Ratecards online Q3 2014

Transcription

1 Ratecards online Q3 Table of contents Get in contact Sven Lybaert Sales manager interactive Tel Natalie Hoeck Account manager interactive Tel Conny Van Egroo Traffic manager interactive Tel Material supply New: Premium & Impact strategy 2 Tijd.be Lecho.be 3-4 Online SME (KMO-PME) dossiers Tijd.be Lecho.be 5 Netto.be Monargent.be 6 Online Budget dossiers Netto.be Monargent.be 7 Premium Packages: Business & Investors 8 Impact Packages: Business & Investors 9 Budget Packages 10 Branding Packages: luxury & leisure 11 Mobile Package 12 Absolut Boost Digital: 3+2 Premium Packages 13 Absolut Summer Digital: 2+3 Premium Packages 14 Absolut Boost Digital: 3+2 Impact Packages 15 Absolut Summer Digital: 2+3 Impact Packages 16

2 New: Premium & Impact strategy 3 steps to a successful campaign 1. Choose your context Homepage and/or business, investors, budget or luxury 2. Choose your solution (CPD, Pack,...) 3. Choose your format Premium or Impact Premium display Impact display Format Large Leaderboard 840 X 150 px Format Billboard 970 X 250 px Format 300 X 250 px Format Half Page 300 X 600 px 2

3 Tijd.be Lecho.be CPD HOMEPAGE EXCLUSIVES workday & weekend PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/DAY LARGE MEDIUM BILLBOARD* HALF PAGE HIGH IMPACT HIGH IMPACT CAP/SOV UNIQUE VISITORS PAGEVIEWS LEADERBOARD RECTANGLE BILLBOARD* Homepage Workday 8,750 8,750 10,750 10,750 17,750 19,500 83, ,200 e-cpm , , % SOV Homepage Weekend 5,475 5,475 6,725 6,725 11,250 12,350 n/a 206,081 e-cpm n/a 206,081 CPM PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/MONTH LARGE MEDIUM BILLBOARD* HALF PAGE FLOORAD** SPLASH PAGE** CAP/SOV UNIQUE VISITORS PAGEVIEWS LEADERBOARD RECTANGLE ROS SOV/Cap n/a 31,670,551 Homepage see CPD see CPD see CPD NA incl. in ROS incl. in ROS 1 for Floorad & Splash Page n/a 7,237,237 CONTEXTUAL PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/DAY TARGETING News NA NA n/a 227,940 Stocks NA NA SOV/Cap n/a 421,192 Funds 50 NA 60 NA NA NA 1 for Floorad & Overlayer n/a 5,427 Portfolio 50 NA 60 NA NA NA n/a 84,400 *Billboard: 970x250 or 840x250 **Floorad & Splash page: Homepage included in ROS Supplements Expandable: Overlayer: IP-targetting: 20 % (*not on homepage) 20 % (*not on homepage) 25 % (*not on homepage) 3

4 Tijd.be Lecho.be Content integration FORMAT PERIOD TRAFFIC BUILDING PRICE SME (KMO-PME) dossiers 3 AD 1 month see detailfiche 12,250 Newsletter REGISTRATIONS FORMAT TRAFFIC FREQUECY PER WEEK PRICE Monday online 216,073 IMU 1 day (Monday) 4,700 Morning Comment* 216,073 IMU 5 days 5,350 Midday update* 38,516 IMU 5 days - Evening Roundup* 41,580 IMU 5 days - Fundsmail 11,704 IMU + textad 5 days 2,650 Stocks-mailing 29,666 IMU 5 days 2,650 T-zine 107,694 IMU + textad 1 day (Friday) 4,850 *Morning Comment, Midday Update & Evening Roundup are grouped by day Text ads CPM Impressions* > * minimum budget: ings ONE-TO-ONE ADRESSES PRICE/ADRESS ing < ,75 Audiovisual Media CONTENT INTEGRATION FORMAT COMPANION AD PLACEMENT PERIOD FIX PRICE Pre-roll + companion ad 10 Large LB Tijd.TV - Lecho.TV 1 month 3,250 Company Cast IMU - HP 2 days 9,500 Company Cast + IMU - HP 2 days 14,500 4

