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1 Ratecard 2015-Q3 1

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3 Table OF CONTENTS 1 Introduction What s new? 4 2 Our contexts News 5 Culture-Entertainment 6-7 E-commerce / Cars / Classifieds 8 Health & Wellness / Dating 9 3 Our offer PNU NP 12 Outbrain 13 Contextual packages Behavioral packages HB.O / Low CPM 18 Mobile packages 19 Websites & Mobile Rossel s DNA solutions 31 Content integration Direct Marketing Available formats Sales conditions 39 6 Contacts 40 3

4 1. INTRODUCTION What s new? GOCAR Pack Car Launch More details page 29 Out.be More details page 26 Partner Zone LeSoir / Sudinfo More details page 31 New Targeting Package on GOCAR More details page 28 4

5 2. OUR CONTEXTS News The opinion leader Web : u.b./day p.r./day visits/day Apps : u.b./day visits/day Net Reach / Month PC : Phone : Tablet : Profile PC 57% Men / 43% Women 86% y.o. 64% Active Available language : French The French-speaking news website N 1: La Meuse, La Nouvelle Gazette, La Province, Nord Eclair, La Capitale, Sudinfo Web : u.b./day p.r./day visits/day Apps : u.b./day* visits/day Net Reach / Month PC : Phone : Tablet : Profile PC 52% Men / 48% Women 82% y.o. 57% Active Available language : French The news video reference Web : u.b./day p.r./day visits/day Apps : u.b./day visits/day Net Reach / Month PC : Phone : Tablet : Profile PC 51% Men / 49% Women 85% y.o. 56% Active Available language : French *: not deduplicated Source : CIM Internet Traffic March - May CIM Internet Audience January

6 2. OUR CONTEXTS The Belgian German-speaking news website u.b./day p.r./day visits/day Net Reach / Month PC : Phone : N.A. Tablet : N.A. Available language : German The 1 st French news website u.v./day (Belgian ip) Available language : French Culture & Entertainment The leading cinema website u.b./day p.r./day visits/day Net Reach / Month PC : Phone : Tablet : Profile PC 44% Men / 56% Women 62% y.o. 62% Active Available languages: French - Dutch - English Source : CIM Internet Traffic March - May CIM Internet Audience January

7 2. OUR CONTEXTS The cultural agenda u.b./day p.r./day visits/day (Netevents results) Available languages : French - Dutch The 1 st French-speaking music radio website u.b./day p.r./day visits/day Net Reach / Month PC : Phone : N.A. Tablet : N.A. Profile PC 38% Men / 62% Women 77% y.o. 45% MS Available language : French French cultural scene u.v./day (belgian ip) Available language : French Source : CIM Internet Traffic March - May CIM Internet Audience January

8 2. OUR CONTEXTS e-commerce Best deals in your area Several websites : Belgium, France, Netherlands, Luxembourg, Travel Available languages : French - Dutch Cars The new portal for new and used cars! u.b./day p.r./day visits/day Net Reach / Month PC : Phone : Tablet : Profile PC 73% Men / 27% Women 74% y.o. 56% PRI Available languages: French - Dutch Classifieds Real estate classified u.b./day p.r./day visits/day Net Reach / Month PC : Phone : Tablet : Profile PC 44% Men / 56% Women 80% y.o. 64% Active Available languages: French - Dutch - English Source : CIM Internet Traffic March - May CIM Internet Audience January

9 2. OUR CONTEXTS Health & wellness The leading health & wellness website! u.b./day p.r./day visits/day Net Reach / Month PC : Phone : Tablet : Profile PC 45% Men / 55% Women 63% y.o. 63% Active Available languages: French - Dutch The e-wellness magazine! u.b./day p.r./day visits/day Available language : French The 1 st Belgian dating website u.b./day p.r/day visits/day Dating Net Reach / Month PC : Phone : Tablet : N.A. Profile PC 57% Men / 43% Women 68% y.o. 50% MS Available languages: French - Dutch Source : CIM Internet Traffic March - May CIM Internet Audience January

