Publishers of Between The Lines Newspaper Pride Source Yellow Pages Pridesource.com

Transcription

1 Publishers of Between The Lines Newspaper Pride Source Yellow Pages Pridesource.com

2 Credibility Pride Source Media Group, Michigan s most trusted LGBT resource since 1993, is regarded as the authoritative voice for the state s gay community. Every day our readers turn to our print and online publications for original news, entertainment, referrals and influential opinions relevant to them and their families. Our publications reach tens of thousands of loyal readers. As an advertiser you have unparalleled access to this market. Your company benefits from the unique credibility we have built with our readers during 21 years of continuous publishing. The Ultimate Marketing Tools We offer five easy ways to reach Michigan s LGBT market: Between The Lines is the award-winning weekly newspaper published every Thursday. Our professional reporters and editors dig deep to find stories and investigate issues impacting LGBT people in Michigan. BTL is a must read every week for Michigan s LGBT people and allies. Reader engagement is enhanced with monthly special issues, regular city page features, contests and giveaways, celebrity interviews and a comprehensive calendar that connects our readers with community events. Pride Source Magazine is the most comprehensive referral guide for LGBT consumers. Hundreds of businesses are listed and advertise, as well as many non-profit organizations serving the LGBT community. The Pride Source Magazine comes out June 1st in print and is available online year round at Thousands of copies of the print edition are handed out at Gay Pride festivals during the month of June. In 2015, Pride Source Magazine has expanded into a full color glossy magazine celebrating Michigan s LGBT community - our lifestyles, our families and our march to equality. It s a new, upgraded generation of the Pride Source Yellow Pages. Pridesource.com is the most popular LGBT website in the Midwest for news, events, entertainment and activism. Thousands of people generate millions of clicks on all the content from Between The Lines, the Pride Source Yellow Pages and the calendar. Breaking news alerts keep our online readers informed and visitors can click through to our advertisers websites right from their ads and listings. BTL Digest Blast goes to thousands of opt-in subscribers twice each week. Thursdays BTL Digest highlights the latest news and gives subscribers a sneak peek into the newest edition of Between The Lines. The Friday BTL Happenings features events and entertainment for the upcoming weekend. Ads on the BTL Blasts are delivered directly to BTL subscribers inboxes. Social Media Outreach is integral to Pride Source Media Group s comprehensive reach into the LGBT market. We are in touch with thousands of followers, posting about breaking news and events. Any print or online campaign can be augmented with social media posts to drive readers to advertisers websites.

3 Our Readers At A Glance * 94% are likely to purchase products or services advertised with Pride Source Media Group Gender 54% Male 44% Female Employment/ Living 72% employed full-time 12% own their own business 71% identified their employers as LGBTfriendly 65% selected a financial planner they knew to be LGBT-friendly 68% own their own home 60% live with a spouse, partner or lover 16% have children living in the home 68% have at least one pet 25% live alone Education 98% are high school graduates 73% are college graduates 37% have advanced degrees Income 26% > $100,000 45% $50,000-99,000 23% $25,000-49,000 6% < $25,000 Purchasing 57% purchased a laptop and/or home computer last year. 37% purchased a major household appliance 21% purchased furniture Travel 81% went on at least one vacation in the past year 29% went on at least three vacations in the past year 68% flew at least once 17% flew at least six times Internet/ Technology 92% regularly use a social networking website such as Facebook 57% regularly tweet and/ or Instant Message 57% purchased a laptop and/or home computer last year. Auto 47% purchased a new car in the past year, or will in the next year. 61% own a domestic model car Health 71% take vitamins and/or supplements regularly 34% go to the gym at least once a week 90% make it a point to eat healthy meals 35% do yoga and/or regular massage Entertainment/ Dining 40% go to a nightclub or bar at least once a month 33% attend the movies at least once a month 38% see a live performance at least once a month 80% dine out at least once a month 36% dine out at least once a week 11% have doctoral degrees *Compiled from 2013 reader survey conducted by Community Marketing Inc. All included photos are from recent BTL features. BTL Photos: Andrew Potter

4 100 GAY-FRIENDLY MICHIGAN BUSINESSES Each week Between The Lines is distributed to hundreds of sites throughout Michigan, with the heaviest concentration within the greater Detroit, Oakland County and Ann Arbor areas. BTL is picked up each Thursday at coffee shops, restaurants, stores and entertainment venues as well as from our colorful street boxes! JUNE 6, 2013 VOL FREE Brittany Blase The Fairy Godmother Of Weddings THIS SATURDAY, BTL WEDDING EXPO RETURNS FOR BIGGEST BASH YET MARCH 19, 2015 VOL FREE Available in digital format. 1/12 1/6 V 1/4 1/8 V 1/6 V 1/8 S Full Half V 1/3 V JR Half H 1/3 S

