Why have a mobile website

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1 Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business owners are pursuing mobile website development. There are many benefits to having a mobile optimized website. Improved user experience. The fact is that many mobile visitors will simply leave a site if it s not mobile optimized. Scrolling and zooming is just not conducive to generating sales. Faster download speeds Even today, many mobile visitors have a low speed connection when visiting your website on their mobile phones. Many visitors will simply leave a site that takes too long to load. Having a fast loading, visually appealing site is the key to success in the mobile marketing arena. Improved Search SEO Perfomace Google is by far the largest source of mobile traffic and Google gives preference to mobile optimized sites for mobile web searches. The only way to be found is to be near the top of the listings and the best way to get near the top of the listings for mobile searches is to have a mobile optimized website. Brand Identity Competition today is fiercer than ever. Having a mobile optimized website is one of the most effective way to stand out from your competition and offer your customers a pleasing mobile web experience when visiting your website.

2 Mobile Marketing Facts Consider the following: 9 out of 10 mobile searches lead to an action, and over 50% lead to a purchase 70% of mobile online searches lead to an action within an hour, while 70% of desktop online searches lead to an action within a month Mobile ads perform 4 to 5 times better than traditional online ads 40% of tablet owners said they have looked up information on a show on their tablet while they were watching that same show 74% of smartphones users use their phones for shopping, and of that 79% make a purchase as a result of using their phones Mobile coupons have a redemption rate 10 times higher than that of print coupons 50% of smartphones users have bought a product on their phone 73% of smartphones users reported having used the mobile web to shop, instead of an app 60% of web users say they expect a mobile site to load on their phone in 3 seconds or less 95% smartphone users looked up local information, of that 61% called and 59% visited the business What is SMS marketing? So what is SMS marketing and how does it work? SMS means Short Message Service, also referred to text messaging. SMS marketing is the use of SMS messages to send advertising messages to customers. An SMS marketing campaign typically is comprised of the following steps: 1.An advertiser send a mobile phone user an SMS message that informs them about some offer that they would receive after texting a keyword which they have been sent. For example: Text Pizza to to get three free toppings on your next pizza.

3 2.The mobile phone user then sends a SMS message with the word Pizza to That message is received by Smoomer Mobile Marketing s servers and automatically sends an acknowledgement message back to the sender with a link to a coupon. 4.The opt-in list of mobile phone numbers that you generate can be used over and over again with other marketing messages. The idea behind successful SMS marketing campaign is to stay in touch with your customers with timely and valuable offers. In many ways less is more. Sending too many offers will lead to many people opting out of your list. SMS marketing is best used for special promotions, events, or news. Since users take their mobile phones anywhere, a message is sure to reach its audience. Since 91% of all smartphone users have their phones within arm s reach 24/7, you know that your messages will get read. Why SMS Marketing With mobile phone usage exploding, the ability to reach mobile phone users on the go is more important than ever. Research says that 91% of all smart phone users have their phone within arm s reach 24/7 (Morgan Stanley, 2012). Our sophisticated, yet easy to use platform will provide you with the tools to engage your customers with timely, actionable permission based marketing messages. In today s marketing environment no other marketing medium offers as high returns for as little cost. of all Initiating an SMS Marketing strategy is the smart thing to do because it: Engages your customers on a truly personal basis. You can send segmented, precise and relevant messages to your customers and potential customers. Fast response time

4 No more waiting for results. SMS messages reach people when they are ready to buy. Over 90% of all SMS messages are read within 4 minutes of being sent. With SMS marketing you can reach customers and offer incentives to patronize your business now! No having to wait day, weeks or months for results. Easy to Use Platform With our system you can : Create or edit your marketing message with a few mouse clicks. Have complete control over when your message is sent. Send immediately or in the future at a predetermined time. Not in front of your computer? No problem. Our platform even enables you to reach your clients directly from your cell phone! Reach Customers How They Want to be Reached. Because your marketing campaign is permission-based (opt-in), your marketing messages are sent only to people who have specifically requested them. According to industry studies, over 80% of cell phone users are willing to receive opt-in text messages. Having customers who are not only OK with receiving you marketing messages but who are actually pleased to get them is the key to mobile marketing success. Ideas for SMS Bars & Nightclubs - Promotions, discounts and VIP clubs Non-Profit Organizations - Make it easy for people to make contributions via their cell phone Retail - Mobile Coupons Real Estate - Property Information via QR codes Event Management - Attendee information capturing Automobile Dealers - Have QR codes in every vehicle so the shoppers can get info about a car without having to talk to a salesperson. Why Mobile SEO

5 Search engine optimization (SEO) is the art and science of making your website more appealing to search engines (mostly Google). The idea is that websites that are properly designed will have better rankings in the search engine results. Better rankings lead to more traffic which should, all else being equal, lead to more sales. Using Mobile SEO on your website means that people can find your website quickly and locate where your business is.. Mobile SEO should use localized SEO techniques. Having your Google Places (Google +) site optimized is a must. The use of video is also a proven technique to improve results for local searches. It is also a fact that mobile searchers search differently than desktop searchers do. Searches with terms like near of close by are far more common on mobile devices. Subsequently, the key works to focus on in a mobile website will be somewhat different than the key words focused on a desktop website. The bottom line is that a focused mobile SEO campaign can make a significant difference in the amount of traffic your website receives. Why Social Media Maximizing your social media efforts can make a significant difference in your marketing results. Social media is becoming more and more important for advertising purposes. According to a report by IDC, " large social media marketing publishers, including Facebook, Twitter, and Pandora, are experiencing a continual growth in the ad market, to the point that they are starting to take a control position over the display advertising channel. Those social media marketing platforms currently hold 52 percent of the mobile ad space. This social media marketing shift represents a major change in the mobile advertising trends in the market, which had previously been controlled by Apple, Google, and other large ad networks."

6 If you do business locally and want to reach your customers were they are, increasingly they are on social media websites and that is where you need to be. Smoomer mobile marketing can help you develop a social media marketing strategy.

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