10 3. OUR OFFER/PNU Homepage Online Est.Imp./day Cost per day TV spot Leaderdoard* Halfpage HPTO e e e -43 % -39 % -32% e e e 1 DAY Homepage + Est.Imp./day Cost per day TV spot Leaderdoard* Halfpage e e -44 % -43 % e e Mobile Splash 1 day Smartphones Format Mobile Splash Period 1 day Media value e Est.Imp Discount 38 % Capping/day 1 Package rate e Online 1 WEEK Run of sites 3 days Run of sites 1 week Placement ROS Media value e Format Halfpage Discount 48 % Period 3 days e-cpm 10,1 e Est.Imp SOV 15 % Package rate e Placement ROS Media value e Format Halfpage Discount 67 % Period 7 days e-cpm 6,5 e Est.Imp SOV 15 % Package rate e 10 * hosting free of charge

11 3. OUR OFFER/PNU Placement HP + ROS Media value e 1 WEEK Tablet Mobile banner Mobile Splash Quality Big 2 ads 3 days 3 days impact Format Halfpage + Halfpage Discount 58 % Period 2 days + 3 days e-cpm 6,5 e Est.Imp SOV 100 % + 15 % Package rate e Placement ROS Media value e Format Halfpage Discount 27 % Period 7 days e-cpm 17 e Est.Imp SOV 20 % Package rate e Smartphones Format Mobile Splash Period 3 days Media value e Est.Imp Discount 41 % Capping/day 1 Package rate e Format Tablet Mobile banner + Mobile rectangle Media value e Period 3 days Discount 40 % Est.Imp Package rate e Format Splash / Interstitial Media value e Period 7 days Discount 17 % SOV 100 % Package rate e 2 WEEKS & MORE Performix Budget Clicks CPC e ,10 e e ,00 e e ,85 e PNU in-read also available 11

12 3. OUR OFFER/NP NP DIGITAL HOME HALFPAGE BIG TV LEADER Homepage Value WEB + MOBILE 100 % SOV Discount -51 % -52 % 1 Day e-cpm 8,2 8, imp. Cost e e ROS 3 DAYS HALFPAGE Run of site Value % SOV Discount -48 % 3 Days e-cpm 9, imp. Cost e 12

13 4 OUR OFFER/ NATIVE ADVERTISING Outbrain Amplify your content BRING SURFERS FROM BELGIAN OUTBRAIN NETWORK TO YOUR CONTENT e - min clicks e - min clicks e - min clicks t tt Content Without any agency fee on Outbrain 13

14 4. OUR OFFER/OUR PACKAGES Contextual packages Homepage News RTL INFO, LeSoir.be, Sudinfo.be, Grenzecho.net and Figaro.fr homepages surfers 1 day in premium position! 1 day 100% SOV 100% FR Est. Imp. Standard Premium Exclusive e e e Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, halfpage, tv spot leaderboard Exclusive : overlayer, take-over News RTL INFO, Sudinfo.be, LeSoir.be, Grenzecho.net and Figaro.fr ROS surfers The one and only news package! 3 days 20% SOV 100% FR Est. Imp. Standard Premium Exclusive e e e Standard : leaderboard, large leaderboard, medium rectangle Premium : halfpage, tv spot leaderboard Exclusive : overlayer Sport RTL sport, LeSoir.be/Sport, Sudinfo.be/Sport, Sudinfo.be/Spirou, Zone-rouche.be, Standard.be Grenzecho.net/Sport, Figaro.fr/Sport, Rendez-vous.be/Targeting Sport surfers Reach sport addicts! 7 days 33% SOV 92% FR 8% NL Standard : leaderboard, large leaderboard Premium : tv spot leaderboard Est. Imp. Standard Premium Exclusive e 9.800e - 14

15 4. OUR OFFER/OUR PACKAGES The best way to reach them! Women Gojimag, RTL people, LeSoir.be/Victoire, Soirmag, Sudinfo Fun, Figaro.fr/Madame, Rendez-vous.be/women, ROS Cinenews.be, Out.be, Gezondheid-Passionsanté.be, HP Immovlan.be surfers 7 days 25% SOV 78% FR 22% NL Standard : leaderboard Premium : splash page Exclusive : take-over, overlayer Lifestyle Gojimag, RTL people, LeSoir.be/Victoire, Soirmag, Sudinfo.be/Fun, Figaro.fr/Madame Figaro.fr/Lifestyle, ROS Out.be surfers Est. Imp. Standard Premium Exclusive e e e All about design, fashion & trends! 7 days 33% SOV 99% FR 1% NL Standard : leaderboard, medium rectangle Premium : splash page, halfpage Exclusive : overlayer, take-over Est. Imp. Standard Premium Exclusive e e e Culture LeSoir.be/Culture, LeSoir.be/Mad, Sudinfo.be/Culture, Figaro.fr/Culture, ROS Evene.fr, Cinenews.be, Out.be surfers The best of events! 7 days 25% SOV 82% FR 18% NL Est. Imp. Standard Premium Exclusive e 3.700e 5.800e Standard : leaderboard, medium rectangle Premium : splash page, halfpage Exclusive : overlayer Young Le Soir ICT, RadioContact.be, Cinenews.be, Out.be, Immovlan.be/Colocation, Rendez-vous.be/Targeting under 35 y.o. surfers Meet their interests! 7 days 33% SOV 66% FR 34% NL Est. Imp. Standard Premium Exclusive e 4.300e - Standard : leaderboard, large leaderboard Premium : splash page, tv spot leaderboard, XL leaderboard 15

