Rossel Advertising. Powerful media for powerful campaigns

Transcription

1 Rossel Advertising Powerful media for powerful campaigns

2 D A I L I E S readers every day newspapers distributed every day M A G A Z I N E S readers every week D I G I T A L unique visitors / day D A T A B A S E France s Belgium s unique visitors / month H U M A N R E S O U R C E S ± direct employees T O T A L R E V E N U E 550 million ± in Brussels & Wallonia journalists : most important pool in Belgium 450 people are working for the sales departments A N Y T I M E, A N Y W H E R E, A N Y P L A T F O R M

3 Think NEWSBRANDS THINKING POWER 6 Belgians out of 10 are in contact with a daily paper media brand every day! Source : CIM Press 2015

4 BELGIUM Antwerp East Flanders West Flanders Dutch Brabant Limburg Hainaut French Brabant Liège Namur BELGIUM : inhabitants Dutch : Flanders + Dutch Brabant : 57% French : Wallonia + Brussels + French Brabant : 42% German : 1% ( people) Brussels : million inhabitants (77% French / 7% Dutch / 16% others) Luxemburg

5 Think NEWSBRANDS NEW GENERATION PAPER DATABASE WEB SOCIAL NETWORKS PDF 17H TABLET/MOBILE

6 Source 1 : Dailymetrie april 2015 Belgian population y Source 2 : Cim TGM Press 2014 Think NEWSBRANDS DIGITAL BECOMES MORE IMPORTANT New supports to read 11% 14% 38% Penetration rate NL 15% 28% 32% 37% 14% FR 41% 40%

7 Readers (000) Source: CIM Press 2015 Think NEWSBRANDS CIM NEW CURRENCIES DAILY READERS FR NEWSPAPERS 2' '662 : +27% vs ' Print Print+PDF+app Total brand Currency 1 Currency 2 Currency 3

8 Source : CIM 2014 v2 Quality Newspapers NEWSBRANDS CIM % 28% % % 27%

9 Dutch daily newspapers Daily net audience : paper + PDF + app / paper + PDF + app + website (Total Brand) BELGIUM 2'000'000 1'800'000 1'600'000 1'400'000 1'200'000 1'000' ' ' ' '000 0 (1) +44% +35% +53% +24% +28% +2% +63% +72% Het Laatste Nieuws Het Nieuwsblad De Standaard Gazet van Antwerpen Belang van Limburg De Morgen Metro nl De Tijd papier + PDF + app 1'279'030 1'013' ' ' ' ' ' '790 total Brand 1'845'680 1'372' ' ' ' ' ' '180 10% 3% 6% 8% 24% North 10% 32% 7% Het Laatste Nieuws De Morgen De Standaard Het Nieuwsblad Gazet van Antwerpen Belang van Limburg De Tijd Metro nl (1) Complementary audience % brought by websites Source : CIM 2014 v2

10 BELGIUM French daily newspapers Daily net audience : paper + PDF + app* / paper + PDF + app + website (Total Brand) 800' '000 (1) +25% +36% +30% +33% +2% +44% +42% 600' ' '000 17% 7% 3% 23% Sudpresse Le Soir La DH 300' ' '000 15% South 17% Metro fr L'Avenir La Libre Belgique L'Echo 0 Sudpresse La DH Le Soir L'Avenir Metro fr La Libre Belgique L'Echo papier + PDF + app 608' ' ' ' ' '240 70'370 total Brand 760' ' ' ' ' '560 99'760 (1) Complementary audience % brought by websites 18% Source : CIM 2014 v2

11 readers x MAPPING BELGIUM SOUTH 500 Press South Belgium social groups 1+2 VLAN 400 Proximag 300 Ciné Télé Revue Metro FR Soir 200 Vif L'Express Femmes d'auj 7 Dimanche Trends NL+FR Top Santé Paris Match Soir Magazine Sudpresse Dernière Heure Psychologies Touring Vif Weekend 100 Télépro Flair FR Moustique Elle Belgique Avenir Déco Idées fr+nl Sabato NL+FR Gael Victoire Focus Vif Télé Star Libre Belgique TV News Marie Claire Edition BelgeElle Décoration Echo Télé Pocket Sillon Belge Affinity Bubble size = coverage Source : Cim

12 ROSSEL PORTEFOLIO Le Soir Passion des Montres Twice a year May 2016 October readers (+11,3%) 5 editions Circulation : ex. Paid circulation : ex. Subscribers : 63% Social Group 1-2 : 45,8% Language : French 1/1 page FC : (National) Passion VOITURE September 2016

13 Source: CIM Lectorat 2015 Brand Diffusion CIM 13 derniers mois à fin juin 2014 LE SOIR : SUPPLEMENTS Victoire Luxe editions 2016 NEW NEW 27/02 FASHION 26/03 MEN 23/04 DESIGN MILAN 21/05 BEAUTY 18/06 SUMMER EXPERIENCE readers (+14,6%) Lifestyle supplement Saturday with Le Soir Circulation : ex. 27/08 FASHION 24/09 MEN 22/10 DECO / DESIGN 26/11 GIFTS 9 Luxe editions in 2016 Social Group 1-2 : 47.4% Language : French 1/1 page FC : (National)

14 LE SOIR : SUPPLEMENTS Every Wednesday in LE SOIR All you need to know about Music, Cinema, Art, & Games Every Friday with LE SOIR, every Saturday with SUDPRESSE The Free TV Magazine Every Thursday in LE SOIR Real estate info in the heart of the news Source: CIM Lectorat 2015 Brand Diffusion CIM 13 derniers mois à fin juin 2014

15 Sources : Cim 2015 Print + PDF + App Cim Internet traffic June-August 2015 Le Soir Quality news 24h/ ,000 followers readers fans u.b. / day downloads downloads downloads downloads downloads downloads readers

16 LE SOIR MAGAZINE Soir magazine The best for people and TV news readers (+12%) readers Issue date : Wednesday (in kiosks) Circulation : ex. Paid circulation : ex. Subscribers : 29,2% Language : French 1/1 page FC : Source: CIM Lectorat 2013 Print & Brand Diffusion CIM 12 derniers mois à fin juin 2013