business life media pack

Transcription

1 business life media pack Business Life is the world s only dedicated business inflight magazine. Available in every seatback on all domestic and short-haul British Airways flights, the multi-award-winning magazine provides vital ideas and insights for its audience of highflying business professionals. Business Life is designed specifically for the time-poor traveller on the move and is easy to dip in and out of. Colour coding distinguishes different types of content and we even tell you exactly how long each article will take to read. Our outstanding team of regular writers includes our business agony aunt Deborah Meaden of Dragons Den fame, Undercover Economist Tim Harford and leading futurologist Ben Hammersley.

2 Readership profile Male 71% Female 29% Living in Greater London and the South East 70% Circulation 98,804 per issue Source: UK ABC July-Dec 2012 european READERSHIP 611,000 per issue Source: EMS 2012 Sources: BBS 2011/EMS 2012/Premier TGI 2012 Average personal income 108,000 Average net worth 408,000

3 Readership profile Business Life readers have been on11business trips abroad in the last year work 50% of Business Life readers are board directors 50% of Business Life readers are travelling more for business than they did two years ago 37% of these hold two or more directorships 84% of Business Life readers are opinion leaders with both individuals and organisations seeking their advice Business Life readers spent 1 billion on cars in the last 12 months 50% of Business Life readers work for organisations with 500 or more employees 234,000 Business Life readers are intending to buy a new car in the next 12 months Sources: BBS 2011/EMS 2012/Premier TGI 2012

4 Readership profile Business Life readers have spent 83 million on fashion in the last 12 months 408,000 Business Life readers own a smartphone 351,000 Business Life readers agree that they are always the first to own technologically innovative products Advertorial/ Ad focus Our dedicated creative team is experienced in knowing what will appeal to our readers and we work closely with clients to produce pages that are tailored to suit their needs with the impact that only Business Life can deliver. Photography, artwork and copy are subject to client s approval at every stage, and, of course, you have the final say. advertising 50% of Business Life readers agree that seeing advertising in international media makes them more likely to consider purchasing a particular brand Sources: BBS 2011/EMS 2012/Premier TGI 2012

5 awards British Society of Magazine Editors Editor of the Year 2004, 2005, 2007 Association of Publishing Agencies Most Effective Travel & Leisure Title 2005, 2006, 2008 what our advertisers say Business Life plays an important part in Volvo s Fleet strategy, giving us access to a valuable C-suite audience. The content, audience and environment make it a perfect fit for our marketing objectives. Zara Ward, account manager, Mindshare Volvo Business Life represents a valuable audience for InterContinental Hotels and Resorts marketing communication. The business traveller is key to our current strategy, and Business Life reaches this group effectively. Kristina Cook, account director, InterContinental Hotels When we decided to create an awareness campaign for Dorchester Collection we had to make strategic decisions as to where to target the placements of the adverts to best effect. In our minds, Business Life meets these goals and we have been delighted with the increase in brand recognition that has been achieved. Helen Smith, vice president of sales and marketing, Dorchester Collection Business Life serves as the perfect platform for campaigns targeted at C-suites and business leaders. The premium and thought-leading editorial environment offers brands an exclusive vehicle for communicating directly with key board members, directors and decision makers. This should always be a first consideration for any business campaign. Mark Grady, activation manager, Starcom MediaVest WHAT OTHERS SAY The article on me was absolutely amazing for my business. Many of the people who got in touch as a result were very high powered, including several CEOs and MDs of large companies. I never dreamt it would have such an impact. Jo Thompson, management coach Working with BA Business Life is one of the things we do regularly that I can categorically state has sold books for us. Richard Lennon, Penguin Books Business Life is great. It has lots of stuff in it that is relevant and interesting to me stuff that I can actually use. BA Club Europe passenger, focus group, January 2011

6 Ratecard 2013 Publishing/copy deadlines Issue Copy deadline March 01 February 2013 April 05 March 2013 May 02 April 2013 June 23 May 2013 July 04 June 2013 August 04 July 2013 September 02 August 2013 October 03 September 2013 November 04 October 2013 December 05 November 2013 January December 2013 BA Media sells advertising opportunities on behalf of British Airways. We can create effective multimedia campaigns across Print, TV, Online and Ambient reaching a discerning, affluent customer. Other print titles include High Life and First Life Ratecard Size/position of ad Rate Half page 4,016 Page, run of magazine 7,300 Page, RH first half 8,536 Page, first RH 8,605 Page, inside back cover 9,114 Page, inside front cover 9,521 Page, outside back cover 9,928 DPS 14,322 Inside front cover DPS 16,380 Advertising Contact Emran Holland-Haque Head of Agency Sales, BA Media +44 (0) [email protected] INTERNATIONAL SALES Nicky Faux BA Media +44 (0) [email protected]