JOB SPECIFICATION JOB CONTEXT. BASED AT: No 4 Hamilton Place. REPORTS TO: Business Development Director

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1 JOB SPECIFICATION JOB CONTEXT TITLE: Venue Marketing Manager REPORTS TO: Business Development Director Royal Aeronautical Society BASED AT: No 4 Hamilton Place WORKING HOURS: Hours of work will be dictated by the requirements of the department. Usual working pattern will be am to 5.00 pm, Monday to Friday with one hour lunch break. Attendance at regular evening or weekend events is part of the role. PURPOSE OF JOB: To develop and deliver the marketing strategy to effectively promote and sell the Venue in order to maximize the use of the House and the income generated. The role is responsible for actively seeking opportunities to develop new business, resulting in the recruitment and retention of clients in order to meet the agreed budget. The following duties are neither exclusive nor exhaustive and the post holder may be required to carry out other appropriate duties. Therefore this job description needs to be considered in the context of a developing and evolving service. The duties described here may need to be adapted to meet the needs of a changing organisation. BACKGROUND: No.4 Hamilton Place is a luxurious Edwardian Town House located in Mayfair, London, complete with a magnificent roof terrace overlooking Hyde Park. We ensure our guests experience the highest standards of service, comfort and technology. The Venue boasts 10 rooms in total. Our classic rooms retain their original, ornate and elegant features whilst our modern rooms provide the latest state of the art audio visual facilities. With private and corporate clients, the Venue is ideally suited for a variety of events including weddings, conferences, meetings, seminars, receptions and dinners. MAIN ACTIVITIES: 1. Marketing: Define and implement the sales and marketing strategy utilising all disciplines of marketing and communications including digital campaigns, social media, advertising, and marketing collateral to attract new business and manage relationships with existing clients.

2 Responsible for managing and delivering the day to day marketing activity for the Venue in line with the agreed marketing strategy, to support the delivery of venue revenue targets Develop and implement creative and innovative marketing activity that maximises opportunity for revenue growth Preparation of high-quality marketing materials including production of copy for campaigns, web pages, marketing collateral, s and brochures Plan, manage and co-ordinate the on- and off-line marketing communications for targeted campaigns Maintain and regularly update the pages on No.4 website to ensure content is relevant, targeted, engaging and optimising SEO to secure business Develop and implement a full social media strategy for the Venue Ensure all activity conforms to No.4 Hamilton Place brand guidelines 2. Building Business Relationships & Providing Customer service Build professional relationships with key clients, RAeS Corporate Partners, local businesses and professional events services to actively promote awareness of all facilities and services Responsible for the management and growth of the client database for effective and targeted marketing activities Identify opportunities to develop, expand and diversify the client base Arrange and attend events/exhibitions/open days to develop new relationships and attract businesses to the venue 3. Reporting Produce and manage the annual marketing budget, providing regular analysis and review Responsible for tracking and evaluating campaign success to understand return on investment of each activity and to aid future promotion plans through effective reporting Production of monthly marketing reports for Venue detailing key achievements, activity undertaken and future key initiatives Regular research on competitor offerings to monitor and evaluate No.4 products and services

3 4. General Support and work with Venue Team on strategic and operational priorities and improving systems and procedures Work closely with other members of the Venue team, assisting them, when required, in relevant aspects of event management and production. Maintain high standard of personal presentation and represent the Society in a professional manner at all times. Undertake all responsibilities with reference to organisation procedures. Ensure safe working area and work procedures in line with Fire, Health, Safety and Hygiene policies, Data Protection, Equal Opportunities and other statutory requirements. Obtain necessary authority for expenses and record in line with organisation policy. Undertake any reasonable duties as specified by your line manager or the senior management team.

4 PERSON SPECIFICATION JOB TITLE: Marketing Role CRITERIA ESSENTIAL DESIRABLE Qualifications Education to degree level or equivalent Experience Strong background in marketing event venues to the corporate market Attainments/ Competencies Special Aptitudes (e.g. verbal or written skills, manual dexterity etc Proven experience in driving profitable business through a proactive sales and marketing strategy Experience in presenting to clients at meetings, events and exhibitions as the face of the Venue Implementation of successful marketing campaigns and activities across the full marketing mix Knowledge of event and marketing strategies across the full marketing mix Ability to build long term and successful business relationships Ability to manage budgets Ability to prioritize workload, multitask and complete tasks to deadlines and to a specified standard IT literate in Microsoft Office and social media platforms Positive, energetic and proactive approach to tasks Highly effective and engaging communications and interpersonal skills written and verbal A good knowledge of London venues Knowledge of using Microsoft Dynamics CRM Knowledge of Word Press Knowledge of google analytics and SEO Gravitas to command respect from senior executives

5 Excellent negotiation skills Strong attention to detail Ability to work well independently and to contribute as part of a team, with a supportive attitude to colleagues Physical abilities, circumstances (but only if justifiable requirements for the job) Availability to work outside of usual pattern of working hours when required. High standard of personal presentation A commitment to equal opportunities and cultural diversity

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