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1 28/08/12 Direct ratecard print Effective from September 10, 2012 to December 31, 2012 Contents (click to quick view): How modular advertising works Display advertising rates The New Zealand Herald (Monday to Friday) Weekend Herald Herald on Sunday Classifieds advertising rates Portfolio opportunities Contact us 1

2 CLEAN, SIMPLE BUILDING BLOCKS MODULAR ADVERTISING DOMINANCE Double Page Spread Double Page Spread 1/2 Horizontal Full Page In September, The New Zealand Herald, Weekend Herald, Herald on Sunday and all inserted magazines will introduce a modular ad system. Modular advertising is a term used to describe ads that are based on standard fixed sizes and shapes rather than variable columns and centimetres. IMPACT 1/2 Page Vertical 1/2 Page Horizontal Junior Page Tower Lower Banner 1/3 Page Island The majority of sections are divided into modules across both compact, square compact and broadsheet formats. A compact page measures 8 x 8 modules, and a broadsheet page 12 x 12 modules. Classifieds and Column Centimetres Classifieds advertising in products such as HeraldHomes, Driven and HeraldJobs can also be purchased on a column centimetre or per line basis. For further details see page 26. IMPRESSION 1/4 Page Vertical 1/4 Page Horizontal 1/4 Page Island 1/8 Page Vertical 1/8 Page Horizontal 1/8 Page Island Modular advertising opens up new opportunities for creative and customisable use of space, with a focus on IMPACT not centimetres. Modular ads: Are easy to create, book and price Allow for innovative and flexible use of the newspaper space Result in a cleaner looking paper with stronger impact, leading to a better ad response Allow for a pricing structure that rewards clients PRESENCE 1/16 Page Vertical 1/16 Page Horizontal 1/16 Page Island 1 Module * Choose whether an ad dominates the page, makes an impact, an impression or has a presence on the page. * For ad shapes not displayed here, please contact your account manager to discuss. 2

3 Weekday contents Monday to Friday Herald To find your rate click on the desired section masthead Early General News (Main section) Daily Liftout Monday Tuesday Wednesday Thursday Friday 3

4 Weekend contents Weekend Herald To find your rate click on the desired section masthead Herald on Sunday To find your rate click on the desired section masthead Section A and B Magazine liftouts Section C Main Section Magazine Liftouts 4

5 Monday to Friday Herald Early General News (Main Section) Respected as the source of national news for for almost 150 years, Early General News (EGN) breaks the latest news and offers in-depth analysis, forthright opinions and insight across all the issues of the day. On an average day, over half a million New Zealanders look to this section as their point of reference on all that is important in our national life. New elements include: Increased focus on investigative journalism and debate New columnists across the opinion pages A daily briefing for national news and around the world Expanded World, Metro pages and Opinion on the latest issues One ad in EGN will be seen by more than 500,000 readers 70% of EGN readers have talked about an ad they have seen in their daily newspaper 72% actually buy something from an ad they have seen in their daily newspaper Early General News (Main Section) Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount (h x w / mm) (1-5) 6-11 (5%) (10%) (12.5%) (15%) 48+ (20%) (already applied) Double Page Spread 366x254 (2) 8 x 16 $30, $28, $27, $26, $25, $24, % Full Page 366x254 8 x 8 $16, $15, $15, $14, $14, $13, % Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $18, $17, $16, $16, $15, $14, % Half Page Vertical 366x126 8 x 4 $8, $8, $7, $7, $7, $6, % Half Page Horizontal 182x254 4 x 8 $8, $8, $7, $7, $7, $6, % Junior Page 274x190 6 x 6 $10, $10, $9, $9, $9, $8, % Tower 366x94 8 x 3 $6, $6, $5, $5, $5, $5, % Lower Banner 136x254 3 x 8 $6, $6, $5, $5, $5, $5, % Third Page Island 228x126 5 x 4 $5, $5, $4, $4, $4, $4, % Quarter Page Vertical 366x62 8 x 2 $4, $4, $3, $3, $3, $3, % Quarter Page Horizontal 90x254 2 x 8 $4, $4, $3, $3, $3, $3, % Quarter Page Island 182x126 4 x 4 $4, $4, $3, $3, $3, $3, % Eighth Page Vertical 182x62 4 x 2 $2, $2, $1, $1, $1, $1, % Eighth Page Horizontal 44x254 1 x 8 $2, $2, $1, $1, $1, $1, % Eighth Page Island 90x126 2 x 4 $2, $2, $1, $1, $1, $1, % Sixteenth Page Vertical 182x30 4 x 1 $1, $1, $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $1, $1, $ $ $ $ % Square Small 90x62 2 x 2 $1, $1, $ $ $ $ % Per module 44x30 1 x 1 $ $ $ $ $ $ % Style Compact Size Size Modules Insertions Per Annum (Discount) Loading (h x w / mm) (1-5) 6-11 (5%) (10%) (12.5%) (15%) 48+ (20%) (already applied) Front Page Solus 50x254 Set Size $8, N/A N/A N/A N/A N/A 200% First Double Page Spread 366x254 (2) 8 x 16 $37, $35, $33, $32, $32, $30, % First Full Page 366x254 8 x 8 $25, $23, $22, $22, $21, $20, % First Full Right Hand Page 366x254 8 x 8 $25, $23, $22, $22, $21, $20, % Other Full Page Prior Page x254 8 x 8 $21, $20, $19, $19, $18, $17, % Page 4 182x254 4 x 8 $17, $16, $15, $14, $14, $13, % Page 7 136x254 3 x 8 $9, $9, $8, $8, $8, $7, % Page 2 366x62 2 x 8 $8, $8, $7, $7, $7, $6, % Page 3 90x254 2 x 8 $8, $8, $7, $7, $7, $6, % Page 5 90x254 2 x 8 $7, $7, $6, $6, $6, $6, % Source: Nielsen Consumer and Media Insights, Apr 11 Mar 12, AP15+ 5

