THE NATIONAL FEDERATION OF INDEPENDENT BUSINESS

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1 THE NATIONAL FEDERATION OF INDEPENDENT BUSINESS Integrated engagment with NFIB members & small business owners NFIB.COM An invaluable and interactive web resource featuring over 9 million annual page views. NFIB.com is the destination for small business owners and operators. SMALL BUSINESS WEEKLY An invaluable weekly news briefing catered to the needs and interest of more than 181,000 small business owners. SMALL BUSINESS PLAYBOOK A concise distillation of national issues, tailored to local businesses. Delivered twice monthly to more than 225,000 recipients.

2 NFIB.COM BY THE NUMBERS 9 million + Annual Page Views 16,000 Average Daily Visitors Daily Content Updates 1:05 Average Time on Site 59% Mobile Visitors ABOUT NFIB.COM NFIB.com is an essential source of practical information and actionable insights for small business owners and operators. A virtual town square for business owners, NFIB.com provides relevant resources and the opportunity to collaborate with peers, all focused on the issues affecting America s small businesses every day. From daily expert advice to the latest research on economic conditions impacting small business, NFIB.com is a unique resource for timely, reliable information.

3 SMALL BUSINESS WEEKLY BY THE NUMBERS 181,000 Circulation 23% Avg. Daily Open Rate Weekly Frequency 37% Mobile Open Rate 99.70% Delivery Rate ABOUT NFIB SMALL BUSINESS WEEKLY An exclusive member benefit, NFIB Small Business Weekly is delivered to more than 181,000 small business owners and operators every Tuesday morning. The recipient list is provided directly by NFIB, ensuring you reach only members or affiliates in good standing with the association. The briefing summarizes key media coverage of industry news and higher education from television, radio, and print over the previous week. Sections in the briefing include Leading the News, Business Climate, Small Business Marketing, State and Local Highlights, Wages and Benefits, and Resources and Best Practices. The briefing also features a variety of sections that are targeted to specific recipients, such as Agriculture, Forestry and Fishing News, Construction News, Manufacturing News and Retail Trade News. STATISTICS 86% of NFIB members are either owners or partners in their business. 26% 6% 15% 12% 28% 30% 7% 78% 22% 23% 63% EMPLOYEES PER BUSINESS Less than 50 employees More than 50 employees Unidentified ANNUAL SPENDING PER BUSINESS $30,000+ $40,000+ $50,000+ $100,000+ Unidentified OPENS BY PLATFORM Desktop Phone Tablet

4 SMALL BUSINESS PLAYBOOK BY THE NUMBERS 225,000 Circulation 31% Mobile Readership 2x Monthly Frequency 26 State Specific Editions 1 National Edition (24 states) ABOUT NFIB PLAYBOOK NFIB Playbook is the twice-monthly digital newsletter for NFIB members. With a distribution of more than 225,000 readers via a national edition (24 states) and state-specific editions (26 states), NFIB Playbook is a significant traffic driver. Headline and image rich, Playbook features content curated from NFIB.com. PARTNER SUPPLIED CONTENT PARTNER SUPPLIED CONTENT YOUR IMAGE HERE Your content, which will be showcased in this area, will be the same dimensions as Playbook content. Give us a powerful image and a compelling call to action, and we ll do the rest. CALL TO ACTION >> Your content, which will be showcased in this area, will be the same dimensions as Playbook content. Give us a powerful image and a compelling call to action, and we ll do the rest. CALL TO ACTION >>

5 POSITIONING NFIB SMALL BUSINESS WEEKLY NFIB.COM Position 1 300x x 250 Position 2 Partner Supplied Content Position 3 300x250 Position 4 Partner Supplied Content Click here to view ad specs Click here to view sample briefing Ad size and location are flexible.

6 PRICING NFIB.COM PACKAGE 1 IMPRESSIONS CPM TOTAL COST MEDIUM FREQUENCY/ IMPRESSIONS REGULAR RATE DISCOUNT RATE TOTAL 250,000 $45.00 $11,250 Small Business Weekly Briefing 13 consecutive weeks $3,600 20% $2,880 $37, ,000 $42.50 $21,250 1,000,000 $40.00 $40,000 1,500,000 $38.50 $57,750 Playbook 3 placements $3,600 20% $2,880 $8,640 NFIB.com 1,000,000 impressions $40 20% $32 $32,000 PACKAGE 2 TOTAL PACKAGE 1 PRICE $78,080 2,000,000 $37.00 $74,000 MEDIUM FREQUENCY/ IMPRESSIONS REGULAR RATE DISCOUNT RATE TOTAL 3,000,000 $34.50 $103,500 over 3,000,000 $ Small Business Weekly Briefing 26 consecutive weeks $3,200 25% $2,400 $62,400 Playbook 6 placements $3,200 25% $2,400 $14,400 NFIB SMALL BUSINESS WEEKLY NFIB.com 2,000,000 impressions $37 25% $27.75 $55,550 TOTAL PACKAGE 2 PRICE $132,300 FREQUENCY COST/ DROP V O L U M E DISCOUNT PACKAGE 3 Base Rate $4, MEDIUM FREQUENCY/ IMPRESSIONS REGULAR RATE DISCOUNT RATE TOTAL $3,600 10% Small Business Weekly Briefing 52 consecutive weeks $2,800 30% $1,960 $101, $3,200 20% Playbook 12 placements $2,800 30% $1,960 $23, $2,800 30% NFIB.com 4,000,000 impressions $32 30% $22.40 $89,600 TOTAL PACKAGE 3 PRICE $215,040 Playbook advertising only available for purchase as part of advertising packages. Playbook: Advertiser may select 1st or 3rd Thursday of each month. Placements must occur over consecutive months. NFIB.com: Impressions will generally be delivered during duration of briefing placements. Advertising packages are based on run of site placement; each advertiser will receive appropriate share of homepage impressions. Specific section and content channel placement options are available for a premium. All rates are Net.

7 CONTACT ADVERTISING CONTACT: BILL AIELLO Click here to view all Bulletin Media briefings