LONDON 2015 CHAMPIONSHIPS WORLD POLE SPORT JULY 25 & 26 LONDON

Transcription

1 INTERNATIONAL POLE SPORTS FEDERATION S invitation to the world s most pioneering sporting events: WORLD POLE SPORT CHAMPIONSHIPS JULY 25 & 26 LONDON

2 PAGE INDEX 1. Cover 2. Page Index 3. About IPSF 4. Our Mission and Goals 5. IPSF Founders 6. About WPSC 7. Venue 8. WPSC Promotional Media 9. Event Demographic 10. Finalists 11. WPSC Partnership Packages 12. Annual Sponsor 13. Title Sponsor 14. Gold Sponsor 15. Silver Sponsor 16. Bronze Sponsor 17. Competition Pole Sponsor 18. Live Stream Sponsor 19. Vendor Sponsor 20. Floor Plan 21. Other Sponsorship Options 24. Event Promotion 25. Media 26. Contact Information 2

3 ABOUT IPSF The IPSF, created in 2009, is a not for profit organisation dedicated to positively promoting pole as an athletic sport. Voluntarily run by members of the Pole Sports Industry from across the globe and created to foster the development of Pole Sports throughout the World, the IPSF supports individuals and national federations to unify the Pole Sports Industry. Through setting in place a format that will be accepted by international sport governing bodies, the IPSF s goal is for the Olympic committee to recognise Pole Sports as an official sport and to one day be part of the Olympic Games. The International Pole Sports Federation is the only Pole Sports Federation working with SportAccord to gain international recognition as an independent sport. 3

4 OUR MISSION AND GOALS INTERNATIONAL POLE SPORT FEDERATION FOUNDED MARCH 2009 ABOUT Dedicated to uniting the Pole Sports athletes of the world, their countries and the promotion of Pole as a recognised sport. OVERVIEW The IPSF is a not-for-profit organisation created for educational purposes and designed to foster the development of the Pole Sports throughout the World. MISSION Unite pole sports athletes and national federations around the world making pole an Olympic sport and becoming a member of SportAccord. Website: 4

5 IPSF FOUNDERS KT COATES KT Coates is the owner of Vertical Dance, the winner of the IPC contribution to the industry award 2012, the President of the International Pole Sports Federation, a Level 5 PDC certified instructor and a Level 3 REPs instructor. She has been in the pole industry for over 17 years and is one of the pole industry s pioneers and leading authorities in pole fitness. KT has raised health and safety standards within the pole industry and the profile of Pole Sports. She was the first to create a instructor training program that focuses on safe and effective class design. She has taught over 1000 instructors worldwide, her courses are now internationally renowned and are endorsed by leading fitness bodies. KT has put her mark on Pole Fitness history by creating events such as Pole Unity, Miss Pole Princess, the Guinness world record in Pole and creating online training which have set a bench mark of all other events and instruction. She created the first pole fitness DVD that included a man and pushed for higher standards within the pole industry. Over the last seven year her events have raised over 50,000 for charity and raised awareness for pole. KATE WHITLEY Kate has been involved in pole since 2008 when she took over Dance Inspires dance school which is a successful pole school in Oxford. From the outset she got involved in national and international events using her management, communication and business skills built up throughout her career as a Social Worker, working in education and her charity work. She recognised the importance of having standardised regulations in the pole industry firstly to provide a high level of safety and excellence to students but also for school owners too. This led her to the position of Ethics Chair in the first year of the IPSF and writing all the ethical regulations. Her charity work through pole (including organising a Kilimanjaro trek for seven people) has added up to nearly 15,000 for worthy causes and she continues to give her time freely to the IPSF as she believes the future for pole sports is fantastic. Kate always says, someone has to start somewhere, it might as well be us. 5

6 ABOUT WPSC WORLD POLE SPORT CHAMPIONSHIPS The WPSC has been designed to meet the IPSF s Olympic standards. The event serves as the foundation for the future of pole sports and is a showcase for the education of professionalism, athleticism, beauty and grace that is pole sports. The event will take place on 25 th and 26 th of July in It will be the fourth annual event that will work towards recognition for the pole sports community. This will be the second pole event to adhere to the WADA anti doping program by introducing drugs testing on all its adult winners. This new introduction to the competition is to meet the criteria set out to us by SportAccord. 6

