Table OF CONTENTS. 1 Introduction. 2 Our contexts. 3 Our offer. 4 Available formats Sales conditions 39 6 Contacts 40. What s new?

Transcription

1 Ratecard 2014-Q4

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3 Table OF CONTENTS 1 Introduction What s new? 4 2 Our contexts News 5 Culture-Entertainment 6-7 E-commerce, Cars 8 Classifieds 9 Health & Wellness / Dating 10 3 Our offer Behavoral packages 11 PNU Contextual packages Websites & Mobile Rossel s DNA solutions Direct Marketing Available formats Sales conditions 39 6 Contacts 40

4 1. INTRODUCTION What s new? PNU Discover the new solutions More details pp HP Plus To reach every surfer More details pp Gojimag The new RTL lifestyle channel More details p 22 New CPM for non-news websites 17 e standard CPM More details pp Low CPM RON 2 e - 3 e - 4 e More details p 18 4

5 2. OUR CONTEXTS News The opinion leader u.b./day p.r./day visits/day Profile 54% Men / 46% Women 56% SG % y.o. 53% Managers & Employees Available language : French The French-speaking news website N 1: La Meuse, La Nouvelle Gazette, La Province, Nord Eclair, La Capitale u.b./day p.r./day visits/day Profile 54% Men / 46% Women 59% SG % y.o. 59% PRP Available language : French The news video reference u.b./day p.r./day visits/day Profile 50% Men / 50% Women 43% Managers and Employees 63% y.o. 60% PRP Available language : French Source : CIM Internet Traffic July - August CIM Metriprofil nov april 2012

6 2. OUR CONTEXTS The Belgian German-speaking news website u.b./day p.r./day visits/day 1 out of 2 German-speaking people read Grenzecho Available language : German The 1 st French news website u.v./month (Belgian ip) Available language : French Culture & Entertainment The leading cinema website u.b./day p.r./day visits/day Profile 39% Men / 61% Women 63% SG % y.o. 54% French / 46% Dutch Available languages: French - Dutch - English 6 Source : CIM Internet Traffic July - August CIM Metriprofil nov april 2012

7 2. OUR CONTEXTS The cultural agenda u.b./day p.r./day visits/day Profile 37% Men / 63% Women 71% SG % y.o. 80% Active + Student Available languages : French - Dutch The 1 st French-speaking music radio website u.b./day p.r./day visits/day Profile 40% Men / 60% Women 42% Employees 19% Students 49% PRP Available language : French French cultural scene u.v./month (belgian ip) Available language : French Source : CIM Internet Traffic July - August CIM Metriprofil nov april 2012

8 2. OUR CONTEXTS e-commerce Best deals in your area Several websites : Belgium, France, Netherlands, Luxembourg, Travel Available languages : French - Dutch Cars The new portal for new and used cars! u.b./day p.r./day visits/day Available languages : French - Dutch 8 Source : CIM Internet Traffic July - August CIM Metriprofil nov april 2012

9 2. OUR CONTEXTS Classifieds The best place to find what you are looking for! u.b./day p.r./day visits/day Profile 48% Men / 52% Women 55% SG % y.o. 49% French / 51% Dutch Available languages : French - Dutch Real estate classified Profile 39% Men / 61% Women 47% y.o. 61% Active 49% French / 51% Dutch Available languages : French - Dutch Source : CIM Internet Traffic July - August CIM Metriprofil nov april 2012

10 2. OUR CONTEXTS Health & wellness The leading health & wellness website! u.b./day p.r./day visits/day Profile 41% Men / 59% Women 66% SG % y.o. 76% Active + Students Available languages : French - Dutch Dating Packages Leaderboard Large lead. Medium Rectangle Skyscraper The 1 st Belgian dating website u.b./day p.r/day visits/day Profile 50% Men / 50% Women 73% SG % y.o. 44% French / 56% Dutch Available languages: French - Dutch 10 Source : CIM Internet Traffic July - August CIM Metriprofil nov april 2012

11 3. OUR OFFER/PACKAGES Behavioral packages Movers Rossel Advertising RON - Targeting on Immovlan surfers Be there at a moment of big choices 5 days 15% SOV 72% FR - 28% NL Est. Imp. Standard Premium e e Standard : medium rectangle Premium : halfpage Car seekers Rossel Advertising RON - Targeting on Gocar surfers Choose your car Retargeted RON CPM City car Compact car Family car Mide-size CPM+25% Full-size luxury SUV Multi-purpose vehicules Standard : medium rectangle Premium : halfpage

