Monetizing tablets and smartphones with advertising

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Monetizing tablets and smartphones with advertising"

Transcription

1 Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010

2 Some words about us We enable seamless cooperation between publishers and advertisers to run mobile campaigns MADS Inside Mobile Marketing 2 March 1, 2011

3 Why are you here? 2010 MADS Inside Mobile Marketing

4 Shift of viewership to mobile channels Users are moving from desktop to mobile devices and advertising dollars will need to follow (social networking site Mixi, Japan) Mixi s monthly page views, mobile vs. PC Monthly Page Views (MM) % Mobile % Desktop 0 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 Source: Company reports, Morgan Stanley research 2011 MADS Inside Mobile Marketing 4 March 1, 2011

5 Searching for the right business model Subscriptions or advertising? 2011 MADS Inside Mobile Marketing 5 March 1, 2011

6 How to make money from advertising? 2011 MADS Inside Mobile Marketing 6 March 1, 2011

7 What do brands want? 2010 MADS Inside Mobile Marketing

8 Introduction No great dish without the right ingredients. Big Idea Broad Reach Extreme Targeting Flawless Ad Delivery (Running on 17,500 devices, with different screen sizes, different OS, weird browsers and funny ways of displaying content) 2011 MADS Inside Mobile Marketing 8 March 1, 2011

9 What do brands want? Reach and BIG formats. Goal Advertisers Reach as much targeted consumers as possible Vs. Publishers Maximize revenues from publications Price Low price for ads, high return Maintain a premium rate Effort Create ads once, run on any device Place ads once, run on any device, and channel Emotion Ads with high impact Few ads as possible, not too intrusive 2011 MADS Inside Mobile Marketing 9 March 1, 2011

10 What do brands want? Extreme targeting, across platforms, so they don t waste advertising budgets. Interests Auto enthusiasts Demographics Males Age Network Corporate WiFi Geo Amsterdam Device Screen > 300 px Supports Java Retargeting 2011 MADS Inside Mobile Marketing 10 March 1, 2011

11 What do brands want? Using the profiling information, brands can reach exactly the right audience. We call this Extreme Targeting. Advertiser Audience Ad Delivery Interests Downloaded sports app Used app in last 2 wks Demographics Males Age Interests Auto enthusiasts Demographics Males Age Network Corporate WiFi 2011 MADS Inside Mobile Marketing 11 March 1, 2011

12 What do brands want? Reach consumers across platforms with impactful, interactive and highly targeted campaigns. Mobile sites Mobile applications Mobile tablets 2011 MADS Inside Mobile Marketing 12 March 1, 2011

13 What we can do for you Create advertisements with WOW-factor, just like on TV and online: Tablets Renault Megane Publisher: Telegraaf Ad format: Expandable Country: Netherlands Agency: RedUrban Opel Ampera Publisher: Autovisie Ad format: Splash Country: Netherlands Agency: MobGen Emirates Publisher: Telegraaf Ad format: HTML5 Country: Netherlands Agency: Publicis 2011 MADS Inside Mobile Marketing 13 March 1, 2011

14 What we can do for you Create advertisements with WOW-factor, just like on TV and online: Smartphones McDonalds Publisher: Buienradar Ad format: Expandable Country: Netherlands Agency: TBWA/Neboko Mercedes-Benz Publisher: Buienradar Ad format: Expandable Country: Netherlands Agency: MEC Vodafone Publisher: Sanoma Digital Ad format: Video Country: Netherlands Agency: Achtung! 2011 MADS Inside Mobile Marketing 14 March 1, 2011

15 Let s watch some examples! 2011 MADS Inside Mobile Marketing 15 March 1, 2011

16 How can you make money? 2010 MADS Inside Mobile Marketing

17 How can you make money? Inventory monetization strategies Premium Based on guaranteed reach Value Direct Based on performance of ad Inventory Bulk Based on performance of ad Volume 2011 MADS Inside Mobile Marketing 17 March 1, 2011

