ROSSEL ADVERTISING a. ROSSEL ADVERTISING last version : 11/2014 TECHNICAL SPECIFICATIONS

Transcription

1 Table of Contents GENERALITIES 1 1. Delivery delays & Contact infos 1 2. General creative informations 2 3. Dimensions & weights 3 4. Optional attributes 4 Expandable creatives 4 Overlayer creatives 4 STANDARD FORMATS 5 5. Leaderboard Large Leaderboard 5 6. Medium Rectangle 6 PREMIUM FORMATS 7 7. TV Spot Leaderboard 7 8. XL Leaderboard 7 9. HalfPage Large Rectangle Billboard Filmstrip Wide Skycraper Splash Mobile : smartphone, banners Mobile : tablets, banners 12 EXCLUSIVE FORMATS Portrait Floor Ad Full Splash Take-Over Mobile : smartphone, splash Mobile : tablets, splash 18 PERFORMIX PNU 19 ROSSEL ADVERTISING a ROSSEL ADVERTISING last version : 11/2014 TECHNICAL SPECIFICATIONS

2 GENERALITIES 1. Delivery delays & Contact infos Delivery Materials must be sent to : adweb@rossel.be Delivery delays You may send us a material as test for approval before the delivered delay. 3 business days before start of the campaign for : Non Rich Media material (gif/jpg) Rich Media material (flash) third-party TAGs Rich Media and/or non Rich Media (banner / leaderboard / rectangle / skyscraper) 5 business days before start of the campaign for : Take-over / sponsorship Advanced rich media material (flash expandable / flash overlayer / video) HTML5 Advanced rich media third-party TAGs (expandable / overlayer / video) Material broadcast planning In case of specific delivery by creative, a planning must be sent with the material Contact infos AdOperations : adweb@rossel.be Koen Ardies AdOperations +32 (0) Philippe Vandermensbrugghe AdOperations +32 (0) Paula Bawlitza Art Director & AdOperations Supervisor +32 (0) Website 8 business days before start of the campaign for : Integrations Rich media provider TAG 10 business days before start of the campaign for : Take-over on figaro s sites ROSSEL ADVERTISING 1

3 2. General creative informations Image Creatives Image file may be delivered as GIF, JPG or PNG file format GIF may be animated or static, with maximum 3 loops within 15 seconds Flash Creatives General considerations All flash animation must be delivered as SWF file format An alternate image GIF or JPG must be delivered for each SWF file at same dimensions for non-flash users Flash creatives may not be transparent except for the overlayers format All flash file must contain a clicktag action on any external link (see below) All flash animation may have maximum 3 loops within 15 seconds (see below) Loops All creatives must have a maximum of 3 loops within 15 seconds; no more animation after 15 seconds Loop can be reinitialized on user interaction (rollover action) Sound Sound must be OFF by default Sound may be ON on user interaction (rollover action) Sound must be OFF on user interaction (rollout action) A clearly labelled SOUND ON/OFF button must be added to the creative All audible creatives are subject for denial if considered intrusive clicktag clicktag must be used to count clicks clicktag action must be used for all external links clicktag action must use "on (release)" clicktag action must use target "_blank" clicktag variable must use _root. ActionScript for Single clicktag action : Code ActionScript v2 on(release) { geturl(_root.clicktag, "_blank"); } for multiple clicktags action use clicktag1, clicktag2,... Code ActionScript v3 var paramlist:object = this.root.loaderinfo.parameters; btnlien.addeventlistener(mouseevent.click, openurl); function openurl(evtobj:mouseevent):void { var request:urlrequest = new URLRequest(paramList["clickTAG"]); navigatetourl(request, "_blank"); } btnlien.usehandcursor = true; Single clicktag must cover the whole creative s surface Video Creatives All rich-media creatives may contains video Video length is maximum 30 seconds External video must be hosted on a streaming server/progressive download and/or rich media provider (Mediamind / AdRime) SWF using embedded video must be hosted on a streaming server/progressive download and/or rich media provider (Mediamind / AdRime) Video may not loop Play / Pause / Replay Buttons are recommanded Sound rules must be applied clicktag rules must be applied ROSSEL ADVERTISING 2

