Who is Pebble Media? Online advertising network Shareholders: Partners: -RTBF, MTV - Skynet: Brands4Brands -Hi-media: Ladies, VIP - 700.000.000 impressions/month - 4.400.000 email addresses - 1.100.000 opt-in email addresses - 800.000 unique visitors/day
Shareholders Pebble Media
Pebble on the Belgian market Websites: Vlaanderen* Net Reach NL 1 Pebble Media 2.314.083 2 Microsoft Advertising 2.211.374 3 Hi-media 2.125.512 4 Corelio media 2.010.117 5 De Persgroep Publishing 1.992.339 6 Skynet Regie 1.465.328 7 BEWEB 1.417.713 8 Rossel Advertising 642.097 9 VMMTV Digital Regie 596.715 10 Mediafin Group 451.676 Pebble Media has the biggest reach in Flanders *Source: Metriprofil Q1 2012 Websites: België Net Reach NL+FR 1 Hi-Media 4.093.110 2 Microsoft Advertising 3.899.706 3 Pebble Media 3.218.149 4 Beweb* 3.070.062 5 Corelio media 2.648.210 6 De Persgroep Publishing 2.561.321 7 Skynet Regie 2.395.014 8 Rossel Advertising 1.865.187 9 VMMTV Digital Regie 664.010 10 Mediafin Group 605.088 In Belgium Pebble Media reaches even more than 3 million and Pebble Media belongs to the TOP 3 companies of Belgium!
PORTFOLIO
Portfolio : Titles CONCENTRA VRT/VAR NEW TELENET RTBF OTHERS
Concentra titles News sites Classifieds GVA HBVL Hebbes Koopjeskrant/ J annonce daily UV s : 109.000 daily PV s : 620.000 daily UV s : 100.150 daily PV s : 709.850 daily UV s : 32.934 daily PV s : 333.290 daily UV s : 36.695 daily PV s : 293.193 18 > 45 years men > women 1-3 18 > 45 years men > women 1-3 18 > 45 years men = women 1-3 25 54 years men = women 1-4
Concentra titles Lifestyle sites She Vakantiekanaal Autokanaal Vief daily UV s : 40.600 daily PV s : 97.000 daily UV s : 8.264 daily PV s : 10.660 daily UV s : 12.600 daily PV s : 23.070 daily UV s : 5.978 daily PV s : 11.180 25-45 years old women! 1-3 18-45 years old women > men 1-4 18-45 years old men! 1-4 55+ men > women 1-6
Telenet sites New 1/12/12 Portal site News site Kids site Zita Vandaag Studio100TV daily UV s : 122.000 daily PV s : 329.375 18-45 years old men > women 1-2 daily UV s : 28.180 daily PV s : 71.870 35-54 years old men>women 1-3 daily UV s : 4.915 daily PV s : 37.945 children up to 10 years Young mothers
VRT Titles Info sites Top special grouping sites Eén Sporza Canvas Radio 1 Cobra daily UV s : 60.438 daily PV s : 197.030 daily UV s : 156.400 daily PV s : 613.100 daily UV s : 11.060 daily PV s : 34.500 daily UV s : 9.180 daily PV s : 22.670 daily UV s : 3.860 daily PV s : 9.840 18-54 years women > men 1-3 18-35 years men! 1-2 18-44 years men> women 1-2 25-54 years men > women 1-2 18-54 years vrouw > men 1-2
VRT Titles Youth sites Women site Expat site StuBru MNM Radio 2 Fans of Flanders daily UV s : 26.600 daily PV s : 82.710 daily UV s : 9.025 daily PV s : 12.720 daily UV s : 7.281 daily PV s : 20.530 daily UV s : 5.000 daily PV s : / 18-35 years old men = women 1-2 12-35 years old men > women 1-4 45-65 years old women! 1-3 1-2 Managers Executives Expats
RTBF Titles Info sites Top social group sites RTBF info La première Musiq3 daily UV s : 92.410 daily PV s : 282.775 18-45 years old men > women 1-3 daily UV s : 3.500 daily PV s : 9.070 25-35 + 45-55 years women 1-3 daily UV s : 883 daily PV s : 2.455 35-64 years old women! 1-2
RTBF Titles Entertainment sites PureFM Classic 21 Vivacité RTBF TV daily UV s : 5.130 daily PV s : 13.087 daily UV s : 5.386 daily PV s : 13.570 daily UV s : 2.475 daily PV s : 8.786 daily UV s : 18.054 daily PV s : 58.850 18-35 years old men = women 1-2 25-54 years old men > women (slightly) 1-3 18-45 years old men > women 1-3 18-45 years old women > men 1-3
Others Kids site Youth Site Nickelodeon (NL+FR) MTV (NL+FR) TMF Ultratop Kinepolis daily UV s : 5.000 daily PV s : 49.450 daily UV s : 2.665 daily PV s : 12.740 daily UV s : 2.117 daily PV s : 6.245 daily UV s : 15.660 daily PV s : 63.270 daily UV s: 37.034 daily PV s: 108.395 0-17 years old men = women / 12-35 years old women 1-3 12-25 years old men = women 1-4 12-25 years old men = women 1-4 18-34 years women > men 1-2
ONLINE ADVERTISING SOLUTIONS FOR EVERY NEED
Portfolio Sterke externe partnerships Reach Brands4Brands Pareto Packs Branding Selectivity Sites Theme Packs Pebble = Sterke merken Performance Creativity High Performance Click Search Targeting Pareto Targeting Konverto
Different needs, different solutions Creativity Performance Branding
BRANDING
Branding Packages Pareto Packs PEBBLE PRODUCTS Brands4Brands PEBBLE PARTNERSHIPS Targeting VIP Theme Packs Ladies
"States that, for many events, roughly 80% of the effects come from 20% of the causes." Pareto packs Concept: Powerful branding campaign with impact formats on premium sites Perfect mix RON + Homepages Two options : reach or targeting For Pebble Media this means: 80.000 mediavalue for only 20.000!!!!
