Digital Marketing Assistant. Scale 3: 15,278-16,195 per annum. 37 hours per week. Cheltenham. Head of Digital

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1 Post number: N210 Closing date: pm, Sunday 9 August 2015 Short listing date: Monday 10 August 2015 Interview date: Monday 17 August 2015 We are committed to ensuring all individuals are valued and work in a safe environment, promoting the ethos of Safeguarding and Equality and Diversity in all of our practices. We expect all staff to share this commitment. Job title: Grade / salary: Hours: Department: Work location: Responsible to: Digital Marketing Assistant Scale 3: 15,278-16,195 per annum 37 hours per week Marketing Cheltenham Head of Digital 1. Job purpose Gloucestershire College has invested heavily in a digital first strategy and new technologies, including the development of a fully responsive website (the College s main shop window) and implementation of a Customer Relationship Management (CRM) system. We are looking for a confident individual with a demonstrable interest and experience in digital marketing and communications to join the team, working for the Head of Digital as a Digital Marketing Assistant. You will be an independent enquirer, who is passionate about digital marketing and using it to communicate with customers to encourage conversion, a creative thinker and able to work under pressure. You will receive hands on training in our team, developing skills in digital marketing, website usability, marketing automation, campaign analytics, e-commerce, social media and search engine optimisation. This is an important role within the team, enabling us to achieve department and college objectives. 2. Main duties and responsibilities

2 Working with the Head of Digital to optimise the performance of the College website, with the customer journey and applications/enrolments at the forefront Assist with the creation and deployment of marketing materials and digital campaign development, through campaign landing pages, pay per click advertising, search engine optimization, marketing and segmentation of data for direct marketing Assist the Head of Digital with campaign tracking and reporting, using tracking code and analytics software Work with the Head of Digital and the Communications team to develop marketing campaigns Support the development and engagement of our social media channels through daily post scheduling and pay per click advertising, through facebook, twitter and LinkedIn Assist the Head of Digital with the development of the College Customer Relationship Management (CRM) system, to improve customer service and work on automated marketing activities /sms. Facilitate website updates and improvement plans through a digital forum, managing expectations and service levels Deliver weekly campaign progress reports to the Marketing team Create surveys for the department to measure customer satisfaction and obtain feedback on procedures and processes Daily support of our digital marketing process and medium/long term developments. 3. Values Gloucestershire College has six core values that provide a framework to describe the attitudes, motivations and behaviours all staff are expected to fully commit to and demonstrate. These are highlighted below:

3 4. General Take an active part in the appraisal process. Comply with all relevant Health & Safety regulations and assist the College in the implementation of its own Health & Safety Policy. Comply with and actively promote the College s Equality and Diversity Policy. Comply with and actively promote the College s Safeguarding Policy and Practices. Support the College s sustainability policies and recognise the shared responsibility of carrying out duties in a resource efficient way. Participate in enrolment. Undertake a first-aid qualification and participate in the first aid rota, as required. Undertake any other relevant duties as specified by your line manager commensurate with the level of this post. Further Education is an ever-changing service and all staff are expected to participate constructively in College activities and to adopt a flexible approach to their work. This job description will be reviewed annually during the appraisal process, and will be varied in the light of the business needs of the College. The job description sets out the main duties of the post at the date when it was drawn up. Such duties may vary from time to time without changing the general character of the post or the level of responsibility entailed. Such variations are a common occurrence and cannot of themselves justify a reconsideration of the grading of the post. Where an employee or candidate indicates a disability, every effort will be made to supply all necessary aids, adaptations or equipment to allow them to carry out all of the duties of the post. If, however, a certain task proves to be unachievable, job redesign will be given full consideration.

4 Person specification Job title: ATTRIBUTES ESSENTIAL DESIRABLE EXPERIENCE Understanding/experience of marketing and digital marketing principles QUALIFICATIONS & TRAINING A minimum of 5 GSCEs (or equivalent qualifications) at grade C or above including English, Maths and ICT Equality and diversity and Safeguarding training or willingness to undertake ABILITIES Excellent team player. Good communicator both verbal and written. Able to interact with various types of content and media Proficiency with Microsoft Word, Excel, PowerPoint, and other office software Organisation and Prioritisation Skills Understanding of search engine optimization Familiarity with HTML Experience of CRM systems Experience of digital advertising and tracking Familiarity or experience with blogging DISPOSITION/ ATTITUDE/ MOTIVATION Passionate about a career in digital marketing Actively invites feedback from peers and customers to identify opportunities to improve. Receptive to new ideas and learns from failures as well as successes. Approaches difficulties with a positive attitude. Openly communicates and resolves issues through helping not blaming others. Treats others with respect and

5 civility, building trust to bring out the best in people. Takes responsibility for playing a part in achieving GC s vision. Takes responsibility for their own actions and work; committing to doing their best every time. Committed to delivering the highest possible standards of customer service and undertaking the role to the highest possible standard. Committed to safeguarding young people and vulnerable adults. JOB CIRCUMSTANCES Willingness to work evenings and weekends where required Help at College events Able to travel between College sites if required Enhanced with barred status DBS criminal record disclosure