18 How can you make money? The main types of revenue models available to publishers are either based on customer reach or performance of the ad Based on reach Based on performance of ad Revenue model for inventory owners CPM Cost per mil Price per 1000 ad impressions CPC Cost per click Price per click on mobile ad CPA cost per action Price per successful call to action by customer Publishers measure ecpm or effective revenue per 1000 impressions to compare campaigns internally Example advertisers ecpm New BMW 3 now available.. Very high EUR 5-25 Click to download Medium to low EUR 0,25-1,00 Call now Low to very low EUR 0,05-0,50 Publishers are looking for ways to increase the value of their inventory by using better user profiling and ad targeting 2011 MADS Inside Mobile Marketing 18 March 1, 2011

19 Mobile advertising value chain Publishers take the lion s share of the advertising revenues. Publishers Advertisin g Enablers Media Sale Agencies Media Buy Agencies Creative Agencies Advertiser s 60% of 65% (39%) 5% of 65% (3%) 35% of 65% (23%) 10% 25% 100% 2011 MADS Inside Mobile Marketing 19 March 1, 2011

20 OK, how can I do that? 2010 MADS Inside Mobile Marketing

21 Woodwing and MADS Integration with Apps through a smart SDK Book cross-channel campaigns Target specific customer profiles In-depth reporting & analytics Real-time updating SDK Analytics User data collection MADS ONE Campaign Manager MADS ONE Ad Server Cloud Ad Interactions Ad Templates 2011 MADS Inside Mobile Marketing 21 March 1, 2011

22 Woodwing and MADS Campaigns are delivered in real-time and can be started and stopped at any time MADS Inside Mobile Marketing 22 March 1, 2011

23 Woodwing and MADS The most powerful targeting available today offering brands Extreme Targeting 2011 MADS Inside Mobile Marketing 23 March 1, 2011

24 Woodwing and MADS Fully integrated Rich Media Templates to create Expandable, Splash, Video, and iphone and ipad advertisements. Configurable Exists and Response possibilities Different Rich Media Templates available 2011 MADS Inside Mobile Marketing 24 March 1, 2011

25 Woodwing and MADS In-depth analyics and reports that satisfy any advertiser 2011 MADS Inside Mobile Marketing 25 March 1, 2011

26 Woodwing and MADS Benefits of using MADS for monetizing Tablets and other mobile publications Rich media mobile ads, which advertisers want Advertisements managed in the cloud Great analytics, to measure campaigns results Extreme targeting, for higher CPM rates Easy to integrate in Woodwing software 2011 MADS Inside Mobile Marketing 26 March 1, 2011

27 MADS Inside Mobile Marketing MADS B.V. Van Diemenstraat CN Amsterdam The Netherlands

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key

More information

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

Introducing. Location Based Mobile Advertising

Introducing. Location Based Mobile Advertising Introducing Location Based Mobile Advertising 1 Location Based Mobile Advertising Your Ad Delivered on Mobile Devices Over 14,000 APPS Like Weather Channel, ESPN and more Millions of Impressions Available

More information

ADVERTISING JUST GOT EASY

ADVERTISING JUST GOT EASY ADVERTISING JUST GOT EASY Interactive media -- your one-stop solution Interactive Advertising and Marketing Solutions for Online Advertisers, Media Agencies and Brand Marketers. Quality Traffic. Positive

More information

Leading Edge: Mobile Advertising

Leading Edge: Mobile Advertising Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,

More information

LDmobile launch «Track it» at the MWC 2012

LDmobile launch «Track it» at the MWC 2012 DOSSIER DE PRESSE Fuel your mobile advertising and marketing strategy with performance LDmobile launch «Track it» at the MWC 2012 www.ldmobile.net Mars 2012 S o m m a i r e Press release: Launch of Track

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

The State of Mobile Advertising Q2 2012

The State of Mobile Advertising Q2 2012 Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery

More information

FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS

FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS Email Password LOGIN JUNE 2016 WHAT IS ADMIXER.PUBLISHER? ONE SOLUTION TO FIT ALL PUBLISHER NEEDS INVENTORY MANAGEMENT Unlimited number of sites and ad units,

More information

Ad Networks vs. Ad Exchanges: How They Stack Up

Ad Networks vs. Ad Exchanges: How They Stack Up Ad Networks vs. Ad Exchanges: How They Stack Up An OpenX whitepaper July 2010 Web publishers have always had a wide choice of different ad networks to partner with to generate ad revenue. Recently, ad

More information

M E D I A K I T RELEASED SEPTEMBER 2015

M E D I A K I T RELEASED SEPTEMBER 2015 MEDIA KIT RELEASED SEPTEMBER 2015 ABOUT US We connect publishers, advertisers, and users by serving over 16 million monthly impressions to our network of over 200 marine and boating related websites. Our

More information

Source: Nielsen Scarborough 2014-15 R1

Source: Nielsen Scarborough 2014-15 R1 metrox digital media kit 2016 multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and

More information

Get New Customers With YouTube Advertising

Get New Customers With YouTube Advertising Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your

More information

Mobile Advertising! Marketplace Report 2012 Q4

Mobile Advertising! Marketplace Report 2012 Q4 Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from

More information

Media Pack Mobile Display Global 2012/13

Media Pack Mobile Display Global 2012/13 MobFox Premium & Performance Network Media Pack Mobile Display Global 2012/13 MobFox UK 1 Lower John Street W1F 9DT London, UK www.mobfox.com MobFox Global network overview the background Since our inception

More information

Calculating Online Video GRP for Television Buyers

Calculating Online Video GRP for Television Buyers Calculating Video for Television Buyers Background video viewing is now a mainstream activity. In January 2009, 147 million unique users watched video online. [1] This is 78% of the online population and

More information

AT&T Mobile Barcode Services

AT&T Mobile Barcode Services Product Brief AT&T Mobile Barcode Services Managed Experience at the Moment of Interest. Traditional media represents the vast majority of today s total advertising spend. However, print, TV, point of

More information

Mobile Marketing Glossary

Mobile Marketing Glossary Mobile Marketing Glossary Ad: Any type of graphical or text-based ad that is displayed within a site or app for the purpose of promoting a commercial brand, product or service. Advertisement Action: Any

More information

WHO WE ARE BLUE WATER ADS M E D I A K I T

WHO WE ARE BLUE WATER ADS M E D I A K I T MEDIA KIT WHO WE ARE We are a premium digital media company, specializing in display and video advertising. We strategically partner with hundreds of top-rated websites worldwide building and strengthening

More information

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

Mobile Advertising Insights Q3 2013

Mobile Advertising Insights Q3 2013 Mobile Advertising Insights Q3 2013 Market Color Highlights Pricing in Q3 has held near all-time highs, defying traditional summer slowdown with Competitive Factor up 30% ecpm increased 9% Q/Q, maintaining

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting

More information

AT&T Mobile Barcode Services

AT&T Mobile Barcode Services Product Brief AT&T Mobile Barcode Services Managed Experience at the Moment of Interest. Traditional media represents the vast majority of today s total advertising spend. However, print, TV, point of

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

Executive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry

Executive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry Table of Contents Executive summary The online advertising industry outlook The segments of the online advertising industry The emerging landscape of the online advertising industry Measuring the effectiveness

More information

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager 1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting

More information

Location Based Mobile Advertising

Location Based Mobile Advertising 1 Location Based Mobile Advertising Your Ad Delivered on Mobile Devices Over 14,000 APPS Like Weather Channel, ESPN and more Millions of Impressions Available Daily Location Verified Ads Sent With Pinpoint

More information

TapSense Research: Public vs. Private Mobile Ad Exchange Comparison. By Gregory Kennedy and Ash Kumar

TapSense Research: Public vs. Private Mobile Ad Exchange Comparison. By Gregory Kennedy and Ash Kumar TapSense Research: Public vs. Private Mobile Ad Exchange Comparison By Gregory Kennedy and Ash Kumar Introduction There is still much confusion when it comes to the differences between public real-time

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

LinkedIn Marketing Solutions Platform Overview 1

LinkedIn Marketing Solutions Platform Overview 1 LinkedIn Marketing Solutions Platform Overview 1 Table of Contents 3 It s a Challenging World for B2B Marketers and We Can Help 4 Why LinkedIn Marketing Solutions? 5 Products to Impact Every Stage of the

More information

MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices

MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices CHRONICLING THE SHIFT IN VIEWING TOWARDS MOBILE Consumers are watching increasing amounts of video content on their

More information

Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS

Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Executive Summary Turner partnered with 4C to better understand and quantify

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Ads for Apps. Corporate Profile & Mobile Websites. Aaron Chan, Regional Manager, APAC Publisher Development & Acquisition Smaato Inc.

