Ratecards online Q2 2014

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1 Ratecards online Q2 Table of contents Get in contact Sven Lybaert Sales manager interactive Tel Natalie Hoeck Account manager interactive Tel Conny Van Egroo Traffic manager interactive Tel New: Premium & Impact strategy 2 Tijd.be Lecho.be 3-4 Online SME (KMO-PME) dossiers Tijd.be Lecho.be 5 Netto.be Monargent.be 6 Online Budget dossiers Netto.be Monargent.be 7 Premium Packages: Business & Investors 8 Impact Packages: Business & Investors 9 Budget Packages 10 Branding Packages: luxury & leisure 11 Mobile Package 12 Absolut Boost Digital: 3+2 Premium Packages 13 Absolut Boost Digital: 3+2 Impact Packages 14 Material supply dfp@trustmedia.be

2 New: Premium & Impact strategy 3 steps to a successful campaign 1. Choose your context Homepage and/or business, investors, budget or luxury 2. Choose your solution (CPD, Pack,...) 3. Choose your format Premium or Impact Premium display Impact display Format Large Leaderboard 840 X 150 px Format TV XL Leaderboard 970 X 250 px Format Medium Rectangle 300 X 250 px Format Half Page 300 X 600 px 2

3 Tijd.be Lecho.be CPD HOMEPAGE EXCLUSIVES workday & weekend PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/DAY LARGE MEDIUM TV XL HALF PAGE HIGH IMPACT HIGH IMPACT CAP/SOV UNIQUE VISITORS PAGEVIEWS LEADERBOARD RECTANGLE LEADERBOARD* +TV XL LEADERBOARD* Homepage Workday e-cpm % SOV Homepage Weekend n/a e-cpm n/a CPM PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/MONTH LARGE MEDIUM TV XL HALF PAGE FLOORAD** SPLASH PAGE** CAP/SOV UNIQUE VISITORS PAGEVIEWS LEADERBOARD RECTANGLE LEADERBOARD* ROS SOV/Cap n/a Homepage see CPD see CPD see CPD NA incl. in ROS incl. in ROS 1 for Floorad & Splash Page n/a CONTEXTUAL PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/DAY TARGETING News NA NA n/a Stocks NA NA SOV/Cap n/a Funds 50 NA 60 NA NA NA 1 for Floorad & Overlayer n/a Portfolio 50 NA 60 NA NA NA n/a *TV XL Leaderboard: 970x250 or 840x250 **Floorad & Splash page: Homepage included in ROS Supplements Expandable: Overlayer: IP-targetting: 20 % (*not on homepage) 20 % (*not on homepage) 25 % (*not on homepage) 3

4 Tijd.be Lecho.be Content integration FORMAT PERIOD TRAFFIC BUILDING PRICE SME (KMO-PME) dossiers 3 AD 1 month see detailfiche Newsletter REGISTRATIONS FORMAT TRAFFIC FREQUECY PER WEEK PRICE Monday online IMU 1 day (Monday) Morning Comment* IMU 5 days Midday update* IMU 5 days - Evening Roundup* IMU 5 days - Fundsmail IMU + textad 5 days Stocks-mailing IMU 5 days T-zine IMU + textad 1 day (Friday) *Morning Comment, Midday Update & Evening Roundup are grouped by day Text ads CPM Impressions* > * minimum budget: ings ONE-TO-ONE ADRESSES PRICE/ADRESS ing < ,75 Audiovisual Media CONTENT INTEGRATION FORMAT COMPANION AD PLACEMENT PERIOD FIX PRICE Pre-roll + companion ad 10 Large LB Tijd.TV - Lecho.TV 1 month Company Cast IMU - HP 2 days Company Cast + IMU - HP 2 days

