Mental Health Week 2016 Sponsorship Prospectus

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2 Mental Health Week 2016 Sponsorship Prospectus With 1 in 5 Australians experiencing mental health problems last year and the annual cost of mental illness reaching $10.9 billion, mental health is becoming a defining issue for the Australian community. So instead of ignoring the problem - let s talk about. Now in its 49th year, Mental Health Week is one of the most recognised and longest running community health campaigns in Western Australia. In 2016, we are hosting a range of targeted events engaging a broad dissection of the public during 9 15 October 2016* *Dates and events may be subject to change.

3 About Mental Health Week Mental Health Week engages with around 15,000 people in Western Australia, and aims to promote social and emotional wellbeing, encourage people to maximise their health potential, enhance the coping capacity of communities, families, individuals, and increase mental health recovery. It s a national and annual event, held in October to coincide with World Mental Health Day (10 October). WA s peak body for mental health, the WA Association for Mental Health, hosts Mental Health Week in partnership with the WA Mental Health Commission. Mental Health Week 2016 Theme Each year Mental Health Week adopts a particular theme with specific key messages around which the week s events will focus. The theme will be announced soon, here: Invitation to Partner You are invited to be part of the action. Our exciting schedule of events, materials and activities during Mental Health Week provides sponsors with an opportunity to promote their products, services and brand through cause-related marketing to a large portion of the WA community. Mental Health Week offers a socially responsible brand alignment that directly supports better mental health outcomes in the community. In the lead up to the week, strategically planned activities will be undertaken to ensure events and promotions are targeted at the right audience, ensuring sponsor organisations gain their desired brand exposure. Logo placement on marketing collateral, and other sponsorship benefits such as signage, naming rights and stall opportunities at events, will ensure brand alignments with Mental Health Week are recognised. Four levels of sponsorship opportunities are available see overleaf. Distribution and Reach Promotional material will be distributed via a number of channels in the lead up to Mental Health Week, ensuring high attendance at events and maximum exposure of sponsor brands in support of the cause. Mental Health Week lift-out in H+M, published by The West Australian (251,000 Wednesday readers) Mental Health Week promoted on prominent Perth radio station (approx. 500,000 listeners) Mental Health Week resources sample packs (ordered by approximately 700 organisations around WA) Paid Mental Health Week workplace and school resource packs (average order of 200 per annum) Flyers displayed at other expos, stalls and events that WAAMH attends / sponsors Displayed in our training material hand-outs (approx. 500 participants per annum) WAAMH website (average 1,500 page views daily) Mental Health Week website (average of 8,000 page views/week) WAAMH s monthly enewsletter (approx. 5,000 subscribers) Through WAAMH s Twitter feed to over 650 followers Through our Facebook (almost 1,000 likers on Mental Health Week page / over 550 likers on WAAMH page), LinkedIn, You Tube and Flickr social media pages WAAMH has over 100 organisational members, to cross promote through their online and physical networks Professional distribution of flyers and posters to local libraries, cafes and community centres WAAMH is part of Australia s only mental health promotion group which plan activities for National Mental Health Week, enabling us to cross-promote across the country Mental Health Week promoted on various other government websites displaying community events.

4 Platinum Sponsor $20,000 (ONLY 1 AVAILABLE) Recognised as the Platinum Sponsor of WA Mental Health Week 2016 Acknowledgment at the opening and closing ceremonies as the Platinum Sponsor Sponsor logo to appear on Mental Health Week collateral (deadline August 29, 2016) Sponsor logo and acknowledgement on all event promotional material Sponsor logo to appear on title slides where relevant Supported by naming rights to one component of a key event Sponsor logo featured on official Mental Health Week poster (deadline August 29, 2016) Acknowledgment and logo on the Mental Health Week and WAAMH website Partners pages with click through Acknowledgement and logo on Mental Health Week Events page Acknowledgement and logo in all relevant marketing campaigns with click through Promotion of sponsorship of Mental Health Week on social media networks (Facebook, Twitter, LinkedIn) Acknowledgement in all media releases relating to Mental Health Week Acknowledgment and logo on Mental Health Week and WAAMH website homepages with click through Advertisement banner on homepage of Mental Health Week and WAAMH website homepages Up to four (4) promotional insert/s in Mental Health Week sample packs Discounted advertising in The West Australian Mental Health Week lift-out Promotional material included at Mental Health Week trade display at Perth Arena Promotional flyer distributed at all key Mental Health Week events Sponsor logo to appear in Mental Health Week advertisement in The West Australian Sponsor logo on promotional flyer placed throughout the Wildcats Game Prominent display of signage at all key Mental Health Week events Prominent display of up to two (2) signs at Opening Ceremony Trade display at key Mental Health Week events (except Perth Arena) Trade display in prominent location at key Mental Health Week events Free entry for four (4) people to all key Mental Health Week events including Opening and Closing Ceremonies

