Social Media & Internet Marketing :: Menu of Services

Transcription

1 Social Media & Internet Marketing :: Menu of Services

2 Social Networking Setup & Manage Company profiles on major social networks; Facebook, Linkedin and Twitter (includes custom background) see info below on these three social networks Systematically build friends list based on targeted customer interest groups Manage comments, bulletins, friend requests, etc. Engage in one on one communications with customers and friends Track and report on growth, stats, and comment highlights Recommended intensity is one hour per day (5 days/week) working the social networks (we also offer Digg, Delicious and stumbleupon setup and management ask for pricing) Facebook Page A Facebook Page is a complete solution within Facebook to showcase your business, band or brand to over 130 million Facebook users. When your fans interact with your Facebook Page, stories linking to your Page are sent to their friends via News Feed. As these users click through and interact with your Page, News Feed keeps driving word of mouth to a wider circle of friends. What will best help you turn Facebook users into paying customers? If your Page is for your restaurant or bar, detailed info like address and store hours will help. If it's for your band or film, adding songs and videos is key. If you're making a Page for a brand or product, photos of your offering and posted hyperlinks to independent reviews will make an impact. The more rich content you add to your Page, the more ways users can interact with it and spread News Feed stories to their friends. Post photos of products, employees, and customers. Add video clips of your bar or nightclub in action. Casual and behind the scenes' content often works the best. List an event for your grand opening or in store sale. Write a note about upcoming products or promotions. The choices are yours and all these features are free and unlimited. Updating your Page regularly with fresh photos, upcoming events, and the latest product information is a good way to keep fans coming back. You can also send some or all of them messages by clicking "Send an Update to Fans" in the upper right of your Page. Click "View Insights" for detailed reporting on what sort of people are engaging with your Page and how (watching videos, writing comments, etc.). Linked In Page Your professional relationships are key to your professional success. Our mission is to help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have. This isn t networking it s what networking should be. Forget exchanging business cards with acquaintances that don t know your work, or trying to renew professional ties when you need a favor. What is LinkedIn? LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections connections, and the people they know, linking you to thousands of qualified professionals.

3 Through your network you can: Find potential clients, service providers, subject experts, and partners who come recommended Be found for business opportunities Search for great jobs Discover inside connections that can help you land jobs and close deals Post and distribute job listings Find high quality passive candidates Get introduced to other professionals through the people you know Twitter Twitter is a free social networking and microblogging service that allows its users to stay connected in real time. Users post messages of up to 140 characters, referred to as tweets. The user s followers receive those tweets in real time. Twitter does not publish the number of users it has, but it is estimated to be well over 7 million. The audience is thought to be slightly male, with users also visiting TechCrunch, E!Online, realitytvworld.com and the Huffington Post. You can find new friends or follow those you already know. Do this by using Twitter features such as People Search, Twitter Search, Address Book Import and URL Look Up. As you make friends (i.e. follow others tweets) they will likely add you as a friend (i.e. follow your tweets). Give people some sort of information, something they are likely to re tweet or RT (i.e. share with their followers). Marketing Setup list program with Constant Contact and integrate list registration into existing site Manage database: import existing database, setup capture, automated backup Copywriting and graphic design for interactive campaigns Design of custom newsletter & template Deploy, track, and report Recommended frequency is one message per week Podcasting Your own weekly internet radio show, webshow, or news edition use it to educate, entertain, promote Can be embedded in s, websites, blogs Setup and manage hosting accounts (podcast server, itunes, etc.) Creative treatment and scripting and talent casting Production: audio and/ or video including editing/ post production/ mix Publishing: submit to podcast directories, update xml feeds and websites track and report usage& subscriptions Recommended frequency is one episode per week

4 Working the Blogosphere A presence in the blogosphere is an important piece of your overall online presence Showing up on influential blogs through posts, comments, and trackbacks increases credibility with your target audience, drives traffic to your site, and increases search engine ranking Identify target blogs based on customer interests Establish individualized relationships with blog publishers through p2p communication, commenting, and relevant posting (no spam!) Keep publishers up to date with newsworthy information and developments about your company, and request coverage when appropriate Solicit and encourage link sharing with influential blogs Comment appropriately on other blogs to build awareness and branding Recommended intensity is one hour per day (5 days/ week) working the blogosphere Blog Production Join the conversation with your very own blog Frequent updates to content increases search ranking and engages website user Recommend blog platform, setup and manage blog account Customize look and feel of the blog to be consistent with your branding Copywriting and/ or editing of blog posts Integrate with existing site Recommended frequency is at least one post per week Research and Discovery Assess your online presence Assess the online presence of your competition Assess the online activity in your industry Identify target customers and niches and where they are online Wherever possible track customer online habits and trends Generate in depth written report on conclusions Google Analytics This is a very detailed site visitor program which will tell you down to the city where you visitors are coming from and how they got there. Some of the modules it incorporates are: GeoTargeting Find out where your visitors come from and identify your most lucrative geographic markets. Benchmarking Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data. Keyword and Campaign Comparison Track and compare all your ads, newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines. reports Schedule or send ad hoc personalized report s that contain exactly the information you want to share.