16 4. OUR OFFER/PACKAGES Behavioral packages News Addicts Rossel Advertising RON - targeting on Sudinfo.be, LeSoir.be, Grenzecho.net and Figaro.fr surfers Follow news addicts on our whole network! 3 days 100% FR Standard : medium rectangle Premium : halfpage Est. Imp. Standard Premium e e Sport Fans Rossel Advertising RON - targeting on Sudinfo.be, LeSoir.be, Grenzecho.net, Figaro.fr sport surfers and Rendez-vous sport interested surfers Follow sport fans on our whole network! 7 days 100% FR Standard : medium rectangle Premium : halfpage Est. Imp. Standard Premium e e Economy Rossel Advertising RON - targeting on Sudinfo.be, LeSoir.be, Figaro.fr economy surfers Economy interested surfers on our whole network! 7 days 100% FR Standard : medium rectangle Premium : halfpage Est. Imp. Standard Premium e e Cinema Rossel Advertising RON - targeting on Cinenews and LeSoir / Culture / Cinema surfers 16 Follow the cinema comunity on our whole network! 7 days 70% FR 30% NL Standard : medium rectangle Premium : halfpage Est. Imp. Standard Premium e 6.300e

17 4. OUR OFFER/PACKAGES Lifestyle Rossel Advertising RON - targeting on Victoire, Figaro Lifestyle, Saveurs, SudInfo fun and wine surfers Follow lifestyle addicts on our whole network! 7 days 100% FR Standard : medium rectangle Premium : halfpage Est. Imp. Standard Premium e e Movers Rossel Advertising RON - targeting on Immovlan and LeSoir Immo surfers Follow movers on our whole network! 5 days 59% FR 41% NL Standard : medium rectangle Premium : halfpage Est. Imp. Standard Premium e e Car Seekers Rossel Advertising RON - targeting on Gocar surfers Other segments available Car seekers on our whole network! 7 days 78% FR 22% NL Standard : medium rectangle Premium : halfpage Est. Imp. Standard Premium e e Healthy people Rossel Advertising RON - targeting on Passionsanté and Gezondheid surfers Health interested surfers on our whole network! 7 days 61% FR 39% NL Standard : medium rectangle Premium : halfpage Est. Imp. Standard Premium e 5.000e 17

18 4. OUR OFFER/PACKAGES HealthBrands. Online Formats Period SOV Est. Imp. Rates Leaderboard 1 week 25% e XL Leaderboard 1 week 25% e Medium rectangle 1 week 25% e Billboard 1 week 25% e Filmstrip 1 week 25% e Portrait 3 days 25% e Splash 3 days 100% e Splash 1 week 100% e Low CPM RON Impressions Delivery Formats* Language CPM Rates RON min. 1 month 4e e Leaderboard RON min. 2 months Rectangle FR/NL 3e e Large rectangle RON min. 3 months 2e e * : -HP excluded, no attributes (expand, rich media) -Materials to provide 6x 18

19 4. OUR OFFER/PACKAGES Mobile Tablet Surfers Brands websurfers through tablets - whole network Leaderboard, large leaderboard, rectangle Period (days) SOV LG 7 20% 95% FR 5% NL Est. Imp. Premium Exclusive Smartphones All Premium Exclusive Period (days) Est. imp Price Est. imp. capping 1/day Price e e Mobile apps : Android, iphone, Windows & mobile website Details : see each website page Tablets All Premium Exclusive Period (days) Est. imp Price Est. imp. capping 1/day Price e e Tablet apps : Android, ipad, Windows Details : see each website page Premium : banner / Exclusive : interstitial 19