5 Gold Sponsors $10,000 (ONLY 2 AVAILABLE) Recognised as a Gold Sponsor of WA Mental Health Week 2016 Acknowledgment at the opening and closing ceremonies as a Gold Sponsor Sponsor logo to appear on Mental Health Week collateral (deadline August 29, 2016) Sponsor logo and acknowledgement on all event promotional material Sponsor logo to appear on title slides where relevant Supported by naming rights to one component of a key event Acknowledgment and logo on the Mental Health Week and WAAMH website Partners pages with click through Acknowledgement and logo on Mental Health Week Events page Acknowledgement and logo in all relevant marketing campaigns with click through Promotion of sponsorship of Mental Health Week on social media networks (Facebook, Twitter,LinkedIn) Acknowledgement in all media releases relating to Mental Health Week Acknowledgment and logo on Mental Health Week and WAAMH website homepages Up to three (3) promotional insert/s in Mental Health Week sample packs Discounted advertising in The West Australian Mental Health Week lift-out Promotional material included at Mental Health Week trade display at Perth Arena Promotional flyer distributed at all key Mental Health Week events (excluding Perth Arena) Prominent display of signage at all key Mental Health Week events Prominent display of one (1) sign at Opening Ceremony Trade display at key Mental Health Week events (except Perth Arena) Trade display in prominent location at key Mental Health Week events Free entry for two (2) people to all key Mental Health Week events including Opening and Closing Ceremonies

6 Silver Sponsors $5,000 (ONLY 3 AVAILABLE) Recognised as a Silver Sponsor of WA Mental Health Week 2016 Acknowledgment at the opening and closing ceremonies as a Silver Sponsor Sponsor logo to appear on Mental Health Week collateral (deadline August 29, 2016) Sponsor logo and acknowledgement on all event promotional material Sponsor logo to appear on title slides where relevant Acknowledgment and logo on the Mental Health Week and WAAMH website Partners pages Acknowledgement and logo on Mental Health Week Events page Acknowledgement and logo in all relevant marketing campaigns with click through Promotion of sponsorship of Mental Health Week on social media networks (Facebook, Twitter, LinkedIn) Acknowledgement in all media releases relating to Mental Health Week Up to two (2) promotional insert/s in Mental Health Week sample packs Discounted advertising in The West Australian Mental Health Week lift-out Promotional material included at Mental Health Week trade display at Perth Arena Promotional flyer distributed at all key Mental Health Week events (excluding Perth Arena) Prominent display of signage at all key Mental Health Week events Trade display at key Mental Health Week events (except Perth Arena) Free entry for one (1) person to all key Mental Health Week events including Opening and Closing Ceremonies

7 Bronze Sponsors $3,000 (UNLIMITED) Recognised as a Bronze Sponsor of WA Mental Health Week 2016 Acknowledgment at the opening and closing ceremonies as a Bronze Sponsor Sponsor logo to appear on Mental Health Week collateral (deadline August 29, 2016) Sponsor logo and acknowledgement on all event promotional material Acknowledgment and logo on the Mental Health Week and WAAMH website Partners pages Acknowledgement and logo on Mental Health Week Events page Acknowledgement and logo in all relevant marketing campaigns Promotion of sponsorship of Mental Health Week on social media networks (Facebook, Twitter, LinkedIn) Acknowledgement in all media releases relating to Mental Health Week One (1) promotional insert/s in Mental Health Week sample packs Discounted advertising in The West Australian Mental Health Week lift-out Promotional material included at Mental Health Week trade display at Perth Arena Prominent display of signage at all key Mental Health Week events Trade display at key Mental Health Week events (except Perth Arena) Free entry for one (1) person to all key Mental Health Week events including Opening and Closing Ceremonies

