TRADE SHOW STAND DESIGN & MANAGEMENT

Transcription

1 TRADE SHOW STAND DESIGN & MANAGEMENT

2 YOUR DILEMMA! You need to be at the Trade Show as it is your target market and there is a strong chance your competitors will be there on display. You don t have time to be there! So you don t have time or the inclination to organise or even think about what you want to display. What size display? What am I going to show? The thought of standing at the show for a few days is bad enough let alone setting it up (Bump In), then after being on your feet, having to catch up on the work still going on in the office and heaven forbid you having to socialise with a customer or two at night, leaves you totally exhausted. Then you have to pack the display up, cart it out, skin your knuckles, bump and bruise yourself which is why they call it Bump Out! You do it all because you want to save a few bucks! In the end it could cost you a lot more if you do it all yourself. After the show is over, many exhibitors are too exhausted to actually follow up with new potential clients because they have to get back to work and catch up! Is this you?... Don t let it be! 318 Advertising can take the stress away from you.

3 WORKING WITH 318 STEP ONE: The Brief - Tell us the details, where, when, who will attend on your stand. - What are your thoughts about what you want? - What is the Objective? - Who are your prospective clients? - What is your budget? STEP TWO: The Detail - Pick a style of stand. - Do you want working products? - Are you showing videos? - Do you need models/actors etc. - Do you require catering on the stand. - Are you going to scan visitor names? - Who is going to Bump in / Out?

4 STAND OPTIONS Pull Up Banners & Walls Shell Schemes Flexible Options Custom Built Solutions

5 THE PROCESS 1.1 From the initial brief we will develop concepts for the artwork to suit the layout of your stand. Be it a standard shell scheme or tailor made stand. - Example shown for panelled display wall system.

6 THE PROCESS 1.2 Once the overall design is confirmed we can then produce 3D mock-ups helping to visualise the finished stand as well as how much space is available for product and furniture. - Example shown for panelled display wall system.

7 THE PROCESS 1.3 Once the design is finalised and approved we then put the stand into production. - Example shown for panelled display wall system.

8 WHAT S NEXT 318 can support you through the whole process from brief to bump-out. We can produce brochures, point of sale materials, video presentations, provide support staff and catering. - Example shown for panelled display wall system. Catering Support Staff, Actors & Models Promotional Collateral

9 DURING THE EVENT 318 can ensure your event runs smoothly and that you are able to capture and maximise leads generated from the event. Photographing/filming the customer experience to create promotional material for blogs and newsletters. Training and managing actors/models and caterering staff and capturing visitors contact information. Actor & Model Management Filming Customer Experience Promotional Collateral

10 THINGS TO KNOW Quotation & Invoicing - We quote before you start. - You can modify or change. - Payment can be by monthly installments. - Or payable at completion. Managing the Bump In / Bump Out can do it all for you. - Saves you money, you can still work. - We skin our knuckles, not you! - We manage the tradies & Expo staff. - We pack up when you are finished. Total Management takes the stress away from you. - Allows you to concentrate on the show. - We can do as much or as little as you want!

11 Client: HARTMANN Australia Exhibition: ACSA Brief: Design a look and feel appropriate to a variety of conferences across the aged care sector suitable for use with supplied shell schemes.

12 Client: Temperzone Australia Exhibition: Total Facilities Brief: Create a cost effective solution that catches attention. To maximise value from the stand it needed to be a system that could be reused at other events.

13 Client: MSA Australia Exhibition: AIMEX Brief: Custom built stand themed around a turn of the century mine in celebration of 100 years in business.

14 Client: Temperzone Australia Exhibition: ARBS Brief: Custom built stand with air conditioning control room and functioning industrial unit showcasing their latest innovations. A cafe was set up to cater for visitors while they waited to meet with the Temperzone team members.

15 Client: MSA Australia Exhibition: Customer Experience Room Brief: Create a customer experience space in the MSA Australia head office foyer.

16 318 Advertising Suite 5 & 6, Building B, 37 Alexandra Street, Hunters Hill NSW 2110 P.O. Box 513, Drummoyne NSW 1470 p: f: m: e: ron@318advertising.com.au