ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital

Size: px
Start display at page:

Download "ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital"

Transcription

1 ONLINE VIDEO BUY TYPES Ofelia Faes Head of Digital

2 Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012

3 Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012

4 Online video as a complement to a TV campaign + Objective + Awareness + KPI + Incremental Reach + C / GRP

5 Buy types when a complement to a tv campaign + RESERVATION BASED CPM + PROGRAMMATIC BUYING Private & Confidential 2012

6 Online video Youtube Seeding ON PLATFORM OUTSIDE OF PLATFORM Private & Confidential 2012 YOU TUBE ACCOUNTS FOR 40% OF ALL VIDEO VIEWS ON THE INTERNET THIS MEANS THAT OTHER 60% OF VIDEO VIEWS ARE COMPLETED ELSEWHERE ON OTHER PLAYERS Source: comscore Video Metrix

7 Reservation based CPM + Inventory pre-roll + Youtube 100 Mio impr/month & 55% Reach 15+(Comscore è Desktop only) + Dailymotion - 10 Mio impr/m. & 15,2% Reach 15+ (Comscore è Desktop only) + Hi-Media Fullscreen Network 2,3 Mio impr/m. & 8,2% Reach 12+ (CIM Metriprofil November 2011 April 2012) + Skynet Zoomin 26 Mio impr/month & no info on Reach + Medialaan + Syndication 2,5 Mio impr/month & 80% Reach 12+ (CIM Metriprofil November 2011 April 2012) + IP New Media + Network 9 to 10 Mio impr/m. & 74 % Reach 12+ (CIM Metriprofil RTL + Rossel November 2011 April 2012) + RMB 3,5 Mio impr. / m. & 67% Reach 12+ (Comscore RTBF Group è Desktop only)

8 Reservation based CPM + Targeting options + Content targeting = Contextual channels + News (YT, DM, Hi-Media, Zoomin, Medialaan) + Sports (YT, DM, Hi-Media, Medialaan) + Entertainment (YT, Hi-Media, Zoomin, Medialaan) + Cinema / Movie (YT, DM) + Cooking (YT, Medialaan) + Automotive (YT, Hi-Media) + Women & Lifestyle (YT, Hi-Media, Zoomin) + Gaming / Tech (YT, DM) + Socio-demo targeting

9 Example contextual targeting Dailymotion

10 Example contextual targeting Hi-Media

11 Example contextual targeting Medialaan

12 Example socio-demo targeting Skynet

13 Reservation based CPM + Ad formats + Duration + CPM + 15 (all = YT, DM, Hi-Media, Zoomin, Medialaan, IP, RMB) + 20 (all except RMB) + 30 (all except Medialaan (Longform tbc), RMB) + From 10 (YT/Skynet no targeting) to 48 (Medialaan contextual channel)

14 Reservation based CPM + Reporting / Optimization + Post-campaign + Benchmarks + Depending on target + 5 to 10% incremental reach + C / GRP 15+ à 50% more expensive than TV + C / GRP à 50% less expensive

15 Mind the C / GRP on target group

16 Programmatic buying = Automated trading RTB (Real Time Bidding) DISPL AY PROGRAMMATIC BUYING UNIVERSE INVENTORY MATERIAL ADSERVER DSP 1 AUCTION OPEN/ RTB OR EXCHANGE FIXED PRICE SSP NETWORKS / SITES CLIENT DSP 2 AUCTION PRIVATE / RTB OR EXCHANGE FIXED PRICE S SSP PUBLISHERS DSP 3 GUARANTEED DIRECT INVENTORY BUYS JAVASCRIPT TAGS PUBLISHERS / DIRECT SITES CLIENT REPORTING REPORTING TOOL GLOBAL DATA EXTRACTION FOR INSIGHT REPORTING PURPOSES MILLIONS OF SITES GLOBAL DATA FEED INTEGRATION DMP

17 Programmatic buying + Inventory PREMIUM (85%) PREMIUM through Private Deal (5% of campaign) Open Exchange LONG TAIL (10%) PREMIUM & MONITORED LONG TAIL SITES MORE THAN SITES Private Marketplace Approx 180 million impressions/month Private Exchanges

