MEDIA PACK PRIMA BABY & PREGNANCY
With its warm yet trusted approach, Prima Baby & Pregnancy supports mums by sharing knowledge and experiences through these new and exciting times
READER PROFILE PRIMA BABY & PREGNANCY Prima Baby answers the important issues facing every mum and mum-to-be practical information on pregnancy, birth and childcare, expert health and nutritional advice, plus essential consumer information. Readers enjoy Prima Baby s quality mix of expert parenting advice and tips, news, real life mumto-mum stories, health, fashion, shopping, beauty, recipes and family travel. Circulation 18,499* Readership 113,000** Subscriptions 6,028* Actively Purchased 98%* Female 89% Male 11% Average Age 32 ABC1 Profile 37% Married/Living with Partner 84% *Source: *ABC Jan June 2014 TGI Q3 Clickstream On average, readers spend 60 minutes reading their issue of Prima Baby. 66% say they buy the magazine almost always or quite often. The environment of Prima Baby creates an ideal opportunity to reach these typically time-poor and highly active consumers.
AGE AND STAGE 24% are currently trying to conceive. 28% are pregnant and of these, 18% are in first trimester, 39% are second trimester, 43% are the third trimester 69% of our pregnant readers will be first time mothers. 42% already have a baby or child and of these, 60% have one child, 40% two or more children 55% have children under 2, 37% have children aged 2-3, 28% have children aged 4-6 NRS Oct 2011-Sept 2012 Insiders Pop up website survey Feb/Mar 2013
2015/2016 copy deadlines Advertorial Issue No. On Sale COPY CLASSIFIED DISPLAY Inserts 01-15 31 December 14 6 November 14 8 December 14 10 December 14 18 December 14 02-15 29 January 15 10 December 14 6 January 15 8 January 15 16 January 15 03-15 26 February 15 8 January 15 3 February 15 5 February 15 13 February 15 04-15 26 March 15 5 February 15 3 March 15 5 March 15 13 March 15 05-15 23 April 15 5 March 15 27 March 15 31 March 15 10 April 15 06-15 21 May 15 31 March 15 27 April 15 29 April 15 8 May 15 07-15 18 June 15 29 April 15 26 May 15 28 May 15 5 June 15 08-15 16 July 15 28 May 15 23 June 15 25 June 15 3 July 15 09-15 13 August 15 25 June 15 21 July 15 23 July 15 31 July 15 10-15 10 September 15 23 July 15 17 August 15 19 August 15 27 August 15 11-15 8 October 15 19 August 15 15 September 15 17 September 15 25 September 15 12-15 5 November 15 17 September 15 13 October 15 15 October 15 23 October 15 13-15 3 December 15 15 October 15 10 November 15 12 November 15 20 November 15 01-16 4 January 16 12 November 15 7 December 15 9 December 15 17 December 15 02-16 1 February 16 9 December 15 7 January 16 11 January 16 19 January 16 03-16 29 February 16 11 January 16 4 February 16 8 February 16 16 February 16 04-16 28 March 16 8 February 16 2 March 16 4 March 16 14 March 16
display & CLASSIFIED advertising RATES Display Advertising Front Half 6,210 Page ROP 5,695 DPS Front Half 11,799 Cover Site 7,765 ADVERTORIALS Page 7,973 DPS 15,149 CLASSIFIED Advertising Full Page 2,400 Half Page Horizontal 1,250 Half Page Vertical 1,250 Quarter Page 700 Eighth of a Page 400 Sixteenth of a Page 250 Series discounts are available on request. All prices are exclusive of VAT PRODUCTION COSTS - NET Full Page 1,500 DPS 2,000 INSERTS Loose 45 Bound in 55 Tip ons 65
CONTACT DETAILS GROUP ADVERTISING MANAGER Duncan Carr 020 7150 5095 duncan.carr@immediate.co.uk GROUP HEAD - CREATIVE SOLUTIONS Jo Harmer 020 7150 5102 jo.harmer@immediate.co.uk SENIOR SALES EXECUTIVE Atif Raza 020 7150 5655 atif.raza@immediate.co.uk PROJECT COORDINATOR - CREATIVE SOLUTIONS Katie Ready 020 7150 5103 katie.ready@immediate.co.uk SALES PLANNER Rhiannon Smith 020 7150 5105 rhiannon.smith@immediate.co.uk Advertising Services Coordinator James Webb 020 7150 5070 james.webb@immediate.co.uk www.madeformums.com www.juniormagazine.co.uk For more information about Immediate Media s Parenting Portfolio contact: Immediate Media Co, Vineyard House, 44 Brook Green, Hammersmith, London W6 7BT Tel: 020 7150 5000 Classified sales executive Chanelle Hallpike 020 7150 5309 chanelle.hallpike@immediate.co.uk