6 Monday to Friday Herald Sport (Main Section) Sport leads from the back of the main section Monday to Thursday. Embraced by Kiwis as the place to go for the very best in national and international sport news, the Herald s Sport section offers expert analysis, evaluation of the latest results, profiles on the personalities, and all the conjecture on upcoming games. New elements include: Sports opinion pages every day New columists alongside reader letters and opinion Increased focus on sporting issues and profiles of sportspeople On a Friday sports content is expanded and published as SuperSport at the front of the Daily Liftout (see next page) Sport (Main Section) Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount (h x w / mm) (1-5) 6-11 (5%) (10%) (12.5%) (15%) 48+ (20%) (already applied) Double Page Spread 366x254 (2) 8 x 16 $24, $22, $21, $21, $20, $19, % Full Page 366x254 8 x 8 $13, $12, $12, $11, $11, $10, % Half Page Vertical 366x126 8 x 4 $6, $6, $6, $5, $5, $5, % Half Page Horizontal 182x254 4 x 8 $6, $6, $6, $5, $5, $5, % Junior Page 274x190 6 x 6 $8, $8, $7, $7, $7, $6, % Tower 366x94 8 x 3 $5, $4, $4, $4, $4, $4, % Lower Banner 136x254 3 x 8 $5, $4, $4, $4, $4, $4, % Third Page Island 228x126 5 x 4 $4, $4, $3, $3, $3, $3, % Quarter Page Vertical 366x62 8 x 2 $3, $3, $3, $3, $2, $2, % Quarter Page Horizontal 90x254 2 x 8 $3, $3, $3, $3, $2, $2, % Quarter Page Island 182x126 4 x 4 $3, $3, $3, $3, $2, $2, % Eighth Page Vertical 182x62 4 x 2 $1, $1, $1, $1, $1, $1, % Eighth Page Horizontal 44x254 1 x 8 $1, $1, $1, $1, $1, $1, % Eighth Page Island 90x126 2 x 4 $1, $1, $1, $1, $1, $1, % Sixteenth Page Vertical 182x30 4 x 1 $ $ $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $ $ $ $ $ $ % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per module 44x30 1 x 1 $ $ $ $ $ $ % The Herald s Sport section attracts 514,000 readers every week Sport is the daily section with the greatest skew to under 24 year olds Source: Nielsen Consumer and Media Insights, Apr 11 Mar 12, AP15+ 6

7 Monday to Friday Herald Business, SuperSport and Entertainment (Daily Liftout) From Monday to Thursday the Daily Liftout is fronted by the Business section, a highly credible and respected editorial environment that delivers a complete package of financial analysis, business news and market prices from the national and global markets. New elements include: New specialist columnists A Kiwisaver Q&A column A business traveller section An innovation page Entertainment content fills the back of the liftout. The hugely popular Sideswipe has been expanded to cater to the growing demand for a humorous, off-beat perspective on everything happening across the country. Weather sits inside this improved section, which also features all new Brain-Twisters, The Diary and a daily Cinema & Entertainment guide. Business, SuperSport and Entertainment (Daily Liftout) Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount (h x w / mm) (1-5) 6-11 (5%) (10%) (12.5%) (15%) 48+ (20%) (already applied) Double Page Spread 366x254 (2) 8 x 16 $24, $22, $21, $21, $20, $19, % Full Page 366x254 8 x 8 $13, $12, $12, $11, $11, $10, % Half Page Vertical 366x126 8 x 4 $6, $6, $6, $5, $5, $5, % Half Page Horizontal 182x254 4 x 8 $6, $6, $6, $5, $5, $5, % Junior Page 274x190 6 x 6 $8, $8, $7, $7, $7, $6, % Tower 366x94 8 x 3 $5, $4, $4, $4, $4, $4, % Lower Banner 136x254 3 x 8 $5, $4, $4, $4, $4, $4, % Third Page Island 228x126 5 x 4 $4, $4, $3, $3, $3, $3, % Quarter Page Vertical 366x62 8 x 2 $3, $3, $3, $3, $2, $2, % Quarter Page Horizontal 90x254 2 x 8 $3, $3, $3, $3, $2, $2, % Quarter Page Island 182x126 4 x 4 $3, $3, $3, $3, $2, $2, % Eighth Page Vertical 182x62 4 x 2 $1, $1, $1, $1, $1, $1, % Eighth Page Horizontal 44x254 1 x 8 $1, $1, $1, $1, $1, $1, % Eighth Page Island 90x126 2 x 4 $1, $1, $1, $1, $1, $1, % Sixteenth Page Vertical 182x30 4 x 1 $ $ $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $ $ $ $ $ $ % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per Module 44x30 1 x 1 $ $ $ $ $ $ % Style Compact Size Size Modules Insertions Per Annum (Discount) Loading (mm) (mm) (1-5) 6-11 (5%) (10%) (12.5%) (15%) 48+ (20%) (already applied) Front of Section 90x254 2 x 8 $5, $4, $4, $4, $4, $4, % Ear (Friday only)* 60x74 Set Size POA POA POA POA POA POA 0% *Ear is an advert located in the top corner of the page. Please see the Super Liquor example below. Commercial Property is also included each Wednesday. On Friday SuperSport fronts the liftout. Source: Nielsen Consumer and Media Insights, Apr 11 Mar 12, AP15+ 7