5 SME (KMO-PME) dossiers Tijd.be Lecho.be Share your expertise with the most affluent SME segment of the country. What? 66% of the readers of tijd.be lecho.be are active in an SME with up to 200 employees. Every month, editorial dossiers focused on SME themes, such as telecom and ICT, HR, expansion, financial and risk management, energy, sustainability... Calendar* March April May June July & August September October November December SME THEME Energy IT Expansion Finance Mobility HR Fleet Big Data Telecom * If you have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Rates Format 3AD + traffic campaign Period 4 weeks Rate 12,250 (excl. VAT) 3AD = skyscraper (160x600), IMU (300x250), Large Leaderboard (840x150) Specifications 4 weeks exclusive presence linked to the theme Online folder linked to a specific theme Topic determined by the advertiser Content developed by Content Republic, a specialised service in content marketing ( custom media ) within Mediafin, which helps you with the input. They also handle the complete realisation and coordination of your dossier Exclusive sponsoring of the dossier with 3 AD (IMU, skyscraper, leaderboard) (material delivered by the advertiser) Supported by a communication campaign (with the logo of the advertiser) to generate traffic to the dossier (design material by Mediafin) Traffic campaign with logo 3 formats IMU, Large Leaderboard & (Sliding) Wide Skyscraper De Tijd ROS 875,000 impressions L Echo ROS 375,000 impressions Netto ROS 200,000 impressions Monargent ROS 87,500 impressions IMU in the newsletter MME 1 mailing Editorial advertisement via de homepage 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 5

6 Netto.be Monargent.be CPM PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/MONTH LARGE MEDIUM BILLBOARD* HALF PAGE FLOORAD** SPLASH PAGE** CAP/SOV UNIQUE PAGEVIEWS LEADERBOARD RECTANGLE VISITORS VISITORS SOV/Cap 1 for Splash, ROS Floorad & Overlayer n/a 1,453,064 *Billboard: 970x250 or 840x250 **Floorad & Splash page: Homepage included in ROS Supplements Expandable: 20 % Overlayer: 20 % IP-targetting: 25 % Content integration Text ads CPM Impressions* 1-500, ,001-1,000, >1,000,000 8 * minimum budget: 1,000 FORMAT PERIOD TRAFFIC BUILDING PRICE Budget dossiers 3 AD 1 month see detailfiche 8,750 Newsletter REGISTRATIONS FORMAT* TRAFFIC FREQUENCY PER WEEK PRICE Geldworp/Brève d argent 82,135 IMU 5 workdays 4,350 *No animation 6

7 Budget dossiers Netto.be Monargent.be Position your brand or offering in one of the themed dossiers: you will reach an interested audience of Internet surfers in search of the smartest choice for their budget. What? The reference websites when it comes to Saving & Economising. Every month, editorial personal finance dossiers centred on financial themes on the one hand, and broader budget themes on the other hand. Calendar* FINANCIAL THEME BUDGET THEME February Building (financing-insurance) Energy March Inheritance Telecom April Investment funds Health May Taxation Cars June Insurances Travel July & August Investment shares Summer check-up September Capital management Company cars October Pension Career November Self-employment Family budget December Your money in 2015 Multimedia *If you have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Rates Format 3AD + traffic campaign Period 4 weeks Rate 8,750 (excl. VAT) 3AD = skyscraper (160x600), IMU (300x250), Large Leaderboard (840x150) Specifications 4 weeks exclusive presence linked to the theme Online folder linked to a specific theme (SME, Expertise, ICT, HR...) Topic determined by the editorial team Content developed by the editorial team Exclusive sponsoring of the dossier with 3 AD (IMU, skyscraper, leaderboard) Supported by a communication campaign (with the logo of the advertiser) to generate traffic to the dossier (design material by Mediafin) Traffic campaign with logo 3 formats IMU, Large Leaderboard & (Sliding) Wide Skyscraper De Tijd ROS 700,000 impressions L Echo ROS 300,000 impressions Netto ROS 150,000 impressions Monargent ROS 75,000 impressions IMU in the newsletter Brève d argent / Geldworp 1 mailing Editorial advertisement via de homepage 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 7

8 Premium Packages: Business & Investors NEW 1. Choose your context -> Business (25% SOV) or Investors (Cap 3) 2. Choose your pack formula 3. Choose your premium format: Large Leaderboard (840 x 150)or (300 x 250) ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) Premium package: Formula 1 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard Business or Investors* 1 week NA 250,000 12,500 11, or Premium package: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard Business or Investors* 1 week NA 250,000 Netto-Monargent or ROS 1 week NA 100,000 16,500 14, Premium package+: Formula 1 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard HP 1 day 83, ,200 Tijd - Lecho or Business or Investors* 1 week NA 250,000 21,250 18, Premium package+: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard HP 1 day 83, ,200 Large Leaderboard Tijd - Lecho or Business or Investors* 1 week NA 250,000 or Netto-Monargent Leaderboard or IMU ROS 1 week NA 100,000 * Placement web: Business = News/Enterprises/Politics/Economy+ search (articles) - Placement web: Investors = Money & investors (HP incl.), Funds, Stocks **HP - CPD: estimation pageviews 25,250 20,