18 Programmatic buying + Targeting options + On target GRP (Incremental TV through proprietary tool) + Contextual targeting + Categories (60 different categories comparable to GDN/YT) + Integrated contextual and brand partners + Site lists (Full site transparency + Black/White lists) + Socio-demo targeting + Gender, Age, Geolocalisation (Regions, Provinces, Cities) + Inventory sources (Open Exchange + Private Marketplace)

19 Programmatic buying + Ad formats + Skippable & non-skippable 15 (preferably) to 30 + CPM non disclosed + Reporting / Optimization + Real-time reporting + audience profiling + Optimization on completion rate (most common) + Also adaptation of creatives, capping, dayparting, + Post-campaign survey (through interactive pre-roll/check w. data) + Benchmarks + Depending on target + 5 to 10% incremental reach + C / GRP 15+ à 2,5x cheaper than TV

20 Automated trading glossary + Programmatic Buying / Automated Trading + Enabling buyers (agencies and advertisers) and sellers (publishers) to trade digital inventory via software rather than fax machines. Can include RTB but is not limited to. + Real Time Bidding (RTB) + The act of buying digital inventory from multiple exchanges on an impression by impression basis, typically involving an auction pricing mechanism. + Demand Side Platform (DSP) + A technology platform that allows buyers to use dynamic bidding and optimization to scale media buying across many ad marketplaces, such as ad exchanges. + Examples: Doubleclick Bid Manager, Turn, Mediamath, AppNexus + Supply / Sell Side Platform (SSP) + A technology platform that enables publishers to manage their ad impression inventory through programmatic. Many of the larger web publishers of the world use a Supply Side Platform to automate and optimize the selling of their online media space. They connect either to an (open) ad exchange or to a private exchange. + Examples: Rubicon Project, Pubmatic, Improve Digital, Admeld

21 Automated trading glossary + Agency Trading Desk + An agency trading desk is a dedicated service within an agency, that operates demand-side platforms on behalf of the agency s clients. They trade digital media space in real time. + Examples: Cadreon, Accuen, Xaxis, Vivaki, Amnet + Ad Exchange + A supply of digital inventory aggregated from many publishers. Historically remnant inventory but increasingly more premium. For example AdX has over 1m+ sites from our Adsense partners. + Examples: AdX, Facebook Exchange, Right Media, AppNexus Exchange + Private Exchange + A customized, invitation-only marketplace in which a top publisher can make their inventory available to a select group of buyers such as ad agency trading desks and DSPs. The floor (min price per slot) prices are often dynamically set taking into account historical bidding patterns, audience segment values and business rules for each impression. Private exchanges also creates an upfront bidding environment, empowering the site to set rules within the exchange and giving preference to buyers (DSPs or Agency Trading Desks) based on prenegotiated terms. + Examples: Admeld, Rubicon, Adform

22 Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012

23 Online video as part of a digital mediaplan + Objective + Awareness + Engagement + KPI + Reach < > Quality + CPM < > Impact, Context, Conversion rates, + Interactions + Likes, comments, shares,

24 Buy types when part of a digital mediaplan + RESERVATION BASED CPM + PROGRAMMATIC BUYING + COST PER VIEW + AUCTION CPM + OTHER Private & Confidential 2012

25 Cost Per View (Youtube - Skippable) + Inventory + Youtube 100 Mio impr/month & 55% Reach 15+ (Comscore è Desktop only) + Targeting options + Contextual targeting + Keywords + Topic / Category (interest) + Channel / Placement

26 Cost Per View (Youtube - Skippable) + Targeting options + Behavioural targeting + Internet behavour based on login + Remarketing + On Search, GDN, Youtube + Based on Google Analytics data + Socio-demo targeting + Gender, Age, Language, Geolocalisation

