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1 agency capabilities Digital Media Services

2 Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing

3 U.S. Media Usage The media landscape and behaviors have changed dramatically in a short timeframe. Because the media definitions have changed so quickly we have changed the way we think about investing client s marketing dollars U.S. media usage: iphone Hulu X- X- YouTube X- Facebook Broadband HH 54% Internet HH 57% did not exist did not exist did not exist College network only % of media to online MM sold 18.9 MM monthly visitors MM monthly visitors MM monthly visitors 96% 66% 2.60% 14.50% Sources emarketer ComScore

4 Consumer s MobileUsage is Huge SMS MOBILE WEB APPS 70% OR MORE of people in age categories between use text messaging. (Pew Research Center) 34% of US mobile users access the mobile web. (emarketer) TRIPLE DIGIT GROWTH rate in usage. (Quantcast) Average number of apps per handset type: BLACKBERRY:10 WINDOWS:14 PALM:14 ANDROID: 22 iphone: 37 (Nielson) APPS

5 White Label Digital Services We work with advertising agencies and media buyers to provide white labeled online media campaigns (CPM, CPC, CPA, CPL, ad networks), ad-serving, reporting, budget management and analytics. We have relationships with over 2,700 publishers nationwide, multiple vendors for network buys and mobile advertising. We negotiate pricing in bulk for our clients that most agencies can t get.

6 Media Services We plan digital media campaigns, negotiate competitive prices, traffic ad placements, report on performance and optimize online media campaigns We buy premium ad placements and don t relegate your advertising dollars to remnant space. You get what you pay for---results. We provide full site disclosure for CPM buys and only place media on premium content sites.

7 Creative Services We can provide online creative services, including IAB standard ad units, landing pages, online coupons and contest creation and management. We can also work directly with your creative team to flight media through our ad servers.

8 Using Social in Your Media Mix According to a study published by Forbes, 60% credit social media with positively impacting their businesses. In addition, 46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media effort.

9 Social Media Services Social media consultation Overview of where your brand stands in concert with needs assessment. Digital brand research A deep dive into what are people are saying about you online. Actionable intelligence Now that you know what consumers are saying, how can you use it to make better business decisions and improve the bottom line? Ongoing social media monitoring/reputation management Keep a close eye on public perceptions, misinformation, competitive analysis and prepare real-time strategic response, when necessary.

10 Social Media Services Digital PR Actively engage consumers, creating lasting relationships, on behalf of brand wherever people are talking (blogs, forums, social networks, etc). Contests Blogger outreach/network building Content distribution Reviews/previews Content generation Craft tools to engage consumers, increase brand awareness, and drive sales. Facebook fan/business page YouTube channel Flickr page Twitter account FourSquare account(s) Blogging as face of brand newsletters

11 Standard IAB Ad Sizes 728x90 160x x250

12 Digital Strategists We work with our traditional agency clients to complement offline media with online visibility. We manage online budgets and report directly to the agency.

13 Online Display (CPM) Traditional online display advertising purchased on a cost per thousand methodology. Site/Section sponsorships and online contests Rich media and in-banner video ad-serving Online coupons Online Contests

14 Online Display (CPC) Display advertising purchased on a cost per click methodology. Demographic and geographic targeted advertising used to drive traffic to a landing page/site with a strong call to action.

15 Behavioral Targeting/Re-Targeting Behavioral targeting is used to purchase audience behaviors. When a strong audience profile is available, we can purchase advertising directed solely at this specific target. Re-Targeting is used by placing tracking pixels on specific pages on the client s site and delivering ads to people that have previously visited the site. Both of these methods are effective for retail clients.

16 Contest Creation & Management We developed a plug n play contest product that allows clients to create and manage their own contests Clients own the lists created from entries Supported by banner display campaign included in the contest creation and management costs Client has their own login to manage contest or BSI can manage and provide reporting

17 Contest Creation & Management Contest control panel. Use this screen to see all active contests Pack n Go feature sends contest to designer to add elements

18 Ad Serving Capabilities Rich Media Preprogrammed Scripts, Campaigns Reports, Optimization Video Geo targeting Integrated Players Mobile/ ipad Retargeting, Behavioral Targeting, Outsourcing and scheduling, Posts tests Various targeting criteria Placement selection Keyword targeting Cookie targeting Behavioral targeting Retargeting Creative scenarios

19 Ad Serving Reports Intuitive Interface Customize your ASP experience Quick & Easy Programming Programming in 3 steps Automated tasks Formatted scripts, easy capping, management media plan and zip to upload creative, exclusions and linked formats Increased productivity and focus on high added tasks

20 Ad Serving Monitoring Campaign Monitoring in Real Time Instantaneous on-lining Modifications in real time Inventory Forecast in Real Time Availabilities, reservation, Optimization E-CPM Calculation Campaign and inventory optimization, and optimum monetization

21 Ad Serving Efficiency Real Time Statistics Audience statistic subscriptions, Campaign reporting, Customized templates Post Test Integrated module easy to use Measure of Time Spent Automated refresh with guaranteed visibility time of displaying

22 Time is Money One of the biggest reasons to be hopeful about the outlook for the continued growth of the Internet advertising industry is that when you look at the time U.S. consumers spend on the Internet versus the amount of ad dollars which go there, the proportions are out of whack. As recently as 2008, U.S. consumers spent 38 percent of their media consumption time on the Internet (29 percent if you exclude teens and young adults), but it attracted only 8 percent of advertising dollars. Whereas consumers spent 37 percent of their media consumption time on TV, which captured 32 percent of advertising dollars. If you believe that time is money, advertising dollars should continue to flow towards the Internet.

23 We help agencies penetrate existing accounts, and build long-lasting client relationships. It may be digital, but it s still business. Don t be seduced by the shiny new object. Be seduced by results. Call us to help you with your next proposal

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