5 Search Engine Registration Register Domain Name with Google, Yahoo, Excite and MSN search engines Google AdWords Marketing Google AdWords is a pay per click internet marketing campaign, meaning you only pay when someone clicks on your ad. To define the keywords, think of what a customer would type into Google search to find your company (consignment, used clothing, clothing boutique, etc.). They can be single words or phrases. Once you have the list defined, I will get you the cost of a click for each keyword (they are all different depending on the popularity of that word being used in searches). Maintenance involves tweaking ads and keywords to ensure the most utilized ads and keywords are being implemented. We create your ads We create ads and choose keywords, which are words or phrases related to your business. Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you. You attract customers People can simply click your ad to make a purchase or learn more about you. How it works: Having an AdWords account gets you a featured ad (the ones on the right and top of the screen) in Google. You pay a fee each time someone clicks on your ad and is taken to your web site. The fees vary based on popularity of the word/phrase the person typed in Google to find your ad. They assign the fees to the word/phrase based on how many times it is used within a month. Most of the words run from $.10 to 3.00 per click. We set up your account in AdWords target area for ads is set up can consist of certain cities, regions, states, the entire US, select world wide countries or the entire world, for your ads to show to visitors (yes they can tell where you are visiting from) You decide how much you want to spend per month on AdWords advertising starting at $1/day once you reach your limit, the ads will go away until the beginning of the next month. You can go in and adjust your amount up during the month and the ads will reappear. If you use up your budgeted amount, it means people are visiting your site. They require a credit card or a bank account to debit in order to activate the account. You decide on what the most you want to pay for a click through(someone clicks on your ad and is taken to your web site)is $.50, $1.00, $2.00 etc. this is the most you will be charged for a click through. The cost is based on the amounts assigned to each word/phrase in the keyword tool

6 We then take your list of words or phrases that you think people would type into a search engine to find your site and enter them into your keyword/phrase list. It will then tell you how much you will need to pay per click (someone clicks on your ad and goes to your web site) to be in the top 3 ads, 4 6 ads, etc. the AdWords ads are the ones down the right side of the Google screen when you do a search and at the top). The program will also show us how popular over the last month & year the words and phrases you chose were as well as how popular they are with competitor sites By having a top listing in Google, you are moved up in the other search engines as well. Their bots index Google s site every day. The sites they see at the top of search pages move up in ranking on other search sites Yahoo, MSN, Excite, etc. Your cost exposure is limited to the monthly budget you set. Local and regional targeting Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door. Learn more Local business ads Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area. Define a custom area to target around your business. Promote your location with local business ads. Facebook Advertising Works similar to Google AdWords advertising except these ads appear only within Facebook s pages. You have a choice of paying by clicks on your ad or by 1,000 impressions (ad displays). Cost per click or impression are based on the popularity of the keywords/phrases you choose. With Facebook you can specify the target audience that will see your ad by state, country, viewer sex, viewer age or age range, and specific keywords that would be in their facebook page. A Facebook Ad is how a business or brand can start to promote their product or service on Facebook. This ad unit is 100% branded by the advertiser with copy and image and does not include any social actions. It can link to a Facebook Page, application or external website. An ad directed to a Facebook Page or application can generate social actions for future campaigns. A Social Ad is a Facebook Ad with a user s friends interactions with a Facebook Page or Application as the headline. It includes the branded image and copy from the advertiser alongside the social action.

7 Facebook Ads display in the right side column on Facebook pages in the Ad Space. In the Ad Space, up to three ads may show at one time on any given page. These right hand spaces might include three Facebook ads or one Facebook ad and one banner ad. In the second case, the banner ad will always appear below the Facebook ad. Facebook determines the location of a user based on IP (Internet Protocol) addresses, which can help identify the country or city where a user is physically located. If a user has listed a current address on their profile, they may see ads targeted to that location, regardless of where they are currently located. Ads are not targeted to a user's geographic networks or any other information. Connect with Real People Reach over 130 million active Facebook users. Attach social actions about your business to your ads. Create demand for your product with relevant ads. Create Your Facebook Ad Quickly create image and text based ads. Precisely target by age, gender, location, and more. Choose to pay per click (CPC) or impression (CPM). Optimize Your Ads

8 Track your progress with real time reporting. Gain insight about who s clicking on your ad. Make modifications to maximize your results. Linked In Advertising Linked In is the best way to reach millions of engaged professionals. The advertising provides rich profile data which drives maximum ROI out of your budget. Placement on interactive pages that members use to manage their professional brand is invaluable. LinkedIn DirectAds are: Professional Reach a rapidly growing community of over 26 million professionals (average household income: $109,000). Targeted Select the exact audience of senior executives, salespeople, or industry experts that you're looking for. Trusted Leverage the power of LinkedIn by using your professional brand to put a face on your business. Simple Target, plan, and create your ad in minutes. Pay with your credit card and get started with as little as $25 for 2500 ad impressions (displays). Ads can also be targeted at specific groups listed in the chart below, for an additional fee.

9 Local Limit your ad to potential customers who live within miles of your business. Custom Packages Options Custom Package Options and discounts are available upon request.