12 3. OUR OFFER/PNU Homepage Online Est.Imp./day Cost per day TV spot Leaderdoard* Halfpage HPTO e e e e e e -41% e -37% e -31% e 1 DAY Homepage + Est.Imp./day Cost per day TV spot Leaderdoard* Halfpage e e e e -42% e -41% e Mobile Splash 1 day Smartphones Format Mobile Splash Period 1 day Media value e Est.Imp Package rate e Capping/day 1 Discount 35 % Online 1 WEEK Run of sites 3 days Run of sites 1 week Placement ROS Media value e Format Halfpage Package rate e Period 3 days Discount 42 % Est.Imp SOV 15 % e-cpm 11,5 e Placement ROS Media value e Format Halfpage Package rate e Period 7 days Discount 63 % Est.Imp SOV 15 % e-cpm 7,4 e 12

13 3. OUR OFFER/PNU Placement ROS + ROS Media value e 1 WEEK Tablet Mobile banner Mobile Splash Quality Big 2 ads 3 days 3 days impact Format Halfpage + Halfpage Package rate e Period 2 days + 3 days Discount 55 % Est.Imp SOV 100 % + 15 % e-cpm 6,9 e Placement ROS Media value e Format Halfpage Package rate e Period 7 days Discount 29 % Est.Imp SOV 20 % e-cpm 16,5 e Smartphones Format Mobile Splash Period 3 days Media value e Est.Imp Package rate e Capping/day 1 Discount 38 % Period Mobile banner + Mobile rectangle Media value e Est.Imp. 3 days Package rate e Capping/day Discount 48 % Tablet Format Splash / Interstitial Media value e Period 7 days Package rate e SOV 100 % Discount 35 % 2 WEEKS & MORE Online Budget Cliks CPC e ,10 e e ,00 e e ,85 e PNU in-read also available

14 4. OUR OFFER/OUR PACKAGES Contextual packages Homepage News RTL.be, LeSoir.be, Sudinfo.be, Grenzecho.net and Figaro.fr homepages surfers 1 day in premium position! 1 day 100% SOV 100% FR Est. Imp. Standard Premium Exclusive e e e Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, halfpage, tv spot leaderboard Exclusive : overlayer, take-over News RTL.be, Sudinfo.be, LeSoir.be, Grenzecho.net and Figaro.fr ROS surfers The one and only news package! 3 days 20% SOV 100% FR Est. Imp. Standard Premium Exclusive e e e Standard : leaderboard, large leaderboard, medium rectangle Premium : halfpage, tv spot leaderboard Exclusive : overlayer PRP RTL.be, LeSoir.be, Sudinfo.be, Gezondheid.be-Passionsanté.be and Rendez-vous.be/Women ROS surfers Ad Wednesday - Friday Get Saturday for free! 4 days 15% SOV 94% FR - 6% NL Est. Imp. Standard Premium Exclusive e e e Standard : leaderboard, large leaderboard Premium : splash page, tv spot leaderboard, XL leaderboard Exclusive : overlayer, take-over 14

15 4. OUR OFFER/OUR PACKAGES Women RTL Gojimag, RTL people, Le Soir Styles, Sudinfo Fun, Figaro.fr/Madame, Rendez-vous.be/women, ROS Cinenews.be, Netevents.be, Gezondheid-Passionsanté.be, HP Immovlan.be surfers The best way to reach them! 7 days 20% SOV 70% FR - 30% NL Standard : leaderboard Premium : splash page Exclusive : take-over, overlayer Est. Imp. Standard Premium Exclusive e e Lifestyle RTL Gojimag, RTL people, Le Soir Styles, Le Soir.be/Passion des montres, LeSoir.be/Marché de l art, Victoiremag, Soirmag, Sudinfo.be/Fun, Figaro.fr/Madame Figaro.fr/Lifestyle, ROS Netevents.be surfers All about design, fashion & trends! 7 days 33% SOV 98% FR - 2% NL Standard : leaderboard, medium rectangle Premium : splash page, halfpage Exclusive : overlayer, take-over Est. Imp. Standard Premium Exclusive e e e Sport RTL sport, LeSoir.be/Sport, Sudinfo.be/Sport, Sudinfo.be/Spirou, Zone-rouche.be, Standard.be Grenzecho.net/Sport, Figaro.fr/Sport, Rendez-vous.be/Targeting Sport surfers Reach sport addicts! 7 days 33% SOV 93% FR - 7% NL Standard : leaderboard, large leaderboard Premium : tv spot leaderboard Est. Imp. Standard Premium Exclusive e 8.100e -

