REACH M RE NURSES REACH OVER 410,000 NURSING PROFESSIONALS

Transcription

1 A D V E R T I S I N G M E D I A P A C K REACH M RE NURSES REACH OVER 410,000 NURSING PROFESSIONALS

2 REACH the full RCN membership through our flagship recruitment title, RCN Bulletin. That s an audience of 413,544* nurses. Over 30 times more exposure than our nearest competitor RCN Bulletin s circulation is more than 30 times greater than that of our nearest competitor, allowing you to reach nearly 390,000 more nurses than with any other publication of its kind. There is no other way of reaching such a vast audience of nurses. A highly successful medium Since its launch, RCN Bulletin has given nurse employers a highly effective means of recruiting nurses. This is reflected in the fact that the vast majority of all advertisers choose to advertise repeatedly. The most cost-effective choice Our rates are lower than those of our nearest competitor, making RCN Bulletin the most cost-effective nursing recruitment tool available in the UK. Reach the broadest range of UK nurses Placing your vacancies in RCN Bulletin means that you reach a far greater number of nurses and health care professionals from all grades, sectors and geographical locations than through any other nursing publication in the UK. Therefore, no matter what nursing vacancy you are looking to fill, RCN Bulletin is by far the best choice for your recruitment advertising. REACH 413,544 NURSES EVERY MONTH WITH RCN BULLETIN RCN BULLETIN 413,544* NURSING TIMES 12,601 * NURSING STANDARD 47,238*

3 PLAN YOUR RECRUITMENT STRATEGY AROUND OUR FEATURES ISSUE DATES AND FEATURE LIST 2015 ISSUE DATE DEADLINE FOR FEATURE FREE REPEAT IN BOOKINGS 5PM SPECIALIST JOURNALS January (14th Jan) 8th January Child Health February (4th Feb) 29th January Mental Health Mental Health Practice March (4th March) 26th February International April (1st April) 26th March Scotland Feature Glasgow Jobs Fair May (29th April) 23rd April Management June (3rd June) 28th May July (1st July) 25th June Jobs Fair Birmingham August (29th July) 23rd July International September (2nd Sept) 27th August Jobs Fair London October (30th Sept) 24th September Child Health November (28th Oct) 22nd October Jobs Fair Manchester December (2nd Dec) 26th November Mental Health Mental Health Practice INCLUDED IN YOUR PACKAGE: ONE RECRUITMENT ADVERT IN RCN BULLETIN PLUS - FREE advert into Nursing Standard x2 Your vacancy will automatically appear twice FREE of charge in Nursing Standard, the UK s best selling nursing journal*, so non-rcn members will see it too. Nursing Standard subscribers have their journal delivered straight to their door each week and the journal is widely available from newsagents. FREE listing on Every vacancy placed in RCN Bulletin also appears on the highly innovative online site for four weeks allowing you to access a world-wide audience of nurses, including those who are currently based abroad looking for positions in the UK. PLUS your advert will now gain more exposure with the mobile site. FREE ALERT SERVICE Our free alert service maximises your organisation s chance of high quality response job adverts are sent directly to named individuals fitting your requirements. OTHER ONLINE ADVERTISING OPPORTUNITIES Job of the week 500 (If upgrading from online only, total price is 900) Featured jobs 450 (If upgrading from online only, total price is 850) Individual job posting 400 per job E-shot 600 Top banner 500 per week Homepage takeover 1,000 per week It s now possible to advertise just in Nursing Standard ** Place your advert at a reduced SCC rate into the biggest selling weekly nursing journal in the UK. Your advert will also appear on * ABC 2012 ** Only possible in weeks when no RCN Bulletin is published

4 EASY, COST EFFECTIVE, COMPREHENSIVE RATES RCN Bulletin Single column cm rate: Mono 64, spot colour 65 and full colour 66 Single column cm rate for training section: Mono 50, spot colour 51 and full colour 52 Mono Spot Full colour Quarter page 1,664 1,690 1,716 Half page 3,328 3,380 3,432 Full page 6,656 6,760 6,864 Outside back cover 7,500 All three column adverts incur 10% surcharge on the single column cm rate To enquire about targeting specific areas with an insert in the publication, please call NHS RATE RCN Bulletin Single column cm rate: Mono 61, spot colour 62 and full colour 63 Single column cm rate for training section: Mono 50, spot colour 51 and full colour 52 Mono Spot Full colour Quarter page 1,586 1,612 1,638 Half page 3,172 3,224 3,276 Full page 6,344 6,448 6,552 Outside back cover 7,500 All three column adverts incur 10% surcharge on the single column cm rate To enquire about targeting specific areas with an insert in the publication, please call NURSING STANDARD ONLY RATES Single column cm rate: Mono 46, spot colour 47 and full colour 48 All three column adverts incur 10% surcharge on the single column cm rate To enquire about targeting specific areas with an insert in the publication, please call MECHANICAL DATA Full page Bleed Trim Type area Half page Horizontal Vertical 303mm x 216mm 297mm x 210mm 265mm x 190mm 130mm x 190mm 265mm x 93mm Quarter page Portrait 130mm x 93mm Single column widths 1 column 44mm 2 column 93mm 3 column 140mm 4 column 190mm Artwork can be accepted via artwork@rcnpublishing.co.uk and via Adfast FOR ADVICE AND GUIDANCE ON ALL NURSE RECRUITMENT ADVERTISING MATTERS PLEASE CALL OR advertising@rcnpublishing.co.uk RCN Publishing Company, The Heights, Lowlands Road, Harrow-on-the-Hill, Middlesex, HA1 3AW Tel: Fax: advertising@rcnpublishing.co.uk We choose to advertise nursing vacancies in the RCN Bulletin because we are confident in the RCN s reputation. The Bulletin is issued free to members of the RCN providing us with national coverage and enabling us to reach our target audience. Cambridge University Hospitals NHS Foundation Trust

