online marketing redefined

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2 online marketing redefined

3 agency techtelligence media

4 agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) Internet Advertising Nielson, 2012 Zenith Optimedia Group Limited, Internet advertising will account for 68% of the total growth in advertising expenditure between 2012 and With an internet advertising predicted growth rate of over 5% in 2014 and approaching 6% in 2015, Madrivo provides a powerful means of capitalizing on increasing returns in digital media through an effective mix of online placement, distribution, and analytics.

5 agency Madrivo grew by over 400% this year Digital Services account for 33%, or $12B, of US Ad Agency Spending. This year, advertisers and marketers looked to consolidate ad spending to agencies that present a variety of custom solutions, a vast distribution network with various marketing channels, and the greatest ROI on marketing dollars spent. Madrivo is exclusively focused on digital advertising. Due to the highest growth rates in online media and access to a diversified and voluminous publishing base, Madrivo was able to grow by over 400% in '$" United States Ad Agency Spending (Billions) $11 $12 $7 $3 $3 $4 Promotion Media PR CRM Advertising Digital AdAge Agency Report, 2013

6 agency Madrivo digital advertising can triple the return of traditional ad spending. Other Radio Other Radio TV TV Internet 2012 Internet 2015 Newspapers and Magazines Newspapers and Magazines Computers, smartphones, and tablets have revolutionized marketing in the 21st century as television completely changed the consumer experience in the 20th century is expected to be the peak of television advertising as more money is directed to online advertising. From 1980 to 2000, television replaced 25% of other media spending globally. From 2010 to 2015, the Internet will replace 15% of all other media as traditional publishers continue to move more advertising online. The Guardian, 2013 Newspaper Association of America, 2013

7 agency Madrivo brings a wealth of experience in all seven of the largest online customer acquisition categories Madrivo has enabled over 500 companies to develop efficient online marketing, direct response, and customer acquisition strategies. Small, medium, and large enterprises can benefit from the targeted marketing and distribution capabilities. Clients ranging from $500,000 to over $6 Billion in annual income have utilized the digital strategies formulated and executed by Madrivo. Energy Retail Entertainment Financial Services and Insurance Legal Health Care and Lifestyle Education

8 agency Madrivo has access to over 100M unique customers Understanding and accessing customers online involves an in-depth and comprehensive digital marketing strategy. Before launching any type of campaign or offer, Madrivo creates a detailed and measurable plan to address all the important elements of a successful marketing partnership. Advertiser Selection Criteria in Agency Choice Aggressive Rates / ROI Value Added in Analytics & Creatives Broad Customer Base Business Understanding 20% 20% 18% 16% Ease of Communication 14% Integrated Media Buys 12% Advertising Insider, 2013

9 media Madrivo delivered over 1 Billion impressions, more than 8 Million clicks, and greater than 600K conversions this year Madrivo exceeds average conversion rates by 8% over 250% 7.5% 7% 6% 6.2% 5.9% 5.7% 5% 4% 3.8% 3% 2.9% 3.1% 2% 1.6% 1% 0% Madrivo Average Professional Services Health Education Travel Retail Charity MarketingAge, 2013

10 media Madrivo provides 100% of customer acquisition through , display, search, and social media On average, Madrivo generates an investment return that is three times greater than print or television. The average investment return on media per dollar display print television = = = = $42 $19 $11 $ 7 Statista, 2013 Currently, 57% of television viewers use the internet while watching TV and while the growth in TV advertising grew by only 3% this year, digital ad spending in online video grew by over 45%. Additionally, newspaper and magazine advertising declined by almost 9% as traditional advertisers moved placements to online publishing channels. Nielson, 2013

11 media Madrivo provides diversified, efficient, and highly profitable access to eight of the top ten online publishing channels Top 10 Online Advertising Channels Madrivo Online Channel Distribution Microsoft AOL IAC Pandora Amazon Twitter LinkedIn AOL Social Media Cable / ISP Yahoo Yahoo Facebook Google Google Microsoft emarketer, 2013

12 media Madrivo specializes in five of the seven digital channels rated as most important by marketing executives. Online Ads Campaigns Paid Search Statista, 2013 Organic Search Social Media Unisphere, Nielson, 2013

13 media Madrivo chooses online channels using strict metrics for compliance and trustworthiness The average consumer trusts only 30% of reviews or advertisements placed online. Choosing the most credible channels and structuring ads to utilize consumer trust Online patterns Adsallow advertisers to build credibility with consumers. Campaigns Paid Search 70% Customer Trust of Advertisement by Online Media Channel 55% 32% 18% 15% 10% 9% Organic Search Product Recommendations Online Reviews Search Engine Results s Social Media Posts Banner Ads Text Messages Forrester, 2013

14 techtelligence Big data has an average marketing ROI of 20%, adding over $100B of value annually Madrivo employs a team of over 50 technology experts managing millions of transactions daily. Let the power of data springboard decision-making and the efficiency of Online campaigns, Ads customers, and creatives. Theoretical Modeling Cross Channel Marketing Subscriber Management Predictive Analytics Big Data Feedback Loops Empirical Testing Database Administration Behavioral Optimization Compliance Platform Development McKinsey & Co, 2013

15 techtelligence 74% of online consumers will purchase from a well targeted and relevant ad Sociomantic Labs, 2013 Demographic and psychographic customer segmentation, integrated with behavioral modeling and recursive feedback loops, allow the technology at Madrivo to deliver, on average, 35% higher conversion and purchase rates. Online Ads Consumer Perceptions of Ad Targeting 80% 70% 60% 50% Well Targeted and Highly Relevant Indifferent to the Ad Poorly Targeted and Irrelevant 40% 30% 20% 10% 0% Display Ads Ads Social Media Ads Online Video Ads Mobile Ads

16 techtelligence 71% of the 210 million online consumers shop with tablets and smartphones Madrivo currently delivers 34% of its advertiser s online ads to mobile devices and tablets. This represents a 50% increase from the previous year as advertisers Online leverage Ads Madrivo s mobile expertise in utilizing Android, iphone, and ipad devices. Customer Conversion Rates Madrivo 6.8% Madrivo 7.9% Madrivo 7.2% Average 2.2% Average 2.9% Average 4.3% Android iphone ipad Adobe Digital Marketing and Springboard, 2013

17 techtelligence The right offer can increase consumer response by over 100% The combination of the best offer, optimal creative, and the correct device can generate a customer response rate that is double the rate of a general campaign. By 2020, 85% of Online consumer Adspurchases will occur without any human intervention, leading to an increased importance of understanding consumer behavior through technology, patterns, and historical data. Offers Most Likely to Trigger Consumer Action Online Pricing Based 27% Time Sensitive Location Based Product Based 19% 21% 20% General Offer 13% Responsys, 2013

18 techtelligence 90% of mobile searches lead to a response and 50% lead to a purchase 70% of online consumers research a product or service through a mobile device in the process of making a purchase. By using the correct demographic Online and user Ads profiles, mobile searches can be segmented even more efficiently than traditional print and computer online advertising. Demographics Segmented by Marketing Channel Mobile Online Television Print

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