2015 Standard Media Kit
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- Clemence Gardner
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1 2015 Standard Media Kit Main Office: 8508 Ash Street, Vancouver, BC Canada V6P 3M2 Tel: Fax: Chinatown Office: 128 Keefer Street, Vancouver, BC Canada V6A 1X4 Tel: Fax:
2 Sing Tao Canada Company Profile Sing Tao Canada is a partnership between two major media Sing Tao Daily leads the way in editorial quality and in-depth companies: Torstar Group and Sing Tao News Corporation in reporting. BC Edition was awarded: Hong Kong. Best Reporting Chinese Language by the prestigious Sing Tao Daily is published every day in Toronto, Vancouver Jack Webster Awards in 2006, 2008 and 2014; and and Calgary and is part of the Sing Tao overseas publication Best News Photography Olympic Feature by News network which includes the east and west coast of USA, Photographers Association of Canada in June Europe and Australia. News resources provided by Sing Tao News Centre in Hong Kong and New York as well as from Toronto Star. Sing Tao Daily is the #1 newspaper amongst Chinese-speaking Canadians in Metro Vancouver since
3 DKNY PURE 7 For All Mankind Brax Doma Leather Eile Tahari DKNY JEANS 81 Hours Claeson Ella Moss Emu Australia 360 Sweater Bandolera Codello Eileen Fisher Eva & Claudi Javier Simorra Judith & Charles Michael Kors J Brand Line Nations James Perse Majestic Splendid Vince White & Warren Sing Tao Multimedia Platform Your #1 Choice in Reaching the Chinese Community Sing Tao Daily The most read Chinese newspaper in Vancouver Sing Tao Daily publishes an average of 100 pages per day, 365 days a year. A leader in coverage of both local and international news, Sing Tao provides readers with up-to-the minute news from around the world through its worldwide news network. Sing Tao Daily has received the prestigious Jack Webster Award for its excellent coverages. Weekly magazines (Free Insert) Our five daily sections incorporate the following: Section A Regional and national news. Section B Hong Kong and China news. Section C Financial news. Section D Entertainment news. Section E Daily features. client brinkhaus title little secret publication sing tao vancouver size 27.5 cm x 35.5 cm colour 4c foundrycommunications.ca 6719_MK_FA12_CA_SING_TAO_BEAUTY_MAGAZINE.indd 1 8/20/12 5:15 PM Sing Tao Weekly (every Saturday) Local stories, lifestyle and entertainment magazine Star Magazine (every Sunday) Contents extracted from the popular East Week Magazine in Hong Kong. Parents Gourmet (every Wednesday) For the needs of parents, easy cooking receipes and nutritions. Property Guide (every Thursday) Comprehensive real estate Publication. Annual supplements (Free Insert) IMPORTANT: 10mm of white border is added by publication (not shown in document) document s white border is set at 2.7mm addition of two = 12.7mm or.5" white border 7619_MK_FA12_CA_SING_TAO_BEAUTY_MAGAZINE TRIM: 245mm(w) X 320mm(h) Bridal Magazine Published in March Hot Spot Magazine Published in June New Home Guide Published in May & October Beauty & Lifestyle Magazine Published in October New Car Guide Published in November Christmas Magazine Published in December Canadian City Post & City Style where it all comes together 4346 W 10th Ave Vancouver, BC 現 在 可 在 enda b 內 賺 取 aeroplan 飛 行 里 數 Pennyblack (by Max Mara, exclusive to Enda B) A full colour weekly free magazine published every Friday and every other Saturday in Simplified Chinese characters, provides readers from Mainland China information on education, immigration, real estates, investment, luxury lifestyle & shopping. 3
4 EliteGen Leading trendsetting and intellectual lifestylemagazine in Canada EliteGen is characterized bya sense of inspiration and ingenuity that attractsreaders attention. Our magazine appeals to a segment of young, affluent and well-educated professionals with comprehensive mindsand high spending powers. The magazine covers fascinating topicsincluding culture, style and design, trends, fashion and travel fromaround the world. Etel Chinese Business Directory Provides one stop business directory solutions in print, online (singtaoetel.ca) and mobile format (ccue.ca/tel). Online Products SingTao.ca The online version of Sing Tao, provides the most up-to-date news. CCUE.ca A comprehensive Chinese website and phone app that provides information relating to everyday living such as buy and sell, dining, fashion, travel and a popular forum. DuShi.ca The online version of Canadian City Post, provides information on immigration information, chat room, blog, forum in addition to news. 優 惠 寶.com Bigcityperks Monthly deals distributed through flyers and e-newsletter. Chic Boutique Online retailer featuring the best hair products. 4
5 Most Often Read Chinese Daily Newspaper 24% 51% Sing Tao Daily Ming Pao Daily 25% World Journal New Immigrant s Choice Tenure in Canada Tenure 0 to 5 years 6 to 10 years Sing Tao Daily 73% 38% Ming Pao Daily 16% 31% World Journal 11% 31% Sing Tao Demographics Male 51% 49% Female Place of Origin Mainland China 52% Hong Kong 40% Taiwan 5% Others 3% Age % % % % Chinese speaking 18+ living in GVA who read Sing Tao in the past week (n=545). Source: Sing Tao Media Study 2013 conducted by Environics Research Group. 5
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