5 TARGET SPECIFIC NURSES THROUGH OUR SPECIALIST JOURNALS ALL JOURNALS ARE PUBLISHED 10 TIMES A YEAR Cancer Nursing Practice Circulation: 5,733* Cancer Nursing Practice is an effective way to target nurses working with patients who have cancer. Cancer Nursing Practice readers work with patients of all ages and at every stage of the disease. They are based in a variety of settings, including GP surgeries, hospitals, hospices and the community. Clinical nurse specialist 29 Staff nurse 28 Nurse manager 9 Macmillan nurse 5 Sister/charge nurse 4 Community nurse 3 District nurse 1 Marie Curie nurse 1 Pre-registration nursing student 1 Post-graduate student 1 Lecturer/teacher 1 Other 17 Readership 16,052 Based on a sample of 423 and an average pass along of 1.8 Emergency Nurse Circulation: 8,160* Emergency Nurse is the leading journal for professionals working in accident and emergency nursing. Its readers specialise in emergency care and work in A&E departments, minor injuries units, walk-in centres, NHS Direct, occupational health and ambulance services. Staff nurse 52 Nurse practitioner 14 Sister/charge nurse 14 Nurse manager 3 Clinical nurse specialist 3 Enrolled nurse 1 Health care assistant/health care support worker 1 Nurse consultant 1 Nurse education tutor/lecturer 1 Occupational health nurse 1 Other 9 Readership 20,971 Based on a sample of 315 and an average pass along of 1.57 Mental Health Practice Circulation: 10,303* Mental Health Practice has the highest circulation in this varied and challenging field. Its high quality content, combined with a constantly increasing and loyal readership, makes it an effective vehicle to target nurses working in all areas of mental health. Staff nurse 43 Community psychiatric nurse 20 Sister/charge nurse 6 Nurse manager 6 Nurse practitioner 4 Clinical nurse specialist 2 Health care assistant/health care support worker 2 Nurse education tutor/lecturer 2 Community nurse 1 Enrolled nurse 1 Other 13 Readership 30,703 Based on a sample of 802 and an average pass along of 1.98 Nursing Management Circulation: 6,524* Nursing Management carries news, commentary and analysis of the key issues affecting the management of all resources relating to nursing (including education and training and financial consultancy). It is vital reading for senior managers and those preparing for senior management. Nurse manager 34 Sister/charge nurse 20 Staff nurse 12 Clinical nurse specialist 5 Director of nursing 4 Nurse education tutor/lecturer 4 Nurse practitioner 3 Nurse consultant 2 Community matron 1 Community nurse 1 District nurse 1 Other 13 Readership 26,553 Based on a sample of 177 and an average pass along of 3.07 Nursing Children and Young People Circulation: 11,072* Nursing Children and Young People (previously Paediatric Nursing) is the most effective way to target nursing professionals working in child health. As the best selling journal in this field of practice, it reaches readers of the highest calibre who work with neonates, children and adolescents. General children s nurse 46 Nursing student 14 Nurse specialist 13 Community children s nurse 10 Neonatal nurse 6 School nurse 5 Nurse manager 3 Lecturer/researcher 2 Nurse practitioner 1 Readership 31,334 Based on a sample of 1,098 and an average pass along of 1.83 Primary Health Care Circulation: 7,770* Primary Health Care is the leading journal in this varied and demanding field. It offers a unique opportunity to reach nurses working in all primary care settings, from GP surgeries to health centres and schools. Practice nurse 30 Community nurse 19 Nurse practitioner 10 District nurse 8 Staff nurse 7 Clinical nurse specialist 4 Community matron 3 Health visitor 3 Nurse education tutor/lecturer 3 Nurse manager 3 Other 10 Readership 20,047 Based on a sample of 298 and an average pass along of 1.58 *ABC average net circulation 2013 MORE BENEFITS TO ADVERTISING OVERLEAF

6 20% RECEIVE A 20% DISCOUNT off the specialist journal rate when you place the same advertisement in RCN Bulletin. The SPECIALIST JOURNALS are all monthly subscription-only journals. They offer advertisers a unique opportunity to reach dedicated nurses in those specialist fields. For publication dates and deadlines please call the team on PLACE YOUR ADVERT IN ONE OF OUR SPECIALIST JOURNALS AND ALSO BENEFIT FROM: FREE E-ALERT SERVICE Our FREE alert service will match your job vacancies directly with appropriately qualified nurses who are actively seeking new positions like yours, and notify you when new CVs relevant to your requirements are uploaded. Every vacancy placed in any of our specialist titles also appears on the RCN Bulletin jobs website this allows you to access a world-wide audience of nurses, including those who are currently based abroad looking for positions in the UK. Specialist journal rates 2015: Single column rate Mono 50 Spot colour 51 Full colour 52 Mono Spot Full colour Quarter Page 1,300 1,326 1,352 Half Page 2,600 2,652 2,704 Full Page 5,200 5,304 5,408 Mechanical data: Full page Bleed Trim Type area Half page Horizontal Vertical 303mm x 216mm 297mm x 210mm 265mm x 190mm 130mm x 190mm 265mm x 93mm Quarter page Portrait 130mm x 93mm Single column widths 1 column 44mm 2 column 93mm 3 column 140mm 4 column 190mm Artwork can be accepted via artwork@rcnpublishing.co.uk and via Adfast Call the recruitment advertising team now on or advertising@rcnpublishing.co.uk RCN Publishing Company, The Heights, Lowlands Road, Harrow-on-the-Hill, Middlesex, HA1 3AW Tel: Fax: