TABLE OF CONTENT. 1. In the Spotlight page What s new? page Pricelist page Tailor Made Solutions page 8-9

Transcription

1 RATECARD Q2 2014

2 TABLE OF CONTENT 1. In the Spotlight 3 2. What s new? 4 3. Pricelist Tailor Made Solutions Strong brands Partner s Pricelist Sales Conditions Technical specifications The team 16

3 1. IN THE SPOTLIGHT SNAP SNAP is a new feature that allows you to instantly share your best TV moments with friends and family. SNAP is available on smartphone and tablet via the TV channels app. As soon as you press the SNAP button, you can choose, within the last 5 minutes of the current program, an extract of 45 seconds that you can comment and share on social networks or send by . You can Snap a wide selection of programs, excluding fictions. This new feature is in line with Connect by offering a unique and innovative product that requires engagement from viewers. The application is practical and user-friendly: Locate a TV moment that you want to share Go on the application second screen RTL and choose your program Press the SNAP button Access to the last 5 minutes of the program Choose your extract of 45 seconds Comment and share it with your friends, by or on social networks You just have to snap to share your best TV moments with all your friends 3

4 2. WHAT S NEW? SUMMER BONUS Available on July & August During the summer, IP New Media offers you to book your video pre-roll campaigns and enjoy summer bonus: % extra volume % extra volume = Available on July and August for any web campaign - Run of Video Network 15 pre-roll Summer Bonus is not cumulative with other conditions! 4

5 3. PRICELIST VIDEO ADVERTISING Formats VIDEO ADVERTISING Platform Size CPM Details Ban ner on Video Web 400x50 15 For targeting CPM: 20 Video Pre- Roll Web/Apps 15 sec. 35* Video iroll Web 15 sec. 35* Video iroll+ Web 15 sec. 35* for production cost Video Ad Selector Web 15 sec. 35* Video Take Over Web 15 sec. 45 * For other Video pre-roll duration : 7 sec. : 30 / 20 sec. : 40 / 30 sec. : 50 5

6 3. PRICELIST VIDEO ADVERTISING Inventory Brand Plateform Section Monthly video plays ROS RTL.be web ROS (banner on video) News Sport People Media* app ROS app ROS web ROS web ROS web ROS web ROS * Media : RTL TVI + CLUB RTL + PLUG RTL + BEL RTL Source: AT Internet Monthly video plays from December 2013 to February

7 3. PRICELIST VIDEO PACKS Choose your context NEWS PACK Video pre-roll 15 / cross- platforms Web: RTL.be lesoir.be Sudinfo.be App: RTL.be 1 week impressions Including package discount 20% ENTERTAINMENT PACK Video pre-roll 15 / cross-platforms Web: RTL TVI - Plug RTL - Club RTL RadioContact.be Cinenews.be Apps: RTL TVI - Plug RTL - Club RTL 2 weeks impressions Including package discount 20% WOMEN ATTITUDE Video pre-roll 15 / web only on RTL people - RTL pour elle - Cinenews RadioContact.be - RTL TVI - Plug RTL 2 weeks impressions Including package discount 20% MEN ATTITUDE Video pre-roll 15 / web only on RTL sport - le Soir sport, Sudinfo - sport RTL pour lui - Club RTL - Bel RTL 2 weeks impressions Including package discount 20% Go for Impact NEWS IMPACT 2.0 Video pre-roll 15 / cross- platforms Web: RTL.be lesoir.be Sudinfo.be App: RTL.be Specific timeslots / platforms Smartphones : between midnight and 9AM Website : between 9AM and 6PM Tablets : between 6PM and midnight 5 days impressions Including package discount 20% anywhere anytime 7

8 4. TAILOR MADE SOLUTIONS L Amour est dans le pré Club RTL Foot The last season of L Amour est dans le Pré was succesful as much for the TV audiences than for our web and mobile platforms. Season 5 L Amour est dans le pré is one of our top TV shows and you can now discover our 100% New Media sponsorship offer regarding the 6th season by contacting IP New Media. YoY Page views > % Video views > % RTL proposes one of the most complete set of devices in Belgium to follow soccer games on different screens. the Club RTL Foot app and our website RTLsport.be allow our users to watch the games in live streaming, review best game phases, statistics, multi-cam, as well as follow and interact on different posts from the soccer players, coachs or fans. App downloads: >

9 4. TAILOR MADE SOLUTIONS Atelier Leffe on Top Chef website - New Media Exclusive IP New Media has created a unique section dedicated to Leffe, proposing recipes around different Leffe flavors. Impacting content integration and formats to enhance your campaign A complete editorial section on Top Chef section (RTL TVI) 2 nd screen - Connect Dans les valeurs de Leffe, il y a l authenticité. Et quoi de plus authentique que le travail d un cuisinier qui est aussi l artisan du goût. Leffe veut valoriser les savoir-faire qui nécessitent de la sincérité, du vrai, du bon. Et c est dans cette dynamique que plusieurs projets comme "les artisans de l apéritif" seront mis en place. Voilà pourquoi aujourd hui, Leffe tenait à s associer aux talents qui participent à la valorisation de l artisanat en soutenant le programme Top Chef sur RTL-TVI. David Sempels, Marketing Director Specialties BNFL The Leffe campaign includes: - A complete editorial section on Top Chef section (RTL TVI) - A section on the 2 nd screen Connect with all the recipes - Video Pre-roll on RTL-TVI and RTL.be - Leffe s recipes on RTL.be, Pour elle section, and Ma table - Rectangle, skyscraper and splash on RTL.be and RTL TVI 9

