n a t i o n a l Advertising rates e f f e c t i v e J a n u a r y 1,

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1 n a t i o n a l Advertising rates e f f e c t i v e J a n u a r y 1,

2 table of CONTENTS TERMS & RATES DEADLINES CIRCULATION & ONLINE PREPRINTS see insert CONTACT information TELEPHONE NUMBERS Our business hours are 8 a.m. to 5:30 p.m., Monday through Friday. Advertising Sales (208) Toll-Free Outside Idaho Advertising Production Advertising FAX Main Switchboard Credit Department President & Publisher Mi-Ai Parrish Advertising Director Travis Quast Retail Advertising Manager Steve Howard Major Accounts/National Manager National Sales & Marketing Executive Karen Rhodes ADDRESSES Correspondence: Parcels and Freight: The Idaho Statesman The Idaho Statesman P.O. Box N. Curtis Road Boise, ID Boise, ID NATIONAL RATES Terms and Conditions a) Agency Commission 15%; Cash with order unless credit established. If the customer utilizes an agency, the customer and the agency shall be jointly and severally liable for payment and for compliance with all terms and conditions under this rate schedule. b) All balances not paid within 20 days are subject to a delinquency charge of 1 1/2% per month (annual percentage rate of 18%). Minimum charge is $1.00 per month. c) The Customer shall make payment within 20 days of the billing date indicated on Company s statement, and, in the event that it fails to make payment within such time, Company may reject advertising copy and/or immediately cancel this agreement, and Customer agrees to indemnify Company for all expenses incurred in connection with the collection of amounts payable under this agreement, inlcuding court costs and attorney s fees. If this agreement is cancelled due to Customer s failure to make timely payment, Company may rebill the Customer for the outstanding balance due at the open or earned contract rate, whichever is applicable. Policy All Classifications a) National rates apply to advertising which indicates advertiser is: a manufacturer, producer, distributor or wholesaler, service provider, broker, dealer list, and agency representing the above on a commissionable basis. The national rate also applies to individuals and groups not doing business as retail outlets within the 11-county newspaper distribution area of Southern Idaho regardless of whether advertising originates within or outside the Idaho Statesman s circulation area. Airlines, telecommunicators, and travel agencies are considered national. b) Rate revision(s) upon 30 days advance notice to contract advertiser. c) Alcoholic beverage and tobacco advertising accepted. All advertising subject to publisher approval. d) Advertising which simulates editorial content must carry the word Advertisement in minimum 10 point type, with prominent border. e) Cancellations accepted until closing deadline. f) Cancellations for Marketplace Weekly product accepted until seven days prior to publication. g) All display employment advertising will be billed at earned Classified rate regardless of placement. Black & White Rates (6 column format) DAILY SUNDAY Per Inch Per Inch a) OPEN RATE $91.85 $ b) CONTRACT LEVEL (Inches) c) TV IDAHO RATES Tabloid Format: x Back Cover(full page): w x t $4,654** $4,165 $3,430 $2,940 $2,206 Front Cover Strip(bottom): w x h $2,116 $1,915 $1,737 $1,560 $936 Front Cover Ear(top corner): 3.0 w x h $1,486 $1,367 $1,238 $1,114 $699 Page 3 Corner(top corner): w x h $1,225 $1,114 $1,021 $929 $595 Program Grid*(bottom): w x h $469 $431 $358 $297 $224 *Program grids are available each day on a first come, first served basis. **All pricing reflects B&W except front cover which includes full color. TV Idaho Color: 1 color, $615 2 color, $744 3 color, $911 d) REPEAT AD DISCOUNTS Any ad repeated within a seven day period without copy change will earn the following discounts: 20% for the first repeat & 30% for the subsequent repeats Discounts do not apply to color. Discounts are taken off daily rates. e) BLOCKBUSTER DISCOUNTS Run the same ad with no changes for seven or more consecutive days and take 40% off each insertion. f) EARLY WEEK DISCOUNTS Repeat your Sunday ad without copy changes in the Monday or Tuesday edition and receive a 40% discount. g) FLIGHT PLAN Build top of mind awareness and reach 232,099 Adults of Ada & Canyon County at a 2.5 frequency with the Idaho Statesman s Flight Plan. The plan includes 4 ads published in 1 week with an average col. inch rate of $52.50/col. inch. Ad# Publication Date Ad 1 Ad 2 & 3 Ad 4 Sunday Choose two days from Monday, Tuesday, Wednesday, or Saturday Choice of Thursday or Friday Billing rate is $52.50 per column inch. Minimum 10 and maximum 90 ad size. No exceptions for run days or number of ads. *SRBI Wilkerson & Associates 04 h) Advance contract required to earn discounts. Contract cannot be postdated prior to 1st day of month in which it is issued. Must specifiy bulk space desired. Multiple products of same advertiser may be combined for discount purposes and placed through multiple agencies. Space units may vary in size as long as they total min. contract requirements. 2 The Idaho Statesman IdahoStatesman.com

