We help meeting and event planners make magic happen.

Transcription

1 We help meeting and event planners make magic happen. We help you drive sales. Media Kit 2013 bizbash.com digital PRINT EVENTS

2 Style Matters. Planning a successful event or meeting involves a thousand decisions and details that are all about one thing: helping people connect. From venue to A.V. from lighting to seating, the style of an event sets the tone, and makes the magic happen. BizBash is the only media brand that takes event and meeting style seriously. Our readers set and vet the trends that shape the future of the event and meeting industry. Planners turn to BizBash when they re looking for the venues, services, and ideas to make their next event stand out. Will your solution be there?

3 Reach the Entire Market. You never know who will be the next event decision maker the office manager or the vice president. But you do know that they ll be concerned with bringing the right style to their event. Every day, BizBash curates the best styles and trends from all types of events, from trade shows to conferences, from galas to corporate meetings. Planners across the entire market, no matter what their title or job function, turn to BizBash to find the ideas and solutions they need. Use BizBash to reach all of the planners who are bringing meetings and events to your market. It s the only marketing partner that will put you in front of the right decision makers at the right time.

4 Get a Total Marketing Solution. No matter what your marketing budget, you need the right mix of media and marketing solutions to reach planners when they re looking to buy. Planners trust our online, in-person, and print resources to identify the vendors that will help them bring their ideas to life. That makes BizBash the ideal marketing partner for your brand. Let us make it easy for you. We ll create a powerful marketing plan to generate leads and revenue all year long. So you can focus on helping your customers make the magic happen.

5 BizBash Marketing Solutions Reach Planners When and Where They re Making Decisions. BizBash Online 135,000 unique visitors per month 1 million page views Targeted and retargeted ads Full-featured directory listings BizBash Magazine Four national issues 195,000 print readership* 6,000 digital readers Live Events BizBash IdeaFest trade shows: Miami/South Florida: 1,400 attendees Chicago: 1,000 attendees Los Angeles: 1,300 attendees New York: 3,000 attendees Toronto Readers Choice Awards: 500 attendees Planner education and conferences Marketing The all-new BizBash Daily reaching nearly 60,000 meeting and event planners Sponsored s reaching up to nearly 70,000 opt-in subscribers BizBash National Venue & Supplier Guide Exclusive editorial coverage of venues and trends in 18 major markets. 135,000 print readership* 100,000 digital readers *Includes pass-along readers, 2011 Reader Study.

6 The BizBash Audience Get Your Share of the $20 Billion Events and Meetings Market Our audience consists of experienced, influential, and high-budget planners who make decisions for all types of events: conferences, galas, trade shows, and more. Big Budgets BizBash readers have a mean annual event and meeting budget of $757,000. Big Influence BizBash readers influence an average of 49 events per year. Experienced BizBash readers have an average of 12 years planning experience. Deep Engagement 1 in 3 BizBash readers don t rely on any other industry publication. They only read BizBash. On average, BizBash readers keep their issues for 13 months. BizBash Gets Results 57% look through BizBash as much for the advertising as the editorial. 3 in 4 have taken actions as a result of reading ads in BizBash. Source: Signet AdImpact Staff Report BizBash March/April 2012

7 BizBash Content Calendar: Q Spring Issue Summer Preview Ad Close: Feb. 1 Materials: Feb 8. Mails: Feb. 28 web date January January January January January February February February February March March March March March March specials Dates TBD February February February February March topic 2013 Preview: Ideas & Predictions for the Year Ahead New Venues in 18 Markets New Menu Items From Caterers Across the U.S. & Canada New Ideas for Gifts & Premiums New York s Top 100 Events (Web only) Focus on Tabletop Items: New China, Flatware, Decorative Items & More At the Bar: New Cocktail Ideas Trends in Incentive Meetings New Menu Items From Caterers Across the U.S. & Canada The Top 35 Event Designers: Meet the People Who Set Decor Trends for the Whole Industry Outdoor Venues & Summer Entertaining Spots: Where to Host Company Picnics & Entertain Summer Associates Summer Preview: New Ideas & Tools for Corporate Picnics & Entertaining The Latest in In-Office Catering Webcasting & Virtual Meetings: What Planners Need to Know Now Event Tents: The Latest Trends & Tips The Golden Globes Super Bowl Parties Grammy Parties New York Fashion Week Oscar Parties South by Southwest Outdoor Venues & Summer Entertainment Spots The Top 35 Event Designers Apps and Software Tools Trends in Incentive Meetings

