RFID Journal LIVE! 2014

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1 RFID Journal LIVE! 2014 Exhibitor Marketing Tools and Services For more information, please contact: Kathy Roach Marketing Coordinator x3 Alan McIntosh Director of Sales x4 Key Deadline Dates: 2014 Awards Entry Jan. 31, 2014 Request Custom Materials & Submit Product Announcements Feb. 7, 2014 Mar. 7, 2014 Request Program Guide Ad Feb. 28, 2014 Program Guide Ad Artwork Due Mar. 7, 2014 Schedule Onsite Press Apr. 4, 2014 Conference Matthew Singer Director of Sales x6

2 RFID Journal s marketing team can help drive the most qualified leads to your booth and get purchasing decision makers to proactively seek you out at the show. Don t wait until the last minute to let your staff, customers and prospects know about your organization s involvement at the event. Get exposure before, during and after the show with these marketing opportunities! Deadlines Mar. 12, 2014 Ongoing Feb. 28, 2014 Feb. 7, 2014 Feb. 7, 2014 Mar. 7, 2014 Apr. 4, 2014 Feb. 28, 2014 Ongoing Feb. 7, 2014 Easy and Effective Ways to Maximize Your Event Exposure Coolest RFID Demo Contest: Open to All Exhibitors Enter to get added marketing exposure in the exhibit hall, guide and mobile app. To enter, send a description (300 words or less) detailing what makes your demo cool, unique, new and/or interesting to RFID Connect: attendees, schedule meetings and plan your event on our online event community. To advertise, contact Mobile App: Get prime exposure onsite and help attendees find you with the LIVE! mobile app. For an enhanced floor-plan listing, to send out text alerts, or for advertising and sponsor opportunities, contact Customized HTML Invitations FREE SERVICE (Samples on pg. 4) Send a customized HTML with a special registration discount to your top prospects and customers. Contact Kathy Roach Customized Electronic Event Brochure: (Samples on pg. 5) Send a customized electronic brochure including your company's logo and a special registration discount. Contact for details. New Product and News Announcements FREE SERVICE Have your new product information featured in an sent out prior to the event. Send your announcements to Kathy Roach Schedule an Onsite Press Conference: Attract the attention of the press and gain increased visibility at the event Contact Bob Basmadjian at Spectrum Marketing & Communications ). Program Guide Ad: Place an ad in the official event program guide that will be distributed to all attendees. Contact for details. Web Banners and Text Ads FREE SERVICE (Samples on next page) Post the official event artwork on your company's Web site and in your newsletters. Select creative to suit your needs at Customized Videos: Create customized content that can be used after the event to showcase your brand and product. Contact

3 Build awareness about your participation in the event by posting the RFID Journal LIVE! 2014 logo, URL, banner ad, text ad and/or calendar listing on a prominent page of your company s Web site, as well as in your newsletters, as soon as possible. Sample Web Banners: Downloading images or text ads is easy simply follow these three steps: 1. On your Internet browser, proceed to 2. Find the RFID Journal LIVE! 2014 event listing. 3. Select the banner or text advertisement to suit your specifications, and link it directly to the LIVE! 2014 Web site, Don t see what you need? To request custom sizes, please contact Kathy Roach at Invite your customers to come see you and your products in action!

4 As a growing number of products enter the marketplace, the ability to foster intimate relationships with customers is vital. Engaging clients and prospects in an interactive setting is the best way to garner new business and close deals. Offer your best customers and prospects a special registration discount, with these easy and proven methods of attracting more potential buyers to your booth. Invitations Deadline: Feb. 7, 2014 Request a customized HTML that includes your special registration discount offer and a link to a PDF of our latest event brochure. Send out the on your own, or have RFID Journal s marketing team the invitations on your behalf. There s no need to worry about having an designed or coded we ll take care of everything. For more information, please contact Kathy Roach at Sample Invitation: Your company name and logo here

5 Customized Event Brochure Deadline: Feb. 7, 2014 Have an electronic event brochure customized with your company s message and a special registration discount. No need to worry about design or copy writing we ll take care of everything. Please contact your sales representative for details. Sample Customized Event Brochure: Your company name and logo here

6 Be Part of the RFID Journal LIVE! 2014 Mobile App Requests must be received by Feb. 28, Our signature mobile app for LIVE! 2014 features an interactive floor plan, conference agenda, event planner and more to help attendees to take advantage of all that LIVE! 2014 has to offer. Contact Alan McIntosh or Matthew Singer to purchase an enhanced floor plan listing, send out text alerts, or learn about advertising or sponsoring opportunities. View a video demonstration of the app at RFID Journal LIVE! 2014 Announcements Deadline: Mar. 7, 2014 Get the word out about your new products and other initiatives related to the event. Key benefits: Exhibitor announcements will be posted on the RFID Journal LIVE! 2014 Web site. A special listing event announcements will be sent to our entire database of more than 75,000 readers, as well as to pre-registered RFID Journal LIVE! 2014 attendees. This is a unique opportunity to promote awareness of new product launches and reach the entire RFID community interested in purchasing and implementing RFID hardware, software and services. To be included, please send your news announcement to

