help drive and inform change, based on a sound knowledge and understanding of a number of technical issues. 7.7 Innovation and Improvement (Effective Problem Solving) The management of work in this area is primarily autonomous and the role holder must show an excellent sense of initiative and the ability to solve problems quickly and competently. Problems can range from technical difficulties with the production of electronic content to advice guidance issues for customers. Works closely as a team with the Web Project Manager and Web Assistant, the Marketing Communications Manager, the Deputy Director and Director of Marketing, Recruitment and Admissions, and other colleagues in LIS Services and other appropriate LIS staff to address and resolve technical problems as they arise, and to support and oversee new directions and strategies for a successful dynamic, content managed website. 7.8 Analysis and Research Working with the Deputy Director and Information Systems Manager and LIS Officers to develop existing and new systems where required by the University. Monitoring and use of website of statistics/analytics for the improvement of the website. To monitor and improve site functionality, as well as seeking lower accessibility thresholds using predetermined procedures and gathering the information from standard sources. 7.9 Sensory and Physical Demands The post holder will work in a desk based situation, with a VDU. Work is often driven by tight deadlines and complicated web briefs, and can involve managing personal stress.
6 Strong communication skills are essential, as is a wide degree of creativity and an ability to see the bigger picture. Good organisational skills tact, diplomacy and a lively enthusiasm are all necessary to the successful performance of this role. Flexibility of approach, ability and motivation to work on one's own initiative, yet capable of integrating into a close-knit team, relying on your own experience and judgement to plan and accomplish goals. Excellent attention to detail and passion for excellence within Open Source technology and Higher Education. The ability to amend/create Drupal templates is also desirable General To undertake any other duties commensurate with your grade, and/or hours of work, as may reasonably be required of you. To take responsibility for upholding and complying with the University s Equality and Diversity policies and for behaving in ways that are consistent with fair and equal treatment for all. To comply with all University Health and Safety policies.
8 Managing self and inspiring others: Proactive by nature with a desire to learn and the confidence to come up with and develop new ideas. The ability to prioritise and manage own workload effectively in an organised and structured manner. Communication and presentation skills, and an ability to explain technical matters to a wide range of users within Marketing and External Relations and their clientele. The ability to work in a fast-paced environment, with frequent tight deadline pressures whilst maintaining excellent attention to detail. Good organisational skills, tact, diplomacy and a lively enthusiasm. Ability to generate fresh new ideas which, when put into practice, helps to create lively market leading online environment. /Test /Test Working together: Flexibility of approach, ability and motivation to work on one s own initiative, yet capable of integrating into a close-knit team, relying on own experience and judgement to plan and accomplish goals. /Test Organisational and stakeholder awareness: Excellent understanding of the web industry, best practice and latest developments. Personal experience of Higher Education systems Excellent attention to detail and passion for excellence within Open Source technology and Higher Education. Application /Interview Desirable /Test Requirements are those, without which, a candidate would not be able to do the job. Applicants who have not clearly demonstrated in their application that they possess the essential requirements will normally be rejected at shortlisting stage. Desirable Requirements are those that would be useful for the post holder to possess and will be considered when more than one applicant meets the essential requirements.
9 UNIVERSITY OF CHESTER TERMS & CONDITIONS OF EMPLOYMENT WEB DESIGNER SALARY SCALE University Scale OS6, points 19-22, 22,020-24,049 per annum payable monthly in arrears. RESIDENCE REQUIREMENT It is a requirement of this post that within 12 months of appointment, the post-holder should live within a 30 mile radius or within a one hour travelling time by public transport from the University. HOURS OF WORK 36.5 hours per week to be worked as follows: Monday to Thursday 9.00am pm Friday 9.00am pm (less one hour lunch break each day) A flexible approach to work will be required as there may be occasions when it would be necessary for you to work additional hours as dictated by the workload. HOLIDAY ENTITLEMENT 22 days per annum (pro-rata during the commencement and cessation years), rising to 27 days after five years' continuous service. Two extra statutory days per annum during the Christmas period. MEDICAL EXAMINATION Successful candidates will be required to complete an Occupational Health questionnaire, and may be required to undergo a medical examination. ESSENTIAL CERTIFICATES Short-listed candidates will be asked to bring to interview, proof of qualifications as outlined on the Job Description and Person Specification provided. Upon appointment, copies of essential certificates will be required by HRM Services. PENSION SCHEME The University is an admitted body to the Cheshire local government pension scheme. All support staff are eligible for membership of the scheme, and upon appointment, will be asked to indicate whether or not they wish to join the scheme. EQUAL OPPORTUNITIES The University has a policy of equal opportunity aimed at treating all applicants for employment fairly. SMOKING POLICY The University operates a No-Smoking policy. PROBATIONARY PERIOD A nine months' probationary period applies to all University posts.
10 CLOSING DATE Applications for this vacancy should be made through the University web recruitment page (https://jobs.chester.ac.uk/wrl/). Completed applications should be received no later than Wednesday 22 nd May 2013 at 12 noon quoting reference number HRMS/10177c.
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