4 3. Dimensions & weights Formats Format (pixels) Size Expand to Expand on Banner 468 x kb 468 x 250 bottom Leaderboard 728 x kb 728 x 400 bottom Large Leaderboard 840 x kb 840 x 400 bottom TV Spot Leaderboard 840 x kb XL Leaderboard 995 x kb 995 x 400 bottom Floor Ad 100% x kb 100% x 400 top IMU / Rectangle 300 x kb 600 x 250 left Half Page 300 x kb 600 x 600 left Large Rectangle 468 x kb Skyscraper 160 x kb 400 x 600 left Thin Banner 500 x 25 40kb Splash Page 640 x kb Wallpaper 1600 x kb AB Rising Star Display formats Billboard 970 x 250 Collapsed to 970 x 31 Portrait 300 x 1050 Filmstrip 300 x 3000 visible area : 300 x 600 mobile banner Smartphones formats 320 x x 50 banner splash 200 x 300 appli iphone banner 320 x x 480 appli Androïd banner 320 x x x 480 appli Windows banner 320 x x800 appli Androïd appli ipad appli Windows banner banner banner Tablets formats banner 300 x x x x x x x x x 100 splash 1024 x x x x x x 100 High definition formats available Do not hesisate to ask us size s details ROSSEL ADVERTISING 3

5 4. Optional attributes Expandable creatives Expandable must be composed of two SWF : MASTER : with base dimension shown when not expanded PANEL : with expanded dimension shown when expanded Each SWF file must have a backup image GIF/JPG Each SWF must have a clicktag for each external link Panel will expand on mouse-over action and close on mouse-out action Do not integrate expandable controls (mouse out / over) A clearly labelled close button must be integrated in the top right hand corner in the PANEL SWF Close button for PANEL SWF must use actionscript as : on(release) { geturl("javascript:iabclosead()", "_self") ; } Overlayer creatives Display time : 8 seconds A clearly labeled close button must be present in the top right hand corner. Available formats : 500x400 px ; 640x480 px ; 800x600 px ; 1000x800 px ; Action script for close button : on(release) { geturl("javascript:iabclosead()", "_self"); } ROSSEL ADVERTISING 4

6 5. Leaderboard Large Leaderboard STANDARD FORMATS Leaderboard Dimensions : 728 px - 90 px Weight : max. 40 kb nota : for letter, only gif/jpg and no counter pixel Optional attributes : expandable : 728 px px events rendezvous Large Leaderboard Dimensions : 840 px px Weight : max. 50 kb Optional attributes : expandable : 840 px px events rendezvous ROSSEL ADVERTISING 5

7 6. Medium Rectangle Medium Rectangle Dimensions : 300 px px Weight : max. 40 kb nota : for letter, only gif/jpg and no counter pixel Optional attributes : expandable : 300 px px events rendezvous ROSSEL ADVERTISING 6

8 PREMIUM FORMATS 7. TV Spot Leaderboard Dimensions : 840 px px Weight : max. 50 kb events rendezvous 8. XL Leaderboard Dimensions : 995 px px Weight : max. 50 kb Optional attributes :expandable : 995 px px events rendezvous ROSSEL ADVERTISING 7

9 9. HalfPage Dimensions : 300 px px Weight : max. 50 kb Optional attributes : expandable : 600 px px 10. Large Rectangle Dimensions : 468 px px Weight : max. 50 kb events rendez- vous events rendezvous ROSSEL ADVERTISING 8

10 11. Billboard Dimensions : 970 px px Collapsed : 970 px - 31 px events rendez- vous 12. Filmstrip Dimensions : 300 px px Visible area : 300 px px events rendez- vous ROSSEL ADVERTISING 9

11 13. Wide Skycraper Dimensions : 160 px px Weight : max. 40 kb Optional attributes : expandable : 400 px px events rendezvous groupo litan 14. Splash Maximum : 30 sec. Dimensions : 640 px px Weight : max. 75 kb events rendezvous ROSSEL ADVERTISING 10

12 15. Mobile : smartphone, banners : JPG / PNG / gif / HTML5 Third party possible; click command accepted max 40 kb per file dimensions are given width x height (pixels) Mobile 320 x x x x x 250 (1) 300 x 250 (1) 300 x 250 (1) (1) sudinfo (1) grenz- events rendez-vous (1) sudinfo (1) rendez-vous (1) sudinfo (1) rendez-vous For any specific demand, please contact us (high definition banners, expandable, HTML5) Double resolution acceptable for HighDefinition screens Smartphone splash & interstitial formats ROSSEL ADVERTISING 11

13 16. Mobile : tablets, banners : JPG / PNG / gif / HTML5 Third party possible; click command accepted max 40 kb per file dimensions are given width x height (pixels) 300 x x x x x x x x 90 sudpresse (abonnés) grenz- sudpresse (abonnés) grenz- vlan For any specific demand, please contact us (high definition banners, expandable, HTML5) Double resolution acceptable for HighDefinition screens Tablettes splash & interstitial formats ROSSEL ADVERTISING 12

14 EXCLUSIVE FORMATS 17. Portrait Dimensions : 300 px px events rendez- vous 18. Floor Ad Dimensions : 100 % px Weight : max. 50 kb Optional attributes : partial transparency accepted, expandable up to 400px events rendez- vous ROSSEL ADVERTISING 13