8 BizBash Content Calendar: Q Summer Issue The Innovation & Fall Planning Preview Ad Close: Apr. 23 Materials: Apr. 30 Mails: May 20 web date April April April April April April April May May May May May May May June June June June June June June specials Dates TBD topic Ideas for Stylish Meetings Venue Focus: Las Vegas, Los Angeles, New York Focus on Furniture: The Newest Tables & Chairs Focus on Catering for Meetings Planner Tips & Tricks for Sound Production San Francisco s Top 100 Events (Web only) New Meeting Technology Solutions (Web only) Most Innovative People in Events Executive Meetings & Corporate Retreats: The Top New Spots for High-End Small Meetings New Menu Items From Caterers Across the U.S. & Canada Apps & Software Tools: The Latest Solutions for Planners New Group Activities & Teambuilding Ideas Chicago s Top 100 Events (Web only) Most Innovative Event Brands At the Bar: New Summer Cocktails New Venues in 18 Markets Social Media Success Stories (Web only) Best Ideas From Spring Benefits (Web only) Los Angeles s Top 100 Events (Web only) New Rooftop Venues Miami s Top 100 Events (Web only) White House Correspondents Dinner Parties Most Innovative People Most Innovative Brands Executive Meetings and Corporate Retreats bizbash events 4/10/2013 BizBash IdeaFest South Florida 6/19/2013 BizBash IdeaFest Los Angeles At the Bar: New Summer Cocktails

9 BizBash Content Calendar: Q Fall Issue Holiday Preview Ad Close: Aug. 2 Materials: Aug. 9 Mails: Aug. 29 web date July July July July July July August August August August August August August August August September September September September September topic Venues for Large Meetings: The Top New Places for Big Sales Meetings, Conferences & Conventions New Meeting Technology Solutions (Web only) New Menu Items From Caterers Across the U.S. & Canada Apps & Software Tools: The Latest Solutions for Planners (Web only) The Best Recent Invitation Ideas (Web only) Best Ideas From Music Festivals (Web only) Holiday Party Planning Guide: Ideas for Decor, Catering, Venues, Entertainment, Gifts & More 15 Most Innovative Meetings: Trendsetting Conferences, Conventions & Corporate Gatherings At the Bar: New Cocktail Ideas Registration & Ticketing Solutions: What s New The Cutting Edge of Audiovisual Production Best Ideas From Summer Benefits (Web only) Toronto s Top 100 Events (Web only) The Latest Trends in Trade Show Booth Design Venues for Holiday Parties in New York, Los Angeles, Chicago & Toronto Top 100 Events in North America: Our List of the Biggest Annual Events New Venues in 18 Markets Focus on Linens: The Latest Trends & New Products New Menu Items From Caterers Across the U.S. & Canada Invitation Ideas: New Print & Digital Solutions Holiday Planning Guide Top 100 Events 15 Most Innovative Meetings specials September New York Fashion Week Coverage (Sept. 5 to 12) Dates TBD Toronto International Film Festival Dates TBD Emmy Parties The Cutting Edge of Audiovisual Production