8 Monday's Herald Bite Dedicated to food, health and wellness, this exciting new weekly lift-out is packed with inspiration, tips and tools for a better you. Food plays a major focus: designed as a bible for busy people who love food, the magazine will feature 24 pages of ideas, recipes, tips and tricks. Printed on premium 60gsm newsprint, and beautifully styled with an accessible, contemporary design Bite provides the perfect environment for advertisers looking to target those all-important household decision makers concerned with the health and wellbeing of their families. Bite Style Square Compact Size Size Modules Insertions Per Annum (Discount) Size discount Double Page Spread 325x260 (2) 6 x 12 $15, $15, $14, $14, $13, $13, % Full Page 325x260 6 x 6 $8, $8, $8, $8, $7, $7, % Half Page Horizontal 161.5x260 3 x 6 $4, $4, $4, $4, $4, $4, % Half Page Vertical 325x x 3 $4, $4, $4, $4, $4, $4, % Third Page Horizontal 107x260 2 x 6 $3, $3, $3, $3, $3, $2, % Third Page Vertical 325x x 2 $3, $3, $3, $3, $3, $2, % Square Large 107x x 2 $1, $1, $1, $1, $1, $1, % Medium Horizontal 52.5x x 2 $ $ $ $ $ $ % Medium Vertical 107x41 2 x 1 $ $ $ $ $ $ % Square Small 52.5x41 1 x 1 $ $ $ $ $ $ % Style Square Compact Size Size Modules Insertions Per Annum (Discount) Loading Outside Back Page 325x260 6 x 6 $10, $10, $10, $9, $9, $9, % First Full Page 325x260 6 x 6 $10, $10, $10, $9, $9, $9, % 8

9 Monday's Herald Element (monthly) Element is New Zealand s largest mass-reach health, sustainable lifestyle and ethical business publication, bringing information and advice to our readers in the areas of health, business and sustainability. In our research, Kiwis have indicated that they want to be inspired to change their lives for the better, and become more sustainable, but don t always have time to find out how to achieve this. Element is responding to this growing need by providing real insight into local and global sustainability and health issues. Element (monthly) Style Square Compact Size Size Modules Insertions Per Annum (Discount) Size discount Double Page Spread 325x260 (2) 6 x 12 $15, $15, $14, $14, $13, $13, % Full Page 325x260 6 x 6 $8, $8, $8, $8, $7, $7, % Half Page Horizontal 161.5x260 3 x 6 $4, $4, $4, $4, $4, $4, % Half Page Vertical 325x x 3 $4, $4, $4, $4, $4, $4, % Third Page Horizontal 107x260 2 x 6 $3, $3, $3, $3, $3, $2, % Third Page Vertical 325x x 2 $3, $3, $3, $3, $3, $2, % Square Large 107x x 2 $1, $1, $1, $1, $1, $1, % Style Square Compact Size Size Modules Insertions Per Annum (Discount) Loading Outside Back Page 325x260 6 x 6 $10, $10, $10, $9, $9, $9, % First Full Page 325x260 6 x 6 $10, $10, $10, $9, $9, $9, % Source: Nielsen Consumer and Media Insights, Apr 11 Mar 12, AP15+ 9

10 Tuesday's Herald Travel Travel, in Tuesday s Herald provides a weekly guide to national and international locations for both the discerning traveller and the dreamer, in a compact lift-out format. Travel features great destinations from around the world, which cater to readers with varying budgets and travel objectives. One ad in the Travel section reaches 356,000 Travel attracts a mature audience with almost 41% of readers aged % of Travel readers are female Travel Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount Double Page Spread 366x254 (2) 8 x 16 $19, $19, $18, $18, $17, $17, % Full Page 366x254 8 x 8 $10, $10, $10, $10, $9, $9, % Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $12, $11, $11, $11, $10, $10, % Half Page Vertical 366x126 8 x 4 $5, $5, $5, $5, $4, $4, % Half Page Horizontal 182x254 4 x 8 $5, $5, $5, $5, $4, $4, % Junior Page 274x190 6 x 6 $6, $6, $5, $5, $5, $5, % Tower 366x94 8 x 3 $4, $4, $3, $3, $3, $3, % Lower Banner 136x254 3 x 8 $4, $4, $3, $3, $3, $3, % Third Page Island 228x126 5 x 4 $3, $3, $3, $3, $3, $3, % Quarter Page Vertical 366x62 8 x 2 $2, $2, $2, $2, $2, $2, % Quarter Page Horizontal 90x254 2 x 8 $2, $2, $2, $2, $2, $2, % Quarter Page Island 182x126 4 x 4 $2, $2, $2, $2, $2, $2, % Eighth Page Vertical 182x62 4 x 2 $1, $1, $1, $1, $1, $1, % Eighth Page Horizontal 44x254 1 x 8 $1, $1, $1, $1, $1, $1, % Eighth Page Island 90x126 2 x 4 $1, $1, $1, $1, $1, $1, % Sixteenth Page Vertical 182x30 4 x 1 $ $ $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $ $ $ $ $ $ % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per Module 44x30 1 x 1 $ $ $ $ $ $ % Style Compact Size Size Modules Insertions Per Annum (Discount) Loading Front Page Solus 90x254 2 x 8 $4, N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $24, $23, $23, $22, $22, $21, % Outside Back Page 366x254 8 x 8 $14, $13, $13, $13, $12, $12, % Source: Nielsen Consumer and Media Insights, Apr 11 Mar 12, AP15+ 10

