MARIN COUNTY ARIN S AWARD-WINNING HOMETOWN NEWSPAPER. at a glance

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2 M ARIN S AWARD-WINNING HOMETOWN NEWSPAPER Marin County is located just north of the Golden Gate Bridge in the San Francisco Bay Area. Known for it s natural beauty and affluence, Marin is one of most desirable places to live. With landmarks such as Mt. Tamalpais, Stinson Beach, Muir Woods and the Pt. Reyes Seashore, Marin attracts outdoor lovers who revere the land. Much of Marin County is protected open space and urban growth is contained. Real estate properties are at a premium and the affluent families who can afford to live in Marin make it one of the most highly desirable markets in the country. The IJ (as it s affectionately known as) is a daily paper that serves all the cities and towns that make up the Marin community. The respected paper regularly wins top awards for journalistic excellence in categories ranging from news and sports coverage, to lifestyle coverage, photos and graphics. The local news is available not only in print but also on the IJ s popular website, marinij.com as well as mobile and tablet apps. The Marin Independent Journal is a publication of Media News Group currently owned by Digital First Media. Digital First Media's more than 800 multi-platform products reach 61 million Americans each month across 18 states. As a DFM property, the Marin IJ can offer advertisers an assortment of marketing platforms including print, targeted digital display, retargeting, mobile, social, daily deal, marketing and more. Advertising solutions are available and scalable to meet all business needs. This media kit offers a closer look at the Marin Independent Journal s print audience. MARIN COUNTY at a glance Adult population...203,400 Occupied Households...104,000 Median age (Adults 18+)...52 years Male population...50% Female population...50% College degree or higher...52% Homeowners...66% Household income over $100, % Median household income...$93,900 Source: Scarborough R

3 HO ARE MARIN IJ WREADERS? Marin County residents are affluent, successful and a highly sought-after target. 35% of Marin residents are married with a household income of over $100k. Marin residents are also very educated, as 52% have a Bachelor s degree or higher. Marin County has one of the top average household incomes in the nation, at just over $125,000. Marin also boasts the highest average household effective buying income with $102,000, which means Marin residents have a significant amount of disposable income. This shows when it comes to spending, as Marin households spend an average of $38,000 a year at retail stores. MARIN IJ READERS VS. MARIN COUNTY ADULTS IJ Readers* Marin County Male 45% 50% Female 55% 50% Age % 21% % 37% % 21% % 21% College Grad or more 58% 52% Some College 27% 27% H.S. Grad or Less 15% 21% The Marin Independent Journal reader profile closely resembles the county s predominant demographics providing an ideal reach of the Marin market. Sources: Scarborough R1 2012, Nielsen *Based on past week print and past month online 3

4 arin IJ and marinij.com READER DEMOGRAPHICS Mand REACH Marin % of Print % of County Total Only Total 7 Days % Reach Online 30 Days % of Total % INA Reach (Both) 7 Day Print / 30 day online % of Total % Reach Total Adults 203, % 99, % 48.9% 81, % 40.1% 135, % 66.4% Sex of Respondent Men 100, % 39, % 39.5% 44, % 43.9% 61, % 60.6% Women 102, % 59, % 58.0% 37, % 36.3% 74, % 72.1% Age of Respondent , % 8, % 45.7% 6, % 32.6% 8, % 45.7% , % % 3.3% 15, % 64.8% 16, % 65.6% , % 18, % 57.1% 18, % 57.1% 23, % 71.2% , % 24, % 57.9% 16, % 38.5% 28, % 67.2% , % 20, % 47.7% 17, % 40.7% 28, % 65.9% 65 or older 43, % 26, % 62.1% 7, % 17.3% 31, % 71.8% Race White 188, % 95, % 50.7% 79, % 42.3% 129, % 69.1% Asian 5, % 2, % 43.4% % 11.3% 2, % 43.4% Black/African American/Other 10, % 1, % 17% 1, % 21.8% 2, % 29% Hispanic 18, % 5, % 27.1% 6, % 31.9% 7, % 41.5% Marital Status Married 121, % 61, % 50.7% 54, % 44.7% 84, % 69.6% Never married (single) 46, % 18, % 39.3% 17, % 38.7% 27, % 58.9% Widowed 12, % 6, % 51.2% 1, % 12.0% 7, % 58.4% Separated/Divorced 23, % 13, % 56.5% 7, % 33.6% 15, % 68.5% Level of Education High School graduate or less 41, % 19, % 45.6% 7, % 18.5% 20, % 48.4% Some college 55, % 22, % 41.1% 23, % 42.7% 36, % 65.2% 4 year degree 57, % 29, % 51.0% 28, % 49.6% 43, % 76.3% Post graduate work/degree 48, % 28, % 58.1% 21, % 44.1% 34, % 71.5% Own or Rent Residence Own 133, % 75, % 56.3% 53, % 40.2% 95, % 71.4% Rent 66, % 21, % 32.4% 25, % 39.0% 36, % 55.5% Other 3, % 2, % 79.4% 1, % 52.9% 2, % 82.4% Household Income Less than $49,999 53, % 20, % 37.8% 7, % 14.5% 21, % 40.6% $50,000 - $74,999 20, % 10, % 52.2% 8, % 43.3% 16, % 79.3% $75,000 - $99,999 37, % 12, % 34.8% 14, % 39.4% 23, % 64.4% $100,000 - $149,999 41, % 23, % 56.9% 25, % 61.0% 34, % 83.9% $150,000 - $249,999 21, % 20, % 68.6% 16, % 57.1% 23, % 80.7% $250,000 or more 20, % 12, % 55.6% 8, % 37.5% 14, % 68.1% Source: Scarborough R

