YOUR TARGET BIG IMPACT LOW COST NO FINE PRINT THE LEARNING FORWARD JOURNAL

Transcription

1 A D V E R T I S I N G M E D I A K I T H IT YOUR TARGET BIG IMPACT LOW COST NO FINE PRINT THE LEARNING FORWARD JOURNAL

2 The Learning Forward Advantage: OUR MEMBERS ARE YOUR BEST CUSTOMERS You know who you need to connect with: The leaders at the state, district, and school level who make the decisions about where to spend money for school improvement and professional learning. We know these leaders: They re our members Learning Forward, the 9,000-member international association of learning educators, gives you direct access to principals, superintendents and other central office leaders, instructional coaches, and state and regional leaders in school improvement planning and professional development. These are the people on the lookout for effective professional development programs and services, improvement strategies, technology, and books to improve the performance and results of their organizations. They look forward to getting JSD, the bimonthly professional magazine addressing leadership and learning, and Connect, our monthly e-newsletter that reaches over 34,000 readers. These platforms and our well-attended annual conference give them the answers they need. And they give you the chance to deliver your message directly to your target audience. How Learning Forward helps you reach your target audience JSD, Connect, and our annual conference program aren t just publications. They are tools that Learning Forward members actively use to make decisions. You can communicate directly to those with purchasing authorization for a fraction of what you pay to advertise elsewhere, and there s no better way to build a strong base for your products and services. Advertise with Learning Forward. You will reach just the people you need to reach, without paying for what you don t need. Compare our rates and readership and the difference is clear: Learning Forward publications reach a highly engaged audience at some of the lowest cost-per-member rates of the leading publications in the field. WHO ARE OUR READERS? Other Professional Development Specialists Superintendents Teachers Central Office/Administrators Principals 2

3 JSD The Journal That Shows You How Learning Forward s flagship publication, JSD, is the authority on professional learning for educators, and includes the most trusted and current information available about high-quality professional learning. A bimonthly professional magazine focused on leadership and learning, JSD reaches over 9,000 principals, superintendents, teachers, coaches, curriculum and instruction administrators, human resource professionals, and state and regional leaders in school improvement planning. Learning Forward s JSD is dedicated exclusively to professional learning, with articles about the importance of professional development, success stories, current trends, professional learning standards, and great tools and tips that readers apply immediately. Publishing six issues per year allows Learning Forward to pack in more in-depth articles, and gives members ample time to consume the entire issue before the next arrives. JSD targets those who make their institutions professional development buying decisions and is an important part of their decision-making process. Almost 60 percent of Learning Forward members join because of JSD. JSD provides Learning Forward members with research summaries, best practices, and case studies of success stories. Each issue includes: Practical Articles prepared by education researchers and experts, as well as leading practitioners who bring real-world experience to the challenges of school improvement and organizational change. Timely Topics such as technology, professional learning communities, and social justice. Insightful Columns by experts who explore issues such as improving cultural proficiency, building collaborative cultures, and putting Learning Forward s standards into practice. Directly Relevant Highlights from articles and reports by other organizations on issues of importance to Learning Forward members. JSD also regularly updates members on Learning Forward s ongoing efforts to ensure that every educator has access to quality professional learning, and provides previews of resources such as Learning Forward s authoritative Standards for Professional Learning. Learning Forward is realtime PD. I can read JSD over a quick lunch and be ready with multiple strategies and ideas for my afternoon staff meeting. Mike Ford Superintendent, Phelps-Clifton Springs Central School District Clifton Springs, N.Y. 3

4 JSD AD SIZES (width x height) Please indicate your space purchase by alphabet letter. Sizes, Rates, and Specs A 1/3 vertical B 1/3 horizontal x x C 2/3 horizontal x D E F G H 2/3 vertical 1/2 horizontal Full no bleed Full bleed Outside back cover x x x x x RATE TABLE 4-Color 1x-3x 4x 5x 6x Save 10% Save 15% Save 20% Inside front/back cover $2,430 $2,187 $2,065 $1,944 Full $2,112 $1,901 $1,795 $1,690 1/3 $1,160 $1,044 $986 $928 1/2 $1,541 $1,387 $1,310 $1,233 2/3 $1,668 $1,501 $1,418 $1,334 Back cover $3,176 $2,858 $2,700 $2,541 Black and White 1x-3x 4x 5x 6x Save 10% Save 15% Save 20% Full $1,588 $1,429 $1,350 $1,270 1/3 $635 $572 $540 $508 1/2 $1,016 $914 $864 $813 2/3 $1,143 $1,029 $972 $914 4 SPECIFICATIONS Paper: High-quality matte finish Trim: x Live area: x Binding: Saddle-stitched Press: Sheet-fed cover, web-offset text Materials: Press-ready PDF files How to send materials Submit files by to [email protected]. Use the Insertion Order at the end of this media kit to place an order. Corrections: Advertisers are responsible for ensuring the accuracy of their advertisements, including spelling. JSD staff will read ads and ask advertisers to send new files when corrections are required. The advertiser will be charged $50 for each correction. Terms: Full payment upon submission of final advertisement. Agency commission: A 15 percent discount is given to recognized, independent advertising agencies only. Multiple ad discount: A discount is offered when a contract for four or more consecutive advertisements is submitted with the first ad. Refer to the rate chart above.