9 Impact Packages: Business & Investors NEW 1. Choose your context -> Business (25% SOV) or Investors (Cap 3) 2. Choose your pack formula 3. Choose your premium format: Billboard (970 x 250)or Half Page (300 x 600) Impact package: Formula 1 ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Tijd - Lecho TV XL Leaderboard Billboard Business or Investors* 1 week NA 250,000 or or 15,000 13, Half Half page Page Impact package: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Tijd - Lecho Leaderboard Billboard Business or Investors* 1 week NA 250,000 Netto - Monargent Leaderboard or Half Page ROS 1 week NA 100,000 20,000 17, Impact package+: Formula 1 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho or IMU Billboard HP 1 day 83, ,200 25,750 20, Tijd - Lecho or IMU or Half Page Business or Investors* 1 week NA 250,000 Impact package+: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho ard or IMU HP 1 day 83, ,200 Billboard Tijd - Lecho rboard or IMU Business or Investors* 1 week NA 250,000 or Half Page Netto - Monargent derboard or IMU ROS 1 week NA 100,000 *Placement web: Business= News/Enterprises/Politics/Economy + search (articles) Placement web: Investors = Money & investors (HP incl.), Funds, Stocks **HP-CPD: estimation pageviews 30,750 23,

10 Budget Packages Budget pack: Formula 1 WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Netto - Monargent Large Leaderboard or ROS 1 week 25% NA 100,000 Netto - Monargent Newsletter* 1 week 100% NA 170,000 ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) 8,350 7, Budget pack: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Netto - Monargent Large Leaderboard or ROS 2 weeks 25% NA 200,000 Netto - Monargent Newsletter* 1 week 100% NA 170,000 *Newsletter: Geldworp/Brève d argent **Pageviews newsletter: estimation, not guaranteed 12,350 10,

11 Branding Packages: Luxury Leisure* *Exclusive for Interior design, Watches, Beauty, Fashion & Tourism sector Luxury & Leisure Premium WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS* PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard IMU HP 1 weekend + 1 weekday* 100% NA 476,414 14,225 6, or Luxury & Leisure Impact ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS* PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho Billboard Halfpage HP 1 weekend + 1 weekday* 100% NA 476,414 17,475 7, or Half Page Luxury & Leisure Impact: Splash WEBSITES FORMAT PLACEMENT PERIOD CAP 1 UNIQUE VISITORS* PAGEVIEWS GROSS VALUE NET PRICE E-CPM Tijd - Lecho Splash (640 x 480) HP 1 weekend + 1 weekday* 1 100, ,000 7,700 4, *Net Contacts: not guaranteed ** HP - CPD : estimation pageviews 11

12 Mobile Package Always On package: mobile TIJD - LECHO FORMAT* PLACEMENT PERIOD SOV UNIQUE VISITORS AD IMPRESSIONS*** GROSS VALUE PRICE E-CPM Mobiles sites & apps Floorad ROS** 1 week 100% 32, ,000 Interstitial - Splash 9,245 6, *Splash, interstitial & floorad on apps (see tech specs); Floorad on mobile sites **Placement: homepage, news articles, homepage Money & Investors, stock exchange, web tv ***Number of total impressions (all formats) on mobile + apps per week 12

13 Absolut Boost Digital: Premium Packages 3+2 FORMAT GROSS VALUE GROSS CONTACTS GROSS CPM NET VALUE GROSS VALUE GROSS CONTACTS NET VALUE DISCOUNT NET CPM ABSOLUT BOOST ABSOLUT BOOST ABSOLUT BOOST ABSOLUT DIGITAL DIGITAL DIGITAL BOOST DIGITAL Homepage exclusive (CPD) 3 days HP + value 2 days HP in ROS or Large Leaderboard , % 20,37 Pack Business Formula 1 or Large Leaderboard , % 27,60 Pack Business Formula 2 or Large Leaderboard , % 25,29 Pack Business Formula 1+ or Large Leaderboard , % 19,77 Pack Business Formula 2+ or Large Leaderboard , % 18,57 Pack Investors Formula 1 or Large Leaderboard , % 27,60 Pack Investors Formula 2 or Large Leaderboard , % 25,29 Pack Investors Formula 1+ or Large Leaderboard , % 19,77 Pack Inevstors Formula 2+ Mediume Rectangle or Large Leaderboard % 18,57 Pack Budget Formula 1 or Large Leaderboard , % 16,67 Pack Budget Formula 2 or Large Leaderboard , % 17,03 Luxe & Leisure Pack Impact or Large Leaderboard , % 8,19 Format 300 X 250 px Large Leaderboard Format 840 X 150 px 13

