The UK Trade Show for E-Commerce

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1 Acquisition : Conversion : Fulfilment : Retention E COMMERCE EXPO MOVES TO OLYMPIA S NATIONAL HALL Upgraded education programme FREE to ALL attendees Top quality, independently researched education programme Encouraging interaction between visitors and exhibiting companies Briefings, Keynote presentations and case studies More visitors, more exhibitors, with everything on one floor! The UK Trade Show for E-Commerce

2 E Commerce Expo moves to Flagship venue E Commerce Expo is the UK s showcase for companies who offer the technologies and processes required for successful E Commerce. Acquisition Conversion Driving qualified traffic to your site Turning visitors into buyers Fulfilment Delivering what you ve promised goods, services or digital Retention Winning customer loyalty Following its sell-out first year and 75% rebooking on site, E Commerce Expo has firmly established itself as the industry trade event. To reflect its status and accommodate demand from exhibiting companies, E Commerce Expo is moving to Olympia s flagship venue the National Hall for With everything on one floor, a vastly strengthened education programme and a proven track record, visitor numbers are set to rise dramatically. A fresh new approach to education For 2008, following extensive research, the organisers have built a totally new education programme around the following principles: The programme should be high quality and independently researched. All attendees should have FREE access to all education. Exhibiting companies should be involved wherever possible. The education should compliment the exhibition in terms of themes and timings. The entire programme will be managed by an independent Conference Director around the key themes of the exhibition acquisition, conversion, fulfilment and retention. There will be Breakfast briefings, keynotes and panel discussions in addition to a busy programme of seminar presentations. Wherever possible, exhibitors will be encouraged to participate in order to maximise their return on investment. It s a brand new concept with many more opportunities for exhibiting companies to get involved both before, during and after the exhibition. Visit the website for more information. At last. Thank goodness. We've got an industry trade show! Brian Flower Encodex 28 & 29th October Olympia 28 & 29th October Olympia

3 The show has a really good buzz and a good amount of visitors. We have probably got 50 or so leads so far to follow up on so we're very pleased. Walter Blackwood Home Delivery Network Who visits E Commerce Expo? E Commerce Expo 2007 delivered 2443 attendees (ABC Audited) Job Function The exhibition delivered a senior audience with over 30% being director level and above. CEO 0% 2 Board Director 4% 3 Other Director 9% 4 Senior Manager 6% 5 Manager 9% 6 Executive 8% 7 Consultant % 8 Other 3% Here s a selection of companies who visited E Commerce Expo ASDA, Proctor & Gamble, Unilever, Waitrose, Tesco Direct, Ticketmaster, American Express, AXA Insurance, Bank of Scotland, Barclaycard, Ford Financial,The AA, Visa Europe, 3 mobile, AOL, BsykB, The Carphone Warehouse, Vodafone, Fish4,Yahoo.Bonhams, BHS, BAA Retail, British Gas, Comet, Curry s, Direct Wines, Encyclopaedia Britannica, IKEA. Area of Responsibility The major area of responsibility, at 29% was E Commerce, E Business and other web related job titles. Business Development, at 26% was the second most popular area of responsibility and this has been broken down in more detail below. 3% E Commerce/Online/Web 28% Business Development 2 8% Marketing 3 7% IT 4 5% Commercial 5 % Fulfilment 6 2% Media 7 8% Other/Blank 8 Account Manager/Director 2% Business Development Note the seniority of the attendees with 34% being Director level or above. There were a number of pure play online players present and larger companies including BT, ITN, Barclaycard, Direct Wines, Axa Insurance and Carphone Warehouse. Primary Business Apart from other (dealt with later), retail formed the largest segment representing 22% of the audience. However, reflecting the success and breadth of e-commerce, travel, entertainment and leisure represented 4% of the audience with strong representation from other markets including financial services, utilities, etc. Over 30% of attendees ticking other were also from retail or retail related markets often pure play and specialist retailers. 22% Retail 4% IT 2 9% Agency 3 5% Media 4 9% Travel/Entertainment/Leisure 5 5% Financial Services 6 3% Utilities & Telecoms 7 4% Recruitment & Education 8 2% Logistics 9 27% Other 0 2 Business Development 2% 3 MD/CEO 6% 4 Chairman/Founder 4% 5 Consultant 3% 6 Director 25% 7 General Manager 2% 8 E/Digital 2% 9 Project Management 2% 0 Sales 9% Technical % Other 23% 450m The purchasing power of the E-Commerce Expo audience in 2007 was in excess of 450 million and 38% of the audience were final decision makers. 58% of the audience were specifiers or influencers. Job Titles included: Account Director, Business Development Director, Brand Manager, Buyer, CEO, Chairman, Channel Manager, CTO, Co Founder, Commercial Director, Customer Experience Manager, Customer Operations Director, Digital Marketing Director, Director E Commerce & CRM, E Commerce Content Manager, E Commerce Director, General Manager, Global Head of Online, Global Manager E Business, Head of Contact Centre, Head of Marketing, Head of Online, Head of Technology, IT Manager / Director, Logistics Manager, MD, Marketing Manager / Director, Operations & Logistics Manager, Procurement Director, Retail Director, Supply Chain Manager, Vice President, Web Designer, Web Development See the website for more details about visitor delivery po.co.uk 28 & 29th October Olympia 28 & 29th October Olympia