10 5. NEWS BRANDS RTL.be LE SOIR Sudinfo.be News video reference The opinion leader Proximity is key PV / month UB / day PV / month UB / day PV / month UB / day Women: 50% - Men: 50% Management & Employees: 43% yo: 63% PRP: 53% Women: 46% - Men: 54% Management & Employees: 53% yo: 65% SG 1-2: 56% Women: 46% - Men: 54% SG 1-3: 59% yo: 65% PRP: 59% > downloads > downloads > downloads Sources AT Internet - monthly audience Internet traffic Dec Feb CIM Metriprofil Nov. April 2012 CIM - unique browser/day Dec Feb

11 5. ENTERTAINMENT BRANDS TV Channels Cinenews Entertainment brands PV / month UB / day The leading cinema website PV / month UB / day Women: 56% - Men: 44% Management & Employees: 39% yo: 66% PRP: 47% Women: 61% - Men: 39% SG 1-3: 63% yo: 63% PRP: 63% TV Channels app Club RTL Football app > downloads > downloads > downloads Sources AT Internet - monthly audience Internet traffic Dec Feb CIM Metriprofil Nov. April 2012 for Cinenews & for TV brands is based on the RTL TVI profile (May Oct. 2011) CIM - unique browser/day Dec Feb

12 5. ENTERTAINMENT BRANDS Bel RTL Radio Contact News & Musical appointment The Feel Good appointment PV / month UB / day PV / month UB / day Women: 46% - Men: 54% yo: 48% Management & Employees: 45% PRP: 61% Women: 60% - Men: 40% Student: 19% Employees: 42% PRP: 49% New app since February > downloads > downloads Sources AT Internet - monthly audience Internet traffic Dec Feb CIM Metriprofil Nov. April 2012 & CIM Metriprofil May Oct for BEL RTL.be CIM - unique browser/day Dec Feb

13 6. PARTNER S PRICELIST ROSSEL ADVERTISING DISPLAY ADVERTISING RTL.be RTL.be + Radio Contact CPP OFFER Period Est. Imp. SOV Standard Premium Exclusive HP* 1 HP % Big Impact* 1 HP + 3 ROS % NEW Multiple screen billboard** 3 days ROS % Splash RTL.be + Radio Contact.be 1 day % CPM OFFER Est. Imp. / month Standard Premium Exclusive ROS TV Media*** Radio Media**** News RTL.be Weather Sport People Women Men Radiocontact.be RTL.be MOBILE OFFER (Cost per week) Channel Est. Imp. Premium Est. Imp. Exclusive RTL.be Brandlovers All RTL.be mobile platforms Tablets (RTL.be Ipad) ROS Smartphones (RTL.be iphone, Android, mobile website) ROS MOBILE OFFER (Cost per day) Period Est. Imp./day SOV Tariff Splash RTL.be***** 1 day % Splash + interscreen ****** 1 day % * HP : RTL.be, RTL info, RTL sport, RTL people **website + mobile website on desktop, tablet, smartphone *** RTLTVI.be+ClubRTL.be+PlugRTL.be **** RadioContact.be+BelRTL.be *****RTL.be mobile web + mobile app + tablet app ****** : RTL.be mobile web + mobile app + tablet app & 2th Screen : mobile app + Tablet app Available formats : Standard : leaderboard, large leaderboard, medium rectangle, skyscraper Premium : large rectangle, half, tv spot, XL leaderboard, filmstrip, billboard, mobile banner Exclusive : splash, overlayer, take-over, mobile insterstitial In collaboration with 13

14 7. SALES CONDITIONS SPECIAL BONUS&DISCOUNTS SECTOR DISCOUNT Welcome Welcome Back New Product Early Booking 10% 10% 10% 10% DVD/Music Cinema Government Charity 15% 15% 30% 50% BONUS = EXTRA VOLUME Welcome : The Welcome Bonus of 10% is offered to all advertisers on their first campaign. Welcome Back Bonus : The welcome Back Bonus of 10% is offered to all advertisers who decide to use our network again after an absence of more than 1 year. New Product : The New Product Bonus of 10% is offered to all advertisers for campaigns introducing a new product (not applicable to line extensions).. Early Booking : The early booking bonus of 10% is offered for all contract signed one month before the start of the campaign Bonus discounts are not cumulative! (early booking bonus excluded) Bonuses only applicable on investment of min net per campaign. Full conditions available on our website 14

15 8. TECHNICAL SPECIFICATIONS To find all the technical specifications regarding Pre-roll video and display on all our platforms please click here or visit our website Web Tablet IOS & Android Mobile Web Mobile Apps IOS & Android 15

16 9. THE TEAM BRENDA LIEBENS Sales Manager ISABELLE ENGELBERT Account Manager MICHAËL HUYGHE Account Manager SOPHIE HAINAUT Sales & Planning Executive VINCENT DELLIEU Traffic Manager ADRIEN DI PRIMA Creative & Planning Executive contact us! 16

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