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1 London Stock Exchange Group advertising network London Stock Exchange Group 14 May 2015

2 Borsaitaliana website overview Borsaitaliana is the the most authoritative and trustworthing website dealing with the italian financial world. It addresses a target of high cultural profile and high purchasing power. Gender: Age: 76% male 24% female 8% year old 25% year old 28% year old 32% >55 Pageview: Unique browsers: per month* per month* * Source: Comscore April 2015

3 Borsa Italiana advertising products: banner Advertising format: Leaderboard (728x90) available in all sections Leaderboard expandible (728x180) available in all section Box (300x250) available in all sections Box expandible with mouseover (600x400) available in all section MVideo (300x250) available in all sections Mvideo expandible Ticker (960x50) available in all sections Gallery (630x318) available only on the Homepage Text link available in home page Co-branded mini website London Stock Exchange Group 14 May 2015

4 Borsa Italiana advertising products: DEM and Alerts DEM: Direct Marketing sent once a week to registered users Mail alert: Service of Borsa Italiana that allows you to be updated on the latest changes of the italian market by subscribing to Borsa Italiana website. There are three different types of alert: Price alert: users can choose between price target or price change News alert: market news alert on Individual Companies, Sector, Index, Non Listed Companies; Portfolio alert: Alerts that deals with value of users portfolio

5 Borsa Italiana advertising products: App In October 2013 Borsa Italiana launched its official app, to give users the opportunity to use the main function of the website easily and faster. The app is available for all mobile devices: - ipad: imps per month* - iphone: imps per month* - Smartphone: imps per month* - Tablet: imps per month* *source: AdServer February 2015 London Stock Exchange Group 14 May 2015

6 Borsa Italiana advertising products: Newsletter IdeMagazine the newsletter dedicated to derivates news, market features and interviews to the main players in the field, besides useful advice on operational strategies. Finanza Personale newsletter for being always update on all news of financial world. Inside Markets newsletter dedicated to the investment products listed on IDEM and ETF London Stock Exchange Group 14 May 2015

7 London Stock Exchange website overview London Stock Exchange is the original, respected source of financial information at the very heart of the UK finance. The reputation and authority that the Exchange enjoys makes its website a unique advertisement environment that attracts large number of loyal, high net social individuals. Gender: Age: 76% male 24% female 8% year old 11% year old 10% year old 9,5% year old 30% > 46 year old Pageviews: per month * Unique Browsers: per month * * Source: Comscore April 2015

8 LSE advertising products: banners Advertising format: Leaderboard (728x90) available in all sections Leaderboard expandible (728x180) available in all sections Box (300x250) available in all sections Box expandible (300x600) available in all section London Stock Exchange Group 14 May 2015

9 LSE advertising products: DEM and Alerts DEM: Direct Marketing sent once a week to registered users Mail alert: Service of London Stock Exchange that allows you to be updated on the latest changes of the italian market by subscribing to London Stock Exchange website. There are three different types of alert: Price alert: users can choose between price target or price change News alert: market news alert on Individual Companies, Sector, Index, Non Listed Companies; Portfolio alert: Alerts that deals with value of users portfolio London Stock Exchange Group 14 May 2015

10 EuroTlx website overview A European MTF for the trading of fixed income securities in retail-size and investment products Pageviews: per month * Unique Browsers: per month * Advertising format: Leaderboard 728x90 available in all section Box 300x250 available in all section * Source: Comscore April 2015 London Stock Exchange Group 14 May 2015

11 Reuters overview Reuters.it is the trustworthing news agency website dedicated to Italy, with a special section dedicated to financial information co-branded with Borsa Italiana. It counts pageview per month and its target is made up of women and men who are interested in the economic news. Advertising format: Leaderboard: 728x90 available in all section Box: 300x250 available in all section Overalyer: 400x400 available in all section with frequency cap Intropage: available in all section with frequency cap

12 Unilibro overview Unilibro.it is a e-commerce site, it offers the possibility to purchase new and used books, e-books, videogames, dvds etc It counts pageview per month and its target is made up of young students and readers Advertising format: Leaderboard: 728x90 available in all section Skin DEM: Direct Marketing sent once a week to registered users London Stock Exchange Group 14 May 2015

13 IC Moving overview: Out Of Home Tv IC Moving channel is an outdoor tv that covers the most important italian airports. The aim of IC Moving is to bring television outside its traditional environment, giving airports the highest level of information and entertainment. Its target are travellers and their couriers that s why IC Moving has its display both in the landside and airside area. London Stock Exchange Group 14 May 2015

14 IC Moving overview Airports served by IC Moving Roma Fiumicino 71 monitor 49,6 mln passengers per year (Videowall 3x3m) Milano Orio al Serio 24 monitor 10,4 mln passengers per year (Videowall 3x3m) Milano Linate 13 monitor 11,2 passengers per year (2 Videowall 3x3m) Milano Malpensa 50 monitor 25,4 passengers per year Venezia Marco Polo 13 monitor 9,7 passengers per year Treviso Canova 10 monitor 2,6 passengers per year Total: 181 monitor 109 mln di passengers per years Terminal e monitor Roma Fiumicino area T1 arrivals and departures Milano Linate airside arrivals area T3 arrivals and departures landside departures Venezia Marco Polo landside arrivals Milano Malpensa airside arrivals and departures landside departures landside arrivals and departures Bergamo Orio al Serio airside e landside Treviso Canova airside e landside London Stock Exchange Group 14 May 2015

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