M E D I A K I T RELEASED SEPTEMBER 2015

Transcription

1 MEDIA KIT RELEASED SEPTEMBER 2015

2 ABOUT US We connect publishers, advertisers, and users by serving over 16 million monthly impressions to our network of over 200 marine and boating related websites. Our focus on the marine industry means your online advertising campaign is seen by the right audience. Our ads enhance the content quality of our publishers websites and are relevant to their visitors. OUR PUBLISHERS INCLUDE Bloggers Forums Magazines Boating Groups We offer a high level of service, transparency and statistics reports to help our partners succeed. WHAT WE DO BEST CREATE BRAND LOYALTY INCREASE SALES AND ROI Our mission is to get your brand in front of a fully vetted, engaged and highly targeted audience. Our influencers are in the marine industry and are ready to get your brand in front of millions of their readers and social media followers. TAKE THE PAIN AWAY WITH TURN KEY SOLUTIONS We offer Turn Key Solutions making it easier to connect with hundreds of websites and social media influencers in the time it would take you to engage with just a few yourself. UNBEATABLE RATES Our rates are unbeatable. We are also comfortable working with both small companies and Fortune 500 brands. We tailor each ad campaign to your company s specific needs. 2 Marine Ad Network 2016 Media Kit Ext. 700 melanie@marineadnetwork.net

3 TARGET YOUR RIGHT AUDIENCE GEO-LOCATION DEVICE Ensure your ads are only seen by a specific country, state or province, or metro area. Promote your mobile application of service by targeting device type or operating system. DEMOGRAPHICS Reach specific audience groups by targeting their age, income, or gender. VERTICAL TARGETING GENERAL SAILING FISHING POWERBOATS WATERSPORTS MARINE EVENTS OUR REACH n 200+ (and growing) marine related websites and blogs n Unique users: 1.3 million n Ad impressions: 16+ million Marine Ad Network 2016 Media Kit Ext. 700 melanie@marineadnetwork.com 3

4 HOW IT WORKS How much does it cost? Price is determined by your marketing needs. We develop a customized plan to meet your criteria. The cost of inventory is determined through the four main pricing models: Cost-per-thousand impressions (CPM) Cost-per-action (CPA) Cost-per-click (CPC) Fixed-rates You choose your campaign s model and rate: CPA, CPC or CPM. You send us your creative ads and URLs. We set up your campaign and provide you with detailed reporting info. OPTIMIZING CONTROL Marine Ad Network s highly experienced performance team will focus on optimizing your campaigns and managing your traffic to ensure you the best ROI. Marine Ad Network s creative team and marketing specialists can help you increase the effectiveness by suggesting different kind of creative ads, landing pages, and/or targeting. PRICING MODEL COST FORMULA USE CPM cost-per-thousand impressions Cost = impressions x CPM rate / 1,000 The standard pricing model may be used across media channels for easy comparison. CPA cost-per-action Cost = actions x CPA rate Allows a brand to receive as many impressions as necessary in order to fulfill a desired acquisition goal (leads, orders, actions, etc.) CPC cost-per-click Cost = clicks x CPC rate Allows a brand to receive as many impressions as necessary in order to fulfill a desired click-response goal. Fixed-Rate Spend is a hard cost set by the vendor Often used for sponsorships, content, and other premium media placements. 4 Marine Ad Network 2016 Media Kit Ext. 700 melanie@marineadnetwork.net

5 SERVICE Display Advertising Content Text Ads REMNANT STANDARD PREMIUM RATES & SPECS Rates shown below are average costs based on current availability. Our rates will never be higher than the listed prices below. Targeting Country, Device, Region, Time Mobile Conversion Tracking Retargeting PREMIUM AD UNITS Video Interstitial Site Takeovers Format.flv,.avi,.mov 800 x 600px Contact us Rate $20-25 $20-25 $30+ Real-Time Reporting Guaranteed Placement Sponsored Content App Installs STANDARD AD UNITS Wide Medium Super Skycraper Rectangle Leader Board Format in Pixels 160 x x x 90 Rate $8-10 CPM $8-10 CPM $8-10 CPM Premium Ads Interactive Banners, Video Pre-Roll, Site Takeovers, Page Peels, Pop-ups Product Reviews Above the Fold REMNANT AD UNITS Standard Premium Format All formats Video and Interstitial Rate $4-5 CPM Starting at $12 CPM GET A NO-OBLIGATION PROPOSAL TODAY Marine Ad Network 2016 Media Kit Ext. 700 melanie@marineadnetwork.net 5

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