THE 2016 BOSTON WINE EXPO. CELEBRATING 25 YEARS OF FOOD, WINE & CULTURE

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1 F E B R U A R Y , S E A P O R T H OT E L A N D WO R L D T R A D E C E N T E R w w w. W i n e E x p o B o s t o n. c o m THE 2016 BOSTON WINE EXPO. CELEBRATING 25 YEARS OF FOOD, WINE & CULTURE It s hard to believe that the Northeast s biggest and best consumer and trade wine show is now 25-years-old. And like any good wine we re getting better with age. The 2016 Boston Wine Expo offers exhibitors an unparalleled opportunity to showcase their wines to thousands of affluent, well-educated wine enthusiasts in the Greater Boston metropolitan area as well as leading members of the trade who make purchasing decisions for restaurants and liquor stores throughout New England.

2 The Boston Wine Expo At A Glance President s Day Weekend February 13-14, 2016 Grand Tasting 8,000 attendees 275+ wines 1,800 wines poured 100+ lifestyle and restaurant exhibitors W?NE Bar featuring wine experts answering attendee questions on anything about wine VIP Lounge at the Grand Tasting offering an exclusive VIP experience for Grand Tasting attendees Two Chef Stages featuring Boston s most popular chefs Exclusive Grand Tasting Trade Hours daily so that you can get up close and personal with trade professionals from local restaurants and wine stores. Seminar Series featuring more than 35 seminars on a variety of wines and food & wine pairings with a special emphasis on celebrating our 25 th Anniversary and the wines we ve enjoyed over the years. Vintners Reserve featuring red wines retailing from $75 and up for reds and $45 and up for whites. New for 2016, we will be hosting two sessions (two hours each) on Saturday and one two hour session on Sunday. Wine Tasting Dinners leading up to and after the show at restaurants throughout Boston

3 Target Market Profile Consumer Target Market Profile Age % % % % Gender 53% Female 47% Male Household Income $75,000-$99,000 12% $100,000-$149,000 27% $150, % Trade Target Market Profile Business Categories Wine Retailers 35% Restaurant Industry 33% Suppliers 5% F&B Hotel Industry 6% Annual Purchasing Power $25,000-$99,999 22% $100,000-$249,999 18% $250,000-$499,999 15% $500,000-$999,999 11% $1 million+ 15% Education College 50% Graduate Degree 25% What s In It For You? Get up-close-and personal with thousands of affluent wine consumers Showcase your wines to more than 2,000 New England trade professionals Leverage our aggressive advertising, social media and public relations out reach to grow your exposure in the Boston/New England market. Sell Your Wines Directly to Consumers Through Our Partnership with Drync (MA distributed wines only)

4 What s New for 2016? Through our partnership with the on-line app Dync: Real-time posting at the show on how your wines are trending The ability of attendees to purchase your wines at the show for pick up or delivery through more than 50 area retailers powered by the Drync app Post-show marketing opportunities through Drync W?NE Bar where attendees can get answers to their questions on all-things-wine throughout the show Enchanced VIP Lounge with sampling opportunities available Extend Your Exposure At the Show The 2016 Boston Wine Expo offers you a variety of ways to extend your exposure to consumers and trade professionals before, during and after the show: Glass sponsorship opportunities for both the Grand Tasting and Vintner s Reserve 25 th Anniversary Seminar Series Sponsorship VIP Lounge sponsorships and sampling opportunities Show program advertising W?NE Bar sponsorship Digital and print show floor signage opportunities Sampling on POP opportunities at Seaport Hotel outlets

5 Sponsored by: Exhibition Essentials Grand Tasting Wine Table $995 Grand Tasting Six Table Pavilion $4,800 Grand Tasting Ten Table Pavilion $7,000 Lifestyle Booth $1,250 Food Booth $995 Corner Charge $100 Exhibition Benefits Dedicated web page for each winery to post tasting notes, wine labels and photos. Live date of November 2, 2015 Show Program listing Listing on Drync App Social Media opportunities to promote your presence at the show starting in November Public relations promotions of your presence at the show Exhibitor Lounge featuring complimentary food and beverages in a quiet lounge setting directly adjacent to the show floor Manpower assistance in staffing your booth and providing relief pourers BWE Ambassador program to make loadin and load-out hassle free BOSTON WINE EXPO 2015 Celebrating wine, food and culture February 14 15, 2015 Seaport World Trade Center & Seaport Hotel WineExpoBoston.com Benefitting the Floating Hospital at Tuft s Medical Center s Summer Camp Program for Children with Disabilities

6 2016 Boston Wine Expo Marketing Campaign Beginning in November 2015, the Boston Wine Expo begins saturating the Boston metropolitan market to promote the show including: marketing to more than 10,000 past attendees Web presence with more than 50,000 unique visitors monthly to your wine pages Broadcast campaign including radio and spot TV Outdoor Aggressive social media campaigns on Facebook, Twitter, Instagram and more targeting consumers, food & wine bloggers and the trade In 2015 we reached more than 25 million gross media impressions in the Boston market. Book Now and Start Getting Noticed. For exhibition and sponsorship opportunities please contact Reta Martin at or