8 Event Sponsorship Opportunities Wildcats Game Night Auction Prize Sponsor (three only) Supporting the association of physical activity and team sports with good mental health, this year we have teamed up with the Perth Wildcats to deliver a night of fun and sporting prowess. The six-time NBL champions will take centre stage at the Perth Arena in front of a crowd of over 14,000, including reserved places for mental health carers and consumers. As part of the evening s entertainment, an auction will take place to raise funds for community mental health. Name announced at auction at Wildcats basketball game to over 14,000 spectators Recognised as an Auction Sponsor of WA Mental Health Week 2016 Acknowledgement and logo on the Mental Health Week and WAAMH website Partners pages Acknowledgement and logo on Mental Health Week Events page Acknowledgement and line credit in all relevant marketing campaigns Promotion of sponsorship of Mental Health Week on social media networks (Facebook, Twitter, LinkedIn) Promotional material included at Mental Health Week trade display at game Aboriginal Yarning Circle and Celebration of Culture Inspired by WAAMH s participation in the Looking Forward Project, the Aboriginal Yarning Circle will be an opportunity to yarn with Aboriginal Elders and celebrate the importance of culture in strengthening aboriginal mental health. Coordinated in partnership with Aboriginal Elders, this event is open to all community members who wish to learn more about Aboriginal culture. Sponsor logo prominently placed on promotional event flyer Naming rights to the event Logo recognition with click through on event registration page, WAAMH and MHW websites Verbal acknowledgement at event Prominent banner display at event Trade display at event Acknowledgement in social media and media releases in relation to event Promotional insert in Mental Health Week resource packs Welcome and address guests (3 mins) Workplace Wellbeing Seminars Workplace mental health and safety is proving to be a growing and serious concern for employers. After huge popularity in 2015, there will be two free lunchtime forums held in the CBD. Each is expected to attract around 500 managers, OSH and HR professionals. Sponsor logo prominently placed on promotional event flyer Naming rights to the event Logo recognition with click through on event registration page, WAAMH and MHW websites Verbal acknowledgement at event Prominent banner display at event Trade display at event Acknowledgement in social media and media releases in relation to event Promotional insert in Mental Health Week resource packs Welcome and address guests (3 mins)

9 *dates and events may be subject to change Better Than OK: Helping Young People Flourish This free parent s evening will be facilitated by Applied Social Psychologist and Educator Dr Helen Street - renowned for her highly successful Positive Schools national conferences and publications. Sponsor logo prominently placed on promotional event flyer Naming rights to the event Logo recognition with click through on event registration page, WAAMH and MHW websites Verbal acknowledgement at event Prominent banner display at event Trade display at event Acknowledgement in social media and media releases in relation to event Promotional insert in Mental Health Week resource packs Welcome and address guests (3 mins) Arts and Mental Health Network Art Exhibition Our continued annual support of the Arts and Mental Health Network Art Exhibition displaying beautiful, original and inspired artworks from people in WA, speaks for itself. These stunning paintings are available for sale after the two week exhibition period at the YMCA in Leederville, which attracts hundreds of people from all over Perth. Recognition with logo on online event registration page and event flyer Recognition with logo and click through on WAAMH and MHW websites Verbal acknowledgement at event celebration night Prominent banner placement at event Flyer distributed throughout the event Opportunity for short 3 minute presentation at celebration event Acknowledgement on the Arts and Mental Health Network s Facebook page. Promotional insert in Mental Health Week resource packs All Ages Family Fun Day This fun and social event targeting all ages will be set outdoors at Perth City s brand new development, Elizabeth Quay. On the cusp of summer, participants will be encouraged to come and try a range of physical activities to challenge themselves and their family. Sponsor logo prominently placed on promotional event flyer Naming rights to the event Logo recognition with click through on event registration page, WAAMH and MHW websites Verbal acknowledgement at event Prominent banner display at event Trade display at event Acknowledgement in social media and media releases in relation to event Promotional insert in Mental Health Week resource packs Welcome and address guests (3 mins)