20 4. OUR OFFER/WEBSITES & MOBILE Period (days)/ placement Est Imp. U. browsers/ day SOV Standard Premium Exclusive Mobile offer - CPP CPM offer CPP offer HP 1 HP % HP Plus 1 HP + ROS CAPPING % Big impact 1 HP + 3 ROS % Unique visitors : first visited page MULTIPLE SCREEN RECTANGLE Period (days) Placement. Est. imp SOV Price Website + Mobile website on desktop, tablet, smartphone 3 ROS % Channel Imp./month Standard Premium Exclusive ROS News Finance & economy ICT Victoire Culture & entertainment Sport Soirmag Weather Premium Support Period (days) Est. imp Price Est. imp. capping 1 /day Exclusive Brandlovers pack Tablets Price Smartphones Le Soir, Bip, Geeko included Tablets : Apps ipad, Android, Windows Smartphones : Apps iphone, Android, Windows & mobile website - Premium : banner + mobile rectangle Standard : leaderboard, large leaderboard, medium rectangle, skyscraper Premium : splash page, large rectangle, halfpage, tv spot leaderboard, XL leaderboard, filmstrip, billboard, sticky, mobile banner, mobile rectangle Exclusive : Full splash page, overlayer, take-over, portrait, mobile interstitial Rich media available 20

21 4. OUR OFFER/WEBSITES & MOBILE CPM offer CPP offer Period (days)/ placement Est Imp. U. browsers/ day SOV Standard Premium Exclusive HP 1 HP % 5.600e 7.000e e HP Plus 1 HP + ROS CAPPING % 9.500e e e Big impact 1 HP + 3 ROS % e e - Unique visitors : first visited page Period (days) Placement. Est. imp SOV Price MULTIPLE SCREEN 2 ROS % RECTANGLE Website + Mobile website on desktop, tablet, smartphone Channel Imp. / month Standard Premium Exclusive ROS La Meuse La Nouvelle Gazette La Province La Capitale Nord Eclair News Fun - Entertainment Culture Sport* * Standard de Liège, Zone Rouche, Les Spirou de Charleroi included Mobile offer - CPP Premium Support Period (days) Est. imp Price Standard : leaderboard, large leaderboard, medium rectangle, skyscraper Premium : splash page, large rectangle, halfpage, tv spot leaderboard, XL leaderboard, filmstrip, billboard, sticky, mobile banner, mobile rectangle Exclusive : full splash page, overlayer, take-over, portrait, mobile interstitial Est. imp. capping 1 /day Exclusive Tablets 7 NA 900 NA 800 Price Smartphones Tablets : Apps ipad, Android Smartphones : iphone + mobile website - Premium : banner + mobile rectangle Rich media available 21

22 4. OUR OFFER/WEBSITES & MOBILE CPM offer CPP offer Period (days)/ Placement Est Imp. U.browsers/ day SOV Standard Premium Exclusive HP 1 HP % HP Plus 1 HP + ROS CAPPING % Big impact 1 HP + 3 ROS % HP : RTL INFO, RTL sport, RTL people Period (days) Placement. Est. imp SOV Price MULTIPLE SCREEN 3 ROS % RECTANGLE Website + Mobile website on desktop, tablet, smartphone Channel Imp./month Standard Premium Exclusive ROS TV Media : RTLTVI.be + ClubRTL +PlugRTL Radio Media : RadioContact.be + BelRTL News Weather Sport People Mobile offer - CPP Tablet : RTL INFO ipad Smartphone : RTL INFO iphone, Android, mobile website Premium Support Period (days) Est. imp Price Est. imp. capping 1 /day Exclusive Price Brandlovers Tablets Smartphones * RTL INFO : mobile web + mobile apps + tablet app Period (days) Est. imp./day SOV Price/day Splash RTL INFO* % Standard : leaderboard, large leaderboard, medium rectangle, skyscraper Premium : splash page, large rectangle, halfpage, tv spot leaderboard, XL leaderboard, filmstrip, billboard, sticky, mobile banner & rectangle Exclusive : overlayer, take-over, mobile interstitial 22