7 Research, Branding, Lead Generation and PR Assistance Deadline: ASAP through Apr. 4, 2014 We have selected Spectrum Marketing & Communications, a leading communications company in the Automatic-Identification field, as our Preferred Marketing Partner for the event. Under the terms of our agreement, Spectrum is offering special discounts on the following research, branding, lead-generation and public relations services: Lead to Revenue Content Audit Spectrum s lead-to-revenue assessment provides a detailed report on the health of your lead lifecycle and delivers prioritized recommendations for actionable improvements to optimize lead flow, close nurture gaps, improve technology performance and increase ROI through higher conversion rates. Central to the report is an audit of your company s online marketing content. Spectrum s team of researchers and consultants will evaluate your website s content for its ability to connect with buyers and key influencers of your products and services; providing specific recommendations such as key messaging and thought leadership content for improving your company s awareness, consideration and conversion of prospects. Research Services and Programs Want to know more about potential customers? Have market sizing and forecast requirements? Need customized research or market opportunity assessments to support your strategic goals and objectives? Spectrum can create a wide variety of custom reports based on surveys and interviews of your key clients, channel partners and prospects. Research topics may include market trends and growth drivers; purchase motivations; pain points and implementation challenges; product, service, support and communications preferences; and more. Our specific research services and programs include: Custom research reports and studies Off-the-shelf research reports and studies (as available) Survey design, development and execution Market sizing and forecasting Market opportunity assessment models and matrices Stakeholder and customer mapping and profiling Value chain assessments Go-to-market evaluations Buyer personas for content marketing planning Thought leadership content Strategic partner evaluation M&A support and due diligence Analyst Advisory Services Spectrum offers Analyst Advisory Services that connect clients with analysts offering deep domain expertise and insights. Analyst Advisory sessions are informal yet structured and candid interactions with our research and consulting team members. This direct, topic-specific counsel complements our research services by providing

8 an opportunity to discuss a broad range of market issues, trends and dynamics. Spectrum s clients set the agenda and discussion topics based on their needs. These sessions typically last an hour and are available on demand. Blocks of Analyst Advisory time are also available and can be used by a client at any time over a 12-month period. These services are ideal for Tier-1 organizations, small-and-medium enterprises, financial institutions and investors, channel entities and others. White Papers Want to lure visitors to your booth? A white paper is a good draw. Spectrum can provide turnkey or a la carte services for researching, writing and/or pitching white papers. This may include re-purposing content for article submissions, webinars and other collateral material. After the event, feel free to submit your white papers for possible publication in RFID Journal's online white paper library, freely accessible to our readers. Case Histories Spectrum can provide complete end-to-end project management, including arranging customer interviews, preparing article drafts, staging photography, and securing placement of your case history in both print and electronic media. Sales Collateral Once you have visitors at your booth, you'll want to leave attendees with high-quality collateral material. Spectrum can help you with concept development, copywriting, layout and design, and production of catalogs, brochures, product sheets, videos and podcasts each customized to support your individual MARCOM objectives. Press Releases In preparation for the event, Spectrum will write and help place news announcements related to new products, personnel changes, new contracts, new technologies and patents, awards and honors, public appearances, speaking engagements, and other news. Press and Analyst Briefings Make the most of your time at LIVE! 2014 by meeting with the press and industry analysts. Spectrum will help with strategic planning, outreach, scheduling, project coordination, onsite representation (optional) and followup activities reporting. For assistance with all of your LIVE! 2014 research, branding, lead-generation and public relations needs, contact Spectrum Marketing & Communications' Bob Basmadjian at (+1) or

9 Official Event Program Guide Requests must be received by Feb. 28, Artwork due by Mar. 7 The program guide is a great opportunity to get your advertising message in front of thousands of RFID decision makers. Please note: There are limited advertising opportunities, and they sell out fast. For more information regarding program guide advertising opportunities, please contact your sales representative soon. Customized Videos Requests must be received by Feb. 7 RFID Journal creates LIVE! demonstration and content videos. See examples of how RFID Journal works with companies at RFID Journal LIVE! to create customized content that can be used after the event to showcase their brand, product and participation at the event, on this page: For more information please contact Alan McIntosh x4 or Matthew Singer x6. RFID Connect RFID Connect, our unique online community is where attendees, speakers, members of the press, VCs and exhibitors attending RFID Journal LIVE! 2014 connect before the event. RFID Connect allows event registrants to interact with other professionals, schedule meetings, review exhibitor listings, search for products and check out conference sessions. The company description featured in your profile on RFID Connect will be automatically added to the mobile application. Be sure to set up your profile if you haven t already done so, and update your description. It s just another way that RFID Journal works to create the best event experience possible! Exhibitors RFID Connect enables you to: Publish your information to make it easy for buyers to find you Reach attendees via an opt-in HTML advertisement Publish your press releases on a time-release basis Publish current job openings and conduct job interviews at the event Reach editors planning to attend the trade show to write features and news sections for their publications Meet industry analysts and session speakers to make sure they are up-to-date and briefed on your company s latest products and services Make contact with other exhibitors planning to attend the event And so much more! Complete details regarding RFID Connect, including free services and optional premium services you can purchase to enhance your visibility, are available. Please contact your sales representative for more information. Interested in participating in other promotions you did not see listed? Create a customized marketing campaign contact your sales representative for details. We look forward to greeting you in Orlando, Fla., on Apr. 8-10, 2014!

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