11 Tuesday's Herald Red Bulletin (monthly) The Red Bulletin is a modern lifestyle magazine focusing on sport, people, art and culture, featuring 100 pages of action, adventure and partying. Each month The Red Bulletin captures the stories of dynamic people who perform the indescribable, seek new challenges and excel. Published each month in eight countries including New Zealand, The Red Bulletin is the largest consumer magazine in New Zealand*. Red Bulletin (monthly) Style Size Size Insertions Per Annum (Discount) (h x w / mm) (5%) 6-11 (15%) 12 (25%) Double Page Spread 276 x 404 $11, $10, $9, $8, Full Page 134 x 202 $5, $5, $4, $4, Half Page Portrait 276 x 96 $2, $2, $2, $2, Half Page Landscape 134 x 202 $2, $2, $2, $2, Style Size Size Insertions Per Annum (Discount) Loading (h x w / mm) (5%) 6-11 (15%) 12 (25%) (already applied) Outside Back Cover 276 x 202 $6, $6, $5, $5, % Inside Front Cover 276 x 202 $6, $5, $5, $4, % Inside Back Cover 276 x 202 $6, $5, $5, $4, % Loadings and discounts applied in rates listed; rates are per insertion, include agency commission and exclusive of GST. Note: Red Bulletin does not follow a modular advertising system. High socio-economic groups 58% of Red Bulletin readers are in the high socio-economic groups (NZSEI 1-3). Household income 46% of Red Bulletin readers have a household income of $80,000+. Source: Nielsen Consumer and Media Insights. Jul Sep All People 15+. *ABC Jan Jun

12 Wednesday's Herald Viva Fresh and stylish, VIVA is a mid-week treat with a devoted following amongst women who love to spend. Its sophisticated magazine-style format makes it the perfect place to showcase all that s good in fashion, beauty, design, food, wine and the latest lifestyle trends. One ad in VIVA will be seen by 349,000 readers every week VIVA is amongst The New Zealand Herald environments with the highest ratio of female readers 63% are female. 44% of VIVA readers place product quality ahead of cost Viva Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount Double Page Spread 366x254 (2) 8 x 16 $21, $20, $20, $19, $19, $18, % Full Page 366x254 8 x 8 $11, $11, $11, $10, $10, $10, % Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $12, $12, $12, $11, $11, $11, % Half Page Vertical 366x126 8 x 4 $5, $5, $5, $5, $5, $5, % Half Page Horizontal 182x254 4 x 8 $5, $5, $5, $5, $5, $5, % Junior Page 274x190 6 x 6 $6, $6, $6, $6, $5, $5, % Tower 366x94 8 x 3 $4, $4, $4, $4, $4, $3, % Lower Banner 136x254 3 x 8 $4, $4, $4, $4, $4, $3, % Third Page Island 228x126 5 x 4 $3, $3, $3, $3, $3, $3, % Quarter Page Vertical 366x62 8 x 2 $3, $2, $2, $2, $2, $2, % Quarter Page Horizontal 90x254 2 x 8 $3, $2, $2, $2, $2, $2, % Quarter Page Island 182x126 4 x 4 $3, $2, $2, $2, $2, $2, % Eighth Page Vertical 182x62 4 x 2 $1, $1, $1, $1, $1, $1, % Eighth Page Horizontal 44x254 1 x 8 $1, $1, $1, $1, $1, $1, % Eighth Page Island 90x126 2 x 4 $1, $1, $1, $1, $1, $1, % Sixteenth Page Vertical 182x30 4 x 1 $ $ $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $ $ $ $ $ $ % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per module 44x30 1 x 1 $ $ $ $ $ $ % Style Compact Size Size Modules Insertions Per Annum (Discount) Loading First Double Page Spread 366x254 (2) 8 x 16 $26, $25, $25, $24, $23, $23, % Outside Back Page 366x254 8 x 8 $15, $14, $14, $14, $13, $13, % Source: Nielsen Consumer and Media Insights, Apr 11 Mar 12, AP15+ 12

13 Wednesday's Herald Driven Driven covers a wide range of content including motorsport, new car reviews, model launches, technical articles, personal pieces, celebrity stories, quizzes and quirk. The magazine is also the place to research, buy, view or sell vehicles it s the go-to guide for the best car deals in town. Driven is also published on a Saturday, see page 22 for detals. One ad in Wednesday Driven reaches 123,000 readers Wednesday Driven is the Herald environment with the highest male skew 75% of readers are male Wednesday s Driven provides a midweek destination for motoring advertisers at an accessible price point in a versatile lift-out and keep format Driven Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount Double Page Spread 366x254 (2) 8 x 16 $16, $16, $15, $15, $14, $14, % Full Page 366x254 8 x 8 $9, $9, $8, $8, $8, $8, % Dbl Page Spread Half Horizontal 182x530 4 x 16 $10, $9, $9, $9, $9, $8, % Half Page Vertical 366x126 8 x 4 $4, $4, $4, $4, $4, $4, % Half Page Horizontal 182x254 4 x 8 $4, $4, $4, $4, $4, $4, % Junior Page 274x190 6 x 6 $5, $5, $4, $4, $4, $4, % Tower 366x94 8 x 3 $3, $3, $3, $3, $3, $3, % Lower Banner 136x254 3 x 8 $3, $3, $3, $3, $3, $3, % Third Page Island 228x126 5 x 4 $2, $2, $2, $2, $2, $2, % Quarter Page Vertical 366x62 8 x 2 $2, $2, $2, $2, $2, $2, % Quarter Page Horizontal 90x254 2 x 8 $2, $2, $2, $2, $2, $2, % Quarter Page Island 182x126 4 x 4 $2, $2, $2, $2, $2, $2, % Eighth Page Vertical 182x62 4 x 2 $1, $1, $1, $1, $1, $1, % Eighth Page Horizontal 44x254 1 x 8 $1, $1, $1, $1, $1, $1, % Eighth Page Island 90x126 2 x 4 $1, $1, $1, $1, $1, $1, % Sixteenth Page Vertical 182x30 4 x 1 $ $ $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $ $ $ $ $ $ % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per module 44x30 1 x 1 $ $ $ $ $ $ % Style Compact Size Size Modules Insertions Per Annum (Discount) Loading Front Page Solus 90x254 2 x 8 $4, N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $20, $20, $19, $19, $18, $18, % Outside Back Page 366x254 8 x 8 $12, $11, $11, $11, $10, $10, % Classifieds pricing Day Publication Casual rate per col/cm Casual rate per line Wednesday Motoring inc. Wednesday Driven $42.64 $6.00 Source: Nielsen Consumer and Media Insights, Apr 11 Mar 12, AP15+ 13

