Media Pack Mobile Display Global 2012/13

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1 MobFox Premium & Performance Network Media Pack Mobile Display Global 2012/13 MobFox UK 1 Lower John Street W1F 9DT London, UK

2 MobFox Global network overview

3 the background Since our inception in 2010 in Vienna, MobFox has grown to one of world s largest mobile advertising networks worldwide with operations in London, New York, Paris and Vienna. the network MobFox is serving 20+ billion ad impressions monthly across more than 10,000 different publications on high-end devices. the quality 99% of our Publisher relationships are direct and we focus exclusively on high-end platforms such as ios, Android and Windows Phone 7.

4 Network Traffic the breakdown For a real-time traffic breakdown, visit

5 Reach. > 100 million users Monthly Impressions. 20 Billion+ Devices. Android, ios Advertisers. 1,500+ Publishers. 10,000+ Monthly Impressions. Europe. 6,000,000,000+ North America. 6,000,000,000+ Asia. 1,000,000,000 Africa. 1,000,000,000 Middle East. 1,000,000,000 Latin America. 1,000,000,000

6 Network targeting options

7 Geo Targeting We offer Geographic Targeting on a Country, Region, City, and even on a ZIP Code level in selected areas. Operator Targeting You can target your campaign to specific mobile carriers. Channel Targeting At MobFox, you can target your campaigns to specific content channels like Finance, IT, Business, Entertainment, News, Auto & Motor, Sport or Women. Device Targeting Our Device Targeting Feature allows you to target your mobile advertising campaign towards specific device types and handsets. Demographic Targeting We have demographic information available for more than 50% of our inventory. You can target your campaign by e.g. Gender, Age, Education Level, Relationship Status and Native Language. Scheduling Schedule your campaign to run only on certain days, and during certain hours of the day.

8 Ad Units standard mobile display

9 our ad sizes rich media All our Inventory is capable of running Rich Media Ad Units and is certified with vendors such as Celtra, Medialets, Phluant Mobile, and Crisp.

10 Performance tracking & optimization

11 Conversion Tracking There several ways of tracking the conversions of your MobFox Mobile Adver;sing Campaign: Conversion Tracking API Our Conversion Tracking API allows you to ping us the UDID s of app downloads generated from your mobile ad campaign. We then match the UDID in our system and trace it back to the original ad click. Tracking Pixel Our MobFox Conversion Tracking Pixel allows you to track conversion events on mobile websites. The Tracking Pixel automa;cally matches conversions back to the ad click. Click Tokens If you have your own plahorm / technology for campaign op;miza;on, we ll be happy to provide you with dynamic click tokens that allow you to include e.g. the Publisher Site ID or Carrier Informa;on directly in the Click URL of your ad.

12 Campaign Optimization If you are tracking your campaign using one of our Conversion Tracking Features, we ll take care of op;mizing your campaign to your target CPA. Since we track every single conversion back to a Publisher or Site ID in our system, we can easily evaluate the performance of a campaign on a per- Publisher Basis. Once we have analyzed the Campaign Performance on a Publisher- basis, we can Whitelist Publishers Once we know which of our Publishers are genera;ng the best traffic for your campaign, we can whitelist the best- performing traffic sources and block all non- performing ones. Blacklist Publishers We can block non- performing traffic sources for your mobile adver;sing campaign to make sure that your ad is only served on publica;ons that generate well- performing traffic. Since our network is adding hundreds of new Publishers every week, this is the op;on to choose if you want to op;mize your campaign while also being able to scale your spend with us.

13 Network price list

14 Mobile Display Standard Banner - CPC Starting at $0,10 Standard Banner - CPM Starting at $2 Rich Media Display (Celtra) - CPM Starting at $5 vad - Full Page Interstitial Full Page Interstitial Full Page Interstitial with embedded HD Video Starting at $10 CPM Starting at $15 CPM vad Mobile Video Advertising Pre/Post/Mid-Roll vad Video Ad vad Video Ad + Full Page Interstitial after playback Extra: Close Button Removal for 5 seconds Extra: HTML Video Overlay Starting at $10 CPM Starting at $15 CPM + $5 CPM + $2 CPM vad CPM = completed video view

15 Network featured clients and partners

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