Ads for Apps. Corporate Profile & Mobile Websites. Aaron Chan, Regional Manager, APAC Publisher Development & Acquisition Smaato Inc. 1 Ads for Apps & Mobile Websites The Future of Mobile Monetization Corporate Profile 2012 Aaron Chan, Regional Manager, APAC Publisher Development & Acquisition Smaato Inc. More Money Convenience Full

More information

Mobile Marketing Survey Report Q1 2014

Mobile Marketing Survey Report Q1 2014 Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel

More information

Presented by Lead Research Group. 17011 Beach Blvd. Suite 822 Huntington Beach, CA 92647 800.884.8371

Presented by Lead Research Group. 17011 Beach Blvd. Suite 822 Huntington Beach, CA 92647 800.884.8371 Presented by Lead Research Group 17011 Beach Blvd. Suite 822 Huntington Beach, CA 92647 800.884.8371 LRG is a direct marketing firm specializing in integrated marketing solutions that combine email marketing,

More information

YOUR GLOBAL ADVERTISING PARTNER

YOUR GLOBAL ADVERTISING PARTNER YOUR GLOBAL ADVERTISING PARTNER WE ARE million million countries countries million millionyears years of of Conversions per Conversions month per month Served Served Unique visitors Unique per day visitors

More information

AUDIENCE TARGETING SYSTEM

AUDIENCE TARGETING SYSTEM AUDIENCE TARGETING SYSTEM Global Reach, Local Knowledge IntelliQuest 713.942.7676 IQ@AJRMediaGroup.com STANDARD BANNERS RICH MEDIA VIDEO NATIVE SOCIAL ENGAGE WITH CUSTOMERS ACROSS ALL CHANNELS & REACH

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

MOBILE MEDIA KIT. Premium Mobile Display & Video Ad Solutions

MOBILE MEDIA KIT. Premium Mobile Display & Video Ad Solutions MOBILE MEDIA KIT Premium Mobile Display & Video Ad Solutions WHO WE ARE Blue Water Ads is one of the largest global providers of online and mobile display/video inventory that you've probably never heard

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

CONTEXTUAL RETARGETING

CONTEXTUAL RETARGETING SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness

More information

For example: Standard Banners: Images displayed alongside, above or below content on a webpage.

For example: Standard Banners: Images displayed alongside, above or below content on a webpage. What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format

More information

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project MONETISING MOBILE MEDIA Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project The Year of Mobile??? WiFi: rubiconproject The Year of Mobile??? WiFi: rubiconproject The Year

More information

POLITICAL TOOLKIT Midterm Elections 2014

POLITICAL TOOLKIT Midterm Elections 2014 POLITICAL TOOLKIT Midterm Elections 2014 SIMPLIFY YOUR STRATEGY. MAXIMIZE YOUR EFFICIENCY. The average American owns four digital devices. The average American now spends 60 hours a week consuming content

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

Nanigans Q4 2013 Facebook Global Advertising Trends

Nanigans Q4 2013 Facebook Global Advertising Trends FEBRUARY 2014 Nanigans Q4 2013 Facebook Global Advertising Trends Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013 FOR PERFORMANCE MARKETING AT SCALE NANIGANS Q4 2013 FACEBOOK GLOBAL ADVERTISING

More information

Advertising Biz for Mobile App Developers. Joshua Maa, CEO & Founder, Madhouse Inc. April 2010

Advertising Biz for Mobile App Developers. Joshua Maa, CEO & Founder, Madhouse Inc. April 2010 Advertising Biz for Mobile App Developers Joshua Maa, CEO & Founder, Madhouse Inc. April 2010 Table of Contents State of Mobile App Advertising Role of Mobile Ad Ecosystem in Mobile App Marketplaces How

More information

Real Time Learning Machine. What is AdTheorent? The 1st and only predictive targeting mobile ad network

Real Time Learning Machine. What is AdTheorent? The 1st and only predictive targeting mobile ad network MEDIA KIT: 2015 AdTheorent The Intelligent Impression Premium Predictive Mobile Advertising UNIQUE DATA Beautiful Creative Predictive Targeting What is AdTheorent? The 1st and only predictive targeting

More information

Red Pepper Chilli Digital Media House

Red Pepper Chilli Digital Media House Red Pepper Chilli Digital Media House Red Pepper Chilli is an International Digital Media House working with intelligence, craft and a desire to deliver better results. We are with intellectual business

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

MEDIA KIT. Reach millions of users Our network connects you with millions of unique visitors, including many that you won t find anywhere else.