14 Thursday's Herald TimeOut TimeOut, the entertainment lift-out, delivers readers a comprehensive guide to what s on in Auckland. It has broad appeal and gives readers the opportunity to plan for the weekend ahead, and help make the best use of their free time. TimeOut is also published in Weekend on a Saturday as a guide of what to watch, read, play and do. Please refer to page 21 for Weekend rates. One ad in TimeOut has the opportunity to be seen by 436,000 readers On average TimeOut readers visit the cinema four times every 6 months 42% have visited a museum or art gallery TimeOut Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount Double Page Spread 366x254 (2) 8 x 16 $18, $17, $17, $16, $16, $15, % Full Page 366x254 8 x 8 $10, $9, $9, $9, $9, $8, % Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $11, $10, $10, $10, $9, $9, % Half Page Vertical 366x126 8 x 4 $5, $4, $4, $4, $4, $4, % Half Page Horizontal 182x254 4 x 8 $5, $4, $4, $4, $4, $4, % Junior Page 274x190 6 x 6 $5, $5, $5, $5, $5, $4, % Tower 366x94 8 x 3 $3, $3, $3, $3, $3, $3, % Lower Banner 136x254 3 x 8 $3, $3, $3, $3, $3, $3, % Third Page Island 228x126 5 x 4 $3, $3, $3, $2, $2, $2, % Quarter Page Vertical 366x62 8 x 2 $2, $2, $2, $2, $2, $2, % Quarter Page Horizontal 90x254 2 x 8 $2, $2, $2, $2, $2, $2, % Quarter Page Island 182x126 4 x 4 $2, $2, $2, $2, $2, $2, % Eighth Page Vertical 182x62 4 x 2 $1, $1, $1, $1, $1, $1, % Eighth Page Horizontal 44x254 1 x 8 $1, $1, $1, $1, $1, $1, % Eighth Page Island 90x126 2 x 4 $1, $1, $1, $1, $1, $1, % Sixteenth Page Vertical 182x30 4 x 1 $ $ $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $ $ $ $ $ $ % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per module 44x30 1 x 1 $ $ $ $ $ $ % Style Compact Size Size Modules Insertions Per Annum (Discount) Loading Front Page Solus 90x254 2 x 8 $4, N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $22, $22, $21, $20, $20, $19, % Outside Back Page 366x254 8 x 8 $13, $12, $12, $12, $11, $11, % Source: Nielsen Consumer and Media Insights, Apr 11 Mar 12, AP15+ 14

15 Thursday's Herald The Aucklander Circulated in Central Auckland and selected areas of the North Shore, The Aucklander is all about the reader and their community and is full of in-depth local news, sports, events, real estate, advertising, entertainment listings and lifestyle. The Aucklander gives advertisers the ability to deliver their message to the quality audience enjoyed by The New Zealand Herald within a targeted local population. They are more likely than other Aucklanders to have a household income greater than $100,000 62% of this audience are in the top three socio economic groups The Aucklander Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount (mm) (1-5) 6-11 (2.5%) (5%) (7.5%) (10%) 48+ (12.5%) (already applied) Double Page Spread 366x254 (2) 8 x 16 $4, $4, $4, $4, $4, $3, % Full Page 366x254 8 x 8 $2, $2, $2, $2, $2, $2, % Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $2, $2, $2, $2, $2, $2, % Half Page Vertical 366x126 8 x 4 $1, $1, $1, $1, $1, $1, % Half Page Horizontal 182x254 4 x 8 $1, $1, $1, $1, $1, $1, % Junior Page 274x190 6 x 6 $1, $1, $1, $1, $1, $1, % Tower 366x94 8 x 3 $ $ $ $ $ $ % Lower Banner 136x254 3 x 8 $ $ $ $ $ $ % Third Page Island 228x126 5 x 4 $ $ $ $ $ $ % Quarter Page Vertical 366x62 8 x 2 $ $ $ $ $ $ % Quarter Page Horizontal 90x254 2 x 8 $ $ $ $ $ $ % Quarter Page Island 182x126 4 x 4 $ $ $ $ $ $ % Eighth Page Vertical 182x62 4 x 2 $ $ $ $ $ $ % Eighth Page Horizontal 44x254 1 x 8 $ $ $ $ $ $ % Eighth Page Island 90x126 2 x 4 $ $ $ $ $ $ % Sixteenth Page Vertical 182x30 4 x 1 $ $ $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $ $ $ $ $ $ % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per module 44x30 1 x 1 $41.10 $40.07 $39.05 $38.02 $36.99 $ % Style Compact Size Size Modules Insertions Per Annum (Discount) Loading (mm) (1-5) 6-11 (2.5%) (5%) (7.5%) (10%) 48+ (12.5%) (already applied) Front Page Solus 90x254 2 x 8 $1, N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $5, $5, $5, $5, $5, $4, % Outside Back Page 366x254 8 x 8 $3, $3, $3, $3, $2, $2, % Source: Nielsen Consumer and Media Insights, Jul 11 Dec 11, Aucklander (new) Total Circ. Area AP15+ 15

