Advertiser Guidelines & Restrictions

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1 Advertiser Guidelines & Restrictions

2 Table of Content Overview Banner, Dimensions & File Limitation Banners Ads Best Practices Call to Action Text Ad Sizes Style & Grammar Guidelines Links & Phone Numbers Guidelines Combo Ads Advertiser Asset Checklist

3 Overview This document is intended to provide high-level best practices of display advertisements that link with our publisher network. Using these guidelines can help you get results and we recommend that you follow them as best you can. Please ensure you have read Mobads s content.

4 Banner dimensions and file limitations Mobads accepts GIF, PNG and/or JPEG images.

5 *Some of our best converting sites are now using Leaderboard and Rectangle ads exclusively. If you do not include them then you will miss out on exposure on these sites thus reducing your ROI. In addition because of their size and sharpness of image they generate as much as double the CTR so you should generate a lot more of this profitable traffic.

6 Banner Ads best practices Number of banners per campaign Banner campaigns should have minimum of banners (maximum of 40) The more banners the better! Please ensure you send all relevant sized banners according to the profile of traffic you are targeting. If you are unsure what these sizes are, please contact your sales/account manager. It is advised that you send us static and animated images. Banner content and format All banners should contain: an eye catching heading/subheading a clear call to action (Click to Download, Click Here, Click to Join etc.) a clear, high quality image legible texts and fonts eye catching colours in fonts

7 Call to action Call to Action (CTA) is the way to prompt users to click on the banner ad and should be kept as short as possible. CTA messages should be concise and the action to be taken should be clear. CTAs are usually shown in text or buttons. If using a button, ensure that the button matches the branding guidelines for your campaign or is on compliance with our network specifications. Examples of CTA buttons:

8 Banner review and refresh If you are running for an extended period of time make sure your banners are reviewed and updated accordingly to keep your CTR high. Landing pages Please ensure your landing pages are working correctly. A lack of conversions could be due to a landing page link no longer working. Please ensure you have read Mobads content restrictions doc.

9 Text ad sizes Text ads should have a maximum of 40 characters. The less characters the better. Text ad examples: Free Shipping Today, Register Here!; Join Here For a 20% Discount Text within banners

10 Style and Grammar guidelines Proper grammar conventions should be followed. Use of common text message abbreviations is permitted. Links & phone numbers guidelines Pop-up ads (including pop-overs and pop-unders), and ads that automatically redirect the user or initiate a download without the user s interaction are prohibited. Advertiser s destination URL must be viewable in mobile web browsers. Advertiser s destination URL must link to a working mobile website written in a supported markup language (xhtml, wml, chtml, or html for PDAs). The landing page for Advertisement cannot be under construction. Advertiser s destination URL must link to an actual mobile web page with content relevant to the applicable Advertisement.

11 Advertiser s destination URL must work properly.- Click-to-call numbers must connect customers to advertiser s business. Phone numbers must be functional. Phone numbers may not connect customers to a fax number. Phone numbers must be local or domestic to the country advertiser s Advertisements are targeting. Telephone numbers must use the correct format for the target country. Toll or fee-based telephone numbers that require additional payment by the caller are not allowed.

12 Combo Ads A combo ad is a combination of an image (or banner) and a small text beneath the image. As a user scrolls through a mobile page he will land on both the banner and the text ad elements of the combo. In addition some phones do not highlight a banner very well when a user has landed on it so having the text ad underneath means the user can easily click on the ad. Also the text ad can get the message or call to action across to the user. This means the banner does not have to contain as much text so more space can be devoted to the image. This means the combo can have much higher impact and CTR as a eye-catching image is the most important factor in any mobile ad. Combo ads tend to have at least a 30% higher CTR than standard banners. Combo ad Image Spec: same as Banner Combo ad Text Spec: 25 characters

13 Limit one offer per ad Don t confuse the user by offering them more than one thing in an ad. It is more attractive to the user if there is less wording on one ad. We suggest running more than one campaign if you have multiple products on sale. Run more than one ad per campaign Use several variations of creative to see which is the most effective or has the higher conversions. Create multiple banners for the same campaign and test them against each other.

14 Measure your campaigns success Use our client dashboard to monitor your campaigns success. Be sure to get in touch with your sales/account manager if you spot any unusual activity in your campaign. Creative compliance Please refer to Mobads s content restrictions for information regarding our compliance procedure and policy.

15 Advertiser asset checklist Submission Creative assets should be sent to us as soon as possible for approval and trafficking. Should you require any assistance in creating new banners, please let your sales/account manager know as we do have in house resources to assist with this

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