XFINITY Advertising - Standard Ad Specs

Transcription

1 AD SPECS/GUIDELINES

2 XFINITY Advertising - Standard Ad Specs XFINITY.com Standard Display Position AD Size Quick Specs Smartzone Standard Display Position AD Size Quick Specs Large Rectangle 300x250 Flash 40k; IMG 40k; Anim :15 Large Rectangle 300x250 Flash 40k; IMG 40k; Anim :15 Leaderboard 728x90 Flash 40k; IMG 40k; Anim :15 Skyscraper 160x600 Flash 40k; IMG 30k; Anim :15 LREC Expandable* X14 / x15 Text Links 160x41 15 characters max, IMG 2k; Expandable 15 Animation Duration Total File Size 280k (initial + 4*60k panels); 100k visible on page at any time Polite k (initial+polite) Video Pre-Roll Position AD Size Quick Specs VID N/A Flash 60k; IMG 40k; Anim :30 *RESTRICTIONS The action that causes the panel to expand, MUST also cause the panel to retract. Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed. Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button Standard ad specs are applicable across all sections of XFINITY.com

3 XFINITY Advertising - Custom Roadblock Ad Specs Custom Roadblock Homepage Sponsorship Pencil* 954x60 40k GIF / JPG, FLASH, Large Rectangle 300x250 40k GIF / JPG, FLASH, Initial Panel Dimensions WxH Max File Weight Alt Image Weight Pencil -Expandable Expansion Panel Dimensions WxH Max File Weight Max # of Panels Expand Direction 954x x down *RESTRICTIONS The action that causes the panel to expand, MUST also cause the panel to retract. Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed. Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button.

4 XFINITY Advertising - Custom Roadblock Ad Specs Custom Roadblock XFINITY Channel Sponsorship Skinned Rails / RICH** 1600x k GIF / JPG Not Available Pencil 954x60 40k GIF / JPG, FLASH, Large Rectangle 300x250 40k GIF / JPG, FLASH, Leaderboard 728x90 40k GIF / JPG, FLASH, 15 Seconds * Sports Channel takeovers will not include the Sports on TV and Tickets sub-channels. * Entertainment Channel takeovers will not include the E! Online, Movies Showtimes & Tickets, Horoscopes, and On Demand sub-channels. **The page background must be designed using the template provided by Comcast to ensure that the design does not interfere with required page elements including the content area, search box, and page title. All creative elements require Comcast s review and approval prior to going live.

5 XFINITY Advertising - Video Ad Specs Custom Roadblock XFINITY.com Video Pre-Roll / VID 400x260 Flash 60k; IMG 40k BetaSP large & small, Digital Beta, VHS, SVHS, DVD, Hi8 Electronic:.mov,.avi,.mpg/mpeg/mp2 Companion Pencil* 954x60 40k GIF / JPG, FLASH, 15 / 30 seconds *Companion The companion behaves as a leave behind and will remain present during content, until the next pre-roll is served.

6 XFINITY Advertising - Sign In Ad Specs XFINITY Sign-In Display LREC 300x250 40k GIF / JPG, FLASH, Monster 300x600 40k GIF / JPG, FLASH, Expandable Expandable 15 Total File Size Animation Duration (Seconds) 280k (initial + 4*60k panels); 100k visible on page at any time Polite k (initial+polite) *RESTRICTIONS The action that causes the panel to expand, MUST also cause the panel to retract. Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed. Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button.