10 BizBash Content Calendar: Q Winter Issue Best of Meetings and Events Ad Close: Oct. 11 Materials: Oct. 18 Mails: Nov. 7 web date October October October October October October October November November November November November November November December December December December December specials Dates TBD topic New Meeting Technology Solutions (Web only) Green Venues: How Event & Meeting Locations Are Incorporating Sustainable Practices New Menu Items From Caterers Across the U.S. & Canada The Latest Entertainment Ideas Washington s Top 100 Events (Web only) Ideas for Stylish Meetings New Group Activities & Teambuilding Ideas (Web only) The Top 50 Production Companies: The Biggest & Best Firms Doing Corporate Events New Venues in 18 Markets Fresh Faces: The Hottest New Talents to Watch Focus on Hotel Catering New Staging Trends & Ideas Last-Minute Holiday Party Ideas: Food, Drinks, Decor, Entertainment & More (Web only) New Menu Items From Caterers Across the U.S. & Canada Best of 2013: Trends in Marketing, Technology, Catering, Design & More and How to Take Advantage of Them Last-Minute Decor Ideas for Holiday Parties Last-Minute Catering Ideas for Holiday Parties New Group Activities & Teambuilding Ideas (Web only) Focus on Fabrication: The Latest Custom-Made Decor Pieces Diffa Dining by Design Best of 2013 Meetings and Events The Top 50 Production and Planning Companies New Staging Trends and Ideas bizbash events October BizBash IdeaFest New York November BizBash IdeaFest Chicago At the Bar: Holiday Party Cocktail Ideas

11 BizBash Online. Planners rely on BizBash.com to research suppliers, develop and share ideas, and stay on top of the latest trends in meetings and event style. BizBash.com is the only industry resource with: A directory of more than 46,000 venues and suppliers IdeaBooks to inspire, collect, and share event ideas An archive of more than 10,000 stories describing specific events, industry trends, and solutions With BizBash.com you can reach more than 135,000 unique monthly visitors with an average annual events budget of $757,000 when they re looking for solutions and inspiration for their next meeting or event.

12 BizBash Online: Directory Listings Connect with event planners when they re searching for solutions. The BizBash Venue and Supplier Directories contain more than 46,000 listings, searchable by geographic market and by venue and supplier category. Each listing is vetted by our editorial staff, making the BizBash directories the most trusted resource for planners researching options for their next meeting or event. Bump your listing to the top by purchasing a Platinum or Gold listing. These listings generate an average of nearly 30x more page views and direct leads than basic listings. Platinum listings appear at the top of search results. IdeaBooks are rotated on the BizBash home page.

13 BizBash Online: Directory Listings Platinum and Gold listings generate an average of nearly 30x more page views and direct leads than basic listings. benefits Generate Leads gold sponsor platinum sponsor Company name, phone number, and full business details Lead generation form to receive a direct Unlimited Unlimited from the user Build Preference: Showcase Products & Services Free display ad creative created from your IdeaBook Capacities and floor plans (for venues) Custom IdeaBooks appear in Idea Search 3 IdeaBooks/ 30 photos Drive Consideration & Engagement Users can add listing to their Favorite Venues & Suppliers section Includes company social media feeds (Facebook and Twitter) Be More Visible Listing appears in search results Directory ad impressions More Vendors to Consider ad impressions Linkbacks to improve your search engine results Rotation of your IdeaBooks on the BizBash.com home page Above basic listings 7 IdeaBooks/ 70 photos Above Gold listings 3,000 10,000

14 BizBash Online: Advertising Brand your products and services with BizBash style. As the only editorial brand to take event and meeting style seriously, BizBash.com is the place planners turn to for great style ideas, hot venues, and innovative solutions. Sponsorship and CPM programs are available, targeted to individual geographic markets or throughout North America. Let us help you create an effective program that fits your marketing goals or budget and ensures you ll reach planners when they re creating their next event. Leaderboard Ad 728 x 90 pixels Hero Box Ad 647 x 432 pixels Display Ad 300 x 250 pixels