Pareto packs 1. Choose for REACH or TARGETING Reach Combination CPD - RON Targeting On Main Shopper or Youth (12-34) 2. Choose your FORMAT Splash Adverskinning Large Leaderboard 3. Get 80.000 for only 20.000 Pay only 20.000
Targeting 3 main steps: 1) Choose your target 2) Choose your channel 3) Get your free impact study The right message to the right person.
STEP 1: CHOOSE YOUR TARGET Targeting SOCIO-DEMO BEHAVIOR
STEP 2: CHOOSE YOUR CHANNEL Targeting STEP 3: FREE IMPACT STUDY
Targeting 13 BEHAVIOUR CLUSTERS New KIDS & PARENTS
Targeting BUILD YOUR OWN CLUSTER Profile info websites Behavioral Targeting profiles CIM Metriprofil: Social Groups CIM Habitats Choose your own selection A new cluster
Theme packs Autokanaal GVA/Auto HBVL/Auto Hebbes/Auto J annonce/auto Koopjeskrant/Auto RTBF Sport/auto Sporza/Auto Zita/Auto Classic 21 La Première MNM Musiq 3 PureFM Radio 1 Radio 2 Studio Brussel Vivacité Classic21 MNM MTV PureFM Studio Brussel TMF Ultratop Canvas Eén Focus WTV MTV Nickelodeon RTBF TV TMF Cobra Focus WTV GVA HBVL Vandaag Zita/News Zita/Business RTBF Info GVA/sport HBVL/sport RTBF sport Sporza Zita/sport Nickelodeon Studio100TV Eén Kinepolis Magazinski MNM MTV PureFM RTBF TV Studio Brussel TMF Ultratop Zita/Entertainment
Brands4Brands Impact packs 2 days 3.250.000 impressions Reach packs 1 week 3.105.000 6.210.000 impressions Combi packs 2 weeks 10.081.000 impressions Women pack 1 week 1.280.000 impressions
VIP Very Impactful Pre-roll 15" pre-roll on Dailymotion, Zita, MTV & TMF National coverage 1.178.935 net reach monthly 2 weeks Benefits: Great impact High visibility Brand awareness High brand recall
Ladies Best reach on women sites! Ladies Pack Sanoma Magazines Women aufeminin.be Flair National She Nina.be Libelle Goed Gevoel Femi Style Elle Femmes D'Aujourdhui Style Today 218.735 202.029 192.429 139.291 125.149 100.151 95.248 47.015 18.264 342.042 541.459 520.819 0 100.000 200.000 300.000 400.000 500.000 600.000
PERFORMANCE
Performance Packages High Performance Click Konverto Search Online performancebased advertising Search Enige Marketing
High Performance click Concept Powerful click campaign on entire Pebble netword (no blinds) Minimum period: 1 month Creations must contain strong call-to-action Formats & selection All formats need to be delivered Different formats on demand
Konverto Online performance-based advertising On qualitative familiar Belgium media sites 64% national coverage of the Belgian surfers Includes optimization function of target group, behavior and context Rates are adjusted to the effectiveness of the campaign Everything is measured and reported in detail
Konverto Formats 2, 3 or 4 ads per box Optimally positioned In the lay-out of the website
Konverto National reach 4.233.625 unique surfers 64% coverage of the Belgian surfers 67% NL, 33% FR Performance-proof Premium media only High National reach Optimal technology
Search Search engine marketing Search engine advertising Search engine optimization Website Analytics
CREATIVITY
Creativity Packages Smartphone applications M-sites Mobile DizzyDeals Rich Media Batibouw Facebook Like-Box Zita integration
Mobile SMARTPHONE APPS M-SITES Iphone Android
Rich Media Different formats Floorad Expandable floorad Videoskinning Videobox Adverskinning Normal With video With expendable video
ADVERSKINNING Adverskinning
Adverskinning
VIDEOBOX Videobox
Rich Media
DIZZYDEALS
Tablet offer 4 million impressions 50% SOV 1 month Large Leaderboard, Medium Rectangle, Wide Skyscraper 20.000 euro 5 CPM 1 month online Run of Network
Tablet offer Performance Mainly FMCG that can lead to direct sales results 20.000 euro 20.000 clicks in 1 month Leaderboard, medium rectangle, wide skyscraper (images)
Tablet offer
Batibouw
Culi pack
Dagelijkse kost Site/Section Format Period Impressions Dagelijkse Kost Adverskinning 2 weeks 732.000 Mediavalue: 26.400 Promo Price: 15.000
Facebook Like-Box Medium Rectangle + Facebook Like-Box On homepage +
FOR MORE INFO: SALESTEAM@PEBBLEMEDIA.BE