MARKETING AND COMMUNICATIONS

Transcription

1 MARKETING AND COMMUNICATIONS Faculty of Business and Law Faculty Web Officer Full Time, Permanent Grade E: 24,766-30,424 De Montfort University (DMU) is a University of quality and distinctiveness, known for inspirational teaching and world leading research, with ambitious plans for the future. An opportunity has arisen for a Faculty Web Officer within the Faculty of Business and Law and part of the wider Marketing and Communications team. Working with the Marketing and Recruitment team your skills will be invaluable as you support our student recruitment activities in the fast-paced global Higher Education market. Using your skills you will continually enhance the faculty website customer experience by producing high quality content, inspiring copy, utilising effective SEO through architecture position, meta data and keywords. You will support colleagues in the faculty and across the university in developing high impact, effective content for the DMU website utilising multimedia elements for delivery through a variety of online and digital channels. The post-holder will develop and implement an ongoing web content review and improvement plan to ensure all faculty content is relevant, appropriate and up-to-date, and in turn develop the faculty s web content to achieve the faculty s objectives to build its reputation and profile nationally and internationally. If you are able to bring experience managing and delivering high quality, innovative digital media and web marketing solutions we would like to hear from you. You should have a web content writing/editing or SEO background and have knowledge of HTML. Experience of using Content Management Systems (CMS) would be advantageous. Please quote reference: 7652 Closing Date: 8 March 2013 Interview Date: TBC

2 Job Description Faculty Web Officer Key Information Faculty/Directorate: Marketing and Communications Location: Leicester City campus Department/School: Faculty of Business and Law Responsible to: Faculty Marketing and Recruitment Manager Grade: E Responsible for: n/a Role Profile Ref: SME1 Contract Type: Full Time, Permanent Date of Issue: February 2013 Overall Purpose of the Role To continually enhance the DMU website customer experience by producing high quality content, inspiring copy, utilising effective SEO through architecture position, meta data and keywords. To support colleagues in the faculty and across the university in developing high impact, effective content for the DMU website utilising multimedia elements for delivery through a variety of online and digital channels. Job Fact and Figures This role forms part of the Marketing and Recruitment Team within the Faculty of Business and Law. It is an embedded faculty role that forms part of the wider Student Recruitment Team within the Directorate of Marketing and Communications. The Faculty Web Officer post works with colleagues in the faculty and around the university (internal departments and other academic faculties) to raise the level of quality on the DMU website, and other online channels, while adhering to DMU brand guidelines and best practice for accessibility on the web. The Faculty Marketing and Recruitment team includes a Faculty Marketing and Recruitment Manager to whom this post reports, two Faculty Marketing and Recruitment Officers and a Faculty Web Officer. The team work closely with the Faculty Admissions Team and wider academic colleagues to ensure that recruitment targets are met and quality is maintained. Main Duties and Responsibilities

3 Operational Context 1. To develop and implement an ongoing web content review and improve plan to ensure all faculty content is relevant, appropriate and up-to-date. 2. To develop the faculty s web content to achieve the faculty s objectives and build its reputation and profile. 3. Working with the Faculty Marketing and Recruitment Manager and other marketing colleagues to develop and implement an annual faculty web plan. 4. To support the use of the Content Management System (CMS) software and champion and progress best practice across the DMU website. 5. To provide advice and create content that ensures a cohesive user journey and maximum SEO exposure 6. To produce meta tags and keywords for use with content pages, templates and multimedia content types 7. To create and maintain architecture that is easy to navigate and enhances the customer journey. 8. To create HTML templates for use on marketing campaigns 9. To assist with the maintenance and development of editorial web policies and procedures 10. To support the faculty marketing team in the monitoring of DMU website performance through the monitoring of analytics software 11. To research, and keep up-to-date with web service trends to ensure the functionality provided meets customer needs. 12. To work closely with colleagues across the faculty to ensure new content and web pages are fully proofed, and project relevant key messages 13. To create and co-ordinate content that communicates the university s brand and faculty s key messages while demonstrating a high degree of quality and creativity. 14. To input into the University s Web Strategy. 15. To develop and enhance the user interface of the faculty s website and multimedia applications ensuring that they meet DMU brand guidelines. 16. To be an expert in usability and accessibility compliance. 17. To support and develop, when required, digital material for other channels 18. To liaise with external suppliers to manage the delivery of out-sourced web content. 19. To carry out competitor research and produce regular reports on activity with recommendations for developments. 20. To identify opportunities for new content, particularly marketing campaigns, and how it can be used to maximum effect. 21. To input to, and support, policy guidelines for the DMU website. 22. To work with the multimedia and other digital communications colleagues and lead on the planning, configuration and maintenance of the faculty s presence on social networking sites. 23. This job description reflects the main duties and responsibilities of the post. However, the post holder may be required to fulfil other ad-hoc duties, commensurate with the level of post, from time to time. Statutory Context To comply with the University s non-discrimination policy. Key Contacts The postholder will work very closely with the Faculty Marketing and Recruitment team as well as academic and support colleagues in the faculty.

4 Working very closely with the wider Marketing and Communications team, Faculty and Department Web Officers, this post will have constant daily contact with many members of the Marketing and Communciations Department, external suppliers, and clients from across the university. Additional Information Occasional irregular hours may be required to support the work of the Faculty and wider department e.g. Saturday Open Days, evening work etc.

5 Person Specification Faculty Web Officer Faculty/Directorate: Marketing and Communications Department/School: Faculty of Business and Law Location: Leicester City Campus Responsible to: Faculty Marketing and Recruitment Manager Grade: E Responsible for: n/a Role Profile Ref: SME1 Contract Type: Full Time, Permanent Date of Issue: February 2013 Requirements Essential Desirable *Method of Assessment 1. Qualifications and Training 2. Previous Work Experience Educated to degree level or sufficient equivalent experience in web content editing and SEO Significant experience in writing/editing for websites and other digital formats Professional qualifications relating to writing or editing for the web Higher education web experience. Experience in writing for higher education 1 1,2 & 4 Commercial web experience. 3. Specific Knowledge / Skill / Abilities/ Motivation / Attitude Required Experience of using content management systems as a content author/editor. Experience of organic and paid for SEO Understanding of HTML Ability to plan and produce site maps to show user journeys. Ability to produce and maintain content policies. Good knowledge of accessibility and usability issues. Demonstrable skills in using the web as a marketing tool. Experience in planning and implementing SEO. Project management experience. Excellent attention to detail and proof-reading skills Excellent communication skills. Strong customer focus and Thorough understanding of higher education environment and needs. Digital/E-marketing experience 1,2 & 3

6 ability to work to tight deadlines Outstanding written/editorial skills 4. Additional Requirements Occasional irregular hours may be required to support the work of the faculty and wider department (open days etc.) Understanding of databases and web monitoring processes 1 * 1=Application form; 2=Interview; 3=Test/Presentation; 4=Documentary evidence; 5=Other (please specify)