5 SME (KMO-PME) dossiers Tijd.be Lecho.be Share your expertise with the most affluent SME segment of the country. What? 66% of the readers of tijd.be lecho.be are active in an SME with up to 200 employees. Every month, editorial dossiers focused on SME themes, such as telecom and ICT, HR, expansion, financial and risk management, energy, sustainability... Calendar* March April May June July & August September October November December SME THEME Energy IT Expansion Finance Mobility HR Fleet Big Data Telecom * If you have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Rates Format 3AD + traffic campaign Period 4 weeks Rate (excl. VAT) 3AD = skyscraper (160x600), IMU (300x250), Large Leaderboard (840x150) Specifications 4 weeks exclusive presence linked to the theme Online folder linked to a specific theme Topic determined by the advertiser Content developed by Content Republic, a specialised service in content marketing ( custom media ) within Mediafin, which helps you with the input. They also handle the complete realisation and coordination of your dossier Exclusive sponsoring of the dossier with 3 AD (IMU, skyscraper, leaderboard) (material delivered by the advertiser) Supported by a communication campaign (with the logo of the advertiser) to generate traffic to the dossier (design material by Mediafin) Traffic campaign with logo 3 formats IMU, Large Leaderboard & (Sliding) Wide Skyscraper De Tijd ROS 875,000 impressions L Echo ROS 375,000 impressions Netto ROS 200,000 impressions Monargent ROS 87,500 impressions IMU in the newsletter MME 1 mailing Editorial advertisement via de homepage 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 5

6 Netto.be Monargent.be CPM PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/MONTH LARGE MEDIUM TV XL HALF PAGE FLOORAD** SPLASH PAGE** CAP/SOV UNIQUE PAGEVIEWS LEADERBOARD RECTANGLE LEADERBOARD* VISITORS VISITORS SOV/Cap 1 for Splash, ROS Floorad & Overlayer n/a *TV XL Leaderboard: 970x250 or 840x250 **Floorad & Splash page: Homepage included in ROS Supplements Expandable: 20 % Overlayer: 20 % IP-targetting: 25 % Content integration Text ads CPM Impressions* > * minimum budget: FORMAT PERIOD TRAFFIC BUILDING PRICE Budget dossiers 3 AD 1 month see detailfiche Newsletter REGISTRATIONS FORMAT* TRAFFIC FREQUENCY PER WEEK PRICE Geldworp/Brève d argent IMU 5 workdays *No animation 6

7 Budget dossiers Netto.be Monargent.be Position your brand or offering in one of the themed dossiers: you will reach an interested audience of Internet surfers in search of the smartest choice for their budget. What? The reference websites when it comes to Saving & Economising. Every month, editorial personal finance dossiers centred on financial themes on the one hand, and broader budget themes on the other hand. Calendar* FINANCIAL THEME BUDGET THEME February Building (financing-insurance) Energy March Inheritance Telecom April Investment funds Health May Taxation Cars June Insurances Travel July & August Investment shares Summer check-up September Capital management Company cars October Pension Career November Self-employment Family budget December Your money in 2015 Multimedia *If you have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Rates Format 3AD + traffic campaign Period 4 weeks Rate (excl. VAT) 3AD = skyscraper (160x600), IMU (300x250), Large Leaderboard (840x150) Specifications 4 weeks exclusive presence linked to the theme Online folder linked to a specific theme (SME, Expertise, ICT, HR...) Topic determined by the editorial team Content developed by the editorial team Exclusive sponsoring of the dossier with 3 AD (IMU, skyscraper, leaderboard) Supported by a communication campaign (with the logo of the advertiser) to generate traffic to the dossier (design material by Mediafin) Traffic campaign with logo 3 formats IMU, Large Leaderboard & (Sliding) Wide Skyscraper De Tijd ROS 700,000 impressions L Echo ROS 300,000 impressions Netto ROS 150,000 impressions Monargent ROS 75,000 impressions IMU in the newsletter Brève d argent / Geldworp 1 mailing Editorial advertisement via de homepage 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 7