5 JSD 2015 Editorial Calendar JSD 2015 Themes ISSUE THEME SPACE RESERVATION PRESS-READY PDF FILES DUE IN THE MAIL February 2015 Coaching Nov. 15, 2014 Dec. 1, 2014 Early February April 2015 Tech tools, tips, Jan. 15, 2015 Feb. 1, 2015 Early April & transformers June 2015 Individualized vs. March 15, 2015 April 1, 2015 Early June collective learning August 2015 Career pathways May 15, 2015 June 1, 2015 Early August October 2015 December 2015 Learning with the best (Conference spotlight) Professional learning for literacy July 15, 2015 Aug. 1, 2015 Early October Sept. 15, 2015 Oct. 1, 2015 Early December 5

6 Other Advertising Opportunities JSD is just one of the ways you can directly reach Learning Forward members. To reach your core audience by , through list rental, or in a guide they ll refer to all year long, Learning Forward offers you additional opportunities: Connect e-newsletter Connect is a monthly e-newsletter that alerts over 42,000 subscribers to new publications and learning events, organizational news and updates, and postings at Sponsorships are exclusive only one sponsorship per issue so reserve your space today. Sponsorships include a 120 pixels wide x 600 pixels high ad in a prominent position at the top of the e-newsletter. Sponsorship rates $1,260 per issue $1,050 per issue for 3 or more issues Annual conference program Learning Forward is hosting its 2015 Annual Conference December 5-9, 2015, in Washington, D.C. The conference program is sent to all members and participants and is the primary marketing vehicle for the conference. Our attendance at the 2013 Annual Conference was 3,050. This year, we expect over 3,500 educators to join us from across North America. These educators are a select group of individuals who have budget and decision-making authority for the types of products and services you provide. Conference program ad rates Full, B&W $1,588 1/2, B&W $1,016 Ad dimensions Full bleed: x Full non-bleed: 7.5 x /2 horizontal: 7.5 x /3 horizontal: 7.5 x Reservations deadline: May 1, 2015 Materials due: May 15, 2015 Save 20 percent on space when you advertise in both the conference program and JSD. Contact Renee Taylor-Johnson at , ext. 222 or [email protected] for details and space reservation. Learning Forward has helped us be smarter about how we organize for improvement, use data, and support professional learning, from the central-office level to individual teachers. Jill Baker Assistant Superintendent, Long Beach Unified School District Long Beach, Calif. Opportunities to exhibit during the conference are also available by contacting Renee Taylor-Johnson at [email protected] or , ext Professional Learning News Learning Forward s weekly with news headlines has 16,000 subscribers. Digital advertising opportunities are available through Tom Crist, Multibrief Sales Manager, Mailing list Learning Forward s postal mailing list can be rented for $165 per thousand names, and blasts can be sent for $375 per thousand. Additional terms and conditions apply. Please visit our list manager s website, for more information, or contact [email protected] / (703)

7 Stretch Your Ad Dollars With the lowest cost per reader of the top membership publications for educators, JSD is a great buy! In fact, Learning Forward s cost per thousand readers is less than one-third that of the organization with the most membership overlap. Compare our rates and our readership and the difference is clear: we reach those most engaged in the work at among the lowest costs per impression of the leading publications in the field. Each issue of JSD is centered around a theme, such as effective teaching, learning designs, leadership, and learning communities, giving you the chance to select issues that are most relevant to the product or service you are offering. (See the editorial calendar on 5 for a full list of themes for 2015.) Your target audience is right here. Learning Forward members are the recognized leaders of professional learning! More than half of Learning Forward members are involved in purchasing products and/or services for their school or district. When these superintendents, principals, directors of professional development programs, coaches, and state and regional leaders in school improvement decide what products, services, and programs are going to turn around a failing school or make a successful school an even better place to learn, you ll want to be fresh in their minds. Whether you re offering books, a professional development program, coaching services, technology, or other education services, Learning Forward s JSD, conference program, and Connect e-newsletter provide the most efficient opportunities to reach leaders with purchasing power. 7

8 Advertising Insertion Order ADVERTISER INFORMATION Company Name: Contact: Address: Phone: City/State: Fax: Zip Code: INSERTION INFORMATION Insertion Date Artwork Due Ad Size & Type Publication Cost Total $ COMMENTS Please sign and return this insertion order by faxing to: Approved and accepted by advertiser Received and accepted by Learning Forward Questions? Please contact Renee Taylor-Johnson at , ext. 222 or [email protected]. Ads not received by the due date may lose their space in the publication while the advertiser is responsible for the bill. Learning Forward reserves the right to edit or reject any advertising for any reason. Space is not guaranteed until confirmed by Renee Taylor-Johnson. 504 S. Locust Street / Oxford, OH Phone: / Fax: /