16 Friday's Herald The Business Published every Friday, The Business Herald covers the latest business news and also includes popular weekly features and columnists. This full-colour, stitched, lift-out is targeted at an intelligent, businesssavvy audience and offers advertisers the opportunity to use the Herald s massive reach to talk directly to influential decision makers. Reader profile Friday business readers are top-end business professionals and 39% more likely than the general population to be in the top three occupation group 63% of Friday business readers have savings or investments, with an average of $138,476 invested 14% of Friday Business readers have purchased a car in the past 12 months this was more likely to be a new, luxury brand They are also 20% more likely than the general population to choose quality over cost when purchasing The Business Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount Double Page Spread 366x254 (2) 8 x 16 $24, $23, $22, $22, $21, $21, % Full Page 366x254 8 x 8 $13, $13, $12, $12, $12, $11, % Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $14, $14, $14, $13, $13, $12, % Half Page Vertical 366x126 8 x 4 $6, $6, $6, $6, $6, $5, % Half Page Horizontal 182x254 4 x 8 $6, $6, $6, $6, $6, $5, % Junior Page 274x190 6 x 6 $7, $7, $7, $7, $6, $6, % Tower 366x94 8 x 3 $5, $4, $4, $4, $4, $4, % Lower Banner 136x254 3 x 8 $5, $4, $4, $4, $4, $4, % Third Page Island 228x126 5 x 4 $4, $4, $4, $3, $3, $3, % Quarter Page Vertical 366x62 8 x 2 $3, $3, $3, $3, $3, $3, % Quarter Page Horizontal 90x254 2 x 8 $3, $3, $3, $3, $3, $3, % Quarter Page Island 182x126 4 x 4 $3, $3, $3, $3, $3, $3, % Eighth Page Vertical 182x62 4 x 2 $1, $1, $1, $1, $1, $1, % Eighth Page Horizontal 44x254 1 x 8 $1, $1, $1, $1, $1, $1, % Eighth Page Island 90x126 2 x 4 $1, $1, $1, $1, $1, $1, % Sixteenth Page Vertical 182x30 4 x 1 $ $ $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $ $ $ $ $ $ % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per module 44x30 1 x 1 $ $ $ $ $ $ % Style Compact Size Size Modules Insertions Per Annum (Discount) Loading Front Page Solus 90x254 2 x 8 $6, N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $30, $29, $28, $27, $27, $26, % Lug 23x50 Set Size POA POA POA POA POA POA 0% Outside Back Page 366x254 8 x 8 $17, $17, $16, $16, $15, $15, % Source: Nielsen Consumer and Media Insights, Jul Sep All People

17 Friday's Herald Outdoors (monthly) Outdoors is the highest circulated fishing and outdoors publication in New Zealand. Topics change with the seasons to cover activities such as fishing, camping, diving, winter sports, hunting, boating and tramping. Outdoors capitalises on fans of these activities, targeting people interested in outdoor activities not just the seasoned pros. Editorial covers how to guides, product ratings and practical, timely stories Inserted in to The New Zealand Herald each month on a Friday it benefits from a high male purchase skew. Outdoors (monthly) Style Square Compact Size Size Modules Insertions Per Annum (Discount) Size discount Double Page Spread 325x254 (2) 6 x 12 $11, $11, $11, $10, $10, $10, % Full Page 325x260 6 x 6 $6, $6, $6, $6, $6, $5, % Half Page Horizontal 161.5x260 3 x 6 $3, $3, $3, $3, $3, $3, % Half Page Vertical 325x x 3 $3, $3, $3, $3, $3, $3, % Third Page Horizontal 107x260 2 x 6 $2, $2, $2, $2, $2, $2, % Third Page Vertical 325x x 2 $2, $2, $2, $2, $2, $2, % Square Large 107x x 2 $ $ $ $ $ $ % Medium Horizontal 52.5x x 2 $ $ $ $ $ $ % Medium Vertical 107x41 2 x 1 $ $ $ $ $ $ % Square Small 52.5x41 1 x 1 $ $ $ $ $ $ % Style Square Compact Size Size Modules Insertions Per Annum (Discount) Loading Outside Back Page 325x260 6 x 6 $8, $7, $7, $7, $7, $7, % First Full Page 325x260 6 x 6 $8, $7, $7, $7, $7, $7, % Source: Nielsen Consumer and Media Insights, Jul Sep All People

