Pole Fitness Studio invites you to the 4 th annual: Las Vegas, Nevada. September 9 th -13 th,

Transcription

1 Pole Fitness Studio invites you to the 4 th annual: Las Vegas, Nevada September 9 th -13 th,

2 1. Cover 2. Table of Contents 3. About Pole Fitness Studio 4. Pole Expo Founder 5. About Pole Expo 6. Venue 7. Pole Expo Promotional Media 8. Event Demographic 9. Pole Classic Finalists 10. Partnership Packages 11. Elite Sponsor 12. Gold Sponsor 13. Silver Sponsor 14. Bronze Sponsor 15. Pole Sponsor 16. Live Stream Sponsor 17. Vendor Booth 18. Vendor Floor Plan 19 Other Sponsor Options 20. Collector s Edition Program 21. Event Promotion 22. Media 23. Contact Us Model: Marion Cramp Photographer: La Kia

3 Pole Fitness Studio is owned by Fawnia Dietrich. Fawnia started teaching in 1994 and is known around the world as being the world s first pole dancing instructor. Fawnia s goal has always been simple, to teach pole dancing in a safe, supportive, and extremely fun environment. Pole Fitness Studio offers 160 dance and fitness classes every month. Students learn pole dancing, go-go dancing, belly dancing, salsa, ballroom and burlesque plus zumba, bokwa, yoga, and boot camp. Co-ed classes are also available. Pole Fitness Studio is a popular place to celebrate birthdays and bachelorette parties. Las Vegas locals have voted Pole Fitness Studio to be their #1 pole dancing studio. Together with Fawnia s certified staff, Pole Fitness Studio offers the most variety in classes and private party celebrations. Fawnia and her team work in unison to ensure Pole Expo is positive and memorable experience.

4 Fawnia Dietrich-Owner/Founder Canadian born Fawnia Dietrich is the pioneer of pole dancing instruction as she produced the world s first instructional video on how to pole dance. Since her start in 94 Fawnia has produced seven instructional DVDs, taught thousands of women worldwide, and owns Pole Fitness Studio in Las Vegas, NV. USA. With almost 20 years experience training and teaching, Fawnia created the Pole Dance Instructor Certification (PDIC) wrote the forward for The complete Idiots Guide to Exotic and Pole dancing Illustrated. Fawnia was awarded The United Pole Artists Pro-Poler for 2011, PDC Pioneer Award in 2012 by The Pole Dance Community (PDC) and Industry Leader of the Year award for 2014 by IPDFA. In addition to teaching Fawnia instructs pole dancing workshops and lectures at the University of Las Vegas. Fawnia is a respected judge for pole competitions around the world at the highest of levels and is on the board of directors for the Pole Fitness Association (PFA) and on the Olympic committee for the International Pole Sports Federation (IPSF) as an Elite Athlete with efforts towards the 2020 Olympics. In 2011 Fawnia created Pole Expo and hosted the first Expo in 2012 in Las Vegas. In 2015 Pole Expo has grown to be the largest event of its kind, welcoming attendees from over 40 countries. Kerri Ann Friedman- Technical Supervisor Kerri Ann has been a dancer on and off her whole life. She first experienced dance through ice-skating at the age of three and continued until she was 15. Intermittently during her ice-skating, she has studied jazz, ballet, and gymnastics. Her dance experience further extended itself to social dances like Latin dances, country 2-step, and ballroom dances as she grew older. She feels that all of these various genres of dance have not only contributed to her pole dancing and instructional style, but they have allowed her to realize how unique pole dancing is to all of them. Apart from being a pole dance instructor and competitor in various national stages for Pole Dancing, she is also the Technical operations manager for Pole Expo. She is also a successful Entertainment technician and carpenter for various Las Vegas companies including: Cirque du Soleil, The Smith Center of the Performing Arts, PRG, MGM Grand Arena, etc. Her whole life has revolved around performance and entertainment. It s about time she has taken it upon herself to perform as well!

5 POLE EXPO FOUNDED 2011 ABOUT Dedicated to uniting the Pole Fitness community of the world and the promotion of Pole as a recognized sport through workshops, seminars, competitions and performances. OVERVIEW Pole Expo was created for educational and celebratory purposes and was designed to further the development of the pole fitness industry by uniting our international community. MISSION Pole Expo exists to educate visitors, fans and artists from around the world about the history and continuing significance of pole fitness. It carries out this mission through its operation of world-class workshops, seminars, competitions, performances and expo that exhibits, interprets and celebrates this life changing dance form.

6 Pole Expo will take place at the Hard Rock Hotel in Las Vegas, Nevada, USA. Maximum event capacity: 2,500 1 mile from the McCarran airport. ½ mile from Las Vegas Blvd. Hard Rock Hotel 4455 Paradise Road Las Vegas, NV Tel:

7 Media is an events most powerful and influential way to get their name known and their goals recognized. Media forms such as television, magazines, newspapers, and the Internet, are all informational highways towards an events success, survival, and branding. In addition, word-of-mouth creates a huge impact on an event. Pole Expo is well known within the pole community and is using word of mouth publicity through social media to gain popularity alongside with other media outlets. Pole Expo! Sept 4-7, 2014 Las Vegas, NV 75 Instructors, 150 workshops, Pole Classic Competition and Pole Star Showcase Visit PoleExpo.com The Pole Expo 2014 promotional media plan has been designed to get media coverage and sponsorship for the Pole Expo weekend including the main expo space and the Pole Classic Competition and Pole Star Showcase. Local Media National Media International Media YouTube Live streaming Supplemental materials: posters, postcards, web sites, social networking and press releases. Promotion has already started with over 10,000 posters and postcards being distributed in USA, Canada, Germany, France, Russia, Ukraine, Greece, Spain, and Australia.

8 The Hard Rock Hotel will accommodate an audience of predominantly female pole enthusiasts and provide a valuable opportunity for brands to build future relationships with this fast growing industry. This will provide year long promotional partnership and exposure for your brand. Event Statistics & Projection Year Year Year Year Attendees 705 Attendees 1400 Attendees 1800 Attendees 550 Spectators 766 Spectators 1500 Spectators 2000 Spectators 12 Countries 20 Countries 41 Countries 45 Countries 50 Workshops 100 Workshops 180 Workshops 200 Workshops 27 Instructors 47 Instructors 75 Instructors 80 Instructors 28 Vendors 34 Vendors 44 Vendors 50 Vendors

9 All pole fitness athletes are invited to enter to compete in the Pole Classic. From the hundreds of submission videos, only 10 female and 10 male athletes are invited to compete for the coveted title of the Overall Pole Classic Champion The athletes are judged on: Technical Artistic Presentation Stage Presentation The top 3 female and male athletes will be awarded Pole Classics gold, silver, and bronze medals. Both female and male 1 st place will win $1,000. The athlete with the highest score is awarded Overall Pole Classic Champion. The 1 st place female will go on to compete in the Pole Championship Series at the Arnold Schwarzenegger Sports Festival in Columbus Ohio in March.

10 Sponsorship opportunities ELITE SPONSOR $8,000 GOLD SPONSOR $5,000 FEATURE SPONSOR $3,000 Pole Expo wants to team up with you to deliver a weekend everyone will remember forever. Expo passes went on sale Dec 25 th, Our marketing began Jan, 1 st 2015 and will continue until Sept Pole Expo is a brand you can trust. EXPO SPONSOR $2,500 POLE SPONSOR $2,500 WINNER SPONSORSHIP $1,000 LIVE STREAM SPONSORSHIP $200 - $1,000 VENDOR PACKAGE $595 - $795 WRIST BAND SPONSOR $750 POLE CLEANERS SPONSOR $750 GIFT BAGS SPONSOR $250 SWAG CONTRIBUTOR $100 PROGRAM SPONSOR $250 PROGRAM ADVERTISEMENTS $275 - $600