14 Absolut Summer Digital: Premium Packages * 2+3 FORMAT GROSS VALUE GROSS CONTACTS GROSS CPM NET VALUE GROSS VALUE GROSS CONTACTS NET VALUE DISCOUNT NET CPM ABSOLUT ABSOLUT ABSOLUT ABSOLUT SUMMER DIGITAL SUMMER DIGITAL SUMMER DIGITAL SUMMER DIGITAL Homepage exclusive (CPD) Pack Business Formula 1 Pack Business Formula 2 Pack Business Formula 1+ Pack Business Formula 2+ Pack Investors Formula 1 Pack Investors Formula 2 Pack Investors Formula 1+ Pack Inevstors Formula 2+ Pack Budget Formula 1 Pack Budget Formula 2 Luxe & Leisure Pack Impact or Large Leaderboard , ,500-60% 11,82 or Large Leaderboard , ,000-63% 18,40 or Large Leaderboard , ,500-64% 16,86 or Large Leaderboard , ,000-66% 13,18 or Large Leaderboard , ,000-68% 12,38 or Large Leaderboard , ,000-63% 18,40 or Large Leaderboard , ,500-64% 16,86 or Large Leaderboard , ,000-66% 13,18 Mediume Rectangle or Large Leaderboard ,000-68% 12,38 or Large Leaderboard , ,000-64% 11,11 or Large Leaderboard , ,000-66% 11,35 or Large Leaderboard , ,000-82% 5,46 Format 300 X 250 px Large Leaderboard Format 840 X 150 px * Valid for campaigns from 1st July until 16th August. Cannot be combined with other commercial conditions of Trustmedia. 14

15 Absolut Boost Digital: Impact Packages 3+2 FORMAT GROSS VALUE GROSS CONTACTS GROSS CPM NET VALUE GROSS VALUE GROSS CONTACTS NET VALUE DISCOUNT NET CPM ABSOLUT BOOST ABSOLUT BOOST ABSOLUT BOOST ABSOLUT DIGITAL DIGITAL DIGITAL BOOST DIGITAL Homepage exclusive (CPD) 3 days HP + value 2 days HP in Ros Billboard , % 25,03 Pack Business Formule 1 Billboard , % 32,40 Pack Business Formule 2 Billboard , % 29,14 Pack Business Formule 1+ Billboard , % 21,97 Pack Business Formule 2+ Billboard , % 21,36 Pack Investors Formule 1 Billboard ,00v , % 32,40 Pack Investors Formule 2 Billboard , % 29,14 Pack Investors Formule 1+ Billboard , % 21,97 Pack Investors Formule 2+ Billboard , % 21,36 Luxe & Leisure Pack Impact Billboard , % 9,89 Billboard Format 970 X 250 px Half Page Format 300 X 600 px 15

16 Absolut Summer Digital: Impact Packages * 2+3 FORMAT GROSS VALUE GROSS CONTACTS GROSS CPM NET VALUE GROSS VALUE GROSS CONTACTS NET VALUE DISCOUNT NET CPM ABSOLUT ABSOLUT ABSOLUT ABSOLUT SUMMER DIGITAL SUMMER DIGITAL SUMMER DIGITAL SUMMER DIGITAL Homepage exclusive (CPD) 3 days HP + value 2 days HP in Ros Billboard , ,500-60% 14,52 Pack Business Formule 1 Billboard , ,000-64% 21,60 Pack Business Formule 2 Billboard , ,000-66% 19,43 Pack Business Formule 1+ Billboard , ,000-69% 14,65 Pack Business Formule 2+ Billboard , ,000-70% 14,24 Pack Investors Formule 1 Billboard , ,000-64% 21,60 Pack Investors Formule 2 Billboard , ,000-66% 19,43 Pack Investors Formule 1+ Billboard , ,000-69% 14,65 Pack Investors Formule 2+ Billboard , ,000-70% 14,24 Luxe & Leisure Pack Impact Billboard , ,700-82% 6,59 Billboard Format 970 X 250 px Half Page Format 300 X 600 px * Valid for campaigns from 1st July until 16th August. Cannot be combined with other commercial conditions of Trustmedia. 16