Extend Reach, Longer Shelf-life, Bigger Impact. 2.5m. Online Monthly Unique Users. 300k. 300k. Social Media followers. Print Copies circulation

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3 Extend Reach, Longer Shelf-life, Bigger Impact 2.5m Online Monthly Unique Users 300k Print Copies circulation 300k Social Media followers

4 Our Audience

5 Demographics By age / gender Source: Lotame Oct 2015

6 Demographics By household Source: Lotame Oct 2015

7 Leaderboard Leaderboard stretches across the top of Today pages, with opportunity for click-through to client site Entitlements Costs Duration Size Leaderboard (Home Page & SG) $15 CPM 728px x 90px OR 970 x 90px Leaderboard (ROS) $10 CPM 728px x 90px OR 970 x 90px

8 Expandable Leaderboard Leaderboard stretches across the top of Today homepage, is expandable and can support rich media, with opportunity for click-through to client site Entitlements Costs Duration Size Expandable Leaderboad with skinner $7,500 1 week 970px x 90px expandable to 970px x 250px Before Expansion After Expansion The video trailer will be in the same area as the one above

9 Showcase Banner Showcase banner resides on the Newstream, and can support rich media. Client ad will appear after every three news stories in the feed, with opportunity for click-through to client site Entitlements Costs Size Showcase banner $15 CPM 300 x 250px

10 300x 600 Hybrid Video Wall Display ad unit with embedded Video unit on Newstream, that runs across sections in TODAYonline, including Homepage with newstream. Video will auto play and mute on default. Up to 30secs duration Entitlements Costs Format Hybrid Video wall $45 CPM client to provide video in mp4 and banner creative

11 Homepage Takeover Entitlements Homepage Takeover Costs $10,000/ week Recommend frequency cap 3 per user per day Applicable to PC browsers only Non exclusive Client to provide the necessary 3 rd part ad tag Creative production not included.

12 Road Block Entitlements Home or Singapore Road block Section Road Block Costs $30,000/ week $10,000/week PC Browser view Skinner on homepage All banners on home page 1 x Advertorial and Carousel Mobile app 100% Splash Ads 100% SOV Mobile banner on landing page Creative production not included.

13 Advertorials Produced by the TODAY team, advertorials are advertising features designed to look like editorial content; requires Brought To You By <client s logo> at the top of the article Entitlements Cost Duration Size Online only $7, days 1 Page Online extension** add $4, days 1 Page ** (When client has a Print advertorial) - 1 x FB sponsored post to drive reader to read the article - 1 x Carousel placement for day - Article will be promoted across Today Online via 300 x 250 showcase banner (100k impression).

14 Sponsored Editorials Produced by the TODAY team, sponsored editorials are advertising features designed to look like editorial content; requires text at the end of the article stating This article is done in collaboration with <client s name>. Entitlements Cost Duration Size Online only $8, days 1 Page Online extension** add 5, days 1 Page ** (When client has a Print advertorial) - 1 x FB sponsored post to drive reader to read the article - 1 x Carousel placement for a day - Article will be promoted across Today Online via 300 x 250 showcase banner (100k impression).

15 Electronic Direct Mailer (EDM) Entitlements Costs Size EDM $0.30/EDM HTML (inclusive of images) *For all edms, append additional text You can unsubscribe or update your e-newsletter preferences via the Manage Subscriptions tab after you log in at at the end of artwork/html

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17 TODAYONLINE: Brand Display A brand new ad unit on TODAYONLINE Homepage and Singapore Tab, that allows multiple direct interactions for readers to engage with the ads within the page The ad can automatically search the webpage the reader is currently on, to match related editorial content with advertisement for the reader Entitlements: Up to 3 interactive engagement options in each ad unit 20% SOV* Duration: 1 month 300 x 600 Brand Display (On New Stream) Media Value: $100,000 Gross Cost: $20, x 250 Brand Display (On Home Page) Media Value: $150,000 Gross Cost: $25,000 Choice of one ad unit *Only up to maximum of 5 advertisers in the same period **Option to spider advertisers site for live content updates to be simultaneously mirrored on TODAYonline

