LONDON OLYMPIA November 2015

Transcription

1 LONDON OLYMPIA November 2015

2 The BBC Good Food Show London returns to Olympia this November and continues to provide an affluent, urban audience with a fabulous day out. The Show brings together small artisan food and drink producers with wine specialists, restaurants and premium household brands. Our line up of the nations favourite TV celebrity chefs and special new features make the event truly unique and one where visitors can be fully immersed in their passion. The Show is the perfect environment to retail, sample and/or launch new product to gain valuable exposure to a social influencer consumer base.

3 If your brand is looking to engage, influence and inspire the capitals most discerning foodies then the BBC Good Food Show London is the perfect platform. Here's a little insight into who our visitors are and why they come to the Show: A total audience of 35,000 visitors over the three days including 10,000 dedicated baking fans from the BBC Good Food Bakes & Cakes Show An affluent audience - 90% ABC1 118 average show spend per visitor 55k average household income 78% female Average age 42 77% come specifically to taste and buy different food and drink

4 A unique line up of crowd pulling talent A crowd drawing line up is essential for a busy and successful Show attracting exactly the right audience. This year it's better than ever! We have a fantastic array of the nation's favourite TV Chefs at the Show, offering a little something for everyone.

5 Fabulous Features The Show is bursting with special new features, first class entertainment and fantastic inspiration: Supertheatre sponsored by A unique feature across all BBC Good Food Shows is seeing your favourite celebrity chef cooking live in the impressive purpose built 2000 seat Supertheatre sponsored by Kenwood. This is an unforgettable experience included with every ticket. The NEW Pop Up Restaurant & Street Food Experience Back by popular demand, the new and improved area in the heart of the Show will showcase restaurant favourites and on trend street food experiences that will tantalise the taste buds. This relaxing and social dining experience offers visitors a chance to sample dishes from a selection of pop up restaurants and discover some of London s fashionable Street Food trends. The Interview Stage sponsored by Now featured at all Shows, the open plan Interview Stage sponsored by Lakeland is where visitors can discover the secrets of our experts success. Live Q&A style hosted interviews are scheduled with a range of great chefs and experts allow visitors to get their burning questions answered.

6 Fabulous Features The Winter Kitchen This open plan theatre with a timetable of inspiring chefs creates additional free editorial content for visitors to enjoy throughout their day. The Tasting Theatre Our visitors love to get involved and the Tasting Theatre provides an opportunity to experience sessions hosted by experts to taste and learn about a variety of topics, including Wine, Chocolates and Canapés. The Producers Village The Producers Village is a hugely popular destination for visitors to shop for a wide range of speciality and artisan products that they would not be able to find on the Supermarket Shelves. The Wine Cellar The Wine Cellar is the ultimate destination for wine lovers. The area brings together keen amateurs and connoisseurs who come to stock up for the festive season, explore wines from across the globe and listen to experts. The Craft Beer Corner A new feature at the London Show, the Craft Beer Corner is the perfect location of visitors to discover a unique collection of small batch brews. The area allows beer enthusiasts to sample and discover new tastes from Britain s leading craft breweries.

7 Targeted marketing campaign The BBC Good Food Show London marketing activity encompasses a fully integrated campaign that includes Targeted direct mail pieces from June through to November to over 80,000 people Targeted press releases to over 300 food and lifestyle press contacts Coverage in BBC Good Food Magazine which has a readership over 1.4 million people Social media activity across Twitter 95,553 followers Pinterest 2,543 followers Instagram 4,157 followed Website views of over 980,000 during the campaign period from June - November Editorial and advertorial coverage in the BBC Good Food Show London and Bakes and Cakes Show Guide given to all visitors Extensive digital campaign we have a dedicated digital marketing agency that will be promoting all autumn shows through, PPC, remarketing, SEO, display and digital PR We are also working closely with a media buying agency through targeted media campaigns to our demographic. In 2014 we had a targeted advertising plan in place including magazine coverage, radio and regional press.