23 4. OUR OFFER/WEBSITES & MOBILE CPM offer CPM offer Channel Imp. / month Standard Premium Exclusive ROS Website ROS Mobile Website Standard : leaderboard, large leaderboard, medium rectangle, skyscraper Premium : splash page, halfpage, tv spot leaderboard, XL leaderboard, filmstrip, billboard, mobile banner & rectangle Exclusive : overlayer, take-over, mobile interstitial Channel Imp. / month Standard Premium Exclusive ROS Standard : leaderboard, large leaderboard, medium rectangle, skyscraper Premium : splash page, halfpage, tv spot leaderboard, XL leaderboard, filmstrip, billboard Exclusive : overlayer, take-over + + CPP offer Details pack : RTL INFO, Gojimag & RadioContact.be Period (day) Est Imp. SOV Price Splash %

24 4. OUR OFFER/WEBSITES & MOBILE CPM offer CPP offer Mobile offer CPM offer CPP offer - CPP Period (days)/ Placement Est Imp. U. browsers/day SOV Standard Premium Exclusive HP 1 HP+ROS % HP Plus 1 HP+ROS CAPPING % Big impact 1 HP + 3 ROS % Unique visitors : first visited page Channel Imp. / month Standard Premium Exclusive ROS Sport Period (days)/ Placement Est Imp. U. browsers/ day* SOV Standard Premium Exclusive HP 1 HP % HP Plus 1 HP + ROS CAPPING % Big impact 1 HP + 3 ROS % Channel Imp. / month Standard Premium Exclusive Le Figaro Evene Figaro Madame La Chaine météo Culture Sport Premium Support Period (days) Est. imp. Price Est. imp. capping 1/day Exclusive Tablets 7 NA 600 NA 400 Smartphones Tablets : ipad, Android / Smartphones : mobile website Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, large rectangle, halfpage, tv spot leaderboard, XL leaderboard, filmstrip, billboard, mobile banner and rectangle Exclusive : overlayer, take-over, mobile interstitial * : Belgian IP addresses Unique visitors : first visited page Price Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, halfpage, tv spot leaderboard, XL leaderboard, filmstrip, billboard Exclusive : overlayer, take-over, portrait 24

25 4. OUR OFFER/WEBSITES & MOBILE CPM offer CPP offer Period (days) Est Imp. U. browsers/ day Standard Premium Exclusive Big Impact 7HP + ROS v Unique visitors : first visited page Website Imp. / month Standard Premium Exclusive ROS ROS fr ROS nl Mobile offer CPP Premium Support Period (days) Est. imp Price Est. imp. capping 1/day Exclusive Smartphones Smartphones : iphone + mobile website Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, halfpage, tv spot leaderboard, XL leaderboard, filmstrip, billboard, mobile banner Exclusive : overlayer, take-over, portrait, mobile interstitial Price 25

26 4. OUR OFFER/WEBSITES & MOBILE CPM offer Channel Imp. / month Standard Premium Exclusive ROS ROS fr ROS nl Standard : leaderboard, medium rectangle Premium : splash page, halfpage, filmstrip, mobile banner Exclusive : overlayer, take-over, portrait CPM offer Channel Imp. / month Standard Premium Exclusive ROS CPP offer Standard : skyscraper Channel Period (days) Est. Imp. Format Price ROS skyscraper

27 4. OUR OFFER/WEBSITES & MOBILE CPM offer CPP offer Content integration offer Sector 3 months 6 months 12 months Finance Energy Telecom Insurance Maximum 3 partners per sector Period (days) Est Imp. Channel Est. imp. / month Standard Premium Exclusive ROS Rent Buy Flat sharing Holidays / month U. browsers/ day / month / month SOV Standard Premium Exclusive HP 5 HP % Big impact 5 HP + 7 ROS % Unique visitors : first visited page e-cpm : 6-12 e-cpm : Targeting criteria available : +25% Mobile offer - CPP Premium Exclusive Support Period (days) Est. imp. Price Est. imp. 1/day Price Smartphones Smartphones : mobile website Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, halfpage, filmstrip, mobile banner Exclusive : take-over, mobile interstitial 27