27 Cost per View (Youtube - Skippable) + Ad formats + True view = skippable after 5 + View = after 20 + Reporting / Optimization + Real time reporting : Impressions, CPM, Clicks, CTR, View rate & Costs + detailed audience reporting + Optimization on targeting, costs, frequency caps, dayparting, creatives etc. but manually!!! + Benchmarks + Average results = view rate 18% + Average Cost per View = 0,04 + Recalculated CPM = 7

28 Auction CPM (Facebook) + Inventory + Facebook Mio impr/month & 72% Reach 15+ (Comscore è Desktop only) + Targeting options + Standard audiences + Demographic (Age, gender, DMA, Device, OS) + Personal (Zip, Birthday, Education, Workplace & Relationship) + Social (Likes, Interests, Friend connections, Activity (checkins), Gaming (apps)

29 Auction CPM (Facebook) + Targeting options

30 Auction CPM (Facebook) + Targeting options + Custom + Based on advertisers database (or phone database) + Website custom audiences (Retargeting) + Mobile app custom audiences (Reach people who downloaded your app) + Lookalike + Based on custom audiences

31 Auction CPM (Facebook) + Ad formats + Video PPA + News feed desktop + News feed Mobile + Right column

32 Auction CPM (Facebook) + Reporting / Optimization + Real time : Impressions, CPM, Clicks, CTR, Video plays, Cost per Video play + engagement on fan page + Optimization on targeting, CPM, CTR (data available in Facebook) but manually!!! + Benchmarks + Average CPM = 3,5 (can be up to 10x more expensive!) + Video plays No benchmark à depends on content/creation/budget/target

33 Other : Cost per Click to View (Seeding) + Inventory + 40,000 active publishers in more than 90 markets, 20,000+ videos distributed, 900,000,000+ views delivered + Targeting options + Contextual (verticals) & Socio-demo (Sex & Age) + Ad formats + 30 or longform + Reporting / Optimization + Post-campaign + Benchmarks + 0,20 per click to view + Engagement depends on product, creation,

34 Example BeOn : How does it work?

35 Example BeOn : Push vs Pull

36 Other buy types + Pay per views + Between 30 (RON) and 35 (site & in read) + Ad format pre-roll & in read + Example : Hi-Media Fullscreen network

37 Key take outs + Buy type determined by + Campaign objective + Campaign duration + Spot duration + Target + Campaign approach influences choice of channel + Avoid irritation (capping) + Adapt TV spot if possible

38 Questions? Thank you! Private & Confidential 2012

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant? FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their

More information

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

For example: Standard Banners: Images displayed alongside, above or below content on a webpage.

For example: Standard Banners: Images displayed alongside, above or below content on a webpage. What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format

More information

The Arrival of Real-Time Bidding and What it Means for Media Buyers

The Arrival of Real-Time Bidding and What it Means for Media Buyers 160 x 600 250 x 250 200 x 200 200 x 200 240 x 400 200 x 200 The Arrival of Real-Time Bidding and What it Means for Media Buyers OVERVIEW This white paper describes Google s view of real-time bidding (RTB)

More information

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information

Online Advertising Glossary. by Delta Projects

Online Advertising Glossary. by Delta Projects Online Advertising Glossary by Delta Projects Glossary Above-the-fold Most webpages are not entirely visible at the first glance, and you have to scroll down to see the entire page especially on mobile.

More information

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager 1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Agency Trading Desks

Agency Trading Desks Agency Trading Desks Basics Marketers Need to Know & Questions to Ask The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits,

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it!

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! Page 2 A revolution (from the Latin revolutio, "a turn around") is a fundamental change in power or organizational structures

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

Source: Nielsen Scarborough 2014-15 R1

Source: Nielsen Scarborough 2014-15 R1 metrox digital media kit 2016 multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

The CPA value of extending text ads to the Google Display Network

The CPA value of extending text ads to the Google Display Network The CPA value of extending text ads to the Google Display Network Background In 2011 a section of the IPA Search Group discussed the results they were achieving with texts ads on the Google Display Network