18 Weekend Herald Early General News (Section A) The Weekend Herald offers unparalleled reach to over 603,000 readers, and won Best Weekly and Overall Newspaper at the 2012 Canon Media Awards. The paper remains in the broadsheet format, better suited to a more leisurely and in-depth weekend read. The Saturday Early General News section is the starting point for all Weekend Herald readers. Featuring in-depth coverage of the week s major stories, and critical analysis from the country s best journalists, the section sets the agenda for the weekend ahead. This section also includes Review. The Weekend Herald attracts the most eyes of any single weekend newspaper in New Zealand with 605,000 readers 73% of Weekend Herald readers consider buying something from the ads they ve seen in their paper 71% of readers are the main or equal household shopper Weekend Herald readers spend more time reading their paper than they do during week days Early General News (Section A) Style Broadsheet Size Size Modules Insertions Per Annum (Discount) Size discount (h x w / mm) (1-5) 6-11 (5%) (10%) (12.5%) (15%) 48+ (20%) (already applied) Double Page Spread 550x382 (2) 12 x 24 $74, $70, $66, $64, $62, $59, % Dbl Page Spread Half Horizontal 274x382 (2) 6 x 24 $45, $43, $40, $39, $38, $36, % Full Page 550x x 12 $41, $39, $37, $36, $35, $33, % Half Page Vertical 550x x 6 $20, $19, $18, $18, $17, $16, % Half Page Horizontal 274x382 6 x 12 $20, $19, $18, $18, $17, $16, % Junior Page 366x254 8 x 8 $21, $20, $19, $18, $18, $17, % Tower 550x x 4 $13, $13, $12, $12, $11, $11, % Lower Banner 182x382 4 x 12 $13, $13, $12, $12, $11, $11, % Third Page Island 366x190 8 x 6 $13, $13, $12, $12, $11, $11, % Quarter Page Vertical 550x94 12 x 3 $10, $10, $9, $9, $8, $8, % Quarter Page Horizontal 136x382 3 x 12 $10, $10, $9, $9, $8, $8, % Quarter Page Island 274x190 6 x 6 $10, $10, $9, $9, $8, $8, % Sixth Page Vertical 550x62 12 x 2 $7, $6, $6, $6, $5, $5, % Sixth Page Horizontal 90x382 2 x 12 $7, $6, $6, $6, $5, $5, % Sixth Page Island 182x190 4 x 6 $7, $6, $6, $6, $5, $5, % Eighth Page Island 136x190 3 x 6 $5, $5, $4, $4, $4, $4, % Nineth Page Vertical 274x62 6 x 2 $3, $3, $3, $3, $3, $2, % Nineth Page Horizontal 44x382 1 x 12 $3, $3, $3, $3, $3, $2, % Nineth Page Island 90x190 2 x 6 $3, $3, $3, $3, $3, $2, % Square Large 182x126 4 x 4 $4, $4, $4, $4, $4, $3, % Square Medium 136x94 3 x 3 $2, $2, $2, $2, $2, $2, % Square Small 90x62 2 x 2 $1, $1, $1, $1, $1, $ % Per module 44x30 1 x 1 $ $ $ $ $ $ % Style Broadsheet Size Size Modules Insertions Per Annum (Discount) Loading (h x w / mm) (1-5) 6-11 (5%) (10%) (12.5%) (15%) 48+ (20%) (already applied) Front Page Solus 60x360 Set Size $12, N/A N/A N/A N/A N/A 130% First Double Page Spread 550x382 (2) 12 x 24 $92, $88, $83, $81, $78, $74, % First Full Page 550x x 12 $62, $58, $55, $54, $52, $49, % Page 6 or 7 274x382 6 x 12 $53, $51, $48, $47, $45, $43, % Page 2 182x382 4 x 12 $36, $34, $32, $31, $31, $29, % Page 3 136x382 3 x 12 $27, $26, $25, $24, $23, $22, % Page 5 228x382 5 x 12 $21, $20, $19, $18, $17, $16, % Lug (Business Opportunities) 23x50 - $24, $23, $21, $21, $20, $19, % Lug (Normal) 30x50 - POA POA POA POA POA POA 0% During the high demand period 1 October to 31 December 2012 there will be a premium loading of 10% on Early General News for the Weekend Herald Source: Nielsen Consumer and Media Insights. Jul Sep All People

19 Weekend Herald World, Business and Sport (Section B) Section B of the Weekend Herald offers the weekend s best coverage across three destination reads World, Business and Sport. World offers a substantial focus on the week in review, accompanied by detailed articles and opinion from around the world. Business is the place to go for a review of all the week s leading business stories, alongside some of the county s finest business commentators including Business Editor Liam Dann, Brian Gaynor and Mary Holm. Sport features in-depth analysis of Friday nights games by New Zealand s leading sports writers, and a preview of all the big match-ups ahead over the weekend. HeraldJobs appears after the Business section for pricing see page 28. Section C of the Weekend Herald includes Commercial Property, Business Opportunities and Classifieds. For prices, see page 26 onwards. World, Business and Sport (Section B) Style Broadsheet Size Size Modules Insertions Per Annum (Discount) Size discount (h x w / mm) (1-5) 6-11 (5%) (10%) (12.5%) (15%) 48+ (20%) (already applied) Double Page Spread 550x382 (2) 12 x 24 $59, $56, $53, $52, $50, $47, % Dbl Page Spread Half Horizontal 274x382 (2) 6 x 24 $36, $34, $33, $32, $31, $29, % Full Page 550x x 12 $33, $31, $30, $29, $28, $26, % Half Page Vertical 550x x 6 $16, $16, $15, $14, $14, $13, % Half Page Horizontal 274x382 6 x 12 $16, $16, $15, $14, $14, $13, % Junior Page 366x254 8 x 8 $17, $16, $15, $15, $14, $13, % Tower 550x x 4 $11, $10, $10, $9, $9, $8, % Lower Banner 182x382 4 x 12 $11, $10, $10, $9, $9, $8, % Third Page Island 366x190 8 x 6 $11, $10, $10, $9, $9, $8, % Quarter Page Vertical 550x94 12 x 3 $8, $8, $7, $7, $7, $6, % Quarter Page Horizontal 136x382 3 x 12 $8, $8, $7, $7, $7, $6, % Quarter Page Island 274x190 6 x 6 $8, $8, $7, $7, $7, $6, % Sixth Page Vertical 550x62 12 x 2 $5, $5, $5, $4, $4, $4, % Sixth Page Horizontal 90x382 2 x 12 $5, $5, $5, $4, $4, $4, % Sixth Page Island 182x190 4 x 6 $5, $5, $5, $4, $4, $4, % Eighth Page Island 136x190 3 x 6 $4, $4, $3, $3, $3, $3, % Nineth Page Vertical 274x62 6 x 2 $2, $2, $2, $2, $2, $2, % Nineth Page Horizontal 44x382 1 x 12 $2, $2, $2, $2, $2, $2, % Nineth Page Island 90x190 2 x 6 $2, $2, $2, $2, $2, $2, % Square Large 182x126 4 x 4 $3, $3, $3, $3, $3, $3, % Square Medium 136x94 3 x 3 $2, $2, $1, $1, $1, $1, % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per module 44x30 1 x 1 $ $ $ $ $ $ % Style Broadsheet Size Size Modules Insertions Per Annum (Discount) Loading (h x w / mm) (1-5) 6-11 (5%) (10%) (12.5%) (15%) 48+ (20%) (already applied) Front of Section type 1 136x382 3 x 12 $12, $12, $11, $11, $10, $10, % Front of Section type 2 182x382 4 x 12 $16, $16, $15, $14, $14, $13, % Lug (Business Opportunities) 23x50 - POA POA POA POA POA POA 0% Source: Nielsen Consumer and Media Insights. Jul Sep All People