MEDIA KIT. Reach millions of users Our network connects you with millions of unique visitors, including many that you won t find anywhere else. EN MEDIA KIT Reach millions of users Our network connects you with millions of unique visitors, including many that you won t find anywhere else. TrafficFactory is an ad agency that specializes in selling

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen Research: Meet the New Media Consumer in Singapore, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA JOURNEY Right

More information

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD

More information

THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE.

THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. MOBILE ADVERTISING SOLUTIONS ACROSS THE AMERICAS THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. Media Kit 2013 Brazil ACERCA DE NOSOTROS Adsmovil is a leading

More information

Already Using Business Manager?

Already Using Business Manager? Hello social butterflies! Welcome to this weeks Get Social session. Keep reading to find out what s new in the socialsphere. TODAY S TIP: How to Create Instagram Ads Using Facebook Ads Manager Want to

More information

BRIGHTSERVE 19468 SW 80 TH CT MIAMI, FL 33157 PHONE: 305.909.9586

BRIGHTSERVE 19468 SW 80 TH CT MIAMI, FL 33157 PHONE: 305.909.9586 BRIGHTSERVE 1 19468 SW 80 TH CT MIAMI, FL 33157 PHONE: 305.909.9586 2 BRIGHTSERVE TM BRIGHTSERVE : MAXIMIZING YOUR WEBSITE S REVENUE CONTENTS WHAT IS YOUR WEBSITE S AD REVENUE POTENTIAL?... 4 WHAT IS BRIGHTSERVE?...

More information

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic BEST PRACTICES FOR MOBILE AND APP BUSINESS Acquire app s users and monetize mobile traffic INDEX SUMMARY 1. MOBILE PERFORMANCE MARKETING 1.1. An overview on mobile marketing 1.2. The mobile advertising

More information

Measuring Mobile ROI Using Real World Data Signals precise audience intelligence 18 CONFIDENTIAL 2014 NinthDecimal What is NinthDecimal? The Most Comprehensive Understanding of People by Connecting their

More information

Get the most out of your free MASTERTUBE account > pg 7

Get the most out of your free MASTERTUBE account > pg 7 mediakit 2016/2017 table of contents Welcome to MASTERTUBE > pg 3 Why MASTERTUBE > pg 4 Why your videos are important > pg 5 Your free MASTERTUBE school profile > pg 6 Get the most out of your free MASTERTUBE

More information

140+ billion impressions per month!

140+ billion impressions per month! Media Kit ExoClick... Is a Barcelona-based company founded in 2006 by Benjamin Fonzé, a former successful webmaster. The original idea was, and still is, to better monetize web and mobile traffic whatever

More information

Get the most out of your free MBATUBE account > pg 7

Get the most out of your free MBATUBE account > pg 7 mediakit 2016/2017 table of contents Welcome to MBATUBE > pg 3 Why MBATUBE > pg 4 Why your videos are important > pg 5 Your free MBATUBE school profile > pg 6 Get the most out of your free MBATUBE account

More information

Best Practices for Maximizing Revenue with MoPub PUBLISHER PLAYBOOK

Best Practices for Maximizing Revenue with MoPub PUBLISHER PLAYBOOK Best Practices for Maximizing Revenue with MoPub PUBLISHER PLAYBOOK TABLE OF CONTENTS INTRODUCTION 4 AD FORMATS 5 SINGLETON AD UNIT FOR BANNERS 5 Interstitial Ad Unit 6 Video Ads on MoPub Marketplace 7

More information

Your Business: Acquiring visitors and building an audience with valuable content.