8 Premium Packages: Business & Investors NEW 1. Choose your context -> Business (25% SOV) or Investors (Cap 3) 2. Choose your pack formula 3. Choose your premium format: Large Leaderboard (840 x 150)or Medium Rectangle (300 x 250) ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) Premium package: Formula 1 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard Business or Investors* 1 week NA ,500 11, or Medium Rectangle Premium package: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard Business or Investors* 1 week NA 250,000 Netto-Monargent or Medium Rectangle ROS 1 week NA 100,000 16,500 14, Premium package+: Formula 1 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard HP 1 day Tijd - Lecho or Medium Rectangle Business or Investors* 1 week NA 250,000 21,250 18, Premium package+: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard HP 1 day Large Leaderboard Tijd - Lecho or Medium Rectangle Business or Investors* 1 week NA 250,000 or Medium Rectangle Netto-Monargent Leaderboard or IMU ROS 1 week NA 100,000 * Placement web: Business = News/Enterprises/Politics/Economy+ search (articles) - Placement web: Investors = Money & investors (HP incl.), Funds, Stocks **HP - CPD: estimation pageviews 25,250 20,

9 Impact Packages: Business & Investors NEW 1. Choose your context -> Business (25% SOV) or Investors (Cap 3) 2. Choose your pack formula 3. Choose your premium format: TV XL Leaderboard (970 x 250)or Half Page (300 x 600) Impact package: Formula 1 ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Tijd - Lecho TV TV XL XL Leaderboard Business or Investors* 1 week NA , or or Half Half page Page Impact package: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Tijd - Lecho Leaderboard TV XL Leaderboard Business or Investors* 1 week NA 250,000 Netto - Monargent Leaderboard or Half Page ROS 1 week NA 100, Impact package+: Formula 1 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho TV or IMU XL Leaderboard HP 1 day Tijd - Lecho or IMU or Half Page Business or Investors* 1 week NA 250,000 Impact package+: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho ard or IMU HP 1 day ,131 TV XL Leaderboard Tijd - Lecho rboard or IMU Business or Investors* 1 week NA 250,000 or Half Page Netto - Monargent derboard or IMU ROS 1 week NA 100,000 *Placement web: Business= News/Enterprises/Politics/Economy + search (articles) Placement web: Investors = Money & investors (HP incl.), Funds, Stocks **HP-CPD: estimation pageviews

10 Budget Packages Budget pack: Formula 1 WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Netto - Monargent Large Leaderboard or Medium Rectangle ROS 1 week 25% NA 100,000 Netto - Monargent Medium Rectangle Newsletter* 1 week 100% NA 170,000 ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) 8,350 7, Budget pack: Formula 2 WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS PAGEVIEWS/WEEK GROSS VALUE NET PRICE E-CPM Netto - Monargent Large Leaderboard or Medium Rectangle ROS 2 weeks 25% NA 200,000 Netto - Monargent Medium Rectangle Newsletter* 1 week 100% NA 170,000 *Newsletter: Geldworp/Brève d argent **Pageviews newsletter: estimation, not guaranteed 12,350 10,

11 Branding Packages: Luxury Leisure* *Exclusive for Interior design, Watches, Beauty, Fashion & Tourism sector Luxury & Leisure Premium WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS* PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho Large Leaderboard IMU HP 1 weekend + 1 weekday* 100% NA 529,212 14,225 6, or Medium Rectangle Luxury & Leisure Impact ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS* PAGEVIEWS** GROSS VALUE NET PRICE E-CPM Tijd - Lecho TV XL Halfpage Leaderboard HP 1 weekend + 1 weekday* 100% NA 529,212 17,475 7, or Half Page Luxury & Leisure Impact: Splash WEBSITES FORMAT PLACEMENT PERIOD CAP 1 UNIQUE VISITORS* PAGEVIEWS GROSS VALUE NET PRICE E-CPM Tijd - Lecho Splash (640 x 480) HP 1 weekend + 1 weekday* 1 100, ,000 7,700 4, *Net Contacts: not guaranteed ** HP - CPD : estimation pageviews 11