15 BizBash Magazine. Planners turn to BizBash magazine for the insights they need to set and vet the trends that shape the event and meeting industry. Each issue of BizBash magazine offers the very best in venues, meeting ideas, rentals, catering, and technology, as well as feature articles on hot topics and seasonal themes. With its total readership of 195,000 top-level planners, BizBash magazine is the perfect vehicle to position your brand on the cutting edge. Spring 2013: Summer Preview Outdoor Venues & Summer Entertainment Spots The Top 35 Event Designers Apps and Software Tools: The Latest Solutions for Planners Summer 2013: The Innovation & Fall Planning Preview The Most Innovative People & Brands in the Event & Meeting Industry Executive Meetings & Corporate Retreats: The Top New Spots Fall 2013: Holiday Preview Holiday Planning Guide Top 100 Events 15 Most Innovative Meetings Venues for Large Meetings, Conferences & Conventions Winter : The Best of Meetings & Events Best of 2013 Events & Meetings The Top 50 Production & Planning Companies New Staging Trends & Ideas

16 BizBash Sponsored Marketing. Planners use the all-new BizBash Daily and s to keep up to date on the latest event news and trends. The all-new BizBash Daily and sponsored campaigns reach tens of thousands of planners each week. BizBash Daily Packed with the latest in event news and ideas and designed to display beautifully on any device, the allnew BizBash Daily gives our audience all the meeting and event news of the day in one place. BizBash Daily is targeted by region East, West, Central, and Canada and reaches nearly 60,000 meeting and event planners. Advertising opportunities include two Display Ads and a Sponsored Content Box. Sponsored s A BizBash Sponsored is an offer distributed to our audience on your behalf. Planners rely on BizBash for referrals of qualified suppliers and venues, making dedicated campaigns a highly effective marketing tool. Reach up to nearly 70,000 opt-in subscribers.

17 BizBash Live Events. Planners attend BizBash conferences and trade shows for the ideas, education, and networking they need to stay at the forefront of the industry. BizBash events attract corporate and independent event and meeting planners, as well as sales, marketing, advertising, and public relations professionals on the hunt for new ideas and resources. The events are the perfect opportunity for you to meet new customers, deepen existing relationships, and position your brand as an industry and thought leader.

18 BizBash Live Events: IdeaFest 25 BizBash IdeaFest is the leading industry trade show for event and meeting style and innovation. It s the perfect opportunity to put your products in front of thousands of top event planners when they re looking for solutions and ready to buy. BizBash IdeaFest attendees have serious budgets which means you ll get serious, immediate sales results. Attendee Annual Event Spending Attendee Company Types More than $1M $250K to $1M 24% 24% 48% Product/service supplier $100K to $250K $50K to $100K Less than $50K 15% 18% 20% Company, nonprofit, or other organization 7% 45% Own/work for a planning firm Source: Publisher s Own Data, New York 2011 Event Demographics Report ideafest location date venue Miami/South Florida April 10 Ft. Lauderdale Convention Center Los Angeles June 19 Los Angeles Convention Center New York October 15, 16 Jacob K. Javits Convention Center Chicago November 13 Merchandise Mart A variety of sponsor and exhibitor packages are available. Don t miss this opportunity to be seen at the industry s must-see trade show.

19 The BizBash National Venue & Supplier Guide. Our readers will use the 2014 National Venue and Supplier Guide all year long to find the innovative spaces, products and services they need to create spectacular meetings and events. The BizBash National Venue and Supplier Guide is the definitive guide for meeting and event planners in North America, covering 18 of the largest industry markets. It s distributed to the most influential meeting and event planners in North America, who combined spend more than $3 billion annually on more than 200,000 events. Make the smart choice. Be part of the #1 venue and supplier resource. Quick Facts Corporate planners with big budgets 135,000 print readership 100,000 digital Quarterly s promoting the digital edition

20 BizBash National Venue & Supplier Guide Advertising Options Full-Page Ads Enhance your listing and put your brand and offerings in front of 145,000 planners with a full-page display ad. A variety of premium positions are available. Formatted Venue & Supplier Ads Contact/Booking Information Venue Details Product/ Service Details Up to Four High- Quality Photos in Your Choice of Six Layouts 18 Major Markets Atlanta, Atlantic City, Austin, Boston, Chicago, Dallas, Houston, Las Vegas, Los Angeles, Miami/South Florida, New York, Orlando, Philadelphia, Phoenix/Scottsdale, San Diego, San Francisco, Toronto, Washington