1 BUILD YOUR BRAND AT DESIGNBUILD SPONSORSHIP OPPORTUNITIES APRIL 2015 SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK BUILT FOR OUR INDUSTRY.
2 DESIGNBUILD Date: April 2015 Location: Sydney Showground, Sydney Olympic Park Attendees: 6,993 visitors to DesignBUILD Sydney 2013 Show Profile: The 29th edition of DesignBUILD will take on a renewed and revived approach in ACIF was pleased to be part of the Advisory Panel to assist DesignBUILD build upon its long experience in the industry and evolve the Expo in DesignBUILD s renewed commitment to providing quality information that delivers genuine benefit to the industry is to be applauded. Pia Argiratos, Marketing Manager, Australian Construction Industry Forum The show organisers have listened to the feedback and advice of senior industry leaders, commercial businesses and governing associations. Alongside the move to a new location at Sydney Showground, Sydney Olympic Park, the exhibition will be dedicated to delivering a platform for true innovation, relevant education and engagement between buyers and sellers. Website:
3 Landscape In collaboration with the Australian Institute of Landscape Architects (AILA), DesignBUILD will showcase an adjacent outdoor exhibition space and feature installation. An educational program, including CPD accredited speaker sessions, will also be delivered by the AILA, representing another forum for Landscape Architects to learn about emerging trends and upskill. Safety New partners, the Construction Safety & Education Forum (CSEF) will host a feature area at the exhibition to generate awareness, demonstrate practical measures and educate visitors on the Australian standards for building safety. Deeper insights will be covered in safety-focussed education sessions hosted by CSEF. WHAT S ON AT DESIGNBUILD? Innovation An Innovation Pavilion will be a strategic platform for new technologies and innovative products to be displayed and demonstrated to the public. The new feature will draw on a select and carefully chosen group of qualified industry professionals that show true innovation in their markets. Seminars In 2014 DesignBUILD introduced Industry Insights, a three-day education program featuring multiple seminars each day, presented by industry experts and association leaders. Delve into key industry trends, gain valuable insights, and explore new ways of thinking in 2015.
4 DESIGNBUILD VISITORS Now is an exciting time to be shaping the new DesignBUILD. AILA looks forward to taking an active role in working with the DesignBUILD team to create a variety of opportunities which engage Landscape Architects with this important industry event. 97% OF VISITORS TO DESIGNBUILD 2014 HAD INFLUENCE OVER PURCHASES Caroline Odgers, National Manager, Marketing & Development, Australian Institute of Landscape Architects THE AVERAGE 2014 ANNUAL SPEND $3.6 Billion 71% OF VISITORS ARE LIKELY TO RECOMMEND PRODUCTS FOUND AT THE SHOW NUMBER OF ATTENDEES IN ,993
5 MARKETING ACTIVITY SUMMARY MEDIA REACH Digital Marketing Internal Databases 54,000+ Media Partners 28,500+ Advertising 233,000+ Social Media 27,162 Search Engine Optimisation 1,856,295 Direct Mail Direct Mail Campaign 20,000 Flyer Distribution 200 Print Advertising 518,000+ Telemarketing Calls Made 12,750 Data Building Hours 750 Mobile SMS Marketing 12,613 WHY SPONSOR? Drive customer acquisition Share your brand story Reward existing customers Capture data for ongoing engagement Gain access to our nationwide database Promote new products and services Continued growth and exposure for your brand Talk directly to your clients and customers
6 I like to keep up to date with the products and services available in Australia. I d certainly recommend to come to the show if you re interested in seeing what s around and available in the market place in the building industry. Visitor 2014 EVENT SPONSORSHIP PACKAGE Have maximum impact at the show by becoming the Event Sponsor. Promotion of your brand as the event sponsor on relevant marketing communications where possible, including communications, social media, website and direct mail Branded hanging banner over your stand Full page advertisement in the Show Guide Your logo included on the directional floorplan, in the Show Guide, on the website and on the mobile app Sponsorship of one edition of the monthly e-newsletter; Blueprint 9 sqm shell scheme stand $20,000 + GST
7 EXHIBITOR PACKAGES Enhanced Exhibitor Package Half page advertisement in the Show Guide Your logo included on the directional floorplan, in the Show Guide, on the website and on the mobile app Floor tile outside your stand $3,000 + GST Deluxe Exhibitor Package Full page advertisement in the Show Guide Your logo included on the directional floorplan, in the Show Guide, on the website and on the mobile app Floor tile outside your stand MREC banner ad on the DesignBUILD website for two months pre-show Advert on the DesignBUILD mobile app $5,500 + GST BRANDED FEATURE PACKAGE Align yourself with a feature or show floor area on site at DesignBUILD that has particular relevance to your brand message and show objectives. Package inclusions may vary but could include: Branding of area on-site Promotion of your brand as the feature/area sponsor on relevant marketing communications where possible, including communications, social media, website and direct mail Branding hanging banner over the feature/area Full page advertisement in the Show Guide Your logo included on the directional floorplan, in the Show Guide, on the website and on the mobile app Branding of staff in the relevant area (where applicable) $15,000 + GST
8 REGISTRATION & BADGE PACKAGE Make sure that your brand is the first thing visitors see on arrival to DesignBUILD Branding of the registration desk and area on-site DesignBUILD 2013 restored my confidence in exhibitions. Based on the attendances at a variety of exhibitions through I was beginning to think such events were doomed. The attendance at DesignBUILD 2013 proved me wrong- they are definitely back on the industry s agenda- there were lots of quality people there the whole time. All registration staff to be in branded clothing Full page advertisement in the Show Guide $12,500 + GST Exhibitor, DesignBUILD 2013 ON-SITE BRANDING PACKAGES Lanyard Sponsorship Ensure that 8,000 people (visitors and exhibitors) attending DesignBUILD 2015 are wearing your branded lanyards. $6,500 + GST Show Bag Branding Ensure that all attendees to the show carry your branded show bag around the event and post show $8,000 + GST
9 MARKETING EXTRAS e-newsletter Sponsorship Promote your brand in one edition of our e-newsletter; Blueprint pre-show. Includes 50 word intro, image and heading in the e-newsletter with a link to complete article on our website. $2,500 + GST Website Banner Advertisement Rotating MREC (300 x 250) banner ad on the DesignBUILD website internal pages, with a link to your website, for two months pre-show. $2,000 + GST Mobile App Advertisement Advertise on the DesignBUILD Mobile App, with a link to your website. $1,000 + GST There are things that you don t see every day. You get to pick up products and feel them and look at them. There s a competitive edge on new items that are out. I visit the show to stay competitive. Visitor 2014 Social Media Post Promote your involvement in the show, or a new product, to the DeisgnBUILD social media audience of over 2,500 people. $650 + GST per post or 4 posts for $2,000 + GST
10 CONTACT THE TEAM To get in touch about any of these opportunities, or to customise your own involvement in DesignBUILD, contact the team. Ali Mead Event Manager P E. Carla Barker Event Sales Executive P E. Rade Cosic International Sales P E.