7 VENUE The championships will take place at the Crystal Palace National Sports Centre, London. The National Sports Centre at Crystal Palace in South London, England is a large sports centre and athletics stadium. It was opened in 1964 in Crystal Palace Park, close to the site of the former Crystal Palace, in the former parkland and also usurping part of the former grand prix circuit. It also played host to the 2012 Olympic Games. CRYSTAL PALACE NATIONAL SPORTS CENTRE LEDRINGTON RD LONDON SE19 2BB UNITED KINGDOM Capacity: 1,500 Vendors capacity: London venue 40 minutes from all London airports Leisure facilities including Olympic pool, Olympic gymnastics facilities and gym 7

8 WPSC PROMOTIONAL MEDIA Media is an organisation s most powerful and influential way to get their name known and their goals recognised. Media forms such as magazines, television, newspapers, and the Internet, all hold the key to an organisation s success, survival, and publicity. World Pole Sport Championships 2015 promotional media plan has been designed as a resource to guide those with the International Pole Sports Federation to effectively get media coverage and sponsorship for the upcoming World Games and the Olympics: However, word-of-mouth still proves to help an organisation. The IPSF is well known within the pole community and now it s taking that wordof- mouth publicity and using it as a way to gain popularity and become a force with other media outlets, such as television, the Internet, etc. LOCAL MEDIA NATIONAL MEDIA INTERNATIONAL MEDIA YOUTUBE LIVE STREAMING Insta Supplemental materials: pamphlets, leaflets, updated web sites and social networking accounts, press releases, and memos. Work has already begun with over 10,000 flyers already been distributed. With the introduction of the youth and masters category last year the media interest will be at its peak. 8

9 EVENT DEMOGRAPHIC The 1200 seat Sport Centre will accommodate an audience of predominantly female pole enthusiasts and provide a valuable opportunity for brands to build future relationships with this fast growing industry. This will provide year long promotional partnership and exposure for your brand. EVENT STATISTICS & PROJECTIONS STATISTICS YEAR STATISTICS YEAR STATISTICS YEAR PROJECTION YEAR Athletes 89 Athletes 157 Athletes 150 Athletes 22 Countries 26 Countries 30 Countries 30 Countries 3 Categories 6 Categories 10 Categories 10 Categories 430 Spectators 1021 Spectators 1200 Spectators 1500 Spectators 10 Vendors 16 Vendors 24 Vendors 40 Vendors 0 National Championships using IPSF criteria 2 National Championships using IPSF criteria 12 National Championships using IPSF criteria 20 National Championships using IPSF criteria 9

10 FINALISTS The top three athletes that qualify from an endorsed National or Open competition are invited to the preliminaries of the World Pole Sports Championships. This is the only competition of its kind to have this fair selection process. There will be ten separate categories in which competitors can qualify for: WOMEN S SENIORS MEN S SENIORS MEN/WOMEN DOUBLES OPEN WOMEN/WOMEN DOUBLES OPEN PARA POLE CATEGORY OPEN WOMEN S MASTERS MEN S MASTERS WOMEN S MASTERS 50+ MEN S MASTERS 50+ JUNIOR NOVICE The top three athletes from each category will be awarded the coveted title of World Pole Sports Champion. 10

11 PARTNERSHIP PACKAGES The IPSF hopes to team up with you to bring you a weekend you will never forget. Tickets are on sale from March 1st, The marketing push has already started, however, it will begin in full force from March 1st, 2015 and continue right up until July Our sponsorship opportunities: ANNUAL SPONSOR - 10,000 TITLE SPONSOR - 5,000 GOLD PACKAGE - 3,500 SILVER PACKAGE - 2,500 BRONZE PACKAGE - 1,500 COMPETITION POLE SPONSOR - 2,000 POLE CLEANERS SPONSOR LIVE STREAM SPONSORSHIP MAGAZINE SPONSOR MAGAZINE SPONSORED ARTICLE VENDOR HOLDER PACKAGE MAGAZINE ADVERT MAGAZINE SPONSORED FASHION CLOTHING GOODY BAGS - SUPPLY PRINTED BAGS FLYERS IN GOODY BAG - 40 COMPANY/STUDIO BANNERS - 35 GOODY BAG GIVEAWAYS - FREE 11