5 HY THE MARIN IJ? WMarin IJ Readership Integrated Newspaper Audience: Past Week Print, Past Month Online..135,100 Daily Average Print Only Issue...57,700 Past Week Print Only...99,400 Online Past 30 Days...81,500 Highest Market Coverage 2/3 of Marin adults have read the Marin IJ print edition in the past week or the MarinIJ.com in the past month. Highest Household Income in California - Marin County residents enjoy an average household income of $125,000 a year. This is $12,000 higher than the next county, San Mateo. Marin is #1 in Eff ective Buying Income - Marin has the highest average EBI in the nation, at $102,000 a year. This puts Marin at the top with disposable income. Source: Nielsen 2012 REACHING YOUR TARGET AUDIENCE The Marin Independent Journal offers a variety of products designed to help you reach your target audience. When combined, these products reach even more of the Marin market. CORE PRODUCTS Marin Independent Journal newspaper Reaches 135,100 print readers each week and online readers each month. Marinij.com reaches 45,500 unique users daily. SPECIALTY PRODUCTS Inserts Reach households in your target ZIP codes with a preprint Sticky Notes Post your note on the front page of the paper Red Plum Direct mail in selected ZIP codes or total market coverage Special Sections Target your customer with special sections Online Behavioral Targeting Target your Web ad to the right online shoppers 5

6 ARIN IJ SIZE SPECS MROP standard broadsheet page (6 columns) Maximum ad depth: 21.0 inches Double-truck ad size: 21.0 inches wide, 21.0 inches deep Ad widths Inches 1 column columns columns columns columns columns...10 Double Truck...21 Full page size...6 columns x 21 CLASSIFIED standard broadsheet page (10 columns) Maximum ad depth: 21.0 inches Double-truck ad size: 21.0 inches wide, 21.0 inches deep Ad widths Inches 1 column columns columns columns columns columns columns columns columns columns...10 File Types Quark Xpress 6.5 for Macintosh Adobe Illustrator CS Adobe PDF s distilled at print settings Adobe InDesign CS Adobe Photoshop CS Ads submitted as PDFs or rasterized files can not be altered by the IJ. Please proof your ad carefully as these are considered camera-ready ads and will be printed as submitted. All files must have Mac fonts and graphics included/embedded, or have fonts outlined or rasterized. Arial and True Type fonts will not be accepted. Color - All files must be CMYK. RGB or spot color files will automatically be converted to CMYK and color shifts may occur. Color match proofs should be submitted for all color ads. All black type should be 100K. Four-color black type is not guaranteed to print cleanly. Black type should be overprinted, not knocked out. Trapped black type will result in a white shadow when printed. Images - All images should be 300 dpi at full print size. Line art should be 1200 dpi. 6

7 C Advertising ONTACT US The Marin IJ advertising staff is available to work with you Monday through Friday 8:30 a.m. to 5:30 p.m. Please call our advertising main line to be connected to an available account representative. Main Line...(415) Classified Main Line...(415) Advertising Sales Manager Bridget Gieseke...(415) Online Director Scott Henry...(415) Obituary and Legal Ads Donna Lazarus...(415) Self Service Classified Ads Marin.kaango.com 7