28 4. OUR OFFER/WEBSITES & MOBILE Content integration offer Sector 3 months 6 months 12 months Finance Insurance Assistance Maintenance Maximum 3 partners per sector / month / month Channel Pages Price / month Destock offer CPM offer News-Cars - Market Place 1page per car / 1 page per leader 2 e / car / month (min. 25 dealers in the network) News-Cars - Market Place Guaranteed Label 300 e / month 2 d hand - Market Place 1page per car / 1 page per leader 3 e / car / month (min. 25 dealers in the network) 2 d hand - Market Place Guaranteed Label 300 e / month Link with all existing stock system is possible. This may imply setup costs. Channel Est. imp. / month Standard Premium Exclusive ROS Autovlan Gocar marketplace Gocar News Car Category Car segments Est. Imp. Period Standard Small cars B or B month e Light-Medium cars C or M month e Targeting packages Medium cars C or M1 plus month e Large cars D or M month e Premium large cars H month e SUV cars SUV month e Car Age Est. Imp. Period Standard 1-4 years month e 5-10 years month e Car Price Est. Imp. Period Standard < month e month e > month e 28 Available formats Standard : leaderboard, medium rectangle Premium : splash page, halfpage Exclusive : take-over

29 4. OUR OFFER/WEBSITES & MOBILE ARTICLE NEWSLETTER GALLERIE IMAGE & VIDEO COMMUNITY HOME PAGE INTEGRATION CPM offer CPP offer Content integration offer Pack Car Launch e Reach : readers Reach : readers Reach : viewers Reach : contacts Reach : contacts Integration Products Period Rates Basic HP Targeting criteria available : +25% Period (days) 7 U. browsers/ day Capping Splash page / day Website Imp. / month Standard Premium Exclusive Gezondheid/ PassionSanté Advertorial : HP, sections, newsletter + content page Medium rectangle newsletter + content page 6 weeks Light Basic imp. ROS (MR or Large ldb) 6 weeks Medium Heavy Tip of the day Light imp. on sections (MR or Large ldb) + splash 3 days 3x Basic imp. ROS imp. on sections (MR or Large ldb) "Tip of the day" newsletter insertion + web section + content page 6 weeks months month Product testing Recruitment - products sending - survey - results 1 month Unique visitors : first visited page Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, halfpage, tv spot leaderboard, XL leaderboard, filmstrip, billboard Exclusive : overlayer, take-over, portrait 29

30 4. OUR OFFER/WEBSITES & MOBILE CPP offer Period (days) Est Imp. U. browsers/ day Big Impact 1 HP+5 ROS SOV Standard Premium Exclusive 100%HP- 33%ROS Women % Men % Unique browsers : first visited page e-cpm : 7-8 e-cpm : 9-10 CPM offer Channel Est. imp. / month Standard Premium Exclusive ROS ROS fr ROS nl Mobile offer - CPP Premium Support Period (day) Est. imp. Price Est. imp. capping 1/day Exclusive Tablets 7 NA 600e NA 400e Smartphones 7 NA 800e NA 500e Smartphones : iphone, Android, mobile website Tablets : ipad, Androïd Price Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, tv spot, XL leaderboard, billboard, mobile banner Exclusive : overlayer, take-over, mobile interstitial 30

31 4. OUR OFFER/ NATIVE ADVERTISING Rossel s DNA PACKAGES or PARTNER ZONE PROMOTION Partner zone set-up maintenance + 5 articles + Section news feed Homepage news feed Outbrain clicks = Options : NewsMaster content Outbrain Extra Articles Widget (social feed, channels...) More impressions For a long term presence on LeSoir and / or Sudinfo through a minisite, please contact your account manager DNA IN FEED DNA PROMOTION PACKAGES 1 article + Section news feed / 1 week Leaderboard imp. ROS 2 Newsletters Gojimag Facebook = DNA IN FEED + DNA PROMOTION 5 articles + contest + Section news feed / 2 weeks Leaderboard imp. ROS 4 Newsletters Gojimag Facebook = TAILOR MADE SOLUTION FOR A MINIMUM INVESTMENT OF PACKAGES on demand 31

32 4. OUR OFFER/ CONTENT INTEGRATION CONTENT INTEGRATION OFFER Place Category Format Period SOV Est. Imp. Value (cpm/cpd) Value Discount % Amount due run-of-site branded XL-leaderboard 7 days 25% , % homepage co-branded advertorial (Newsmaster) 1 day 100% % newsletter co-branded Medium rectangle 5 days % % Place Category Format Period SOV Est. Imp. Value (cpm/cpd) Value Discount % Amount due run-of-site branded XL-leaderboard 7 days 25% , % homepage co-branded advertorial (Newsmaster) 1 day % newsletter co-branded Medium rectangle 5 days % % Rossel offers the option to create content for the advertiser via Newsmaster but this is not included in the above tarification. Ask you contact for any additional information 32