More information

ADDICTIVE MOBILITY 2014 YEAR END REPORT

ADDICTIVE MOBILITY 2014 YEAR END REPORT ADDICTIVE MOBILITY 2014 YEAR END REPORT FOREWORD Mobile has become the connective tissue. 2014 witnessed a clear demarcation between Global brands and Agencies who have fully embraced mobile advertising

More information

Insights from DoubleClick Video advertising momentum

Insights from DoubleClick Video advertising momentum Insights from DoubleClick What s Inside? Introduction Video ads: a story of growth Brand advertisers dominate the video ad landscape Who are the top publishers in video monetization? What does this mean

More information

TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance

TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance CASE STUDY TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance Part 1 - TalkTalk combines CRM knowledge with Google Analytics Premium, DoubleClick Bid Manager and YouTube

More information

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo. How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings

More information

The Carnegie Conference Walt Disney World Resort January 24, 2013

The Carnegie Conference Walt Disney World Resort January 24, 2013 Display Planning & Buying Real Time Bidding Custom Networks Nt Retargeting Rt ti Search Retargeting Dynamic Creative Data Management Display Campaign Design & Audience Management The Carnegie Conference

More information

Ad Networks vs. Ad Exchanges: How They Stack Up

Ad Networks vs. Ad Exchanges: How They Stack Up Ad Networks vs. Ad Exchanges: How They Stack Up An OpenX whitepaper July 2010 Web publishers have always had a wide choice of different ad networks to partner with to generate ad revenue. Recently, ad

More information

MICROSOFT ADVERTISING A SIMPLE GUIDE

MICROSOFT ADVERTISING A SIMPLE GUIDE MICROSOFT ADVERTISING A SIMPLE GUIDE MICROSOFT ADVERTISING A SIMPLE GUIDE XBOX MOBILE SKYPE SLATE BING MSN MSN VIDEO WINDOWS LIVE TARGETING NETWORK EXCHANGE CREATIVE SOLUTIONS MICROSOFT ADVERTISING Connecting

More information

Point of View: Programmatic Ad Viewability in China

Point of View: Programmatic Ad Viewability in China Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing

More information

Agencies, Advertisers and Consumers: The Digital Challenge

Agencies, Advertisers and Consumers: The Digital Challenge Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

TARGETING & TECHNOLOGIES TEAM

TARGETING & TECHNOLOGIES TEAM MNI SNAPSHOT YOUR AUDIENCE. DELIVERED. Our proprietary approach, powerful partnerships, and agile team of industry experts mean we can do the most important things you need from your media partner: 1.

More information

The Online Education Network. adnet

The Online Education Network. adnet The Online Education Network About Us Overview IQAdNet is the largest education ad network reaching people seeking educational services through online through display and in-stream advertising. We are

More information

Company Category S2S Description

Company Category S2S Description LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions

More information

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

Who is Pebble Media?

Who is Pebble Media? Who is Pebble Media? Online advertising network Shareholders: Partners: -RTBF, MTV - Skynet: Brands4Brands -Hi-media: Ladies, VIP - 700.000.000 impressions/month - 4.400.000 email addresses - 1.100.000

More information

Nanigans Q4 2013 Facebook Global Advertising Trends

Nanigans Q4 2013 Facebook Global Advertising Trends FEBRUARY 2014 Nanigans Q4 2013 Facebook Global Advertising Trends Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013 FOR PERFORMANCE MARKETING AT SCALE NANIGANS Q4 2013 FACEBOOK GLOBAL ADVERTISING

More information

Digital Strategies for Small Business February 11, 2014. Big Solutions for Small Business www.marinmediasuite.com

Digital Strategies for Small Business February 11, 2014. Big Solutions for Small Business www.marinmediasuite.com Digital Strategies for Small Business February 11, 2014 Bridget Gieseke presents How to make sure your website is open for business First Impressions Are Critical! 89% of customers search the web before

More information

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE Overview This document will illustrate the current Industry engagement and undertakings that have taken place over the last 9 months

More information

Master List of Products and Services

Master List of Products and Services Master List of Products and Services DISPLAY ADVERTISING CAMPAIGNS Geographically, demographically and behaviorally targeted display ads served on mobile, tablet and desktop websites. (NorthJersey.com,