15 19. Full Splash Maximum : 30 sec. Dimensions : splash : 640 px px (swf + backup gif/jpg) wallpaper : 1600 px px (gif/jpg) Weight : max. 75 kb (splash) / max. 100 kb (wallpaper) Submission delay : 10 business days events rendezvous ROSSEL ADVERTISING 14

16 1 2 site s width vertical spacing 20. Take-Over Wallpaper (gif/jpg) : w 1600px - h 1200px (a) Leaderboard / large : w 728px - h 90px / w 840px - h 150px IMU / Half page : w 300px - h 250px / w 300px - h 600px Large rectangle : w 468px - h 400px Vertical spacing : from 0 to max. 100px (a) the text and the main image must be fitted on 1280 px; ask us about our wallpaper templates. 3 Site s width : depending on the site (see table below) Weight : max. 40 kb max. 100 kb (wallpaper) Supported file types : SWF (flash) + backup GIF/JPG third party (except for wallpaper) click command for wallpaper possible Submission delay : 5 business days, with editor s approval site's width events rendezvous see below (2) (1-2) 995px 990px 1000px 995px 945px 980px 980px 1010px 1010px (1) The Netevents's logo can mask a part of the background (2) The banner appears on top of the background. You could use this element to add dynamic content to the take-over. 4 note : you may pre-visualize your material on ( or sudinfo) ROSSEL ADVERTISING 15

17 Take-Over lefigaro.fr Wallpaper (gif/jpg) : w 1600px - h 600px left and right sides have to be in a united colour. On bottom a degrade to Figaro colour (#e5e5e5). The wallpaper will be fitted between the header and the site. The text and the main image must be fitted on 1280 pixels in 3 parts : 140 px (left), 1000px (site) and 140px (right) A photoshop template for the wallpaper is available a) IMU : w 300px - h 250px b) Half page : w 300px - h 600px Weight : wallpaper 90ko max; banners 40 kb Supported file types : SWF (flash) + backup GIF/JPG (click command or pixel accepted) ClickTAG required in Flash material Submission delay : 10 business days,with editor's approval Take-Over lefigaro.fr madame Wallpaper (gif/jpg) : w 1600px - h 1390px max. with a white bande of 140 px height above the image left and right sides have to be in a united color on down side, a degrade to Figaro color (#e5e5e5). a) IMU : w 300px - h 250px b) Half page : w 300px - h 600px Vertical spacing : from 0 to max. 260px Weight : wallpaper 90ko max.; banners 40 kb Supported file types : SWF (flash) + backup GIF/JPG no redirect (click command or pixel accepted) ClickTAG required in Flash material Submission delay : 10 business days, with editor s approval madame.lefigaro.fr/ ROSSEL ADVERTISING 16

18 21. Mobile : smartphone, splash : Maximum : 15 sec. JPG / PNG / gif / HTML5 Third party possible; click command accepted max 40 kb per file dimensions are given width x height (pixels) Mobile 320 x x x x x x x x 320 sudinfo grenz- events rendez-vous sudinfo rendez-vous sudinfo grenz- rendez-vous For any specific demand, please contact us (high definition banners, expandable, HTML5) Double resolution acceptable for HighDefinition screens Smartphone banners formats ROSSEL ADVERTISING 17

19 22. Mobile : tablets, splash : Maximum : 15 sec. JPG / PNG / gif / HTML5 Third party possible; click command accepted max 100 kb per file dimensions are given width x height (pixels) 1024 x x x x x x 1024 sudpresse (abonnés) grenz- rendez-vous sudpresse (abonnés) grenz- rendez-vous sudpresse (abonnés) For any specific demand, please contact us (high definition banners, expandable, HTML5) Double resolution acceptable for HighDefinition screens Tablettes banners formats ROSSEL ADVERTISING 18

20 PERFORMIX 23. PNU Image : 72px - 60px, max. weight : 50kb, png, jpg or (non-animated) gif Title : Text : Max. 30 characters (spaces included) Max. 70 characters (spaces included) Submission Materials have to be sent to banner@persgroep.be A feedback will be sent within 24 hours after material reception. All elements should work properly on sending. Delivery delays 3 business days File format 3 different versions must be delivered. Browser plug-ins (Flash, Silverlight, Windows Media...) are NOT supported. Banner position The banners will be visible on all pages Run Of Network (RON) except on the homepages. Campaign rules Minimum campaign duration : 1 month, but faster if possible. Materials should be updated once every month if the campaign runs for more than 1 month. If the current CTR is lower than 0,01 the campaign will be put on hold and you will be asked to deliver new materials. The end date is not guaranteed, if goal isn t met, the campaign will be extended. events rendezvouvlan immo- ROSSEL ADVERTISING 19