11 Elite Sponsor $8000 One available Contact Fawnia 12 Pole Expo Passes 2 Vendor Tables with Wi-Fi and electricity included Full page color advertisement, inside cover (front or back) or back cover Private VIP Suite during Pole Classic Competition Seating for 12, plush theater chairs and furniture View the show on flat screen plasma TV Full bar & viewing of the stage Company logo on all official Pole Expo wrist bands Company logo on all 2015 Pole Expo tank tops Company Advertisement on every page of PoleExpo.com Company promotion in P.E. newsletter & social media every month Free Live Streaming Sponsorship The Pole Expo attendee mailing list Company logo on all registration gift bags, next to Pole Expo Product sample in registration gift bags Company Branding placement throughout entire Expo space Company printed in competition program, and emcee announcement during Pole Classic Company Name featured Workshop Room (example: The X-Pole Workshop Room, shown on the website and in the program) Company Name and Logo will be a part of the Official Pole Expo Title (Example: The Pole Expo is presented by Your Company Name ). Please note: If the title sponsor is also a fabricator of poles then they are required to supply the pole sponsor package. (The pole sponsor fee is removed). The pole sponsor package will then no longer be available to purchase as Pole Expo can only be represented by one pole company.

12 Gold Sponsor $5000 Two available - Contact Fawnia 8 Pole Expo Passes 2 Vendor Tables with Wi-Fi and electricity included Full page color advertisement, inside cover (front or back) or back cover Private VIP Suite during Pole Classic Competition Seating for 12, plush theater chairs and furniture View the show on flat screen plasma TV Full bar & viewing of the stage Company Advertisement on the Pole Expo homepage Company promo article in newsletter & social media 20% off Live Streaming Sponsorship The Pole Expo attendee mailing list Company logo on all registration gift bags Product sample in registration gift bags Company Branding placement throughout entire Expo space Company printed in competition program, and emcee announcement during Pole Classic Company Name featured Workshop Room (example: The X-Pole Workshop Room, shown on the website and in the program) Please note: If the title sponsor is also a fabricator of poles then they are required to supply the pole sponsor package. (The pole sponsor fee is removed). The pole sponsor package will then no longer be available to purchase as Pole Expo can only be represented by one pole company.

13 Silver Sponsor $3000 Eight available Contact Fawnia 5 Pole Expo Passes Vendor Table with electricity included Full page color advertisement in the Pole Expo program Company Advertisement on the Pole Expo website Company promotion in Pole Expo s newsletter and social media 20% off Live Streaming Sponsorship The Pole Expo attendee mailing list Product sample in registration gift bags Company printed in competition program, and emcee announcement during Pole Classic Company Name featured Workshop Room (example: Balini Sports Workshop Room, shown on the website and in the program )

14 Bronze Sponsor $ Available - Contact Fawnia 4 Pole Expo Passes Vendor Table with electricity included Full page color advertisement in the Pole Expo program Company Advertisement on Pole Expo s website Company promotion in Pole Expo s newsletter and social media Company printed in competition program, and emcee announcement during Pole Classic 20% off Live Streaming Sponsorship

15 Pole Sponsor $ Available - Contact Fawnia 2 Pole Expo Passes Vendor Table with Wi-Fi and electricity included Full page color advertisement in the Pole Expo program Company Advertisement on the Pole Expo website Company promotion in Pole Expo s newsletter and social media 20% off Live Streaming Sponsorship On stage promotion before each of the three categories On stage promotion in the main expo room, all three days Product or flyer placement in swag gift bags Your Requirements (approximate details) 8 free standing poles for privates 36 free standing poles for workshops 2 competition poles: 12-2 in height, 45mm diameter, one static, one spinning for the Vendor Arena s performances all weekend 2 competition poles: 12-2 in height, 45mm diameter, one static, one spinning for the Pole Classic Competition & Pole Star Showcase Provide an Expo Discount on poles during the event Provide one free standing pole for the winner group in Bring The Pole Gang Contest

16 Live Stream Sponsorship $200 - $1000 Your company receives photo or video ad space throughout the live streaming of the competition and showcase. Get noticed by thousands of live stream subscribers during the event and after. The Pole Classic Competition & Pole Star Showcase will be posted on our websites, Facebook pages and YouTube. Your logo and website will feature in live stream and playback. Free for Elite Sponsor. Sponsors receive 20% off. Contact us for more information