5 Visibility & Reach Pride Source Media Group creates ways to maximize our advertisers exposure to LGBT consumers. In addition to regular weekly news features and exclusive entertainment interviews, our 12 special issues target specific industry groups. Focused regional content features a particular city with our Cool Cities program, and professionally produced events draw huge crowds to meet you personally. Special Guides are published about once each month in Between The Lines. Themes include Health & Wellness, Pets, Home & Garden, Wedding & Anniversary, the annual Auto edition and the Holiday Gift Guide. With relevant content written to insure strong readership, each Guide includes advertiser listings in print and online. Readers who use them to make purchasing decisions often keep BTL Guides. See the BTL production schedule online for a complete list of Special Guides and their publication dates and deadlines. Each week Between The Lines publishes a Cool City Section that shines a light on an area popular with the LGBT community. By advertising on these Cool City Pages, advertisers can double niche market by targeting the LGBT market and geo-targeting a specific city area. See the BTL production schedule for a complete list of Cool City Pages, the publication dates and deadlines. The Ultimate LGBT Wedding and Anniversary Expo is just one of the events produced by Pride Source Media Group each year. The Expo attracts a large crowd and showcases our exhibitors with high visibility at this professionally produced event each April. Seminars, receptions and Pride Month celebrations are just some of the other events produced regularly by Pride Source Media Group, all of which have sponsorship and advertising opportunities.

6 Introducing Size Dimensions Page Size 8.125" x " Two-Page Spread 16.5 x in Full Page w/ Bleed x Full Page Floated x Half H x Half V 3.45 x /4 H x /4 V 3.45 x / x Size Rates Back Cover $4595 Inside Front Cover 3995 Inside Back Cover 2995 Two-Page Spread 5148 Full 2145 Half / /8 925 Bold Box 399 Regular Listing 299 MAGAZINE A full color glossy magazine celebrating Michigan s LGBT community - our lifestyles, our families and our march to equality. It s a new, upgraded generation of the Pride Source Yellow Pages a trusted staple for referrals, contacts and information. This New Pride Source Magazine will include feature articles and photos in a high quality format. Your ad will be seen by thousands of LGBT people and our allies who welcome the LGBT community into the fabric of Michigan s economy. The 2015 Pride Source Magazine comes out June 1 just in time to be distributed at the HUGE Motor City Pride event at Hart Plaza in Detroit June 6. This attractive magazine will also be inserted into the June 4 issue of Between The Lines, and handed out at Pride celebrations in Lansing, Grand Rapids, Kalamazoo, Saginaw, Battle Creek, Hotter Than July! and Windsor ONT. 1/8 Full w/ Bleed 1/2 V 1/4 H 1/4 V 1/2 H Our experienced design staff is happy to design your ad for you!

7 Pridesource.com is widely regarded as the most popular LGBT website in the Midwest. Each week thousands of unique visitors come to the site for news, events, entertainment and activism, seeking information and referrals most relevant and important to them. There are four ad sizes on Pridesource.com. Our sophisticated delivery software tracks views and clicks on every ad and can generate easy-to-read reports for any online campaign. All ads are run-of-site reaching thousands of viewers every day. We can customize an affordable campaign that will meet your online marketing goals. Web Ad Specifications & Design We can accept static or animated gifs or jpegs; we can accept flash files and rich media if accompanied by a back-up gif or jpeg. Maximum file size: 160k. your ad to your sales representative along with the URL link for the ad. Pride Source Media Group s experienced design staff is happy to design your ad for you. Blasts Advertising opportunities are also available on the BTL Digest, an blast that goes out twice a week on Thursdays and Fridays to thousands of opted-in subscribers. Readers open the BTL Digest faithfully to see the latest news and entertainment stories, and the number of subscribers continues to increase with each publication cycle. Traffic to all of our online content is amplified using our social network of over 10,000 Michiganders! Banner Ad Article Box AD SIZES Tower Ad Banner Ad Article Box Button Ad Tower Ad W x H 160 x 600 px 729 x 90 px RATE CARD Tower Ad 300 x 250 px 300 x 250 px $25 PER CPM* Button Ad Ask your sales associate about unique opportunities to reach our market through social media Banner Ad Article Box Button Ad $19 $14 $12 *Cost per thousand: the price paid for 1,000 ad impressions. New to web ads? No problem. Ask your sales associate for a glossary of terms!

8 20222 Farmington Road Livonia, MI