20 Weekend Herald Canvas canvas, the Weekend Herald s glossy lift-out lifestyle magazine, indulges readers with a satisfying blend of features, lifestyle, and a substantial living section devoted to contemporary design, recipes and fashion. With consistently thought-provoking and stimulating articles, Canvas has a reputation for quality journalism. One ad in Canvas will be seen by 413,000 readers Canvas readers are affluent with a higher capacity to spend 67% of canvas readers are in the top socio-economic levels (NZSEI 1-3) 77% of Canvas readers use their daily newspaper to help decide where to buy from. 59% of readers are female Canvas Style Magazine Size Size Modules Insertions Per Annum (Discount) (h x w / mm) (1-5) 6-11 (2.5%) (5%) (7.5%) (10%) 48+ (12.5%) Double Page Spread 289x534 N/A $17, $16, $16, $15, $15, $14, Full Page 289x259 N/A $9, $9, $8, $8, $8, $8, Half Page Horizontal 136x259 N/A $5, $5, $4, $4, $4, $4, Half Page Vertical 289x128.2 N/A $5, $5, $4, $4, $4, $4, Third Page Horizontal 86x259 N/A $3, $3, $3, $3, $3, $3, Third Page Vertical 289x75.5 N/A $3, $3, $3, $3, $3, $3, Strip Horizontal - Directory 54x255 1 x 5 $1, $1, $1, $1, $1, $1, Strip Vertical - Directory 287.1x x 1 $1, $1, $1, $1, $1, $1, Large Horizontal - Directory 54x x 4 $1, $1, $ $ $ $ Large Vertical - Directory 231.5x x 1 $1, $1, $ $ $ $ Square Large - Directory 114x x 2 $1, $1, $ $ $ $ Medium Horizontal - Directory 54x x 2 $ $ $ $ $ $ Medium Vertical - Directory 114x x 1 $ $ $ $ $ $ Square Small - Directory 52.5x41 1 x 1 $ $ $ $ $ $ Style Magazine Size Size Modules Insertions Per Annum (Discount) (h x w / mm) (1-5) 6-11 (2.5%) (5%) (7.5%) (10%) 48+ (12.5%) Outside Back Page 289x259 N/A $10, $10, $10, $9, $9, $9, First Full Page 289x259 N/A $10, $10, $10, $9, $9, $9, Second Full Page 289x259 N/A $10, $10, $10, $9, $9, $9, Source: Nielsen Consumer and Media Insights. Jul Sep All People

21 Weekend Herald Weekend Weekend is a lift out magazine specially designed to meet the needs of Weekend Herald readers. An indispensable guide to weekend life, the content is bright, breezy and uplifting. Weekend feature stories are wide ranging, covering all kinds of activities that Aucklanders like to indulge in at the weekend, and presents our advertisers with a range of highly targeted environments. Weekend also includes TimeOut, an indespensible guide to what to read and, watch, play and do. The magazine s readership skews towards females with 57% of readers being female, with almost two-thirds of these aged between 25 and 59 Weekend readers are 52% more likely to have personal incomes over $80,000 and over 65% are in the top 3 socio-economic groups Weekend Style Compact Size Size Modules Insertions Per Annum (Discount) Size discount Double Page Spread 366x254 (2) 8 x 16 $24, $23, $22, $22, $21, $21, % Full Page 366x254 8 x 8 $13, $13, $12, $12, $12, $11, % Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $14, $14, $14, $13, $13, $12, % Half Page Vertical 366x126 8 x 4 $6, $6, $6, $6, $6, $5, % Half Page Horizontal 182x254 4 x 8 $6, $6, $6, $6, $6, $5, % Junior Page 274x190 6 x 6 $7, $7, $7, $7, $6, $6, % Tower 366x94 8 x 3 $5, $4, $4, $4, $4, $4, % Lower Banner 136x254 3 x 8 $5, $4, $4, $4, $4, $4, % Third Page Island 228x126 5 x 4 $4, $4, $4, $3, $3, $3, % Quarter Page Vertical 366x62 8 x 2 $3, $3, $3, $3, $3, $3, % Quarter Page Horizontal 90x254 2 x 8 $3, $3, $3, $3, $3, $3, % Quarter Page Island 182x126 4 x 4 $3, $3, $3, $3, $3, $3, % Eighth Page Vertical 182x62 4 x 2 $1, $1, $1, $1, $1, $1, % Eighth Page Horizontal 44x254 1 x 8 $1, $1, $1, $1, $1, $1, % Eighth Page Island 90x126 2 x 4 $1, $1, $1, $1, $1, $1, % Sixteenth Page Vertical 182x30 4 x 1 $ $ $ $ $ $ % Sixteenth Page Horizontal 44x126 1 x 4 $ $ $ $ $ $ % Square Small 90x62 2 x 2 $ $ $ $ $ $ % Per module 44x30 1 x 1 $ $ $ $ $ $ % Style Compact Size Size Modules Insertions Per Annum (Discount) Loading Front Page Solus 90x254 2 x 8 $6, N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $30, $29, $28, $27, $27, $26, % Outside Back Page 366x254 8 x 8 $17, $17, $16, $16, $15, $15, % 21