Reporting the Truth. Affecting Change. Moving Forward Media Kit. Forward Times Publishing Co., Inc.

Transcription

1 Reporting the Truth Affecting Change Moving Forward 2015 Media Kit Forward Times Publishing Co., Inc.

2 Advertising National Rate (Per Column Inch) Houston Forward Times...$36.00 National Contract Rates $36.00PCI...$ $ $ ,000...$ ,250...$ ,500...$ ,500...$26.60 Cost/Rates LOCAL* Full Page (Classified) $ $3, Full Page (Display) $ $3, Half Page $1, One-Third Page $1, One-Fourth Page $ One-Eighth Page $ LOCAL Rates (Per Column Inch) Houston Forward Times (Classified)...$28.00 Houston Forward Times (Display)...$30.00 Local Contract Frequency/Volume Combo Discount Rates $ $ $ ,000...$ ,250...$ ,500...$ ,500...$18.00 Advertising Rate Policy The Houston Forward Times reserves the right to correct any advertisement, to delete any objectionable words or phrases, or refuse any advertisement. Any dispute an advertiser may have with any invoice received shall contact the Accounts Receivable within 30 days of the billing date. No charge for preferred positions are included in rates as set forth, consequently, The Houston Forward Times cannot guarantee positions on any specified pages or sections. However, every effort will be made to place advertising in line with the account s preference as possible. Advertisements in excess of 18.5 inches deep in any column width will be billed as full column depth (21.5 inches per column). Billing is based on 21.5 inches per column and 129 inches per page. Commissions and Terms of Payment National rates and agency ads: 15% commission No cash discounts allowed Local display and classified rates are non-commissionable Political advertising must be paid for before insertion All charges are payable upon receipt of invoice Late charges are assessed on past due accounts The Forward Times Publishing Co. represents the most powerful and persuasive means of reaching the African American Consumer in Houston. Black Media has a niche market with a trusting open mind for news of the community. Brief Description of Market: Established: 1960 Paid Circulation: 64,580 Frequency: Weekly Readership: 258,320 Population : 2.2Million Total Black Population: 23.7% Gender Male - 48% Female - 52% Education College - 66% Other - 34% Income $50 -$70k - 40% $70 - $100k - 45% $100k+ - 15% Mechanical Measurements 1 column column column column column column...12 Depth of Full Column: 21 1/2 inches Double Truck Mechanical Measurements 12.5 column = 26 5/8 inch x 21.5 in depth Double truck tabloid = 10.5 column equals inch by 15 inches in depth, 1/8 inch between columns. Closing Times/ Material Deadline 12:00 noon Distribution Days Houston Forward Times...Wednesday Rates 2015 Houston Forward Times

3 Broadsheet Sizes Mechanical Measurements 1 column column column column column column...12 Depth of Full Column: 21 1/2 inches 10 inch Ad Eighth Page Strip Ad (2 Cols.) 3.89in. x 5in. (3 Cols.) 5.92in. x 5 1/2in. (6 Cols.) 12in. x 3in. Color Rates B/W1C...$ B/W2C...$ B/W3C...$ Minimum Lines Pre-Printed Inserts Local National 20 inch Ad Quarter Page 60 inch Ad (2 Cols.) 3.89in. x 10in. (3 Cols.) 5.92in. x 10.75in. (4 Cols.) 7.94in. x 15in. 4 Standard, 8 Tabloid...$40 per M...$50 6 Standard,12 Tabloid...$50 per M...$55 8 Standard, 16 Tabloid...$55 per M...$60 10 Standard, 20 Tabloid..$60 per M...$65 12 Standard, 24 Tabloid..$65 per M...$70 Single Card Inserts...$55 No handling charges. A minimum of 10,000 acceptable. Must deliver to Forward Times seven days prior to insertion date. Card inserts on 70 lb. or heavier stock preferred. Half Page (Horizontal) Half Page (Vertical) Full Page (6 Cols.) 12in. x 10.75in. (3 Cols.) 5.92in. x 21.5in. (6 Cols.) 12in. x 21.5in. Double Truck Mechanical Measurements 12.5 column = 26 5/8 inch x 21.5 in depth Double truck tabloid = 10.5 column equals inch by 15 inches in depth, 1/8 inch between columns. Closing Times/ Material Deadline 12:00 noon Distribution Days Houston Forward Times...Wednesday Guidlines 2015 Houston Forward Times

4 Connect Print. Web. Mobile. Advertising Bundles! Designed to increase your company s visibility with our readers and help you take advantage of frequency and volume rates. Connect with the Forward Times Newspaper online. Advertisement Measurements Head Banner Dimensions: 1050 x 110 Cost: $2,000/mo Homepage Stationary Sidebar Web Button Dimensions: 225 x 225 Cost: $450/mo Sidebar Rotator Dimensions: 225 x 225 Cost: $350/mo Footer Banner Dimensions: 728x90 Cost: $1,500/mo At a Glance... Print Ads Classified $28 per column inch. Display $30 per column inch. Social Media Blast Facebook, Twitter, and Instagram posting of your display ad weekly for 1 month Cost: $200/mo Blast Electronic mail blast to Forward Times Database of your display ad weekly for 1 month Cost: $250/mo Head Banner Sidebar Stationary Sidebar Rotator Footer Banner Commercial Video 15 sec 15 second commercial video advertisement. Production and editing services available. Cost: $250 Commercial Video 30 sec 30 second commercial video advertisement. Production and editing services available. Cost: $350 Online 2015 Houston Forward Times

5 2015 Special Editions and Events Calendar Dates Special Edition Ad Deadline January 14 Martin Luther King s Birthday January 12 February 18 Black History Month Februrary 16 March 25 Women s History Month March 23 May 6 Mother s Day Tribute May 4 * May 13 American Heart Association May 11 Go Red Girlfriend May 15, 16 and 17 June 10 Texas Black Expo June 8 June 17 Juneteenth Our Generations June 15 June 17 Father s Day Tribute Frontline Fathers June 15 August 5 Back To School Special August 3 * September 30 Forward Times 55 th Pre Anniversary Edition September 25 * October 7 Forward Times 55 th Post Anniversary Edition October 5 October Election Guide October 26 * December 23 Kwaanza Celebration December 21 * Asterisk indicates Special Events Calendar 2015 Houston Forward Times

6 Phone: Fax: CEO and Publisher Karen Carter Richards Associate Editor Jeffrey Boney General Manager and Advertising Director Henrietta Smith Wilson Managing Editor and Graphic Designer Grace Boateng Production Manager Ernestine Dixon Circulation Manager Patsy Hunter Sports Editor Nicholas Norman Entertainment Editor Chelsea L. White Health Editor Valecia Weeks Marketing and Business Representative Monica Martin Special Events Adrean Brooks Pressman Ervin Jackson Memberships National Newspaper Publishers Association Texas Press Service Texas Publisher Association Texas Business Alliance Better Business Bureau Business Office 4411 Almeda Houston, Texas Billing Address P.O. BOX 8346 Houston, Texas Contact 2015 Houston Forward Times