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2 [ New TODAY website ]

3 Extended Reach, Longer Shelf-life, Bigger Impact Print Today newspaper 300k circulation Online & Mobile Monthly Pageviews: Over 16 million Monthly Unique Visitors: Over 1 million

4 Why advertise with TODAY s digital properties Monthly unique visitors (web+mobile) million Monthly pageviews (web+mobile) million MOBILE Cumulative app downloads (all mobile devices) 2 785,000 iphone app downloads 2 335,000 SOCIAL MEDIA Total followers on social media 2 130,500 Figure above consists of the following: Facebook followers (TODAYonline + TODAY Sports) 2 35,489 ipad app downloads 2 200,000 Monthly pageviews (mobile) million Monthly unique visitors (mobile) 2 272,000 DIGITAL NEWSLETTER Subscribers 2 40,000 Twitter followers (TODAYonline + tdysports +tdy_t) 2 85,243 YouTube subscribers 10,377 Instagram followers 2929 Cumulative views on YouTube since May million 1 Source: Adobe Omniture,. As of Jun 2013

5 Our Online Viewers Demographics Monthly unique visitors (web) 1 952,000 Monthly pageviews (web) 1 16 million 49% 51% 21% 25% 27% 27% Yrs Old Yrs Old Yrs Old Others 1 Source: Comscore

6 Leaderboard Leaderboard stretches across the top of Homepage, is expandable and can support rich media, with opportunity for click-through to client site Entitlements Costs Duration Size Leaderboard $25 CPM 728px x 90px Leaderboad with skinner $10,000 1 week 970px x 90 expandable to 970px x 415px

7 Carousel Carousel resides on the Homepage, and can host both images and videos. Client exposure will be inserted and rotated 1-2 times within 5-6 News articles, with opportunity for click-through to client site Entitlements Cost Duration Size Carousel $2,500 1 day Carousel with tab $3,000 1 day Carousel with tab and sponsored sub-section $20,000 7 days, tab goes to dropdown menu from 8-30 th day, section stays alive for 30 days 600px x 450px *Maximum of 2 carousels per day

8 Showcase Banner Showcase banner resides on the Newstream, and can support rich media. Client ad will appear after every three news stories in the feed, with opportunity for click-through to client site Entitlements Costs Size Showcase banner $15 CPM 300px x 250px

9 PDF Insertion Entitlements Costs Size PDF insertion $1,000/ insertion

10 Advertorials Advertorials are advertisements written by the Today team, designed to look like editorials, with information of client s products and services Entitlements Cost Duration Size Online only $4, days 120px x 600px 300px x 100px Online and Print $2, days *Print cost not inclusive in the $2,000

11 Electronic Direct Mailer (EDM) Entitlements Costs Size EDM $0.30/EDM HTML (inclusive of images) *For all edms, append additional text You can unsubscribe or update your e-newsletter preferences via the Manage Subscriptions tab after you log in at at the end of artwork/html

12 [ Mobile Offering ]

13 Splash Ads Splash ads are served each time the user clicks to launch the app, this would stay on screen for approx 3-4secs, with opportunity for click-through to client website or Facebook Entitlements (Per Week) Costs (Per Week/Per device) Size 20% SOV $4, px x 480px (iphone/smartphone) 50% SOV $6, px x 1024px (ipad/tablet) 100% SOV $8,000 Banner Ads Banner ads are served on the newsfeed of news articles, to be inserted in between 2-3 news articles, with opportunity for click-through to client website or Facebook Entitlements (Per Week) Costs (Per Week/Per device) Size 20% SOV $3, px x 50px (iphone/smartphone) 50% SOV $5, px x 60px (ipad/tablet) 100% SOV $7,000

14 [ Social media ]

15 Facebook, Twitter, Instagram Posts on Today s social media, prefaced with ADV, maximum of 50 words; pictures and videos accepted, with opportunity for click-through to client website Entitlements Costs 1 standard post $200 1 sticky post $400 *Maximum of 3 posts a day in total

16 News Posts News article in a selected page of Today s Paper, embedded with client ad will be posted on Today s Facebook and Twitter, on that day only Entitlements Costs 1 standard post $500

17 YoutubeVideo Videos to be shot and produced by Today, and uploaded onto Today s Youtube video channel Entitlements Costs Duration Video production $4000 Up to 5 minutes of video content Story production $2000

18 Facebook App The Facebook App will engage Today s viewers on Facebook to increase awareness and interaction with your brand, with opportunities for sign-ups for events, product samplings and services etc *Cost of app development subject to case-by-case basis, as third party developer will be engaged

19 Terms & Conditions Sponsor s creative artworks (eg. Banner and videos etc) must be submitted to Todayonline at least 7 working days prior to the Launch period in jpeg or gif, size TBC. Package is subject to first come first serve basis. All prices are inclusive of agency comission. In the absence of compliant commercial materials, Mediacorp will not be held responsible for delayed or erroneous campaigns. All advertising-related materials are subject to approval by Mediacorp and/or the relevant authority where necessary. MediaCorp reserves the right to suspend, postpone and/or cancel the programme/event at any time and will notify you in the event of any such suspension, postponement and/or cancellation. In the event of that the programme/event is suspended, postponed and/or cancelled for any reason whatsoever, MediaCorp shall not be liable to you and/or to any third party whatsoever for any damages and/or losses that may arise or be suffered in the event of any such suspension, postponement and/or cancellation. In such an event, your sole remedy shall be the refund of any monies that you have paid to and received by MediaCorp in relation to the programme/event. Specifications are subject to changes. Package pricing is subject to prevailing GST. Sponsorship contracts are non-cancelable. Not applicable for Master Contract Discount. Terms and conditions apply.

Extend Reach, Longer Shelf-life, Bigger Impact. 2.5m. Online Monthly Unique Users. 300k. 300k. Social Media followers. Print Copies circulation

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