17 ««««««8 x8 or 6 x8 space at Pole Expo; includes 6 or 4 draped table or draped high boy table, two chairs, waste basket Back drop pipe and drape provided to display signs and products 2 complimentary Expo Passes for staff, incl. comp & show and breakfast all three days 3 full days of brand exposure with booth traffic, plus promotion on website & social media Choose your booth from floor plan below Price varies by the size of the booth NOTE: Electricity and Internet is not included. Download order forms to purchase. «Early Bird Special! Now March 31 st * 8 x 8 booth $ * 6 x 8 booth $ «Phase Two April 1 st August 1 st * 8 x 8 booth $ * 6 x 8 booth $ Electrical $195 /all 3 days Internet $495, 2 connections/ all 3 days. Booths are selling fast. Get your booth today here

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19 «WRIST BAND SPONSOR $1000 Every attendee at Pole Expo 2014 will receive a wristband on entry. Your company name and logo will be placed on every wristband. Includes two Expo Passes. One available. «POLE CLEANERS SPONSOR $750 Pole cleaners will wear your company s logo on their custom made Pole Kitten costumes. Your company will be mentioned at the beginning and end of each category, and seen every four minutes! One available. «PROGRAM SPONSOR $250 Programs will be handed out Thursday - Sunday and placed in all Swag Gift Bags. Your company logo will be added to the bottom of every page in the program. Two spaces available. «GIFT BAG SPONSOR $250 Your logo will be printed on the front of the Swag Gift Bags. Every attendee receives a Swag bag bursting with pole fitness products, expo information and coupons will be created. «SWAG CONTRIBUTOR $100 Every attendee receives a Swag Gift Bag bursting with pole fitness products, expo information and coupons will be created. Get your product and information included in every bag. Swag Gift Bags will be given at registration daily. Your products and flyers must be received between Aug 31 Sept 7, Mail to: Pole Expo 4265 S. Arville Street Suite A Las Vegas, NV USA

20 The Pole Expo program is full color and beautiful. It features Pole Expo Survival Tips, Fun Pole Facts and Schedule of Events, plus The Pole Classic Competition & Pole Star Showcase. «½ page full color advertisement in the Pole Expo program $275 «1 full page color advertisement in the Pole Expo program $500 «1 full page Inside front or back cover $600 2 Available (Via Sponsorship) Ad format and Specs Half page: 4.25 tall x 5.5 wide Full page: 8.5 tall x 5.5 wide Sending Payment Send via Paypal to fawnia@poleexpo.com Sending Artwork Send your ad as.ai, PDF, EPS or TIFF to fawnia@poleexpo.com Sending via Dropbox.com to fawnia@polefitnessstudio.com Artwork Deadline: August 1 st 2015 Get Creative Today!

21 November 2013 Flyers distributed at International Pole Championships in Singapore December 2013 New website launch and Expo Passes went on sale January 2014 Vendor and sponsorships go on sale. Event promoted at Pole Show LA in Los Angeles. Promotion via Volare magazine in Australia and Vertical Art & Fitness in USA January March 2014 Poster and Flyer distribution and online advertising April May 2014 Increase event awareness via dance studios, editorials/press. Massive press release push for print publications June 2014 July 2014 Flyer and social media promotion locally and internationally September 2014 National TV and newspaper interviews

22 We have been featured in social media all over the world, including these publications and programs: Las Vegas Sun USA Las Vegas Review Journal USA Las Vegas Weekly USA Seven Magazine USA Huffington Post USA GrungeCake Magazine USA The Morning Blend Television Show - USA

23 Pole Expo Website: Contact: Pole Expo 4265 S. Arville St. Ste. A Las Vegas, NV USA Fawnia Dietrich, CEO, Organizer fawnia@poleexpo.com Phone: Chona Rayos, Costumer Service Specialist support@poleexpo.com Kerri Ann Friedman, Technical Supervisor technical@poleexpo.com Tina Yao, Team Pole Expo Coordinator volunteer@poleexpo.com