Your Business: Acquiring visitors and building an audience with valuable content. 1 Your Business: Acquiring visitors and building an audience with valuable content. Who are they? Who do think you are? What are they looking for? What do they engage with? When do they visit? When do

More information

Master List of Products and Services

Master List of Products and Services Master List of Products and Services DISPLAY ADVERTISING CAMPAIGNS Geographically, demographically and behaviorally targeted display ads served on mobile, tablet and desktop websites. (NorthJersey.com,

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1 The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital

More information

University of Adelaide. Digital Media Presentation 17.3.2015

University of Adelaide. Digital Media Presentation 17.3.2015 University of Adelaide Digital Media Presentation 17.3.2015 TODAYS SPEAKERS Matthew Hofmeyer MEC Group Business Director Lee-Anne Bishop MEC Digital Director Jordan King News Corp Australia Digital Sales

More information

Marchex Investor Presentation. May 2013

Marchex Investor Presentation. May 2013 Marchex Investor Presentation May 2013 SAFE HARBOR STATEMENT This presentation contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement

More information

Case Background. Case Study Sawadee Travel Programmatic Rich Media MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING CASE SETUP

Case Background. Case Study Sawadee Travel Programmatic Rich Media MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING CASE SETUP Case Study Sawadee Travel Programmatic Rich Media Case Background Sawadee Travel is part of the PEAK Adventure Travel Group Ltd, a joint venture between Intrepid Travel Pty Ltd. and TUI Travel PLC. Sawadee

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

The Online Education Network. adnet

The Online Education Network. adnet The Online Education Network About Us Overview IQAdNet is the largest education ad network reaching people seeking educational services through online through display and in-stream advertising. We are

More information

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo. How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

Advertising Specifications V2.0

Advertising Specifications V2.0 1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served

More information

Mobile Strategy and Design

Mobile Strategy and Design Mobile Strategy and Design A Guide for Publishers December 5, 2011 www.xtenit.com US: 01.877.XTENIT.1 International: 01.212.646.9070 Overview This paper outlines mobile strategies and deployment guidelines

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

THE POWER OF MOBILE FOR RECRUITMENT. Barb Osier Breeser February 19, 2015

THE POWER OF MOBILE FOR RECRUITMENT. Barb Osier Breeser February 19, 2015 THE POWER OF MOBILE FOR RECRUITMENT Barb Osier Breeser February 19, 2015 Celebrating 25 Years in Business Our Services SMS & MMS Texting DIY Texting Platform 84444.com Mobile Advertising Mobile Websites

More information

Newspaper Multiplatform Usage

Newspaper Multiplatform Usage Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,

More information

Ad Specifications and Guidelines

Ad Specifications and Guidelines and Guidelines Banner Ad Formats Full-Screen Formats Full-Screen: Smartphone Full-Screen: Tablet Brand Video App Video Native Formats Brand Native App Native Video Native Rich Media Full HTML5 Support

More information

GUIDE TO SMART PHONE MOBILE AD

GUIDE TO SMART PHONE MOBILE AD GUIDE TO SMART PHONE MOBILE AD FORMATS Introduction Advertising on mobile devices has taken many forms since its emergence in the late 1990 s. Today, with so many formats, platforms, and devices available,

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

Measuring Mobile Advertising ROI Using BlueCava Device Identification

Measuring Mobile Advertising ROI Using BlueCava Device Identification Executive White Paper Series Measuring Mobile Advertising ROI Using BlueCava Device Identification Inside Executive Summary... 2 The Challenges of Mobile Marketing ROI Measurement... 2 The Mobile Imperative...

More information

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

The Definitive Guide to Mobile Monetization

The Definitive Guide to Mobile Monetization The Definitive Guide to Mobile Monetization Appia Footer320 Blackwell Street Durham, NC 27701 1.866.254.2483 Introduction There is no silver bullet to mobile monetization. Crafting a monetization strategy

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report JANUARY 2015 Mobile Advertising Trends Report Q4 2014 Table of Contents Overview... 1 Benchmark Data... 2 Advertister Recommendations... 5 About the Data... 6 OVERVIEW 1 Overview Digital advertising is

More information

Round-up of new Google AdWords Tools

Round-up of new Google AdWords Tools 1 Round-up of new Google AdWords Tools Steffen Ehrhardt, Product Specialist EMEA Google Germany GmbH 14h30 15h15 My sessions is interesting for you if...? 1...you ever wondered how you can identify and

More information