8 Two Shows in One Now co-located with the BBC Good Food Bakes & Cakes Show! The Lower West Hall will now be home to our popular Bakes & Cakes Show (previously held at the BDC). Ticket holders to either show will gain access to both so they can enjoy even more inspiring editorial content The co-location means more engaged visitors to the BBC Good Food Show London resulting in more exposure and retail opportunities. Inspired by the popular BBC Good Food Bakes & Cakes magazine, part of the BBC Good Food Home Cooking Series, the Show brings together a stellar line up of celebrities, baking and cake decorating brands and passionate and engaged home bakers in a fun, educational and inspiring environment.

9 Reasons to exhibit To sell our visitors love to discover and buy Sample Meet and engage with new and existing customers face to face To launch or test new products To establish or grow your brand Grow your network and customer base Face-to-face Retail Talk to us about the best way for your brand to meet our visitors. Space Only: 277 / m² + VAT Shell Scheme: 297 / m² + VAT Producers Village (2m x 2.5m)*: VAT Wine Market & Craft Beer Corner (3 x 2m): VAT Brand Awareness Loyalty discounts are available for multi-show bookings *Producer Village is by application only

10 Reasons to sponsor The BBC Good Food Shows are renowned for great features, editorial content and visitor attractions. These assets can be sponsored to ensure significant prominence and strong brand association. These Shows are the ideal environment to engage people who are passionate about food and drink, dining and cooking. We have worked to deliver successful campaigns at the Shows for supermarkets and other retailers, food and drink and appliance manufacturers, household products, finance companies, the tourism sector, utilities industry and many other related companies that have targeted our visitor demographic. Opportunities at the BBC Good Food Show London include: 2014 Portfolio Sponsors The NEW Pop Up Restaurant & Street Food Experience VIP Experience The Tasting Theatre The Winter Kitchen The Producers Village The Wine Cellar Plan your Day You Are Here Boards Sponsored sessions within one of our features With a little imagination, the opportunities are boundless and we are open to tailoring bespoke partnerships that suit your objectives.

11 Our Portfolio Over 285,000 hungry visitors NEW Location: Hampton Court Palace Date: August 2015 Visitors: 18,000 expected in 2015 Location: SECC, Glasgow Date: 6-8 November 2015 Visitors: 20,000 expected in 2015 Location: Olympia, London Date: November 2015 Visitors: 35,000** expected in 2015 Including up to 14,000 baking visitors Location: Hampton Court Palace Date: 4 6 December 2015 Visitors: 18,000 expected in 2015 NEW Location: Dubai World Trade Centre Date: December 2015 Visitors: 20,000 expected in 2015 Location: HIC, Harrogate Date: 8 10 April 2016 Visitors: 15,000 expected in 2016 Location: NEC, Birmingham Date: June 2016 Visitors: 100,000* expected in 2016 Location: NEC, Birmingham Date: November 2015 Visitors: 80,000 expected in 2015 Location: ExCel, London Date: May 2016 Visitors: 20,000 expected in 2016 NEW *BBC Good Food Show Summer & BBC Gardeners World Live are co-located ** BBC Good Food Show London & BBC Good Food Bakes & Cakes Show are co-located

12 To summarise The BBC Good Food Shows offer a unique opportunity to engage with a targeted audience of food lovers in a vibrant and fun environment. It is proven that Live Events offer heightened engagement - events give consumers the chance to fully immerse the five senses We are experts in what we do - our shows are proven and deliver results time and time again Our audience satisfaction and loyalty ratings are high. Word of mouth is our strongest medium ensuring that we continue to deliver great days out We would love to work with you and look forward to discussing how you can be part of the biggest celebration of food and drink in the UK. To get a hint of the excitement, click on the link:

13 Contact the team Lucy Stent Senior Sales Executive Proudly organised by River Street Events Ltd Osbourne House Becketts Wharf Lower Teddington Road Kingston upon Thames KT1 4ER