12 ANNUAL SPONSOR ONE YEAR SPONSORSHIP 10,000 Your package includes: Logo on all photo/picture publicity on social networking Logo on the IPSF Facebook profile with over 12,000 likes Once a week a promotion about your product on Facebook, Twitter and Instagram Logo listed on all promotional material such as flyers and programmes Logo on all news letters Paragraph on all newsletters Mention in news articles Double stand/booth at the World Pole Sports Championships Four VIP seats in the VIP box Full page advert in the Gravitas magazine Logo featured on Option to increase the sponsorship to title sponsor of the WPSC at a discount 12

13 TITLE SPONSOR TITLE SPONSOR 5,000 ONE AVAILABLE Your package includes: Naming rights of the event- WPSC 2015 powered by [Company Name] Naming rights of the Workshop Playground Four free spots to host 30 minute workshops A representative from your company will be on stage helping present the medals and flowers Large logo on the athletes results waiting area Exclusive use of your company service/products at promotional activities Exclusive use of photo and video footage A link from IPSF website for 6 months Four seats in the VIP viewing box with the option to have your own 14 seat box Logo on the official WPSC Photo shoot background Company flyers placed in goody bags The option to create side drops for either side of the stage with your logo The option to create a banner that covers the base of the stage 13

14 GOLD SPONSOR GOLD PACKAGE 3,500 ONE AVAILABLE What your package offers: Access to having 2 banners on the stage Brief company description and logo placement on page on IPSF website Logo placement in the about section of all distributed press releases Three free spots to host 30 minute workshops Medium logo on the athletes results waiting area A full page advertising in the WPSC magazine Company sponsorship acknowledgement in all event press releases and social media outlets One stage promotion and announcements, via MC, at the beginning and end of each category, at the beginning of each break and during the awards ceremony. This will feature on all live streaming. The opportunity to present an achievement award on stage Vendor stall - Use of allocated stand for the Saturday and Sunday events 3 seats in the VIP viewing box 25% discount on additional ticket purchase Logo on the official WPSC Photo shoot background Company flyers placed in goody bags 14

15 SILVER SPONSOR SILVER PACKAGE 2,000 TWO AVAILABLE What your package offers: Access to having a banner on the stage Brief company description and logo placement on page on IPSF website Logo placement in the about section of all distributed press releases Two free spots to host 30 minute workshops Small logo on the athletes results waiting area A half page advertising in the WPSC magazine Company sponsorship acknowledgement in 50% of all event press releases and social media outlets One stage promotion and announcements, via MC, at the beginning and end of each category and during the awards ceremony. This will feature on all live streaming. Vendor stall - Use of allocated stand for the Saturday and Sunday events 2 seats in the VIP viewing box 10% discount on additional ticket purchase Company flyers placed in goody bags 15

16 BRONZE SPONSOR BRONZE PACKAGE 1,000 THREE AVAILABLE What your package offers: Brief company description and logo placement on page on IPSF website Logo placement in the about section of all distributed press releases One free spot to host a 30 minute workshop Small logo on the athletes results waiting area A quarter page advertising in the WPSC magazine Company sponsorship acknowledgement in 20% of all event press releases and social media outlets One stage promotion and announcements, via MC, at the beginning and end of each category. This will feature on all live streaming. Vendor stall - Use of allocated stand for the Saturday and Sunday events 1 seat in the VIP viewing box 5% discount on additional ticket purchase Company flyers placed in goody bags 16

17 COMPETITION POLE SPONSOR COMPETITION POLE SPONSOR 2,000 Open to all professional pole companies. Poles and rigging attachments must meet a strict criteria outlined by the IPSF. All insurances must be met on the pole and the person installing it. Once the criteria has been met the pole may be used at any IPSF competition. Please contact the IPSF for further details. 17

18 LIVE STREAM SPONSORSHIP LIVE STREAM SPONSORSHIP WORLD POLE SPORT CHAMPIONSHIPS LONDON 2014 Companies can sponsor individual categories to have their name, logo and website shown as the sponsor of the category during the live streaming event. Your logo will feature on all live stream posters and the live stream front screen. Companies can also be interviewed during each competitor about their products. After the event these videos will also be posted online on social media websites. LIVE STREAM 4.99 SUNDAY 20 JULY The 2014 WPSC Live streaming saw over 1000 people watch online with only one week of promotion. Each athlete s live stream performance was placed online with over 210,000 people watching in the first two months after the competition. Sponsoring these categories will give you the opportunity to present the medals to the winners of your category live on stage and be introduced along with your company. WOMENS MENS DOUBLES YOUTH MASTERS