More information

Session 9 Online acquisition media. Australian Direct Marketing Association

Session 9 Online acquisition media. Australian Direct Marketing Association Session 9 Online acquisition media Contents Overview of the digital media marketplace Portals and display advertising Search marketing Other forms of online marketing Using mobile as an acquisition tool

More information

Programmatic Transparency is a Two-Way Street

Programmatic Transparency is a Two-Way Street AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked

More information

CONTEXTUAL RETARGETING

CONTEXTUAL RETARGETING SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness

More information

BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY

BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY VIEWABILITY THE MEASUREMENT OF WHETHER AN AD IS VIEWABLE TO THE CONSUMER HAS BECOME ONE OF THE MOST TALKED ABOUT TOPICS THIS YEAR AND WITH GOOD

More information

THE PROGRAMMATIC JARGON BUSTER. 2 nd Edition. Now with new Supply and Mobile terms!

THE PROGRAMMATIC JARGON BUSTER. 2 nd Edition. Now with new Supply and Mobile terms! THE PROGRAMMATIC JARGON BUSTER 2 nd Edition Now with new Supply and Mobile terms! The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry s tough-to-decipher

More information

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis Media Buying 101 We ve put together a small guide on display media buying. This guide will cover the pre media buy research you need to do to get ready to start your media buy as well as limit your risk

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

RTB. How It Works. 5 The user completes the desired action. 4 The user responds to your ad

RTB. How It Works. 5 The user completes the desired action. 4 The user responds to your ad RETARGETING & RTB RETARGE GETING What Is Retargeting? With retargeting you only target users that have visited your site and already had an experience with your brand. If they leave your site without taking

More information

Online Video. Boosting branding and conversion

Online Video. Boosting branding and conversion Online Video Boosting branding and conversion Online Video Video is an inventory source that has been available in the Delta DSP for some time now, and the results of video campaigns have overall been

More information

Expanding Your Digital Audience

Expanding Your Digital Audience Expanding Your Digital Audience By Steven Sentosa +62 878787 51411 steven.sentosa@gmail.com https://id.linkedin.com/in/stevensentosa AGENDA 1. Introduction 2. Understanding Your Audience 3. Different Type

More information

1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA

More information

by nugg.ad Europe s Audience Experts

by nugg.ad Europe s Audience Experts by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience

More information

6 Digital Advertising. From Code to Product gidgreen.com/course

6 Digital Advertising. From Code to Product gidgreen.com/course 6 Digital Advertising From Code to Product gidgreen.com/course Million Dollar Homepage From Code to Product Lecture 6 Digital Advertising Slide 2 gidgreen.com/course Introduction Ad formats Types of targeting

More information

902 Broadway 20 th Floor New York, N.Y. 10010. Business and Revenue Model Overview. Presented by Flatiron Strategies, LLC August, 2015

902 Broadway 20 th Floor New York, N.Y. 10010. Business and Revenue Model Overview. Presented by Flatiron Strategies, LLC August, 2015 902 Broadway 20 th Floor New York, N.Y. 10010 Business and Revenue Model Overview Presented by Flatiron Strategies, LLC August, 2015 Disclaimer The content provided by Flatiron Strategies in this presentation

More information

Kyle Verge Managing Director, PUSH Media Group www.wheretopush.com

Kyle Verge Managing Director, PUSH Media Group www.wheretopush.com Kyle Verge Managing Director, PUSH Media Group www.wheretopush.com Kyle Verge Managing Director PUSH Media MaRS Centre 661 University Ave. Suite 800 M5G 1M1 (647) 289-4406 www.wheretopush.com PLAY BREAK

More information

Mobile Programmatic Playbook. A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers.