4 E Commerce Expo October 2008 Olympia, London Who should exhibit at E Commerce Expo? If you are selling products or services that can enhance the online transaction, then you should exhibit at E Commerce Expo. Providers of the following solutions or services should exhibit: Address Management Affiliate Marketing Cataloguing Comparison sites & Competitive Intelligence Consultancy services Customer service & fulfilment Delivery Services Digital Marketing E Commerce software E CRM Marketing Global Payments Helpdesk/contact centre Hosting & managed infrastructure Internet security / Fraud / Identity Management Mapping / location software Loyalty programmes Merchandising solutions Online advertising Online Retail software Order management & fulfilment Online Payment Solutions Photographic & Imaging Search engine optimisation Service and warranty management Shopping cart software Site search tools Warehousing & Distribution Web analytics & optimisation Web content management Usability, accessibility, testing and monitoring Website design Heavyweight Marketing and PR Programme The exhibition website was re-launched in February. Site visitors are encouraged to leave their contact details and receive regular updates of relevant e commerce news. Reaching over 2.3 million impacts. Online marketing of the website runs throughout the year which, combined with good natural rankings on key terms will ensure good traffic throughout the year. The PR campaign goes live from May From June/July 2008, the main visitor marketing activity begins with Press advertising, inserts, direct mail and activity running continually for 4 months leading to the exhibition. Excluding duplication, the campaign will reach over 200 thousand individuals with frequency building quickly from July through advertising in both horizontal and vertical media. Having built strong awareness by the end of August, response generating media will be used such as inserts, and other online activity in order to drive pre registration for the event. Pay per click Website PR Advertising Inserts Online Advertising Jan Feb Mar E Commerce Expo has forged strategic relationships with media partners in the core vertical markets of retail, travel and financial services. The key corporate disciples of E Commerce and Marketing will also be strongly represented. Our Partners include: Apr May Jun Jul Aug Sep Oct merceexpo.co.uk 28 & 29th October Olympia 28 & 29th October Olympia

5 The Facts and Figures Where? Olympia, London How much? Education programme When? 28th & 29th October 2008 How many visitors? 3500 How many exhibitors? 200 Will the exhibition attendance be audited? Yes Space Only 450 per meter Shell Scheme 500 per meter (Walling and carpet included) Package 550 per meter (Shell plus lighting, power and furniture) There are a range of opportunities available to exhibiting companies within the education programme. Speaking opportunities available from 500 Presentation uploads from 500 Post show webinars P.O.A. Note: There are a range of sponsorship opportunities available. Please visit the website for more details All prices exclude VAT. Your Exhibitor Support Package Free tickets (digital and printed) for your clients and prospects use our collateral for your own marketing activity. Free access to web banners and buttons to promote your presence at the show. Free entry in the exhibition show guide used by visitors throughout the year as a comprehensive directory. Free entry on the exhibition website plus, post press releases on the website. Exhibitor Manual including PR and Marketing Guide a comprehensive guide to exhibiting at the exhibition. Everything you need to know and all of the forms needed to participate plus promotional opportunities that are available around the exhibition and how to get involved. Many of these opportunities are FREE of charge. PR Support our PR agency will liaise with you in order to make sure you are maximising the PR value of your presence any launches or special announcements should be covered. Sponsorship Opportunities E Commerce Expo will generate a very large amount media attention not only during the event but for a significant period before and after. A carefully chosen sponsorship package will help you to keep your brand and messaging in front of your target audience for much longer. Here are some of the sponsorship opportunities available. Visit our website for full details. Pre Show Beat your competitors to the top leads by reaching out to them when they register to attend Website advertising Pre show Pre show news letter On Site Exhibition With circa 200 exhibitors competing for attention, make sure you stand out from the crowd and maximise traffic across your stand Visitor registration Carrier bags Lanyards Press Office Banners On Site Education Align yourself with the industry s education showcase and reach capacity audiences Programme Sponsorship Stream Sponsorship Theatre Sponsorship VIP lounge Post Show blast Posting of presentations Webinars Year Round Enhanced web listing Hyperlink Newsletters Advice? Come and do it! I've been really impressed Trenton Moss Webcredible Olympia 28 & 29th October Olympia 28 & 29

6 Acquisition : Conversion : Fulfilment : Retention How do I get involved? For all enquiries please call +44 (0) Sales Justin Opie Graeme Howe Marketing Clive Ellings 3 Good reasons why you should exhibit at E Commerce Expo This 2 Meet 3 E is the UK trade show for e-commerce if you aren t there then you aren t serious about E Commerce. real business prospects who are looking for E commerce solutions and budgets to spend. Proven marketing campaign, fully researched to deliver E Commerce decision makers. Commerce Expo is the perfect networking opportunity. Meet with all your industry peers at E Commerce Expo.

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