19 VENDOR HOLDER PACKAGE VENDOR HOLDER PACKAGE 175 FOR THE WEEKEND Your package includes: Vendor stand - Use of an allocated stand for the Saturday and Sunday events. Stands can be added together to make larger stands at a discount. 2 free weekend tickets - 20 for an additional ticket for your stand assistant Online promotion - Your company will be added to our stall holder section in our online promotional medias, including a link to your website On stage promotion - Your stall will be mentioned before breaks begin and during each raffle announcement What will be required of you: Max of 3 people on one stall You will be required to provide a raffle prize of at least 20 in value Arrive at 2pm on Friday or before 9am on Saturday to set up ready for the weekend s events 19

20 FLOOR PLAN Entrance VENDOR STANDS PLAN CRYSTAL PALACE Demo and workshop area presented by Title Sponsor Workshops in pole/aerial/fitness Entrance OPTION 1: 26 booths with 4 options. Small 150 Standard 175 Standard clothes rail 200 Double stand 300 OPTION 2: Same prices as Option 1, just with more stands and the option for a corner stand with changing area will be 400. Vendors must select from both options just in case. OPTION 1 OPTION 2 20

21 OTHER SPONSORSHIP OPTIONS POLE CLEANERS SPONSOR 500 GOODY BAGS COST OF BAGS The pole cleaners will wear your company t-shirts whilst pole cleaning, in between each athlete and during the awards ceremony. Your company will be mentioned at the beginning and end of each category. Only one available. Your logo will be printed on the front of the goody bags. Each person attending the event will receive a goody bag containing products, event information and discounts will be created. FLYERS AND PRODUCT INSERTED INTO GOODY BAGS 40 COMPANY AND STUDIO BANNERS 35 Each person attending the event will receive a goody bag containing products, event information and discounts will be created. You will have the opportunity to have your flyer placed in each bag. Bags will be give upon entry to the event. Flyers must be supplied one week prior to the event. Companies must supply, post and collect the banners themselves, and they will be hung on the balcony for the 2 day event. They will feature in both the photos of the event and the live stream. Twenty available. 21

22 OTHER SPONSORSHIP OPTIONS GRAVITAS MAGAZINE The magazine was first introduced in 2014 after two years of event programmes. It has been a very successful way of information distribution as well as an informative pole sports magazine; the first of its kind directly marketed towards pole sports copies of the magazine are printed. Over 1000 are distributed via live streaming and 1500 were downloaded from the website and on social networking sites. The magazine is a very sucessful and direct way to market your products. Magazines will be handed out during the weekend and placed in all goody bags. 22

23 OTHER SPONSORSHIP OPTIONS MAGAZINE SPONSOR 300 Company s name and logo will be added to the bottom of each page in the magazine and on the front page. Only two spaces available. MAGAZINE ADVERTISEMENTS Full page ad: 297mm high x 210mm wide (portrait) 250 Half page ad: 148.5mm high x 210mm wide (landscape) 175 Quarter page ad: 148.5mm high x 105mm wide (portrait) 100 MAGAZINE FEATURES Sponsored article: Double page 350 Sponsored article: Full page 250 Pole sports clothing featured: Two items

24 EVENT PROMOTION Flyers for the World Pole Sports Championships will be distributed at over twenty IPSF endorsed National Championships around the world from October OCTOBER 2014 The first National Championships to have WPSC advertising will be: Argentina, Croatia, and Columbia. JANUARY 2015 US National Pole Sports Championships JANUARY JUNE 2015 Flyers distributed at all National Championships internationally MAY 2015 Including five IPSF National Championships already planned in May alone! 24

25 MEDIA MEDIA We have been featured in the media in over 50 countries with some of the major ones listed. New York Times USA Wall Street Journal USA Huffington post USA Fitness Magazine USA Buzz Feed USA 10 Different radio stations USA ESPN USA The Sun UK The People UK The Independent UK The Mail UK The Metro UK BBC Radio UK Telegraph UK MSN International Yahoo International 25

26 CONTACT AND INFORMATION INTERNATIONAL POLE SPORTS FEDERATION Website: INFORMATION