RATECARD DIGITALE IP TV Q1 2016

Transcription

1 RATECARD DIGITALE IP TV Q1 2016

2 TABLE OF CONTENT 1. In the Spotlight 3 2. Inventory 4 3. Formats 5 4. PNU Video 6 5. Sales Conditions 7 6. Strong brands 8 7. Contact 15

3 1. IN THE SPOTLIGHT RTL expands its video service Eager to respond in the best possible way to the expectations and latest consumer trends of its surfing community, RTL is expanding its online video service. From now on several broadcasts will be offered live or as complete entities on our web and mobile platforms. For the live broadcasts, in addition to the traditional line-up of RTL INFO, Champions League, Europa League and Pour ou Contre, surfers can also follow live editions of the daily De quoi je me mêle! hosted by Michaël Miraglia and C est pas tous les jours dimanche hosted by Christophe Deborsu. Another new feature is that the majority of our broadcasts can now be replayed entirely: De quoi je me mêle! Face à Face Images à l appui Enquêtes Coûte que Coûte Indices Tout s explique Reporters Go for zero La Grande Balade I Comme The Black Pass Place Royale C est pas tous les jours dimanche Pour ou contre RTL INFO Face au juge This choice of videos will undoubtedly delight surfers, more than 60% of whom now watch online videos nearly every day (compared with 48% in 2014*), according to a survey we conducted last November. Source: Online Survey RTL TVI, Focus sur le comportement des internautes, nov

4 2. Inventory VIDEO ADVERTISING Brand Plateform Section Inventory web+mobile ROS web News * web Sport web+mobile Media * Pre-Roll + In-Read web ROS * web ROS * Web+mobile ROS web ROS Source: VP from june-15 to August-15 4

5 3. Formats VIDEO ADVERTISING VIDEO ADVERTISING Formats Platform CPM 7 CPM 15 CPM 20 CPM 30 CPM >30 + Web+mobile Context Targeting: +20% - Specific choice between Pre-Roll and Mid-Roll: +20% - Specific platform between web and mobile: +20% Web VIDEO ADVERTISING Other Formats Platform CPM Video iroll Web On Demand 5

6 4. PNU Video Exclusive offer from IP New Media combining six different French and Dutch «news» brands. The PNU video use the Video In-Read format and thanks to an inventory of about 10 million, it s a strong offer, leader in its area. Video InRead Price Impressions (cap 1/day) Period 3 days Video InRead Price Impressions (cap 1/day) Period 5 days Video InRead Price Impressions (cap 1/day) Period 7 days Total PNU Price % Total PNU Price % Total PNU Price % 6

7 5. SALES CONDITIONS Volume Bonus (incremental) MULTISET BONUS % % % % % Welcome Bonus % % % SECTOR BONUS Institutional -30% SECOR DISCOUNT Charity -50% Bonus discounts are not cumulative (early bonus excluded) Bonuses are only applicable on investment of min net per campaign Full conditions and technical specifications available on 7

8 RTL INFO, Tout est plus clair RTL INFO is one of the leaders among (French) news website. Its editorial content, exclusive and relevant videos are an ideal environment for any advertiser. Indeed, news and entertainment is enhanced with video, DNA of RTL, with an average of 10 million videos viewed per month. RTL INFO /month Page views Visits Video views Desktop RTL INFO 50%W-50%M yo 58% active 52% Main Shoppers 63% %mobile 56% App downloads #Reach Phone RTL INFO All plateform RTL INFO 50%W-50%M yo 61% active 55% 50%W-50%M yo 78% active 56% Main Shoppers 57% Main Shoppers 60% CIM: GfK Oct 2015 Prism Sept to Nov % 19% 10% 22% 14% 22% yo yo yo yo yo 65+ yo Tablet RTL INFO 47%W-53%M yo 64% active 59% Main Shoppers 53% 8

9 Entertainment RTL TV is formed by RTL TVI, Club RTL and Plug RTL. The websites and the second screen application give an overview of the programs schedule, information about programs and give the opportunity to the surfers to watch broadcasts in live and to review all the programs highlights. 10% RTL TV /month Page views Visits Video views %mobile 8% App downloads #Reach All Platforms RTL TV 55%W-45%M yo 63% active 51% Main shoppers 59% Desktop RTL TV 51%W-49%M yo 58% active 52% Main shoppers 65,5% Phone RTL TV 52%W-48%M yo 74% active 55% Main Shoppers 54% 8% 8% 24% yo yo Tablet RTL TV 21% 18% 21% yo yo yo 65+ yo 48%W-52%M yo 64% active 57% Main Shoppers 44% Source CIM GfK 2015 All TV brands Sources Prism Sept to Nov

10 «INFO & MUSIC» BEL RTL website and application are MUSIC and INFORMATION oriented. Surfers can listen to the live and to the programs highlights. They can also access to the latest news and traffic information. Bel RTL/month Page views Visits Streams audio & video %mobile 32% Desktop Bel RTL 41%W-59%M yo 51% active 50% Main Shoppers 63% App downloads #Reach All Platforms Bel RTL 45%W-55%M yo 48% active 51% Main Shoppers 65% Phone Bel RTL 65%W-35%M yo Not enough obs. active 97% Main Shoppers 62% CIM: GfK Oct 2015 Prism Sept to Nov % 16% 24% 4% 20% 24% yo yo yo yo yo 65+ yo Tablet Bel RTL 42%W-58%M yo 27% active 54% Main Shoppers 72% 10

11 «FEEL GOOD» The young & dynamic channel comes with a new website. You can find on web and mobile all the news, listen to the live radio, take part to contests and listen to all the interviews Radio Contact/month Page views Visits Streams audio & video %mobile 37% App downloads Desktop Radio Contact 62%W-38%M yo 77% active 64% Main Shoppers 73,5% #Reach Phone Radio Contact 4% Desktop Radio Contact 51%W-49%M yo 83% active 67% Main Shoppers 67% 57%W-43%M yo 99% active 66% Main Shoppers 51% CIM: GfK Oct 2015 Prism Sept to Nov % 2% 12% 28% 28% 28% yo yo yo yo yo 65+ yo Tablet Radio Contact 49%W-41%M yo 73% active 83,5% Main Shoppers 39% 11

12 The opinion leader Lesoir.be opens the doors to a world of diverse and varied information, a news feed continuously updated as well as many bonuses. Le Soir/month Video views Desktop Le Soir 46%W-54%M yo 60% active 55% Main Shoppers 61% #Reach % 14% 15% 10% 17% 20% 25% yo yo yo yo yo 65+ yo Source CIM GfK Oct 2015 Sources Video Plaza Sept to Nov

13 Proximity is key From Tournai to Liège, but also in Arlon or Charleroi, the whole Wallonia daily life is decrypted, analyzed and reported to offer the reader an overview of what is happening in his region. Sud Info/month Video views Desktop Sud Info 47%W-53%M yo 54% active 49% Main Shoppers 62% #Reach % 13% 21% 12% 15% 20% 20% yo yo yo yo yo 65+ yo Source CIM GfK Oct 2015 Sources Video Plaza Sept to Nov

14 The Leading Cinema Website Actuality, Showtimes, audience reviews, reviews, future releases,... Everything about movies in Belgium is on cinenews.be Cinenews/month Video views Desktop Cinenews 58%W-42%M yo 60% active 54% Main Shoppers 60,5% #Reach % 12% 15% 12% 22% 17% 22% yo yo yo yo yo 65+ yo Source CIM GfK Oct-2015 Sources Video Plaza Sept to Nov