33 4. OUR OFFER/ CONTENT INTEGRATION CONTENT INTEGRATION CALENDAR Theme LeSoir.be Sudinfo.be Gojimag July Tour de France x July Guide foot saison x August Recyclage x x August Studeo II x x x September Mobilité électrique x x September Foires aux vins x x September Living n 3 x x x September Champion s League x October App's x x November Spécial Bières x x November Living n 4 x x x November Le Soir Vert / Demain la Terre x December Fêtes x x 33

34 4. OUR OFFER/ DIRECT MARKETING Big impact newsletter Products Delivered imps newsletter Est.imp./ 5 days button Period Cost per week Le Soir Newsletter days button days button + 5 news. Sudinfo home page inserts Delivered imps Formats Frequency CPP News Le Soir : Midi express - Mad - Amortie & Lob Medium rectangle 1 week (every working day) Sudinfo Leaderboard 1 week (every working day) RTL newsletters Thematic newsletter RTL Info Gojimag RTL TVI & Plug RTL Leaderboard/ Medium rectangle Technology Belgium-Iphone Medium Rectangle Victoire Lifestyle Leaderboard + Medium Rectangle Gezondheid Medium Rectangle 1 week - (2x / day) 1 week - 2 days 1/week 1 month (once a week) 1 month (once a week) 1 month (once a week) Cinenews (fr/nl) / Banner Every Wednesday 900 Netevents / Banner 1 month (once a week on Thursday) Immovlan (fr/nl) / Rectangle Once a month Automotive Gocar (fr/nl) / Rectangle Once a month

35 4. OUR OFFER/ DIRECT MARKETING Adresses Languages Tariff Immovlan % fr / 50 % nl Gocar % fr / 45 % nl Option : mail creation 500 fr/nl Co-branded ing Other websites Cost per address Per address 0,30 Per address +500 technical costs Per targeting (gender, age, Volume : s +25% language, etc.) 35

36 5. AVAILABLE FORMATS l m Available Not available Packages Leaderbord Large lead Medium Rectangle Skycraper Format (pixel) 728x90 840x x x600 News l l l m Homepage News l l l m Women l m m m Lifestyle l m l m Sport l l m m Culture l m l m Young l l m m Standard formats Website Leaderboard Large lead. Medium rectangle Skyscraper** Format (pixel) 728x90 840x x x600 LeSoir.be l l l l Sudinfo.be (all websites) l l l l RTL INFO l l l l Grenzecho.net l l l m Cinenews.be l l l m Out.be l m l m RadioContact.be l l l l Gojimag l l l l Rendez-Vous.be l l l m Vlan.be l l l m Immovlan.be l l l m Gocar.be l l l m Gezondheid.be/ Passionsanté.be l l l m Le Figaro.fr* l l l m Evene.fr* l l l m Groupolitan.be m m m l * : Belgian IP addresses ** : Only available for regional buying on Le Soir and Sudinfo 36

37 5. AVAILABLE FORMATS l m Available Not available Packages Splash page** Large Rectangle Halfpage TV spot leaderboard XL leaderboard Filmstrip Billboard Sticky skyscraper Mobile/tablet banner Premium formats Format (pixel) 640x x x x x123 Min 300x x x600 News m m l l m m m m m Homepage News l m l l m m m m m Women l m m m m m m m m Lifestyle l m l m m m m m m Sport m m m l m m m m m Culture l m l m m m m m m Young l m m l l m m m m Websites Splash page** Large Rectangle Halfpage TV spot lead. Format (pixel) 640x x x x x123 XL lead. Filmstrip Billboard Min 300x x250 Sticky skyscraper 120x600 LeSoir.be l l l l l l l l l Sudinfo.be (all websites) See tech. spec. Mobile/tablet banner l l l l l l l l l RTL INFO l l l l l l l l l Grenzecho.net l l l l l l l m l Cinenews.be l m l l l l l m l Out.be l m l m m l m m l RadioContact.be l m l l l l l m m Gojimag l m l l l l l m l Rendez-vous.be l m m l l m l m l Vlan.be m m m l l m l m m Immovlan.be l m l l l l l m l Gocar.be l m l m m m m m m See tech. spec. Gezonheid.be/ Passionsanté.be l m l l l l l m m Le Figaro.be* l m l l l l l m m Evene.fr* l m l l l l l m m Groupolitan.be m m m m m m m m m * : Belgian IP addresses * *: Capping 1 / day 37