3 Total Market Coverage Distribution to non-seven day Idaho Statesman subscribers each Wednesday in Ada County (Boise MSA). Linage in the TMC may be applied to fulfillment of ROP contract but does not qualify for rebate. Average distribution 64,000 or more. a) Advertising Rates (Repeat copy nonsubscriber edition) Front or back covers pages are available in full color (net) $1,030 ea. Inside black and white pages (net) $777 ea. Preprints See Insert Color Rates & Requirements a) Available daily and Sunday. Request 3 day leeway. B/W 1C, B/W 2C, B/W 3C. b) No minimum size. c) Use black and white rates plus: Daily: 1 color $903 2 color $1,139 Sunday: 3 color $1,453 1 color $1,144 2 color $1,426 3 color $1,789 Double Trucks: 150% of above charges Color Disc.: Annual Color Discount Contracts 6/year, 5% discount 12/year, 10% discount 24/year, 15% discount d) Non-ANPA/AAA ROP ink $93 extra. Flourescent, heat transfer, metallic ink prices on request. e) Request 2 sets of progressive proofs. Minimum of 3 registration marks. f) Color keys required for full color ads. g) Full color separations available. Rates on request. Special ROP Units Monday thru Sunday Front Page and Section Front positioning available, plus page 2 of the newspaper (5x6). Half page on the back of the local news section (weather page) and a half page on the back of Sports. Call for details. Business stock island ad: Tuesday thru Sunday, 3 column x 10 inch, 25% premium applies. No stock island available day following recognized holiday. Call for Rates and Availability Split Run A/B split run subject to press availablity. A noncommissionable plating premium of $300 will be added to normal space rate cost. Special Days a) Monday: E-Tech, featuring internet & consumer technology news b) Tuesday: Thrive & Idaho History in Life unique slant on Idaho s history. c) Wednesday: Food section in Life. Recipes, tips & grocery store coupons. d) Thursday: Idaho Outdoors Magazine Health & Fitness page in Life. e) Friday: Scene and Life magazines and the Homes/Life section. f) Saturday: Comprehensive real estate guide. Week s biggest auto classifieds. g) Sunday: The week s biggest Classifieds section. Mfg s. Coupons/Holiday sales. Idaho & Northwest Travel in Life section. Sunday color comics. ROP Depth Requirements a) Maximum depth 22 inches. b) Minimum depth 1 inch by 1 column. c) All ads measuring above 20 inches will be charged full 22 inches. Contract & Copy Regulations (in addition to those listed in SRDS) a) The Statesman may edit, classify, reject or cancel any advertising copy deemed objectionable. b) No advertising to run upside down will be accepted. c) Any federal, state or local taxes imposed on the printing of advertising space in this newspaper shall be assumed and paid by the advertiser. d) Contracts may be accepted from an individual advertiser or may be drawn to include wholly owned subsidiaries. e) Advertisers signing contracts will be billed at rates on current effective rate card. If contract is not fulfilled, advertiser will be rebilled at the higher rate. At the end of contract year, if lower rate is earned during contract year, account will be credited towards future advertising. f) Not Transferrable: The advertiser may not assign or transfer his space agreement to any other party, in whole or in part. g) Errors are the responsibility of the advertiser unless the publisher fails to correct the errors plainly noted on proof. The publisher accepts responsibility for the part of the advertisement that contains errors; and republication or adjustment will be made for that amount of space in the next available issue.the publisher is in no way responsible for errors in copy furnished by advertiser. Closing Schedule for Space Reservation ROP Advertising Monday Issue... Thursday, 5pm Tuesday Issue... Friday, 5pm Wednesday Issue... Friday, 5pm Thursday Issue...Monday, 5pm Friday Issue... Tuesday, 5pm Saturday Issue... Wednesday, 5pm Sunday Issue... Thursday, 5pm TMC Thursday, 5pm, 7 days prior to publication TV Idaho Reservations Wednesday noon, 11 days prior to publication. Copy 10 days prior to publication. No cancellations or corrections for TV Idaho accepted 10 days prior to publication. Sunday Comics 30 days in advance of publication. ROP Color/Double Trucks One day in advance of regular deadline. Holidays Deadlines for ads scheduled for the day following legal holiday are advanced 48 hours. Camera Ready Ads Camera ready ads are due 2 days prior to publication. Mechanical Measurements The Idaho Statesman accepts advertising submitted in standard (module) advertisement units (SAU) and bills at the appropriate national advertising rate. a) Standard Page: 6 column x 22 5 col. Tabloid Page: 5 col. x COLUMNS INCHES PICAS/POINTS 1 column p11 2 column p8 3 column p5 4 column p2 5 column p11 6 column p8 b) Depth of column: 22 inches (standard): inches (tabloid) c) Number of columns to a page: Display-6; Classified-10; Tabloid-5 d) Number of inches to a page: 132 Display; 220 Classified e) Doubletruck: inches by 22 inches f) Printing process: Offset, 100% photo composed. Prefer camera ready art to be provided through the following methods: electronic transfer through ADSEND, FTP Server, velox, or camera ready art. 100 line screen. g) Minimum size: 1 column by 1 inch Display; 3 lines Classified; 28 lines Classified Display h) Tabloid pages: inches by (61p x 69p6) i) TV Idaho Special Classification/Rates a) Position conditions: Every effort will be made to meet reasonable position requests. Failure to meet position requests will not constitute cause for adjustment, refund or re-run. However, position can be guaranteed, subject to availability, at a 25% premium. b) CAP (Cooperative Advertising Rate) for dealer groups, dealer tie-in, or individual dealer ads. Linage run at co-op rate does not apply to contract. CAP rate is non-commissionable. CAP rate per inch Daily $49.50 Sunday $68.00 c) Civic/Non-Profit Rates rates are non commissionable. Rates per inch Daily $56.00 Sunday $77.50 The Idaho Statesman IdahoStatesman.com 3