Mobile Programmatic Playbook. A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers. Mobile Programmatic Playbook A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers. MARCH 2015 1 This document has been developed by the IAB Mobile Programmatic Buying

More information

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project MONETISING MOBILE MEDIA Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project The Year of Mobile??? WiFi: rubiconproject The Year of Mobile??? WiFi: rubiconproject The Year

More information

How To Get A Loyal User On Your App

How To Get A Loyal User On Your App THE SCIENCE OF MOBILE ADVERTISING ABOUT US While the ever growing majority of mobile users value their mobile devices more than their wallets, one begins to realize the true potential of mobile advertisement.

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

PlayTime Media is the Best Way to Deliver Your Brand Message

PlayTime Media is the Best Way to Deliver Your Brand Message PlayTime Media is the Best Way to Deliver Your Brand Message As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet

More information

Internet Advertising Glossary Internet Advertising Glossary

Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the

More information

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,

More information

Video Metrix. The Ultimate Video Audience Insights Tool

Video Metrix. The Ultimate Video Audience Insights Tool Video Metrix The Ultimate Video Audience Insights Tool comscore Video Metrix Already the Reference for the Top Players in the UK Video Marketplace 2 KEY ADVANTAGES comscore Video Metrix Why Video? Measuring

More information

The State of Programmatic in Norway

The State of Programmatic in Norway The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding

More information

zoom zoom zoom T.V zoom T.V

zoom zoom zoom T.V zoom T.V MEDIA KIT. zoomin. TV zoomin. TV Your 1 online video partner About Zoomin.TV Zoomin.TV Multinational Company HQ in Amsterdam, The Netherlands 11 years of experience 120+ employees The 1 market leader in

More information

THE EVOLUTION OF TV. The Promise of Programmatic TV

THE EVOLUTION OF TV. The Promise of Programmatic TV 3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming

More information

Digital Attribution. A practical approach to enhanced digital media performance

Digital Attribution. A practical approach to enhanced digital media performance Digital Attribution A practical approach to enhanced digital media performance Agenda Overview: What you first need to know about the data Opportunity and challenges of digital measurement Digital media

More information

RULING WHERE DIGITAL TRANSFORMATION FAILED

RULING WHERE DIGITAL TRANSFORMATION FAILED RULING WHERE DIGITAL TRANSFORMATION FAILED During the last few years, large corporations, that have their strength in their relationship with their clients, have been defeated by OTTs that knew how to

More information

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio abstract egta the organisation representing the leading television and radio

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Pre-Click Digital Media Strategy

Pre-Click Digital Media Strategy Pre-Click Digital Media Strategy Elliott Wilkerson Director of Digital Media Buying January 28, 2016 We will discuss the tactics that are available within digital media to help drive potential donors to

More information

Page-Ad : Automated takeovers using Real Time Bidding

Page-Ad : Automated takeovers using Real Time Bidding Page-Ad : Automated takeovers using Real Time Bidding Trends in online advertising The eco system for online advertising is changing rapidly. Currently there are three trends: Automated real-time trading,

More information

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns a ii a Bart Weller Lori Calcott Apress* Contents y About the Author About the Technical Reviewer

More information

CA Community College Public Relations Organization The Evolution of Digital Marketing

CA Community College Public Relations Organization The Evolution of Digital Marketing CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance

More information

Mobile Programmatic Playbook. A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers.

Mobile Programmatic Playbook. A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers. Mobile Programmatic Playbook A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers. This document has been developed by the IAB Mobile Programmatic Buying Working Group,

More information

2,5 * 10 17 2,500,000,000,000,000,000

2,5 * 10 17 2,500,000,000,000,000,000 What is Big Data? 2 What is Big Data? 3 2,5 * 10 17 2,500,000,000,000,000,000 = BYTES OF DATA PER DAY THAT LOOKS LIKE THIS 2,5 QUINTILLIONS Big Data is anything too big to deal with in an Excel spreadsheet.

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report OCTOBER 2014 Mobile Advertising Trends Report Q3 2014 TABLE OF CONTENTS Introduction... 1 Highlights... 2 Mobile Spend Growth Index... 3 Mobile App Index... 3 Pricing Trends... 4 Trends by Segment...

More information

Search Engines are #1 Way to be Found

Search Engines are #1 Way to be Found Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top

More information

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers Data Management Platforms Optimize advertising by gaining superior understanding of your customers Glossary DSP Demand Side Platform. A platform for buying online media, used by advertisers and agencies.

More information

THE REAL WORLD OF REAL-TIME ADVERTISING

THE REAL WORLD OF REAL-TIME ADVERTISING 2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION

More information

Bridging Digital with Television Measurement Presentation to the BRC

Bridging Digital with Television Measurement Presentation to the BRC Presentation to the BRC May 28, 2013 Rebecca Shropshire, VP Digital Chris Herlihey, VP Research Bridging digital with television measurement Why it s important 25-30 TV hours / 11 internet hours per week

More information

Digital Media Glossary. A user-friendly guide to the language of digital media.

Digital Media Glossary. A user-friendly guide to the language of digital media. Digital Media Glossary A user-friendly guide to the language of digital media. Lost in the lingo of digital media? We ve got you covered. This glossary of basic digital terms gives you everything you need

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report JANUARY 2015 Mobile Advertising Trends Report Q4 2014 Table of Contents Overview... 1 Benchmark Data... 2 Advertister Recommendations... 5 About the Data... 6 OVERVIEW 1 Overview Digital advertising is

More information

THE EVOLUTION OF TV. Reaching Audiences Across Screens

THE EVOLUTION OF TV. Reaching Audiences Across Screens 2 THE EVOLUTION OF TV Reaching Audiences Across Screens Part one of our Evolution of TV series, 7 Dynamics Transforming TV, introduced the increasing shift of TV to delivery over the internet. Here we

More information

CUSTOMER STORY: TOP 5 U.S. CABLE OPERATOR SCALING AD IMPRESSIONS AND CONVERSIONS WHILE LOWERING COST PER ORDER

CUSTOMER STORY: TOP 5 U.S. CABLE OPERATOR SCALING AD IMPRESSIONS AND CONVERSIONS WHILE LOWERING COST PER ORDER CUSTOMER STORY: TOP 5 U.S. CABLE OPERATOR SCALING AD IMPRESSIONS AND CONVERSIONS WHILE LOWERING COST PER ORDER BACKGROUND One of the top five cable operators in the United States provides digital cable

More information

Consumer Engagement Index

Consumer Engagement Index Consumer Engagement Index Volume 1 Issue 1 Spring 2014 The Vantage Media Consumer Engagement Index Content and media are being consumed on different devices at a growing rate, while consumers want better

More information

Global Facebook Advertising Benchmark Report Q3 2014. Advertising Automation Software. nanigans.com

Global Facebook Advertising Benchmark Report Q3 2014. Advertising Automation Software. nanigans.com Global Facebook Advertising Benchmark Report Q3 2014 Advertising Automation Software nanigans.com About Nanigans Nanigans develops world-class advertising automation software that enables performance marketing

More information

Advertising Specifications V2.0

Advertising Specifications V2.0 1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

M E D I A K I T RELEASED SEPTEMBER 2015

M E D I A K I T RELEASED SEPTEMBER 2015 MEDIA KIT RELEASED SEPTEMBER 2015 ABOUT US We connect publishers, advertisers, and users by serving over 16 million monthly impressions to our network of over 200 marine and boating related websites. Our

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

More information

The Great Online Display Advertising Guide Or, How Did That Ad Get There?

The Great Online Display Advertising Guide Or, How Did That Ad Get There? The Great Online Display Advertising Guide Or, How Did That Ad Get There? Paul Mosenson, NuSpark Marketing August 2014 About Paul Mosenson Digital Media Strategist and Planner/Buyer 30-year advertising

More information

INDUSTRY REPORT. Real-time Bidding: The Online Ad Exchange

INDUSTRY REPORT. Real-time Bidding: The Online Ad Exchange INDUSTRY REPORT Real-time Bidding: The Online Ad Exchange Attribution Executive Editor: Tricia Parks Editor: Harry Wang Authored by Heather Way Published by Parks Associates July 2012 Parks Associates

More information