Marketron Mobile, a division of Marketron, delivers mobile marketing and advertising solutions to over 1,500 premium publishers in the U.S.

Transcription

1

2 2 Marketron is the media industry s leading provider of business software solutions and services. With more than 7,000 media organizations served, Marketron solutions manage an estimated $15 billion in annual advertising revenue in the United States alone. Marketron Mobile, a division of Marketron, delivers mobile marketing and advertising solutions to over 1,500 premium publishers in the U.S.

3 3 Marketron Mobile at a Glance Many of the world s most respected publishers have chosen Marketron Mobile to power their mobile initiatives, including Citadel, Clear Channel, Comcast, Cumulus, ESPN and Radio One. Today, Marketron Mobile is the largest provider of mobile solutions to the broadcast industry. For advertisers, Marketron Mobile provides simple and accountable ways for brands to engage with passionate mobile audiences at scale. Marketron s technology enables brand customers to connect with consumers across all mobile channels, including SMS, QR codes, mobile web, applications, social networks and our advertising network.

4 4 Our Affiliates

5 5 Our Network Our Network: premium local PUBLISHERS in Urban Audiences reach TEENS Consumers in all 50 states MILLION U.S. Uniques RE ACH Prime Demo of MORE than ESPN MORE Hispanics than Univision Premium publishers WAP, App and messaging inventory Simple banner, expandable and interstitial ad formats 600 million monthly impressions

6 6 Our Platform Marketron Mobile provides a highly scalable programming platform, designed specifically for media organizations to reinvigorate traditional media, make broadcast programming more interactive and encourage audience loyalty. Media organizations use Marketron Mobile to create participatory programming, increase TSL (time spent listening) and drive new sources of revenue that were not previously available. Marketron Mobile also provides clients with comprehensive tracking and analysis tools, bringing a new level of accountability to the radio industry. Our Platform: Industry leading, self-service messaging platform White labeled for media organizations, advertisers and brands WAP CMS capabilities Ad creator, ad-server and management 6,000+ monthly campaigns Social integration Analytics and reporting

7 7 Accountable Engagement Is more conversational. Marketron Mobile provides a wide array of mobile ad units to help reach your marketing goals. From branding to traffic driving to everything in between, Marketron Mobile does it all! Ad Formats > Banners > SMS Advertising > CRM We provide leaderboards, inline and floating banners. Animated: IAB sized ad units that employ animation to provide a richer ad experience Graphics: IAB sized standard ad units Expandable: Unique banner ads that expand to full-page ads Video: Pre-roll, highly engaging rich media ad units SMS: 40-character ad units inserted into conversations with multiple call to action opportunities We provide ads that are appended to conversations between audiences and broadcasters. Audience is 100% opt-in Engagement through keyword replies, click to call, web, video and much more Age verifier and store locator available opportunities Create custom text messaging alerts and other engagements through our white labeled platform. Develop a mobile database for longterm engagement Fully MMA and carrier compliant Create effective promotions to engage all mobile subscribers across any handset Build rich mobile web pages in minutes that work across 14,000 devices

8 8 What Works? We help you figure out what works. From comprehensive reporting and analytics to evaluating campaign success to our Marketron Mobile Vault that provides a wealth of research, case studies and best practices, we work with you to create and deliver campaigns that yield the results you need. Get access to advanced reporting and analytics to put your money where your conversations are happening with Insight Enterprise Reporting and Analytics. With this feature, you will have unparalleled insight into your mobile campaigns during the life of the campaign as well as after the campaign has ended. Key Benefits Make better decisions. This service unleashes critical data from your ad campaigns and presents it in easy-to-understand reports Access anytime, anywhere. Built on a Software as a Service (SaaS) model, Insight Enterprise Reporting is available at all times and on all devices including desktop, laptop, smartphone and tablet Customize for your every need. Users are able to create customized dashboards and reports based on their specific requirements. Marketron Mobile prides itself on developing unique mobile solutions catered to our clients marketing needs and expectations. With over 1,500 publishers and 6,000 active campaigns per month, we have the experience and resources to develop tried and tested programs in today s mobile landscape. Our Mobile Vault provides an extensive library of case studies allocated by Region, Strategy, Demographic, Lifestyle, Category and more. Tap into this rich resource and Marketron Mobile will develop a mobile solution for you. Research Case studies Best practices

9 9 Brand Advertisers The Marketron Mobile ever-expanding list of brand partners includes everything from top tier national clients to local small businesses.

10 For more mobile marketing and mobile advertising information please visit Denver, Colorado 1624 Market Street, Suite 204 Denver, CO San Francisco, California 201 California Street, Suite 600 San Francisco, CA New York, NY 261 Madison Avenue, 3rd Floor New York, NY Hailey, Idaho 101 Empty Saddle Trail Hailey, ID Marketron Broadcast Solutions, LLC. All rights reserved. Collateral Number: MOB121911