12 Mobile Package Always On package: mobile TIJD - LECHO FORMAT* PLACEMENT PERIOD SOV UNIQUE VISITORS AD IMPRESSIONS*** GROSS VALUE PRICE E-CPM Mobiles sites & apps Floorad ROS** 1 week 100% 32, ,000 Interstitial - Splash 9,245 6, *Splash, interstitial & floorad on apps (see tech specs); Floorad on mobile sites **Placement: homepage, news articles, homepage Money & Investors, stock exchange, web tv ***Number of total impressions (all formats) on mobile + apps per week 12

13 Absolut Boost Digital: Premium Packages 3+2 FORMAT GROSS VALUE GROSS CONTACTS GROSS CPM NET VALUE GROSS VALUE GROSS CONTACTS NET VALUE DISCOUNT NET CPM ABSOLUT BOOST ABSOLUT BOOST ABSOLUT BOOST ABSOLUT DIGITAL DIGITAL DIGITAL BOOST DIGITAL Homepage exclusive (CPD) Medium Rectangle 3 days HP + value 2 days HP in ROS or Large Leaderboard , % 19,50 Pack Business Formula 1 Medium Rectangle or Large Leaderboard , , % 27,60 Pack Business Formula 2 Medium Rectangle or Large Leaderboard , , % 25,29 Pack Business Formula 1+ Medium Rectangle or Large Leaderboard , , % 19,10 Pack Business Formula 2+ Medium Rectangle or Large Leaderboard , , % 18,04 Pack Investors Formula 1 Medium Rectangle or Large Leaderboard , , % 27,60 Pack Investors Formula 2 Medium Rectangle or Large Leaderboard , , % 25,29 Pack Investors Formula 1+ Medium Rectangle or Large Leaderboard , , % 19,10 Pack Inevstors Formula 2+ Mediume Rectangle or Large Leaderboard , , % 18,04 Pack Budget Formula 1 Medium Rectangle or Large Leaderboard , , % 16,67 Pack Budget Formula 2 Medium Rectangle or Large Leaderboard , , % 17,03 Luxe & Leisure Pack Impact Medium Rectangle or Large Leaderboard , % 7,61 Medium Rectangle Format 300 X 250 px Large Leaderboard Format 840 X 150 px 13

14 Absolut Boost Digital: Impact Packages 3+2 FORMAT GROSS VALUE GROSS CONTACTS GROSS CPM NET VALUE GROSS VALUE GROSS CONTACTS NET VALUE DISCOUNT NET CPM ABSOLUT BOOST ABSOLUT BOOST ABSOLUT BOOST ABSOLUT DIGITAL DIGITAL DIGITAL BOOST DIGITAL Homepage exclusive (CPD) Half Page or 3 days HP + value 2 days HP in Ros TV XL Leaderboard , % 23,96 Pack Business Formule 1 Half Page or TV XL Leaderboard , % 32,40 Pack Business Formule 2 Half Page or TV XL Leaderboard , % 29,14 Pack Business Formule 1+ Half Page or TV XL Leaderboard , % 21,22 Pack Business Formule 2+ Half Page or TV XL Leaderboard , % 20,74 Pack Investors Formule 1 Half Page or TV XL Leaderboard ,00v , % 32,40 Pack Investors Formule 2 Half Page or TV XL Leaderboard , % 29,14 Pack Investors Formule 1+ Half Page or TV XL Leaderboard , % 21,22 Pack Investors Formule 2+ Half Page or TV XL Leaderboard , % 20,74 Luxe & Leisure Pack Impact Half Page or TV XL Leaderboard , % 9,19 TV XL Leaderboard Format 970 X 250 px Half Page Format 300 X 600 px 14

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