4 Classified Rates Contact the Idaho Statesman Classified Department for current rates, Comic Section (process color) Size Mechanical Cost Full PG x 20 $5, /4 PG x 15 3, /2 PG x , /3 PG x 6.5 2, /6 PG x 3 1, Frequency Discount: 6 times 8% 13 times 10% 26 times 12% 52 times 15% Gatefold (1 full page) $5, Spadea Fold (2 full pages) $10, Above rates include full color. Color separations are extra. Closing time 30 days in advance. Circulation The Idaho Statesman is audited annually by the Audit Bureau of Circulations. Advertisers can be assured that ABC reports show verified circulation totals, where readers live and how they receive their newspaper. Newspaper Publisher Statement Morning (M-F) 63,498 Saturday 68,624 Sunday 84,784 Total Actual Paid Circulation Daily M-Sat Sunday Readers Per Copy Circulation & Readership Sources: Audit Bureau of Circulations Publisher s Statement, September 25, 2005 The Majority of Treasure Valley Adults Read the Idaho Statesman Total Adults in MSA Past 7 Days Last Sunday Last Weekday 54.6% 192, % 167, % 123, % 359,400 The Idaho Statesman and IdahoStatesman.com reach 62.8% of Treasure Valley adults each week. IdahoStatesman.com reaches 31.1% of Treasure Valley adults each month. Source: The Media Audit 2006 All recognized holiday editions receive Sunday ROP and preprint rates. New Year s Day Martin Luther King Day President s Day Memorial Day Independence Day Labor Day Veteran s Day Thanksgiving Day(s) (Thursday & Friday) Christmas Online Opportunities The Idaho Statesman is the Number One media site in Idaho the last 6 years. The site provides rich online experience on each of its web sites. Advertising opportunities are available on all sites. We have specific online packages designed to reach travelers, business executives, and entertainment niches. The Statesman s home page is www. IdahoStatesman.com. With more than 5.5 million* page views each month and growing, users can access daily news, breaking stories and information about the newspaper. Users may communicate with the news, circulation and advertising departments and find out about our special features and programs. Event calendars, dining guides, movie schedules, events, attractions and MP3 Idaho are just a few of the many things you will find on Idaho s foremost website: EntertainmentIdaho.com. BoiseHomeSites.com is the gateway to the best real estate website in Idaho and the USA. Supported by an extensive national network, this site is for those who want comprehensive information about new homes and developments, purchasing a home, selling a home, financing or renting. Subscription notifier service allows users to receive updates on products and services available from advertisers in Idaho Classifieds. Providing consumers with the most interactive car shopping experience, gives access to enhanced listings of local dealers inventory as well as our daily Idaho Classifieds listings. CareerBuilder in partnership with The Idaho Statesman provides users the ability to search the best jobs in the Treasure Valley plus job listings nationwide. Users are also able to access and watch CareerBuilder TV job listings online. For more information on advertising, call Insert X-Press *site catalyst. Verified by news. Insert X-Press are full color, glossy sales pieces. Convenient and cost effective, there are formats for all your advertising and promotional needs. For specifics on available formats, cost per thousand, distribution quantities and deadlines call (CPM Pricing) 1 pg/2 sides 4 pg 8 pg coupon 10,000-25,0000 $ NA 30,000-50, NA 55, , , , All inserts purchased in increments of 5, The Idaho Statesman IdahoStatesman.com

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