10 Sponsorship Packages Platinum Gold Silver Bronze $20,000 $10,000 $5,000 $3,000 Exclusivity One only Two only Three only Unlimited RECOGNITION & BRAND EXPOSURE Recognition as a sponsor of WA Mental Health Week 2016 Acknowledgment at the Opening and Closing Ceremonies Sponsor logo to appear on Mental Health Week collateral Sponsor logo and acknowledgement on all event promotional material Sponsor logo to appear on title slides where relevant Supported by naming rights to one component of a key event Sponsor logo featured on official Mental Health Week poster MEDIA & E-EXPOSURE Acknowledgment and logo on the Mental Health Week and WAAMH ^ ^ website Partners pages ^with click through Acknowledgement and logo on Mental Health Week Events page Acknowledgement and logo in all relevant marketing campaigns ^ ^ ^ Promotion of sponsorship on social media networks (Facebook, Twitter, LinkedIn) Acknowledgement in all media releases relating to Mental Health Week Acknowledgment and logo on Mental Health Week and WAAMH ^ website homepages Advertisement banner on homepage of Mental Health Week and WAAMH website homepages ADVERTISING OPPORTUNITES Promotional insert/s in Mental Health Week sample packs *Number of inserts vary according to sponsorship level Discounted advertising in The West Australian Mental Health Week lift-out Promotional material included at Mental Health Week trade display at Perth Arena Promotional flyer distributed at events (excluding Perth Arena) Sponsor logo to appear in Mental Health Week advertisement in The West Australian Sponsor logo on promotional flyer placed throughout the Wildcats Game at Perth Arena EVENT SIGNAGE Prominent display of signage at all key Mental Health Week events Prominent display of sign/s at Opening Ceremony *Number of signs vary according to sponsorship level EXHIBITION OPPORTUNITIES Trade display at key Mental Health Week events (except Perth Arena) Trade display in prominent location at key Mental Health Week events EVENT ENTRY Free entry to all key Mental Health Week events including 4 people 2 people 1 person 1 person Opening and Closing Ceremonies

11 Confirmation To confirm your sponsorship and / or involvement, please complete, sign and to: HCromie@waamh.org.au Once confirmation is received, a tax invoice will be issued to you by WAAMH. Payment terms are 14 days. Sponsor Details Organisation name: Contact name: Position: Mailing Address: State: Postcode: Telephone: Website: Sponsorship Opportunities Platinum... $20,000 Gold.... $10,000 Silver $5,000 Bronze $3,000 Wildcats Game....(prize $1,000 min value) Workplace Wellbeing.... $2,000 Better than OK: Parents Forum... $2,000 Arts Exhibition..... $2,000 Celebration of Diversity $2,000 Family Fun Day....$2,000 Advertising Opportunities MHW Pack Insert... $100 EXHIBITION & TRADE DISPLAY Display Stall.... $500 Event: (Note excludes Perth Arena) Terms & Conditions: All prices quoted are in Australian Dollars and include GST. Confirmation of sponsorship and exhibition space is conditional upon this form being completed and full payment being received. A tax invoice will be issued for this amount and must be paid within 14 days. The organisers reserve the right to reassign any trade displays to another exhibitor if these conditions are not fulfilled. Sponsorship applications are subject to approval, and at WAAMH s discretion to ensure its brand; community perception and values are not compromised. Only one sponsor permitted per each key event listed with exception of auction prizes at the Perth Wildcats Game (maximum three) and only one Platinum sponsorship position available. I/We agree to comply with the terms and conditions and all provisions of the sponsors and exhibitors contractual obligations all of which I/we acknowledge, have read and understood. Signature: Date: Sponsorship enquiries: Helen Cromie, Health Promotion Coordinator, WA Association for Mental Health, HCromie@waamh.org.au WAAMH is the peak body representing community mental health in Western Australia 2 Delhi Street, West Perth WA 6005 T: (61) E: info@waamh.org.au W: mhw.waamh.org.au

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