16 4. OUR OFFER/PACKAGES Culture LeSoir.be/Culture, LeSoir.be/Mad, LeSoir.be/Salle des profs, Sudinfo.be/Culture, Figaro.fr/Culture, ROS Evene.fr, Cinenews.be, Netevents.be surfers The best of events! 7 days 25% SOV 80% FR - 20% NL Est. Imp. Standard Premium Exclusive e 4.700e 7.500e Standard : leaderboard, medium rectangle Premium : splash page, halfpage Exclusive : overlayer Young LeSoir.be/Archives, Le Soir ICT, RadioContact.be, Cinenews.be, Netevents.be, Immovlan.be/Colocation, Rendez-vous.be/Targeting under 35 y.o. surfers Meet their interests! 7 days 25% SOV 70% FR - 30% NL Est. Imp. Standard Premium Exclusive e 5.800e - Standard : leaderboard, large leaderboard Premium : splash page, tv spot leaderboard, XL leaderboard 16

17 4. OUR OFFER/PACKAGES Weather RTL.be/Météo, LeSoir.be/Trafi c & Météo, Sudinfo.be/Trafi c & Météo, LaChaineMétéo.com surfers Choose rain or sun! 7 days 50% SOV 100% FR Est. Imp. Standard Premium Exclusive e 3.900e 5.900e Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, halfpage, tv spot leaderboard, XL leaderboard Exclusive : overlayer, take-over Travel RTL.be/Météo, LeSoir.be/Styles Voyages, LeSoir.be/Trafi c & Météo, Victoiremag/Voyages, Sudinfo.be/Trafi c & Météo, Figaro.fr/Voyages, Immovlan.be/Vacances, Rendez-vous.be/Targeting travel surfers Only for long haul campaign! 7 days 50% SOV 77% FR - 23% NL Est. Imp. Standard Premium Exclusive e e Standard : leaderboard Premium : splash page Exclusive : overlayer, take-over

18 4. OUR OFFER/PACKAGES HealthBrands. Online Formats Period SOV Est. Imp. Rates Leaderboard 1 week 25% e XL Leaderboard 1 week 25% e Medium rectangle 1 week 25% e Billboard 1 week 25% e Filmstrip 1 week 25% e Portrait 3 days 25% e Splash 3 days 100% e Splash 1 week 100% e Low CPM RON Impressions Delivery Formats* Language CPM Rates RON min. 1 month 4e e Leaderboard RON min. 2 months Rectangle FR/NL 3e e Large rectangle RON min. 3 months 2e e * : -HP excluded, no attributes (expand, rich media) -Materials to provide 6x 18

19 4. OUR OFFER/PACKAGES Mobile Tablet Surfers Brands websurfers through tablets - whole network Period (days) SOV LG 7 20% 95% FR 5% NL Est. Imp. Premium Exclusive Leaderboard, large leaderboard, rectangle Smartphones All Premium Exclusive Period (days) Est. imp Price Est. imp. capping 1/day Price e e Mobile apps : Android, iphone, Windows & mobile website Details : see each website page Tablets All Premium Exclusive Period (days) Est. imp Price Est. imp. capping 1/day Price e e Tablet apps : Android, ipad, Windows Details : see each website page Premium : banner / Exclusive : interstitial

20 4. OUR OFFER/WEBSITES & MOBILE Period (days)/ placement Est Imp. U. browsers/ day SOV Standard Premium Exclusive Mobile offer - CPP CPM offer CPP offer HP 1 HP % HP Plus 1 HP + ROS CAPPING % Big impact 1 HP + 3 ROS % Unique visitors : fi rst visited page MULTIPLE SCREEN BILLBOARD Period (days) Placement. Est. imp SOV Price 3 ROS % Website + Mobile website on desktop, tablet, smartphone 2 formats : TV spot leaderboard and mobile rectangle (see technical specifi cations) Channel Imp./month Standard Premium Exclusive ROS News Finance & economy Weather Culture & entertainment ICT Sport Lifestyle Soirmag Premium Support Period (days) Est. imp Price Est. imp. capping 1 /day Exclusive Brandlovers pack Price Tablets Smartphones Le Soir, Bip, Geeko included Tablets : Apps ipad, Android, Windows Smartphones : Apps iphone, Android, Windows & mobile website - Premium : banner + mobile rectangle Standard : leaderboard, large leaderboard, medium rectangle, skyscraper Premium : splash page, large rectangle, halfpage, tv spot leaderboard, XL leaderboard, fi lmstrip, billboard, sticky, mobile banner, mobile rectangle Exclusive : Full splash page, overlayer, take-over, portrait, mobile interstitial 20 Source : CIM Internet Traffic July - August Adtech sept-nov 2013