18 TODAYONLINE: Mobile Brand Display A brand new ad unit on TODAYonline App (IOS & Android) Splash Screen and mobile banner Entitlements: Up to 3 interactive engagement options in each ad unit 20% SOV* Duration: 1 month On Splash screen Media Value: $100,000 Gross Cost: $20,000 *Only up to maximum of 5 advertisers in the same period **Option to spider advertisers site for live content updates to be simultaneously mirrored on TODAYonline

19 TODAYONLINE: WELCOME VIDEO Description: A video that appears before the user lands on the page. Ad is skippable after 5 secs. Cost: $15, % SOV Duration: 5 days Frequency cap: 4 per day * Exclude creative production

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21 Targeted Advertising Increase ad campaign effectiveness by serving ads to interested user profiles, via targeted advertising. Ads are served to users based on their interests and web browsing patterns Entitlements Costs Size Display Banners $30 CPM 728 x 90px 970 x 90px 300 x 250px 300 x 50 px

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23 Splash Ads Splash ads are served each time the user clicks to launch the app, this would stay on screen for approx 3-4secs, with opportunity for click-through to client website or Facebook Entitlements (Per Week) Costs (Per Week/Per device) Size 20% SOV $4, px x 480px (iphone/smartphone) 50% SOV $6, px x 1064px (ipad/tablet) 100% SOV $8,000 Banner Ads Banner ads are served on the newsfeed of news articles, to be inserted in between 2-3 news articles, with opportunity for click-through to client website or Facebook Entitlements (Per Week) Costs (Per Week/Per device) Size 20% SOV $3, px x 50px (iphone/smartphone) 50% SOV $5, px x 60px (ipad/tablet) 100% SOV $7,000

24 Splash Ads Splash ads are served each time the user clicks to launch the app, this would stay on screen for approx 3-4secs, with opportunity for click-through to client website or Facebook Entitlements (Per Week) Costs (Per Week) Size 20% SOV $4, px x 480px (iphone/smartphone) 50% SOV $6, px x 1064px (ipad/tablet) 100% SOV $8,000 Banner Ads Banner ads are served on the newsfeed of news articles, to be inserted in between 2-3 news articles, with opportunity for click-through to client website or Facebook Entitlements (Per Week) Costs (Per Week) Size 20% SOV $3, px x 50px (iphone/smartphone) 50% SOV $5, px x 60px (ipad/tablet) 100% SOV $7,000

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26 Facebook Post (Sponsored) Posts on Today s social media with Brought To You By or in collaboration with, maximum of 50 words; with opportunity for click-through to client website FB Entitlements Costs 1 sponsored FB post $2000 With video ADD $ 200 FB advertising guidelines as attached, URL below for your convenience *Maximum of 2 posts a day in total * All social media post subject to Editorial approval

27 Youtube Video Videos to be shot and produced by Today, and uploaded onto Today s Youtube video channel. Include a sponsored Fb post on Today Online FB Entitlements Costs Duration Video production $10800 Up to 5 minutes of video content Include 1 x Sponsored Today Online FB post * Exclude artiste fee and oversea cost where applicable

28 Facebook App The Facebook App will engage Today s viewers on Facebook to increase awareness and interaction with your brand, with opportunities for sign-ups for events, product samplings and services etc *Cost of app development subject to case-by-case basis, as third party developer will be engaged

29 Terms & Conditions Sponsor s creative artworks (e.g.. Banner and videos etc) must be submitted to Todayonline at least 7 working days prior to the Launch period in jpeg or gif, size TBC. Package is subject to first come first serve basis. All prices are inclusive of agency commission. In the absence of compliant commercial materials, Mediacorp will not be held responsible for delayed or erroneous campaigns. All advertising-related materials are subject to approval by Mediacorp and/or the relevant authority where necessary. Mediacorp reserves the right to suspend, postpone and/or cancel the programme/event at any time and will notify you in the event of any such suspension, postponement and/or cancellation. In the event of that the programme/event is suspended, postponed and/or cancelled for any reason whatsoever, Mediacorp shall not be liable to you and/or to any third party whatsoever for any damages and/or losses that may arise or be suffered in the event of any such suspension, postponement and/or cancellation. In such an event, your sole remedy shall be the refund of any monies that you have paid to and received by Mediacorp in relation to the programme/event. Specifications are subject to changes. Package pricing is subject to prevailing GST. Sponsorship contracts are non-cancelable. Not applicable for Master Contract Discount. Terms and conditions apply.

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